Nadri

Name

Nadri

Legal name

Not available — no source data provided.

Website

https://nadri.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Nadri Inc. is a privately held American jewelry manufacturer founded in 1984 and headquartered in Fort Lee, New Jersey. The company designs and produces luxury jewelry including sterling silver, cubic zirconia, and gemstone pieces for retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Unknown: No source data provided in the input to identify revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nadri Inc. manufactures luxurious jewelry pieces, with its product lines built around three core material categories: sterling silver, cubic zirconia, and gemstone jewelry. Founded in 1984 and based in Fort Lee, United States, the company operates as a small-scale specialty producer (11–50 employees) designing and selling its own branded jewelry to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Silver Jewelry Jewelry pieces manufactured by Nadri in sterling silver, including rings, necklaces, earrings, and bracelets designed for everyday and occasion wear. Targeted at individual consumers seeking affordable-luxury silver jewelry.
• Cubic Zirconia Jewelry Jewelry pieces manufactured by Nadri featuring cubic zirconia stones, offered as a fashion-oriented, cost-conscious alternative to diamond jewelry for individual consumers.
• Gemstone Jewelry Jewelry pieces manufactured by Nadri incorporating natural or lab-created gemstones, targeted at consumers seeking colorful, statement-oriented fashion jewelry.

Quantifiable outcome

• No source data provided in the input to identify quantifiable outcomes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UnknownOthersNo source data provided in the input to identify partnerships.

Scale indicators1 record

Direct peers

• Kendra Scott: Designs and sells affordable-luxury fashion jewelry across sterling silver, gold, and gemstone categories through wholesale and DTC channels. Comparable to Nadri in price band, customer demographic, and gifting-occasion positioning.
• Mejuri: Direct-to-consumer fine jewelry brand focused on sterling silver, gold, and gemstone everyday pieces at accessible price points. Closely comparable to Nadri in material mix, price band, and target customer.
• Gorjana: California-based accessible-luxury jewelry brand selling gold, silver, and gemstone layering pieces via wholesale and DTC. Comparable in style, price architecture, and channel strategy to Nadri.
• BaubleBar: Fashion-forward affordable jewelry brand with strong digital and DTC presence. Comparable to Nadri on price point and trend-driven design cycles, though more digitally native.
• Brighton Collectibles: Designs and sells affordable-luxury jewelry and accessories through specialty retail and department stores. Closely comparable to Nadri's mid-tier sterling silver and gemstone assortment and wholesale-led distribution.
• Stella & Dot: Affordable-luxury jewelry brand selling fashion-driven silver, gold, and gemstone pieces. Comparable to Nadri in style, price point, and target demographic of style-conscious women shopping gifting and self-purchase occasions.

Broad incumbents

• Pandora: Global leader in affordable silver and charm-based jewelry with extensive wholesale and retail footprint. Overlaps with Nadri on sterling silver positioning and mass-market accessibility, but operates at vastly greater scale.
• Swarovski: Crystal and fashion jewelry incumbent with broad retail distribution and global brand recognition. Comparable to Nadri's CZ/gemstone aesthetic and gifting-occasion merchandising, though at a much larger scale and brand investment.
• David Yurman: Premium American jewelry house spanning silver, gold, and gemstone collections. Overlaps with Nadri's sterling silver and gemstone categories, but at a meaningfully higher price tier and brand prestige.
• Tiffany & Co. Iconic global jewelry brand under LVMH with broad sterling silver, gold, and gemstone lines. Overlaps with Nadri's silver and gemstone categories but operates at the premium end with significantly greater scale and brand equity.

Market position

Customer concentration

• LinkedInlinkedin.com/company/nadri-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadri