LegalZoom UK

What LegalZoom UK does

LegalZoom, branded in the UK as LegalZoom UK, is an online legal services platform operating as LegalZoom.com, Inc., a privately held company founded in 2001 and headquartered at 954 Villa Street, Mountain View, California, with a UK-facing localized website at legalzoom.com/uk. The platform provides guided self-service legal document preparation paired with access to a vetted attorney network averaging 17 years of experience, serving small business owners and individual consumers. Core product lines span business formation (LLC, corporation, DBA, nonprofit, sole proprietorship), ongoing business compliance (registered agent, EIN, annual reports, business licenses, virtual mail), intellectual property protection (trademark, copyright, provisional patent), and personal legal services (wills, trusts, estate planning, divorce, real estate documents). The underlying technology combines step-by-step online questionnaires, AI-powered Doc Assist document review (launched 2024), eSignature capability, biometric identity verification through Stripe, Onfido, and Veriff, and a 24/7 personalized customer dashboard; legal services in authorized jurisdictions are delivered through the wholly owned subsidiary LZ Legal Services, LLC.

The company operates a horizontal segmentation strategy serving all 50 US states, with 4M+ businesses and 1M+ legal milestones supported over its operating history, and a 4.6/5 Trustpilot rating across 31,394+ customer reviews. Revenue is generated through tiered one-time formation fees (Basic $0 + state fees, Pro $249 + state fees, Premium $299 + state fees), recurring subscriptions for compliance coverage and registered agent services, legal plans at $49/month providing unlimited 30-minute attorney consultations, document template access at $99/year for 150+ attorney-drafted templates, and add-on virtual mail and bookkeeping services. Go-to-market is product-led via direct online sales through the website, supplemented by phone-based inside sales, multi-channel content marketing with state-specific SEO landing pages, and bundled partnerships with Wix for website building and 1-800Accountant for tax consultation.

The UK-branded entity, per firmographics, operates with 11–50 employees in London and is a fraction of the broader US-based parent; the EU representative email and UK domain indicate localized customer-facing positioning rather than a fully independent UK legal services operation, since the disclosed service footprint and attorney network remain anchored in the United States.

Name

LegalZoom UK

Legal name

LegalZoom.com, Inc.

Website

https://legalzoom.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

LegalZoom is an online legal services platform offering guided self-service document preparation and access to a vetted attorney network for SMBs and individual consumers across the US, covering business formation, compliance, intellectual property, and personal legal needs.

Ownership category

akta.pro rank

Product category

Online Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411), All Other Legal Services (541199)

SIC

Services-Legal Services (8111), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Legal Reference (Statutes, Case Law, Practice Guides) (EDAGAGAB)

Keywords

• Online legal services
• Business formation
• Estate planning
• Trademark registration
• Legal document preparation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Business Formation Services: One-time fees for LLC, corporation, DBA, nonprofit formation packages. Tiered pricing with Basic ($0 + state fees), Pro ($249 + state fees), and Premium ($299 + state fees) tiers including various add-ons like EIN, operating agreement, attorney consults.
2. Business Operations Services: Annual compliance coverage, registered agent services, annual reports, business licenses, EIN filing, and other ongoing business maintenance services.
3. Intellectual Property Services: Trademark registration, comprehensive trademark search, trademark monitoring, provisional patent, and copyright registration services.
4. Personal Legal Services: Estate planning (wills, trusts), family legal matters (power of attorney, healthcare directives, prenups, divorce), real estate documents (residential leases, property deed transfers).
5. Legal Plan Subscriptions: Attorney access plans providing unlimited 30-minute consults (auto-renews at $49/mo after initial period) for ongoing legal guidance.
6. Document Templates: Attorney-drafted legal form templates available for $59 per document or $99/year for unlimited access to 150+ templates.
7. Virtual Mail Services: LZ Virtual Mail service for business and personal address services providing mail handling and virtual office capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

LegalZoom operates an online legal services platform that helps individuals and businesses prepare, file, and manage legal documents including business formations (LLC, C corp, S corp, DBA, nonprofit), estate planning documents (wills, trusts, power of attorney), intellectual property filings (trademarks, copyrights, patents), and personal legal matters. Customers use guided online questionnaires and an AI-powered Doc Assist tool to complete documents, with optional access to a network of vetted attorneys for complex legal matters.

Product overview

LegalZoom is an online legal services platform offering a comprehensive suite of business and personal legal solutions. The platform operates as a unified offering combining guided self-service digital tools with access to a network of vetted attorneys. For businesses, the core products include LLC formation, corporation formation (C corp/S corp), DBA registration, and nonprofit formation, supported by add-on compliance services such as registered agent, EIN filing, annual reports, and business licenses. Intellectual property protection includes trademark registration, copyright, and provisional patent services. For personal users, the platform offers estate planning (will and trust packages), family legal matters (power of attorney, healthcare directives, prenuptial agreements, divorce), and real estate documents (residential leases, property deed transfers). The platform also features Doc Assist AI for document assistance, over 150 attorney-drafted legal form templates, eSignature capabilities, and subscription attorney plans providing access to attorneys with an average of 17 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• LLC Formation Services Formation services for Limited Liability Companies including articles of organization filing, name check service, and registered agent services, targeted at small business owners and entrepreneurs.
• Corporation Formation (C Corp, S Corp) Business incorporation services for forming C corporations and S corporations, targeted at entrepreneurs seeking formal corporate structures.
• DBA (Doing Business As) Registration Fictitious business name registration services allowing businesses to operate under a different name than their legal entity name.
• Nonprofit Formation

Quantifiable outcome

• 100% Accurate Filing Guarantee - if filing is rejected or incorrect due to LegalZoom error, they correct it at no additional cost
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 1-800AccountantcoreStrategic or Co-development PartnerTax consultation partner integrated into LLC formation packages. Provides tax consult services to explain types of services new businesses could benefit from, included with Basic, Pro, and Premium LLC formation packages.
• WixcoreTechnology or IntegrationCustomizable website building service powered by Wix, integrated into Attorney Access Pro and Premium LLC formation packages. Allows customers to establish professional online presence with easy-to-use templates.
• StripecoreTechnology or IntegrationPayment processing and identity verification services. Uses Stripe's technology for processing payments and identity verification by comparing digital images of faces to government identification.
• FedExminorImplementation/ SI/ Consulting PartnerShipping provider for delivering physical products purchased by customers through the platform.
• United States Postal ServiceminorImplementation/ SI/ Consulting PartnerShipping provider for delivering physical products purchased by customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rocket Lawyer: Online legal services platform offering business formation, legal documents, attorney consultations, and subscription legal plans. Closely overlaps LegalZoom on SMB formation, templates, and legal plan subscriptions.
• LegalShield: Subscription-based legal services provider giving members access to attorneys for personal and business matters. Directly comparable on the recurring legal-plan subscription model and target SMB/consumer segments.
• Incfile (now Bizee): Online LLC and business formation service with tiered pricing and registered agent offerings. Directly comparable to LegalZoom's core business formation and compliance product line.
• CorpNet: Online business formation, registered agent, and compliance services for LLCs, corporations, and nonprofits. Comparable offerings and customer base (SMBs and entrepreneurs) to LegalZoom's formation stack.
• BizFilings: Business formation and compliance provider offering incorporation, LLC formation, registered agent, and ongoing compliance services. Overlaps with LegalZoom on formation and business operations products.
• Nolo: Long-standing provider of do-it-yourself legal information, books, forms, and software. Comparable to LegalZoom's legal form templates and self-help content for consumers and small businesses.
• LegalNature: Online platform offering legal document templates and business formation services. Directly comparable to LegalZoom's templates and document preparation products for individuals and SMBs.

Emerging players

• Trust & Will: Online estate planning platform focused on wills, trusts, and related documents. Competes with LegalZoom's estate planning products but with a narrower, modern-DTC focus.
• Clerky: Online legal paperwork service focused on startup incorporation, founder agreements, and venture financing. Adjacent competitor to LegalZoom in the higher-end startup formation and IP space.

Broad incumbents

• Avvo: Legal directory and Q&A platform connecting consumers with attorneys. Adjacent rather than direct: shares LegalZoom's online SMB/consumer legal customer base but monetizes via attorney referrals rather than document preparation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/legalzoomuk
• YouTubeyoutube.com/LegalZoom
• Facebookfacebook.com/LegalZoom
• LinkedInlinkedin.com/company/legalzoom
• Instagraminstagram.com/legalzoom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LegalZoom UK