FTZ Autodele & Værktøj A / S

Name

FTZ Autodele & Værktøj A / S

Legal name

FTZ Autodele & Værktøj A/S

Website

https://ftz.dk

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Auto Parts Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Auto parts wholesale
• Workshop supplies distribution
• Automotive aftermarket
• Workshop management software
• Automotive technical training

Headquarters

HQ city

Doense

HQ country

Denmark

HQ region

Europe

Offices45 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Auto Parts Wholesale Distribution: Core revenue stream from wholesale distribution of auto spare parts, tools, equipment, and consumables to professional auto workshops throughout Denmark. Products include engine parts, brakes, electrical components, cooling systems, and workshop supplies.
2. EV and Specialized Parts: Growing revenue stream from EV-specific parts with over 11,000 EV-specific product numbers in assortment. Includes parts for electric vehicles, hybrid vehicles, and specialized components for new vehicle technologies.
3. Workshop Concepts and Networks: Revenue from supporting workshop networks and concepts including AutoMester, CarPeople, Din Bilpartner, and others. Provides branding, standards, and operational frameworks to affiliated workshops.
4. Education and Training Services: FTZ Akademi provides technical and commercial courses, certification programs, and online training. Approximately 500 course days for more than 1,500 participants annually at locations in Odense, Aarhus, and Glostrup.
5. Digital Solutions and Software: Revenue from FTZplus workshop management system, FTZ App, and related digital tools. Includes various modules and integrations for workshop operations, booking, and customer management.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

FTZ is Denmark's largest wholesale distributor of auto parts, tools, and workshop consumables to professional auto repair workshops, operating through ~40 physical branches, a B2B e-commerce platform (FTZshop), the FTZplus workshop management system, and the FTZ mobile app. The company stocks over 3,000,000 items with central warehouse picking capability of 6,000+ per hour and up to 10 daily deliveries, supported by technical helpdesk (Bilteknisk Support), training (FTZ Akademi), and dedicated sub-brands including AutoMester workshop network, FTZ Truck (heavy vehicles), and FTZ Bilpleje og Klargøring (car care).

Product overview

FTZ operates as a platform of interconnected digital products and services for the Danish automotive aftermarket. The core offerings include FTZshop (e-commerce platform with 400,000+ products), FTZplus (workshop management/customer relationship system), and FTZ App (mobile companion for ordering and documentation). Supporting services include FTZ Akademi (training with ~500 course days annually), Bilteknisk Support (technical support for 14,000 annual cases), FTZ Uddannelsesportal and Online Kurser (e-learning), and OE parts sourcing. Specialized vertical solutions include FTZ Truck (heavy vehicles), FTZ Bilpleje og Klargøring (car care products), FTZforbrug (consumables management), Workshop365 (workshop optimization), El/Hybrid Certificering (EV certification), and Test Equipment Repair. FTZ also operates sub-brand workshop concepts including AutoMester (Denmark's largest independent workshop chain, ~400 members) and AutoMester E+ (sustainability-focused, ~180 members). The company is part of MEKO Group.

Differentiator

Problem solved

Functional benefit

Brands

• 100% Autotjek: A trust brand for used car purchases, both for car dealers and their customers.
• AutoMester
• AutoMester E+
• CarPeople
• Din Bilpartner
• DriveClever
• Bosch Car Service
• FTZ Bilpleje og Klargøring
• FTZ Truck
• Workshop365

Products and services

• FTZshop E-commerce Platform FTZ's primary B2B e-commerce platform providing 24/7 online ordering of auto parts, tools, and workshop supplies with license plate search, tire search calculator, warehouse status, and OE query capabilities for workshop customers.
• FTZplus Workshop Management System Workshop customer management system providing economic overview, task planning, customer and car management, work cards, time tracking, and automatic invoice booking with integrations to e-conomic, MobilePay, and add-on modules for online booking and inventory management.
• FTZ App Mobile application for iOS and Android that enables workshops to document repairs with photos and video, order parts directly from FTZshop, and scan items onto work orders.
• FTZ Akademi Training FTZ's education and training division delivering approximately 500 course days annually for over 1,500 participants across technical and commercial topics, with locations in Odense, Aarhus, and Glostrup.
• Bilteknisk Support Technical Helpdesk Technical support service handling approximately 14,000 cases annually from workshops, with mechanic-trained technicians specializing in specific brands covering service schedules, technical data, fault code analysis, and product knowledge.
• FTZ Truck (Heavy Vehicle Solutions) Total solutions concept for trucks, trailers, and buses providing spare parts, tools, equipment, oil, lubricants, and consumables with next-day delivery and night delivery via Danske Fragtmænd.
• FTZ Bilpleje og Klargøring (Car Care & Preparation) Car care and preparation concept using premium brands Autoglym, Rupes, and Soft99 with training, specialist consultation, chemical risk assessment, and easy reordering for car dealers, workshops, and preparation centers.
• FTZforbrug Workshop Consumption Management Workshop consumption management service providing personal sparring partners (consumption consultants), consumables optimization, chemical handling support, and scanning directly onto work orders.
• OE Original Equipment Parts Sourcing Original Equipment parts sourcing service with OE specialists helping workshops source correct parts to maintain factory warranty requirements, ordered alongside regular FTZ orders.
• Workshop365 Workshop Review Tool Workshop review and optimization tool covering 11 areas including renovation, digital solutions, education, operations, leadership, succession, sales, and workshop equipment.
• El/Hybrid Certificering (EV Certification) Six-step certification program enabling workshops to safely service electric and hybrid vehicles, including technician training, safety equipment, workspace setup, and Technological Institute certification.
• Reparation af Testere (Test Equipment Repair) Bosch-approved diagnostic and test equipment repair service covering testers, AC machines, tire machines, brake test stands, and 4-wheel aligners with a loan equipment option.

Quantifiable outcome

• Up to 10 deliveries per day
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• CarBuddiiminorStrategic or Co-development Partner · 1 January 2024Strategic partnership announced November 2024 to integrate CarBuddii's solutions with FTZplus platform to optimize workshop processes.
• MEKO GroupcoreStrategic or Co-development Partner · 1 January 2018MEKO Group acquired FTZ in 2018, making it part of one of the leading groups in automotive parts and accessories in the Nordic and Baltic regions. MEKO Group owns several well-known automotive brands and has a strong market presence. The partnership provides FTZ access to international resources, expertise, and the ProMeister Academy for training.
• driveeminorStrategic or Co-development PartnerDrivee provides EV charging station solutions. FTZ offers these solutions to workshops through their network, enabling workshops to install DC fast chargers and earn revenue from EV charging.
• BDOminorImplementation/ SI/ Consulting PartnerBDO provides consulting services for the værkstedsskifte platform, helping workshop owners with succession planning, business sales, and acquisitions. Partnership launched with FTZ to create a platform connecting sellers and buyers of workshops.
• Teknologisk InstitutminorImplementation/ SI/ Consulting PartnerTeknologisk Institut (Technological Institute) performs certification for workshops to work on electric vehicles. FTZ facilitates this certification process through FTZ Akademi.
• AutoglymminorChannel Partner/ Reseller/ DistributorProduct brand for car care and cleaning. Distributed through FTZ as part of the FTZ Bilpleje og Klargøring concept.
• RupesminorChannel Partner/ Reseller/ DistributorProduct brand for car care and cleaning. Distributed through FTZ as part of the FTZ Bilpleje og Klargøring concept.
• Soft99minorChannel Partner/ Reseller/ DistributorProduct brand for car care and cleaning. Distributed through FTZ as part of the FTZ Bilpleje og Klargøring concept.
• BrembominorChannel Partner/ Reseller/ DistributorPremium brake components supplier. FTZ offers Brembo Beyond EV-kit specifically developed for electric vehicles in their EV assortment.
• ProMeister AcademyminorStrategic or Co-development PartnerMEKO's training academy in Norway with many years of experience in EV work. FTZ cooperates with ProMeister Academy to share knowledge and experiences across Nordic countries.
• CRC (Industrial Chemical Products)minorChannel Partner/ Reseller/ DistributorCRC's Green Force cleaning products (biodegradable, non-harmful chemistry) are distributed through FTZ for use in workshops. Products tested at Svendborg Erhvervsskole with positive results.
• Waybetter (AURA)minorStrategic or Co-development PartnerWaybetter is a complete package for SMEs including leased EVs, service agreements, charging stations with network access, service, electricity reimbursement, and green electricity options. DriveClever partnership makes this available through FTZ network.
• Danske FragtmændminorChannel Partner/ Reseller/ DistributorDanish freight company providing next-day and night delivery services for FTZ products to workshops throughout Denmark.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mekonomen: Swedish auto-parts wholesaler and sister company to FTZ under MEKO Group, running an identical B2B parts-distribution and workshop-concept model across Sweden — direct functional twin.
• Inter Cars: Poland-headquartered European auto parts wholesaler with very similar workshop-network and training flywheel; closest continental comparable to FTZ's operating model.
• HELLA: German lighting/electronics supplier whose Hella Service Partner (~270 workshops in Denmark) competes with FTZ's AutoMester network; comparable in aftermarket brand-and-network strategy.
• Bilstein Group (febi / Blue Print): European aftermarket parts specialist (febi, Blue Print, SWAG) distributing replacement parts to independent workshops — directly comparable parts-assortment and customer profile to FTZ.
• Stahlgruber: German auto parts and tools wholesaler with workshop-concept network; one of the closest continental analogs to FTZ's combined parts + tools + workshop-model mix.

Broad incumbents

• Bosch Automotive Aftermarket: Global automotive aftermarket incumbent; partner via Bosch Car Service (~270 Denmark workshops) while also supplying parts/tools that FTZ distributes — overlapping distribution and competing for share.
• LKQ Corporation: Largest North-American auto parts distributor with European operations; analogous parts-distribution-plus-services model across multiple geographies.
• Alliance Automotive Group: European multi-brand aftermarket distributor with extensive workshop programs; comparable in scale and independent-workshop focus to FTZ's Danish network.
• Würth: Global supplier of tools, fasteners and workshop consumables with strong direct-to-workshop distribution; comparable to FTZ's tool and consumables revenue stream.
• Genuine Parts Company (NAPA): US-listed global auto/industrial parts distributor; reference point for the consolidated distributor-plus-network model that FTZ embodies in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FTZAutodele
• LinkedInlinkedin.com/company/ftz-autodele-&-v-rkt-j-a-s/?viewAsMember=true

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTZ Autodele & Værktøj A / S