ProMeister Academy

What ProMeister Academy does

ProMeister Academy (legal entity ProMeister Solution AS) is a Norway-based provider of automotive technical training and workshop management software, operating as the training and competence-development arm of the MEKO Group (Mekonomen Company). The company runs two complementary businesses: (1) the ProMeister Business System (PBS), a cloud-based workshop management platform built on Microsoft Dynamics 365 Business Central that handles quotes, orders, customer records, invoicing, accounting, scheduling, webshop, SMS/email, cash register and POS functions, with disclosed pricing of 775 NOK per month per cash register; and (2) the Academy division, which delivers regulated and non-regulated automotive courses through e-learning (Electude platform with approximately 1,600 modules), hands-on sessions at training centers in Ski (Oslo area) and Bergen/Kokstad, and on-site delivery at customer premises. Course offerings include the 60-hour PKK basic and 14-hour refresher courses approved by Statens vegvesen, the 2-3 year ProTekniker certification, EV/hybrid technology programs (EV 1-3), technical manager training, and Alkolås installer training.

Name

ProMeister Academy

Legal name

ProMeister Solution AS

Website

https://promeister.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProMeister Academy is the Norway-based automotive training and workshop-software arm of MEKO Group, delivering Statens vegvesen-approved PKK certification, EV and ProTekniker courses, and the PBS workshop management platform (built on Microsoft Dynamics 365 Business Central) to more than 1,000 workshops across Northern Europe.

Ownership category

akta.pro rank

Product category

Automotive Technical Training and Workshop Management

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Information Technology & Software (EDAAAPAB)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Custom Corporate IT Training & Upskilling Programs (BPAEANAB)

Keywords

• Automotive technical training
• Workshop management software
• Vehicle inspection certification
• Electric vehicle training
• Professional development courses

Headquarters

HQ city

Ski

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Course Fees and Training Services: Revenue generated from delivering professional training courses in automotive technology, including PKK certification, EV training, ProTekniker programs, and technical leader courses. Courses are delivered at training centers and on-site at customer locations.
2. PBS Software Subscriptions: Monthly subscription-based revenue from ProMeister Business System (PBS), a cloud-based workshop management system for automotive workshops.
3. PBS Cash Register License: Monthly license fee for integrated cash register functionality in PBS. Priced at 775 NOK per cash point per month.
4. E-learning Modules: E-learning modules delivered through Electude platform, integrated with physical training courses.
5. Consulting Services: Customized consulting services including competence assessments, tailored presentations, and technical training programs for automotive businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

ProMeister Academy delivers professional automotive technical training and a cloud-based workshop management system (PBS) to car workshops and mechanics primarily in Norway. Training combines e-learning via the Electude platform with hands-on instruction at dedicated centers in Oslo/Ski and Bergen and on-site at customer premises, covering PKK periodic vehicle inspection certification (approved by Statens vegvesen), the multi-year ProTekniker program, EV/hybrid technology, and technical management. PBS is a subscription workshop management platform built on Microsoft Dynamics 365 Business Central.

Product overview

ProMeister Academy, operating under ProMeister Solutions AS (now merging into MEKO Norway AS, rebranding to MEKO Academy in 2026), is a provider of automotive technical training and workshop management solutions in Norway. Its product portfolio consists of two core pillars: (1) The ProMeister Business System (PBS), a cloud-based workshop management system built on Microsoft Dynamics 365 Business Central that handles quotes, orders, customer management, invoicing, accounting, scheduling, time tracking, webshop, SMS/email, cash register, and POS functions; and (2) the Academy and Competence division, which delivers a broad range of courses via e-learning (Electude platform), physical sessions at two training centers (Oslo/Ski and Bergen), and on-site at partner workshops. Key course offerings include PKK basic and refresher training (approved by Statens vegvesen), the 2–3 year ProTekniker certification program, technical manager courses, EV/hybrid technology courses (3 levels), and custom consulting services. Supporting products include a booking portal, central booking service (Sentralbooking), and teaching equipment (lock-out trainers and training vehicles).

Differentiator

Problem solved

Functional benefit

Brands

• PBS (ProMeister Business System): Cloud-based business management system built on Microsoft Dynamics 365 Business Central for automotive workshops, covering offers, orders, customer contact, invoicing and accounting.
• ProTekniker
• Sentralbooking

Products and services

• ProMeister Business System (PBS)
• PKK Grunnkurs (Periodic Vehicle Inspection Basic Course)
• PKK Oppfriskningsopplæring (Periodic Vehicle Inspection Refresher Course)
• ProTekniker
• Teknisk Leder Kurs (Technical Manager Course)
• Konsulenttjenester (Consulting Services)
• Undervisningsutstyr (Teaching Equipment)
• Undervisningsprogram for VGS (Upper Secondary Education Program)
• E-læring via Electude (E-learning Platform)
• Sentralbooking (Central Booking Service)

Quantifiable outcome

• Delivered over 50% of all PKK certifications in Norway in 2023
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• RSA (RSA Motor Parts)coreStrategic or Co-development Partner · 1 January 2024Training partnership covering BYD, Maxus, and JAC vehicle brands. Stefan and Edgar visited BYD in Netherlands to certify instructors as trainers for these brands.
• AutoismeminorStrategic or Co-development Partner · 1 January 2024Partnership covering Seres brand vehicles, expanding training offerings to additional electric vehicle brands.
• ElectudecoreTechnology or IntegrationDutch e-learning provider offering approximately 1600 web-based modules, simulators, and training materials for automotive technology. Used in majority of ProMeister courses and by approximately 70% of Norwegian automotive vocational schools.
• Bulder VerkstedmajorChannel Partner/ Reseller/ DistributorNationwide workshop chain (120 employees, 11 locations) implementing PBS system from January 2025. ProMeister conducted PBS training for 26 participants at Gardermoen in November 2024.
• Alkolås (Alkolock)minorStrategic or Co-development PartnerPartnership with Alås for installation training of Alkolås alcohol interlock devices in vehicles. This is a legal requirement for workshops serving commercial vehicles under fleet agreements.
• Net Supply ASminorOthersRecommended supplier for cash register hardware (Star TSP143iU receipt printers, cash drawers) needed for PBS cash register functionality.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Continental Aftermarket Training: Continental offers automotive technician training programs focused on ADAS, sensors, and electronic systems. Comparable to ProMeister's electronics and safety systems curriculum within EV-teknikk and ProTekniker programs.
• Mitchell 1 (Snap-on): Mitchell 1 provides shop management software, repair information, and training for North American automotive workshops. Comparable to PBS in its breadth of workshop management functionality, though geographically distinct.
• ZF Aftermarket Training: ZF provides training on driveline, chassis, and transmission technology for automotive workshops globally. Competes with ProMeister's ProTekniker and engine management courses in the broader automotive technician upskilling market.
• DEKRA Automotive Training: DEKRA is a major European vehicle inspection and certification body that operates training academies for vehicle inspectors. Direct competitor to ProMeister in regulated vehicle inspection (PKK) certification across Europe.
• Mahle Aftermarket Training: Mahle provides technical training for workshops on engine components, thermal management, and filtration. Comparable to ProMeister's hands-on engine, AC, and mechanical training offerings.
• TÜV SÜD Auto Service Training: TÜV SÜD provides automotive training, inspection certification, and homologation services. Comparable to ProMeister's PKK certification and technical manager courses, with broader European reach.
• Bosch Service Training: Bosch delivers automotive technical training worldwide, including EV/hybrid courses and diagnostic certification. ProMeister Academy's Ski facility has a dedicated Bosch workshop room, indicating Bosch training is a key adjacency and competitor in the same target market.

Direct peers

• Shopmonkey: Cloud-based workshop management software for automotive repair shops, offering quotes, work orders, invoicing, and customer management. Direct competitor to ProMeister's PBS system in the workshop management software category.
• Electude: Dutch e-learning platform providing ~1,600 automotive modules and simulators. Direct partner to ProMeister (white-label/content integration), and a peer in the sense that both deliver automotive technology training to vocational schools and workshops across Europe.

Regional players

• Mekonomen (MEKO Group): ProMeister Academy's parent MEKO Group is the dominant Nordic automotive aftermarket chain, operating Mekonomen and other banners. Not a direct training competitor, but the parent customer and network through which ~1,000 workshops are served and PBS is mandated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/promeister-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMeister Academy