Felfort
Felfort is a privately held Argentine chocolate and confectionery manufacturer founded in 1912, serving Argentine consumers with bonbons, chocolate bars, cereal bars, and seasonal Easter products through its own e-commerce site, a Buenos Aires retail store, and a wholesale channel.
- Company typePrivate
- Founded1912
- HeadquartersBuenos Aires, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Felfort does
Felfort (legal entity LA DELICIA FELIPE FORT S.A.) is a privately held Argentine confectionery manufacturer founded in 1912 and headquartered at Gascón 329, Buenos Aires, with an employee base of 501-1,000. The company produces a broad portfolio of chocolate bonbons, chocolate bars, filled tablets, cereal bars under the Cerealfort sub-brand, seasonal Easter products, and a "Jack" playful sub-brand with surprise-filled SKUs. Iconic products include Marroc (praliné-based), Dos Corazones (heart-shaped milk chocolate), Mentitas (mint-filled), Licorfort/Licoritas (alcohol-infused), Jackelin (dulce de leche-filled), and Alfafort (marshmallow-filled). Felfort also maintains a content library (Felfort Recetas) featuring 12+ recipes using its branded products.
The business operates an omnichannel go-to-market: (1) a direct-to-consumer e-commerce storefront on Magento Cloud (felfort.com.ar) supporting home delivery across Argentina using own transport in CABA/AMBA and Andreani Correo nationally, with Mercado Pago as the exclusive payment processor; (2) a company-owned physical retail store at Gascón 349, Almagro, Buenos Aires; and (3) a wholesale/reseller channel accessed via direct contact with the company. Product pricing is in Argentine pesos (ARS) on a per-box/per-unit basis, with promotional discounts ranging from 10% to 40% and free shipping on orders above a threshold. Geographic scope is restricted to Argentina — international orders are explicitly not accepted.
The revenue model is direct product sales across three channels (DTC, physical retail, wholesale), with consumer segments spanning personal snacking, gifting (bomboneras and curated boxes), and seasonal/holiday consumption (notably Easter). The company is family-owned in legal form (Sociedad Anónima) with no disclosed external investors, no funding history, and no M&A activity in the provided data.
Felfort firmographics
Firmographics- Name
- Felfort
- Legal name
- LA DELICIA FELIPE FORT S.A.
- Website
- https://felfort.com.ar
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Felfort is a privately held Argentine chocolate and confectionery manufacturer founded in 1912, serving Argentine consumers with bonbons, chocolate bars, cereal bars, and seasonal Easter products through its own e-commerce site, a Buenos Aires retail store, and a wholesale channel.
- Ownership category
- akta.pro rank
Felfort industry classification
Industry- Product category
- Confectionery Manufacturing
- NAICS
- Confectionery and Nut Retailers (445292)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Chocolate & Confectionery Shops (THAFAGAD)
- akta.pro secondary industry
- Candy & Specialty Sweets Stores (THAFAGAH)
Keywords
Where Felfort is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Felfort business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct product sales (e-commerce): Felfort sells its full range of chocolate, bonbon, and cereal products directly to consumers through its Magento-powered e-commerce website, with home delivery across Argentina via its own logistics and Andreani Correo.
- Physical retail store sales: Felfort operates a company-owned retail store at Gascón 349, Almagro, Buenos Aires, selling products directly to walk-in customers. Prices and stock at the physical store may differ from the online store.
- Wholesale / reseller channel: Felfort supplies its products to third-party retailers and resellers. Businesses interested in selling Felfort products can contact the company via email to establish a commercial relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit / per-box pricing across product lines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Felfort product offering
Product offeringCore offering
Felfort manufactures and sells a broad portfolio of branded Argentine chocolates and confectionery — including bonbons (Marroc, Dos Corazones, Mentitas, Fort Mint, Jackelin, Licorfort, Alfafort, Dulech, Cericet), assorted bomboneras and gift boxes, the Cerealfort cereal bar line, the Jack surprise-filled chocolate sub-brand, and seasonal/Easter products. Products are sold directly to consumers via the Magento Cloud-powered felfort.com.ar online store (with nationwide home delivery), at the company-owned retail store in Almagro, Buenos Aires, and through third-party retailers and resellers across Argentina.
Product overview
Felfort is an Argentine chocolate and confectionery company established in 1912, operating as La Delicia Felipe Fort S.A. The company offers a diversified portfolio of chocolate products organized into main categories: Chocolates (core line including bocaditos, chocolate bars, and specialty items like Fort Mint, Jackelin, Marroc, Mentitas, Licorfort, and Alfafort); Bombones (assorted bonbons and gift boxes); Cereales/Cerealfort (cereal bars with various flavors); Jack (playful sub-brand with surprise-filled chocolates); and Promociones/Exclusivo Online (discounted items and online-exclusive products). The product ecosystem includes popular sub-lines like Marroc (praliné-based products), specialty alcoholic chocolates (Licorfort, Licoritas, Botellitas), and limited edition offerings. Felfort also provides recipe content using their products. Products are sold through their e-commerce platform (Magento-based) and physical retail location in Buenos Aires.
Differentiator
Problem solved
Functional benefit
Brands
- Cerealfort: Cereal bar product line featuring various flavors including chocolate, frutilla, manzana, and Frutos Rojos.
Products and services
- Chocolates (Línea Principal)
Companies that use Felfort
Customer profileSegments1 record
Ideal customer profiles2 records
Felfort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Felfort partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Mercado PagocoreMercado Pago is Felfort's exclusive payment processor for all online transactions. Customers can use all payment methods supported by Mercado Pago's platform. Felfort does not handle payment data directly — all financial information is managed by Mercado Pago (Mercado Libre S.R.L., CUIT 30-70308853-4) in accordance with its own terms and conditions.
- Magento Inc.coreFelfort's e-commerce website is built and hosted on Magento Cloud, the cloud platform provided by Magento Inc. The company uses this platform for website hosting, product catalog management, order processing, and customer data storage.
- Andreani CorreocoreAndreani Correo is the logistics partner used by Felfort for shipments outside the CABA/AMBA zone. The carrier performs up to 2 delivery attempts, leaving a printed notice if the recipient is not present. If undelivered, the product returns to the origin branch and the buyer must arrange pickup or re-delivery (additional costs may apply).
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Felfort competitors and assessment
Company assessmentDirect peers
- Georgalos: Argentine candy and confectionery manufacturer (founded 1941) known for chocolate tablets, bonbons, caramelos, and Easter lines. Direct peer sharing Argentine heritage, similar product families (chocolate confections, gifting formats) and competing in retail/wholesale through kiosks and supermarkets.
- Arcor: Argentina's largest confectionery company, producing chocolates (Bon Arcor, Cofler Block), candies, and cereal bars with deep distribution across LATAM and globally. Directly competes with Felfort across chocolate bonbons, candy, and cereal bar categories, though Arcor operates at materially greater scale and broader geographic reach.
- Bonafide: Historic Argentine chocolate and confectionery brand (founded 1921) producing bonbons, chocolates, and cereal bars sold through retail and e-commerce across Argentina. Closest direct Argentine peer to Felfort given overlapping product categories (chocolate bonbons, gift boxes, cereal bars) and similar go-to-market (own retail, DTC, nationwide distribution).
- Chocolate Águila (Mondelēz): Iconic Argentine chocolate brand now part of Mondelēz (formerly Suchard/Águila), producing chocolate bars, bonbons, and seasonal Easter products. Closely comparable to Felfort in product line and Argentine retail presence, though operates at parent-Mondelēz scale.
Broad incumbents
- Ferrero International: Global premium confectionery company (Ferrero Rocher, Kinder, Nutella, Mon Chéri) competing in the premium boxed chocolate and gifting space. Comparable to Felfort's premium/limited-edition bombonera product strategy and gift-occasion positioning, with significant scale and brand investment.
- Hershey's Company: Mass-market North American chocolate and confectionery producer expanding globally. Comparable to Felfort in chocolate bonbons, bars, and seasonal SKUs, though at vastly larger scale and competing primarily on brand recognition and price rather than heritage/provenance.
- Cadbury (Mondelēz Argentina): Mondelēz-owned Cadbury brand and wider portfolio (Milka, Toblerone) competes in the Argentine chocolate box/tablet segment. Larger incumbent with multinational R&D, marketing budgets, and supply chain; competes with Felfort in mass-market chocolate bars and seasonal gifting.
- Nestlé Argentina: Multinational incumbent producing chocolate (Nestlé Classic), confectionery (Carlos V/Quiko), and adjacent food categories in Argentina. Overlaps with Felfort in mass chocolate tablets and seasonal gifting, with a much broader portfolio and distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Felfort social profiles
Digital presenceFelfort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felfort leadership team
Management profileNumber of profiles
Felfort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felfort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felfort
What does Felfort do?
Felfort manufactures and sells a broad portfolio of branded Argentine chocolates and confectionery — including bonbons (Marroc, Dos Corazones, Mentitas, Fort Mint, Jackelin, Licorfort, Alfafort, Dulech, Cericet), assorted bomboneras and gift boxes, the Cerealfort cereal bar line, the Jack surprise-filled chocolate sub-brand, and seasonal/Easter products. Products are sold directly to consumers via the Magento Cloud-powered felfort.com.ar online store (with nationwide home delivery), at the company-owned retail store in Almagro, Buenos Aires, and through third-party retailers and resellers across Argentina.
Is Felfort a public or private company?
Felfort is a private company. It is classified as family owned and is currently operating.
When was Felfort founded?
Felfort was founded in 1912. It employs 251 to 500 people.
Where is Felfort based?
Felfort is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Felfort make money?
Three revenue lines are on record. Direct product sales (e-commerce) is the primary driver. The others are physical retail store sales and wholesale / reseller channel.
Who are Felfort's main competitors?
Direct peers on record are Georgalos, Arcor, Bonafide and Chocolate Águila (Mondelēz). Broad incumbents are Ferrero International, Hershey's Company, Cadbury (Mondelēz Argentina) and Nestlé Argentina.
Does Felfort have an API?
No public API is recorded for Felfort.
What industry is Felfort in?
Felfort's product category is Confectionery Manufacturing. Its primary akta.pro industry code is THAFAGAD, Chocolate & Confectionery Shops, with a secondary code of THAFAGAH, Candy & Specialty Sweets Stores. Its NAICS code is 445292 and its SIC code is 2052.