Andreani Group International s.r.l.

What Andreani Group International s.r.l. does

Andreani Group International S.R.L. Unipersonale is an Italian specialty distributor, technical service provider, and authorized training operator for high-performance suspension systems serving motorcycles, bicycles (MTB), and automobiles. Founded in 1987 in Pesaro, Italy by former World Motocross champion Giuseppe Andreani, the company historically operated as the Italian importer of WP suspensions before securing an exclusive partnership with Swedish premium manufacturer Öhlins in 2005. The company today holds exclusive Öhlins distribution rights for Italy, Spain/Portugal (via subsidiary Andreani MHS, est. 2013), sixteen Eastern European markets (since May 2021), and North America (via subsidiary Andreani USA Inc, est. 2023), and distributes secondary brands including Mivv, Samco, PFC, BCA, SKF, Showa, and KYB.

The core operating stack comprises three product surfaces: (1) branded suspension products and components distributed through e-commerce portals (auto, moto, bici subdomains) and an authorized-center network; (2) the proprietary Andreani Tools line, including the DB4 and DS1 dynos and specialized vacuum pumps developed in-house; and (3) the Suspension World Academy, a paid training and certification program covering suspension theory, tuning, and maintenance delivered in a dedicated facility with test benches and a bidirectional-telemetry simulator. Revenue is generated through product distribution margins (one-time unit sales at ASPs ranging from ~€44 for springs to over €9,000 for premium Öhlins Advanced Trackday TTX kits), professional services for racing teams (trackside setup support, e.g., Kawasaki WorldSBK, Maddii Racing Honda), and training/certification fees.

The customer base is split across three primary segments: professional racing teams and riders who anchor the credibility narrative; an authorized network of dealers and service centers who buy, install, and re-sell components; and enthusiast end-customers who purchase direct via e-commerce. Go-to-market is hybrid — direct sales-led for racing accounts, channel-partner-led for the dealer network. Marketing is anchored on a multi-domain WordPress/WooCommerce stack plus Facebook and Instagram, with content emphasizing racing heritage and technical expertise in both Italian and English. The ownership structure is founder-controlled (CEO Giuseppe Andreani, COO Elisa Andreani, CTO Giona Andreani) in an S.R.L. Unipersonale with €500,000 of fully paid-in share capital and no disclosed external investors.

Name

Andreani Group International s.r.l.

Legal name

Andreani Group International S.R.L. Unipersonale

Website

https://andreanigroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Andreani Group International s.r.l. is an Italian specialty distributor and authorized training operator that holds exclusive multi-region Öhlins suspension distribution rights across Italy, Spain/Portugal, Eastern Europe, and the USA, serving motorcycle, bicycle, and automotive customers through dealers, e-commerce, and its Suspension World Academy.

Ownership category

akta.pro rank

Product category

Performance Suspension Systems Distribution

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

Keywords

• Suspension systems distribution
• Motorcycle suspension parts
• Automotive suspension kits
• MTB suspension components
• Suspension training services

Headquarters

HQ city

Pesaro, Pesaro-Urbino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Suspension Products Sales: Sale of Öhlins suspension systems, springs, shock absorbers, and related components for motorcycles, bicycles, and automobiles through e-commerce and authorized dealers. Products include racing suspensions, sport suspensions, wheel spacers, silicone hose kits, brake discs, and brake pads.
2. Distribution Agreements: Exclusive distribution of Öhlins products in Italy, Eastern Europe, Spain, Portugal, and USA, along with distribution of brands including Mivv, Samco, PFC, BCA, EvoLite, Ferodo, Whiteline, Supermousse PAC-1, SKF, Showa, ProImpact, KYB, Hagon
3. Training Courses: Suspension World Academy offering courses for motorcycle, bicycle, and car technicians and riders, including beginners and advanced levels, with participation fees and course materials
4. Racing Service: Technical support and suspension setup services for racing teams at international competitions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Andreani Group distributes and sells premium suspension systems (primarily Öhlins) and related aftermarket components — including shock absorbers, springs, brake pads, cartridges, and silicone hoses — for motorcycles, bicycles (MTB), and automobiles. The company also develops and sells proprietary workshop tooling (DB4/DS1 dynos, vacuum pumps) and runs the Suspension World Academy, providing training courses and on-track racing technical support to professional teams, authorized centers, and enthusiasts.

Product overview

Andreani Group International s.r.l. is a specialty distributor and service provider for suspension systems targeting three vehicle categories: motorcycles, bicycles (MTB), and automobiles. The core offering consists of Öhlins suspension products and related components (springs, brake pads, silicone hoses) distributed under the company's own brand alongside the Andreani Tools line of proprietary diagnostic equipment (DB4 and DS1 dynos, vacuum pumps) and the Suspension World Academy training division. Products are sold through a network of authorized centers and resellers across Italy and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Suspension Products
• Moto Suspension Products
• Bici Suspension Products
• Andreani Tools (DB4 & DS1 Dyno, Vacuum Pumps)
• Suspension World Academy Training Courses
• Attrezzatura Officina Andreani (Workshop Tools)
• Racing Technical Support Service

Quantifiable outcome

• Multiple national and international racing titles won with supported teams over the years
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Andreani USA IncmajorChannel Partner/ Reseller/ Distributor · 1 January 2023American branch opened and inaugurated in 2023, operating throughout North America to enter the rapidly growing American suspension market.
• Öhlins Eastern EuropemajorChannel Partner/ Reseller/ Distributor · 1 January 2021Since May 2021, Andreani Group has been the exclusive distributor of Öhlins for Eastern Europe, covering Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Greece (automotive only), Macedonia, Malta, Moldova, Romania, Serbia, Slovakia, Slovenia, Turkey, Ukraine, and Hungary.
• Juan Martinez / MHS SuspensionesmajorStrategic or Co-development Partner · 1 January 2013Partnership with Juan Martinez and MHS Suspensiones established in 2013 to create Andreani MHS, operating as the Spanish branch of Andreani Group serving Spain and Portugal markets.
• Öhlins (Sweden)coreStrategic or Co-development Partner · 1 January 2005Exclusive partnership agreement established in 2005 with Swedish suspension manufacturer Öhlins. Andreani Group became the exclusive importer and distributor of Öhlins products in Italy, launching the company into track competitions for speed, motocross, enduro, and supermotard. The partnership expanded to include exclusive distribution for Eastern Europe (2021) and authorized distribution for North America.
• MivvminorChannel Partner/ Reseller/ DistributorItalian distribution agreement for Mivv exhaust systems and accessories.
• PFC (Performance Friction Corporation)minorChannel Partner/ Reseller/ DistributorDistribution partnership for PFC brake components and carbon metallic brake pad sets.
• BCAminorChannel Partner/ Reseller/ DistributorDistribution partnership for BCA products in Italy.
• SKFminorChannel Partner/ Reseller/ DistributorDistribution partnership for SKF suspension and bearing components.
• ShowaminorChannel Partner/ Reseller/ DistributorDistribution partnership for Showa suspension components.
• SamcominorChannel Partner/ Reseller/ DistributorDistribution partnership for Samco Sport silicone hoses and performance accessories.
• Kawasaki WorldSBK TeammajorStrategic or Co-development PartnerTechnical suspension partnership with Kawasaki World Superbike team, providing setup support and achieving podium results with rider Jeremy Alcoba.
• Maddii Racing (Honda)majorStrategic or Co-development PartnerTechnical partnership with Maddii Racing Honda team for motocross competitions, supporting riders to multiple championship victories.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hyperpro: Dutch premium motorcycle suspension specialist producing steering dampers and aftermarket suspension kits. Comparable in product category, premium positioning, and European enthusiast / racing customer base.
• RockShox (SRAM): Premium mountain bike suspension brand within SRAM. Directly comparable for Andreani's bici (MTB) segment and represents a major bicycle-side suspension incumbent that Andreani competes against for MTB technical service.
• K-Tech Suspension: UK-based aftermarket motorcycle suspension specialist offering cartridges, fork kits, and shock absorbers. Directly comparable as a premium aftermarket suspension specialist serving racing teams and enthusiasts.
• SW-Motech: German premium motorcycle accessories and parts specialist with global distribution. Comparable in multi-category premium aftermarket positioning, racing-adjacent branding, and European-to-global distribution model.
• Touratech: German premium motorcycle accessories and suspension specialist with a strong off-road / adventure riding focus. Closely comparable in premium-positioning, multi-brand distribution model, and racing heritage-driven branding.
• Öhlins Racing: Swedish manufacturer of premium motorcycle, automotive, and mountain bike suspension. Although Öhlins is Andreani's exclusive distribution partner, it competes in the same end markets and increasingly sells direct in some regions, making it the most directly comparable peer.

Broad incumbents

• WP Suspension: KTM Group's premium motorcycle suspension brand (formerly Andreani's original product as WP Italy). Competes across the same motocross, enduro, and street motorcycle segments as Andreani's Öhlins-led portfolio.
• KYB: Japanese global suspension manufacturer distributed by Andreani. Operates broadly across motorcycle, automotive, and commercial vehicle suspension, making it both a partner and a broad incumbent competing for the same end customers.
• Showa: Major Japanese OEM suspension manufacturer for motorcycles and automobiles, also distributed by Andreani. Competes at the manufacturer level while co-existing in Andreani's catalog.

Emerging players

• Hagon Products: UK-based specialist in aftermarket motorcycle shock absorbers and suspension components. Comparable as a niche premium suspension manufacturer/distributor with overlapping classic and modern motorcycle customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AndreaniGroup
• Instagraminstagram.com/andreanigroup
• LinkedInlinkedin.com/company/andreani-group-international-s-r-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andreani Group International s.r.l.