What Regional School Unit 13 does

Regional School Unit 13 (RSU 13) is a public K-12 school district organized under Maine state law, serving students residing in the five coastal municipalities of Cushing, Owls Head, Rockland, South Thomaston, and Thomaston. The district operates six campuses — four elementary schools (Ash Point Community School, Cushing Community School, South School, and Thomaston Grammar School), Oceanside Middle School, and Oceanside High School — providing free public education funded through a combination of state aid from the Maine Department of Education, local property tax assessments across constituent towns, and federal grants including Title I, IDEA, and McKinney-Vento. As a government_state_entity governed by an elected School Board, RSU 13 is not a private enterprise and has no shareholders or external capital structure.

The district's operational technology stack is enterprise-grade for its scale, comprising PowerSchool as the Student Information System with Microsoft Azure AD/OAuth2 authentication, Google Workspace for Education, Clever for single sign-on, SchoolMessenger for emergency text alerts, and Vimeo for livestreaming school board meetings and athletics. A 1:1 Technology Program deploys iPads and laptops to students district-wide, supported by a dedicated coordinator. Programs include Title I interventions, special education services compliant with IDEA, the ACE Gifted and Talented Program, adult education, athletics under the Oceanside Mariners brand, and student health and nutrition services including universal free meals. The district's strategic direction is guided by 'Schools of Our Future 2.0,' centered on Relationships, Proficiencies, and Pathways.

RSU 13 generates no tuition revenue and charges no fees for K-12 instruction. The only disclosed commercial revenue stream is a tiered athletic sponsorship and advertising program ($299 to $1,999 per package) tied to livestreamed home basketball games. Leadership is headed by Superintendent John McDonald, with an executive team including an Assistant Superintendent/Director of Curriculum, Business Manager, IT Director, Special Education Director, Athletic Director, Federal Programs Director, and HR Director. The district is currently developing its FY 2027 operating budget and is evaluating adjustments to school start times for the 2025-2026 academic year.

Name

Regional School Unit 13

Legal name

Regional School Unit 13

Website

https://rsu13.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Regional School Unit 13 is a Maine public K-12 school district operating four elementary schools, one middle school, and one high school across five coastal municipalities. It provides free education funded by state aid, local property taxes, and federal grants.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH), Specialized Instruction & Resource Support (Inclusion, Pull-Out, Co-Teaching) (EDAJAKAC)

Keywords

• K-12 public education
• Special education services
• School district administration
• Title I programs
• Student support services

Headquarters

HQ city

Rockland

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public Education Funding: RSU 13 operates as a Maine Regional School Unit funded through a combination of local property tax assessments, state education funding from the Maine Department of Education, and federal funding including Title I, IDEA, and other grants. No tuition is charged to district residents for K-12 education.
2. Athletic Advertising/Sponsorship: Revenue generated through athletic scoretable advertising packages ranging from $299 to $1,999 per season, including digital ads during home basketball games and livestream presence.
3. Federal and State Grant Programs: District receives funding through federal programs including Title I (federal programs), IDEA special education funding, McKinney-Vento homeless assistance, and other state/federal education grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Regional School Unit 13 (RSU 13) is a Maine public school district providing free K-12 education to residents of five municipalities (Cushing, Owls Head, Rockland, South Thomaston, and Thomaston) through six schools: four elementary schools, Oceanside Middle School, and Oceanside High School. The district delivers comprehensive educational services including core academic instruction, special education under IDEA, Title I interventions, gifted and talented programming (ACE), athletics, nutrition with universal free meals, student health services, McKinney-Vento homeless support, and adult education.

Product overview

Regional School Unit 13 operates as a unified public school district providing educational services through four elementary schools (Ash Point Community School, Cushing Community School, South School, and Thomaston Grammar School), Oceanside Middle School, and Oceanside High School. The district offers a comprehensive suite of educational services including core instruction, special education with IEP and 504 support, Title I academic interventions, ACE gifted and talented programming, student health services, and nutrition programs. The district maintains digital platforms including a website portal, PowerSchool student information system for parents and students, athletics programs with live streaming capabilities, and mobile applications for iOS and Android. The district's educational approach is guided by 'Schools of Our Future 2.0,' focusing on relationships, proficiencies, and pathways for student achievement.

Differentiator

Problem solved

Functional benefit

Brands

• Oceanside Athletics: Athletics and activities program for Oceanside Middle School and Oceanside High School, home of the Mariners. Offers fall, winter, and spring sports including football, soccer, basketball, baseball, softball, track and field, lacrosse, wrestling, golf, tennis, and unified basketball.
• ACE Program
• RSU 13 Pre-K Program

Products and services

• K-12 Public Education
• Special Education Services

Quantifiable outcome

• Free meals provided to all students regardless of income eligibility
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• PowerSchoolcoreTechnology or IntegrationPowerSchool provides the district's Student Information System (SIS), including the PowerSchool portal for parents and students to access grades, attendance, and other school information. The district uses Microsoft Azure AD/OAuth2 for authentication to PowerSchool.
• Google Workspace for EducationcoreTechnology or IntegrationThe district uses Google Workspace for Education for email, productivity applications, and student/teacher collaboration. Single sign-on access is provided through Clever.
• ClevercoreTechnology or IntegrationClever provides single sign-on access to educational applications for students and staff across the district, integrating multiple educational technology tools.
• SchoolMessenger/One Call NowcoreTechnology or IntegrationSchoolMessenger (One Call Now) provides the district's text alert and mass notification system for school cancellations, emergency communications, and general announcements.
• Maine Department of EducationcoreStrategic or Co-development PartnerRSU 13 operates under Maine state education requirements and receives state funding through the Maine DOE. The district participates in state programs including Child Development Services for pre-K children.
• Maine Principal's Association (MPA)coreStrategic or Co-development PartnerMPA governs interscholastic sports for the district's Oceanside athletics program. The district follows MPA guidelines for sports seasons, sportsmanship, and competitive structure.
• Kennebec Valley Athletic Conference (KVAC)coreStrategic or Co-development PartnerOceanside athletics competes in the KVAC conference against other high schools in the region.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PowerSchool Holdings: PowerSchool provides the Student Information System (SIS) that RSU 13 directly uses for grades, attendance, and parent/student portals. As the dominant K-12 SIS vendor, PowerSchool is the closest technology peer serving the same operational backbone that school districts rely on, and competes for the same district IT budget allocations.
• Stride, Inc. (formerly K12 Inc.): Stride is a leading K-12 online learning provider serving students across the U.S. with virtual and blended education programs. As an alternative to traditional brick-and-mortar districts like RSU 13, Stride competes for the same K-12 student population and per-pupil funding, particularly under open-enrollment and homeschool hybrid models.
• Instructure (Canvas): Instructure's Canvas is a leading Learning Management System used by K-12 districts and higher education institutions. Like RSU 13's deployment of Google Workspace and PowerSchool, Canvas competes for the digital classroom layer and represents a comparable K-12 education technology vendor serving similar district customers.
• Clever: Clever provides single sign-on and identity management for K-12 districts, and is directly used by RSU 13 to provide students access to educational applications. As a core identity layer in the K-12 technology stack, Clever is a direct comparable in serving district technology integration needs.
• Imagine Learning: Imagine Learning provides supplemental K-12 educational programs in literacy, math, and language acquisition, serving the same school district customers as RSU 13's curriculum and intervention programs. Their offerings overlap with the Title I and ELL use cases that RSU 13 addresses through its MTSS framework.
• Curriculum Associates (i-Ready): Curriculum Associates provides i-Ready adaptive diagnostic and instruction, widely used in K-8 districts. Like RSU 13, which uses NWEA assessments and Title I interventions, Curriculum Associates serves the assessment-and-intervention layer that districts deploy to address struggling learners.
• Savvas Learning Company: Savvas Learning provides K-12 curriculum, assessments, and digital learning solutions, competing for district curriculum and intervention budgets that RSU 13's Central Office manages. They serve comparable K-12 customers with similar supplemental and core instructional offerings.
• Lexia Learning (Cambium Learning): Lexia provides K-12 literacy intervention and assessment tools, directly comparable to the Tier 3 Title I literacy interventions and special education reading services that RSU 13 delivers through its elementary schools and Federal Programs Director.

Broad incumbents

• Houghton Mifflin Harcourt (HMH): HMH is a major K-12 educational content and curriculum publisher providing core instructional materials to districts nationwide. While RSU 13 sets its own curriculum, HMH competes for the same district curriculum adoption budgets that RSU 13 controls centrally.

Regional players

• Portland Public Schools (Maine): Portland Public Schools is the largest public school district in Maine, serving PreK-12 across the Portland peninsula and islands. It operates under the same Maine DOE regulatory framework as RSU 13 and is a directly comparable public school district peer operating at significantly larger scale within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/rsu13
• Facebookfacebook.com/RSU-13-121885347830570

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional School Unit 13