PV Dobson
P.V. Dobson is a privately held UK agricultural and industrial machinery dealer, founded 1976, operating four depots across Northern England as an authorised multi-brand retailer for OEMs including Massey Ferguson, Fendt, Manitou, Kubota, Isuzu, BOMAG, and Perkins, serving farmers, contractors, and industrial buyers with equipment, parts, and service.
- Company typePrivate
- Founded1976
- HeadquartersKendal, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PV Dobson does
P.V. Dobson is a privately held, multi-brand agricultural and industrial machinery dealer headquartered in Levens, Kendal (Cumbria), United Kingdom, with operational history back to 1976. The company operates four depot locations across Northern England — Levens (Cumbria, head office), Skipton (North Yorkshire), Chorley (Lancashire), and Washington (Tyne & Wear) — and functions as an authorised sales, service, and parts outlet for more than a dozen OEMs including Massey Ferguson, Fendt, Manitou, Kubota, Isuzu, BOMAG, Thwaites, Perkins, Mecalac, Epiroc, Horsch, and Teagle.
The product and service portfolio spans new, ex-demo, and used agricultural machinery (tractors, grassland equipment, handlers, muck & slurry, feeding & bedding, fertiliser applicators, trailers, ATVs/UTVs), industrial plant (excavators, handlers, dumpers, compaction, forklifts, breakers, attachments), Isuzu pick-ups, complete and obsolete engines (Perkins and Kubota), and a parts department covering OEM, aftermarket (AGCO Parts, Sparex), workshop consumables (Würth, Sealey, Makita), and branded merchandise. A workshop service capability supports machinery repairs, diagnostics, and maintenance across the supplied brands.
Revenue is generated through three channels: one-time equipment sales (new, used, and ex-demo) at unit prices ranging from roughly £1,595 for small items to £148,750 + VAT for premium tractors; aftermarket parts and accessories retail from approximately £3.59 upwards; and workshop service and repair billings. Distribution is predominantly direct through physical depots, supported by an online enquiry/listing system and event-based marketing (open days at venues such as the Windermere Motor Boat Racing Club) plus a multi-channel social media presence on Facebook, LinkedIn, YouTube, Instagram, and TikTok. Customer segments are split between agricultural operators (farmers, contractors, rural businesses) as the primary vertical and construction/industrial contractors as a secondary vertical, with no named enterprise customer concentration evidenced.
PV Dobson firmographics
Firmographics- Name
- PV Dobson
- Legal name
- P.V. Dobson
- Website
- https://pvdobson.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P.V. Dobson is a privately held UK agricultural and industrial machinery dealer, founded 1976, operating four depots across Northern England as an authorised multi-brand retailer for OEMs including Massey Ferguson, Fendt, Manitou, Kubota, Isuzu, BOMAG, and Perkins, serving farmers, contractors, and industrial buyers with equipment, parts, and service.
- Ownership category
- akta.pro rank
PV Dobson industry classification
Industry- Product category
- Agricultural and Industrial Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industries
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD), ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD), Residue & Straw Management (Choppers, Spreaders, Windrowers) (AFAAAEAF)
Keywords
Where PV Dobson is headquartered
LocationHeadquarters
- HQ city
- Kendal
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
PV Dobson business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Machinery Sales: Sale of new, used, and ex-demo agricultural machinery, industrial plant equipment, pick-ups, and engines. Products include tractors, excavators, handlers, dumpers, forklifts, and compaction equipment from brands such as Massey Ferguson, Fendt, Kubota, Manitou, BOMAG, and Isuzu.
- Parts and Accessories: Sale of spare parts, branded merchandise, toys and miniatures, clothing and footwear, and workshop tools and accessories. Parts available for AGCO, Massey Ferguson, Fendt, Kubota, Manitou, Perkins, Isuzu, and other brands.
- Service and Repairs: Workshop service department providing machinery repairs, diagnostics, and maintenance for agricultural and industrial equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Machinery |
| Unit Pricing | Pay-as-you-go | Used and Ex-Demo Equipment |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
| Other | Pay-as-you-go | Finance Offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PV Dobson product offering
Product offeringCore offering
P.V. Dobson is a multi-brand agricultural and industrial machinery dealer operating four UK depots (Levens, Skipton, Chorley, Washington). The company sells new, used, and ex-demo equipment — including tractors, excavators, handlers, dumpers, pick-ups, and engines — from manufacturers such as Massey Ferguson, Fendt, Manitou, Kubota, BOMAG, Thwaites, and Isuzu, alongside a parts department and an in-house workshop service and repair offering, with finance options available on selected equipment.
Product overview
P.V. Dobson operates as an agricultural and industrial machinery dealer offering a comprehensive portfolio of products and services. The core offering encompasses Agricultural Machinery (tractors, handlers, grassland equipment, feeding systems, muck & slurry, fertiliser applicators, trailers, ATVs/UTVs, and implements), Industrial Plant (excavators, handlers, dumpers, compaction equipment, forklifts, and attachments), Pick-ups (Isuzu vehicles), Engines (Perkins and Kubota complete and obsolete engines with parts), and a Parts Department. The company also provides service support. The business functions as a multi-brand dealer distributing products from manufacturers including Massey Ferguson, Fendt, Manitou, Isuzu, Kubota, BOMAG, Thwaites, Perkins, and numerous other agricultural and industrial equipment brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Machinery
- Industrial Plant
- Pick-ups
- Engines
- Parts Department
- Workshop Service and Repairs
Companies that use PV Dobson
Customer profileSegments2 records
Ideal customer profiles2 records
PV Dobson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PV Dobson partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Massey FergusoncoreAuthorised dealer for Massey Ferguson agricultural tractors and equipment, including sales, service, and parts support.
- FendtcoreAuthorised dealer for Fendt agricultural tractors and equipment, including sales, service, and parts support.
- ManitoucoreAuthorised dealer for Manitou material handling equipment including telehandlers and agricultural loaders.
- KubotacoreAuthorised dealer for Kubota compact tractors, excavators, and engines.
- IsuzucoreAuthorised dealer for Isuzu pick-up vehicles and commercial vehicles.
- BOMAGmajorAuthorised dealer for BOMAG compaction equipment including trench rollers, tandem rollers, and tampers. Currently running 0% finance promotion on BOMAG BMP8500.
- ThwaitesmajorAuthorised dealer for Thwaites dumper trucks and plant equipment, providing sales, service, and parts.
- PerkinscoreAuthorised distributor for Perkins engines including complete engines, short engines, long engines, and obsolete engine parts.
- MecalacmajorAuthorised dealer for Mecalac excavators and compact construction equipment.
- EpirocminorAuthorised dealer for Epiroc industrial plant and construction equipment.
- AGCO PartscoreSupplier of AGCO genuine parts for agricultural machinery.
- SparexmajorSupplier of Sparex agricultural and equipment parts and accessories.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PV Dobson competitors and assessment
Company assessmentBroad incumbents
- Kubota: Global manufacturer of compact tractors, excavators, and engines that P.V. Dobson distributes. Broad incumbent as one of the principal OEMs whose products flow through the dealer's channels.
- AGCO Corporation: Global manufacturer of Massey Ferguson, Fendt, and Valtra tractors and farm equipment. Relevant as the upstream OEM whose brands P.V. Dobson distributes; broader incumbent in the same agricultural equipment ecosystem.
Direct peers
- Farol Ltd: Midlands-based agricultural machinery dealer group with multiple depots. Comparable as a multi-brand authorised dealer for premium tractor brands and full-line agricultural equipment supplier with service and parts operations.
- Chandlers (Farm Equipment) Ltd: UK agricultural and groundcare machinery dealer group operating multiple depots across the Midlands and Southern England. Directly comparable as a multi-brand authorised dealer for AGCO-family brands (including Massey Ferguson and Fendt) serving farmers and contractors.
- Rea Valley Tractors: Shropshire/Midlands-based agricultural machinery dealer group operating multiple depots. Comparable as a multi-brand authorised dealer selling tractors and farm equipment with workshop service and parts support.
- Lloyd Ltd: Northern England agricultural, groundcare, and construction equipment dealer with multiple depots. Closely comparable in geography (Cumbria/Northern England overlap), product mix (tractors, handlers, groundcare), and multi-brand dealership model.
- Ripon Farm Services: North Yorkshire-headquartered agricultural and groundcare machinery dealer with multiple depots across the North of England. Highly comparable given geographic overlap, multi-brand tractor franchise model, and similar customer base of farmers and contractors.
- Thomas Sherriff & Co: Long-established Scottish Borders agricultural machinery dealer with multiple depots. Comparable as a multi-brand tractor and equipment dealer serving farming customers with similar product categories and dealer economics.
- Crawfords Group: UK agricultural and construction equipment dealer operating across multiple regions. Comparable multi-brand model selling tractors, handlers, and plant equipment with associated service and parts operations.
- Cornthwaite Group: Agricultural and construction machinery dealer with depots across Northern England and Scotland. Directly comparable as a multi-brand dealer selling tractors, telehandlers, and construction plant to farming and contractor customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PV Dobson social profiles
Digital presencePV Dobson financial estimates
Financial estimateRevenue estimate
Valuation estimate
PV Dobson leadership team
Management profileNumber of profiles
PV Dobson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PV Dobson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PV Dobson
What does PV Dobson do?
P.V. Dobson is a multi-brand agricultural and industrial machinery dealer operating four UK depots (Levens, Skipton, Chorley, Washington). The company sells new, used, and ex-demo equipment — including tractors, excavators, handlers, dumpers, pick-ups, and engines — from manufacturers such as Massey Ferguson, Fendt, Manitou, Kubota, BOMAG, Thwaites, and Isuzu, alongside a parts department and an in-house workshop service and repair offering, with finance options available on selected equipment.
Is PV Dobson a public or private company?
PV Dobson is a private company. It is classified as family owned and is currently operating.
When was PV Dobson founded?
PV Dobson was founded in 1976. It employs 11 to 50 people.
Where is PV Dobson based?
PV Dobson is headquartered in Kendal, United Kingdom, in the Europe region.
How does PV Dobson make money?
Three revenue lines are on record. Machinery Sales are the primary driver. The others are parts and Accessories and service and Repairs.
Who are PV Dobson's main competitors?
Broad incumbents on record are Kubota and AGCO Corporation. Direct peers are Farol Ltd, Chandlers (Farm Equipment) Ltd, Rea Valley Tractors, Lloyd Ltd, Ripon Farm Services, Thomas Sherriff & Co, Crawfords Group and Cornthwaite Group.
Does PV Dobson have an API?
No public API is recorded for PV Dobson.
What industry is PV Dobson in?
PV Dobson's product category is Agricultural and Industrial Machinery Dealership. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures). Its NAICS code is 42382 and its SIC code is 3523.