Cornthwaite Group
Cornthwaite Group is a privately-held UK agricultural, industrial, and groundcare machinery dealership operating five depots across North West England and Southern Scotland as an authorized John Deere dealer, complemented by 15+ brands and a dedicated precision agriculture division.
- Company typePrivate
- Founded2017
- HeadquartersOrmskirk, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Cornthwaite Group does
Cornthwaite Group is a privately-held UK agricultural, industrial, and groundcare machinery dealership headquartered in Nantwich, operating five depots across Cheshire, Lancashire, Cumbria, and Southern Scotland. The company is an authorized John Deere dealer and complements the core franchise with 15+ complementary brands (Kramer, Strautmann, Ktwo, Redrock, Spearhead, Stihl, Husqvarna, Grillo, Dalbo, Mazzotti, Cherry, Wessex, APV, SKY Agriculture, Suton). It operates through four named divisions: Cornthwaite Agricultural (tractors, combines, foragers, sprayers), Cornthwaite Industrial (Kramer telehandlers, Redrock slurry equipment, Ktwo trailers, Suton sweepers), Cornthwaite Groundcare (Grillo, Spearhead mowers, Stihl, Husqvarna), and Cornthwaite Solutions (precision agriculture technology integration built on 25 years of expertise around the John Deere precision ag stack including AutoTrac, StarFire, G5 CommandCenter, JDLink, and Operations Center).
The business generates revenue across five streams: new machinery sales (quote-based pricing), used machinery sales (listed pricing, with the Cornthwaite Premium Used program offering 6-month/500-hour warranties), parts (over 250,000 John Deere parts available online with free shipping), aftersales service and repairs using Service ADVISOR, and finance arrangements (hire purchase and operating lease through John Deere Finance). Go-to-market is sales-led through depot-based direct sales teams handling new and used sales, finance, and part-exchange, supplemented by an e-commerce online shop for parts and groundcare products, an online auction platform for used equipment, and international export services shipping used machinery to over 20 countries worldwide. Customer segments span agricultural businesses (dairy, arable, mixed farming), agricultural contractors, professional groundcare operators (golf courses, sports facilities, local authorities, landscaping contractors), and domestic users.
Cornthwaite Group firmographics
Firmographics- Name
- Cornthwaite Group
- Legal name
- Cornthwaite Group
- Website
- https://cornthwaitegroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cornthwaite Group is a privately-held UK agricultural, industrial, and groundcare machinery dealership operating five depots across North West England and Southern Scotland as an authorized John Deere dealer, complemented by 15+ brands and a dedicated precision agriculture division.
- Ownership category
- akta.pro rank
Cornthwaite Group industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Compact & Specialty Farm Machinery (Compact Tractors, Vineyard/Orchard, High-Clearance, Track Systems) (AFAAAAAJ), Agricultural Processing Equipment (On-farm) (IMAHACAL)
Keywords
Where Cornthwaite Group is headquartered
LocationHeadquarters
- HQ city
- Ormskirk
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Cornthwaite Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Machinery Sales: Sales of new agricultural machinery including tractors, combines, foragers, sprayers, telehandlers, groundcare equipment from brands including John Deere, Kramer, Strautmann, SIP, Redrock, Ktwo, Spearhead, Stihl, Husqvarna, and others.
- Used Machinery Sales: Sales of pre-owned agricultural machinery including tractors, trailers, gators, telehandlers, combines, foragers, and attachments. Includes Cornthwaite Premium Used program with warranties.
- Parts Department: Sales of replacement parts and attachments for all machinery brands. Over 250,000 John Deere parts available online with free shipping.
- Service and Aftersales: Workshop service, repairs, expert checks using Service ADVISOR, and maintenance for agricultural and groundcare machinery.
- Finance Services: Finance options including hire purchase and operating lease on new and used machinery, with trade-ins available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New Machinery - Quote based pricing |
| Unit Pricing | Pay-as-you-go | Used Machinery - Listed pricing |
| Unit Pricing | Pay-as-you-go | Cornthwaite Premium Used |
| Subscription | Multi-year contract | Finance Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cornthwaite Group product offering
Product offeringCore offering
Cornthwaite Group is an authorized John Deere dealer and full-service agricultural machinery dealership selling new and pre-owned tractors, combines, foragers, sprayers, telehandlers, trailers, and groundcare equipment. The business is organized into Agricultural, Industrial, and Groundcare divisions and is supported by precision farming technology (Cornthwaite Solutions), aftersales service, a parts department, finance options, and export services to over 20 countries.
Product overview
Cornthwaite Group is an agricultural and groundcare machinery dealer operating across the UK with multiple divisions. The company offers a platform of new and used agricultural machinery (tractors, combines, foragers, sprayers, trailers, telehandlers), professional groundcare equipment (mowers, robotic mowers, handheld tools), and industrial handling equipment. The portfolio is organized around three divisions: Cornthwaite Agricultural (John Deere tractors, combines, foragers, sprayers and complementary brands including Strautmann, SIP, Spearhead, Ktwo), Cornthwaite Groundcare (Grillo, Spearhead mowers and handheld equipment from Stihl, Husqvarna), and Cornthwaite Industrial (Kramer telehandlers/loaders, Redrock slurry/trailers, Ktwo trailers, Suton sweepers). Core product offerings are supported by Precision Farming Technology (AutoTrac, StarFire, G5 CommandCenter, JDLink), Aftersales Service, Finance Options, Export Services, and an Online Auction platform. The company serves as an authorized John Deere dealer with depots across Cheshire, Lancashire, Cumbria and Scotland.
Differentiator
Problem solved
Functional benefit
Brands
- Cornthwaite Premium Used: Specially selected used tractors with 6 month 500 hour warranty, 60 point check, full valet, and financing from John Deere finance available.
Products and services
- New Agricultural Machinery Sales of new agricultural machinery from John Deere, Kramer, Strautmann, SIP, Redrock, Ktwo, Spearhead, and other brands, including tractors, combines, foragers, sprayers, telehandlers, groundcare equipment, and trailers, targeted at farms and contractors.
- Used Machinery Sales Sales of pre-owned agricultural machinery including tractors, trailers, gators, telehandlers, combines, foragers, and attachments, with the Cornthwaite Premium Used program offering 6-month/500-hour warranty, 60-point check, and full valet.
- Aftersales Service Workshop service, repairs, and expert checks using Service ADVISOR for agricultural and groundcare machinery, providing maintenance and technical support to minimize downtime.
- Parts Department Sales of replacement parts and attachments for all machinery brands, with over 250,000 John Deere parts available online with free shipping.
- Finance Options Financing solutions including hire purchase and operating lease on new and used machinery, with trade-ins available, provided through John Deere Finance and other partners.
- Cornthwaite Solutions Precision Agriculture Precision farming technology including guidance systems, machine automation, and site-specific farming solutions, drawing on 25 years of precision agriculture expertise, targeted at farming operations seeking precision farming technology integration.
- Groundcare Equipment Sales Sales of professional and domestic groundcare equipment including compact tractors, ride-on mowers, robotic mowers (Husqvarna Automowers), walk-behind mowers, attachments, and finishing mowers, targeted at grounds maintenance professionals and homeowners.
- Export Services International export of agricultural machinery with logistics handling and documentation support to customers in over 20 countries worldwide.
- Online Auction Platform Online machinery auctions for buying and selling agricultural and groundcare equipment.
- Online Shop E-commerce shop for parts, accessories, and groundcare products, serving individual customers and small businesses with direct online purchase.
Quantifiable outcome
- Used machinery exported to over 20 countries worldwide
- +1 more outcomes
Companies that use Cornthwaite Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Cornthwaite Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature1 record
Cornthwaite Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- John DeerecoreAuthorized John Deere dealer providing new and used John Deere agricultural machinery including tractors, combines, foragers, sprayers, gators, and compact utility tractors. Offers full aftersales support, parts, and service for John Deere products. Primary brand representing majority of product portfolio.
- KramercoreAuthorized dealer for Kramer telescopic handlers, telehandlers, and wheeled loaders. Partnership announced in June 2017. One of the largest Kramer dealers in the UK offering machines with stacking heights of 6-9 meters and lift capacities of 2.7t-5.5t.
- StrautmannminorAuthorized dealer for Strautmann agricultural equipment including diet feeders and muck spreaders.
- SIPminorAuthorized dealer for SIP agricultural machinery and equipment.
- RedrockcoreMajor stockist of Redrock products including slurry handling solutions, blockcutters, paddle feeders, vari-cut mixer feeders, specialist trailers, straw bedders, and bale feeders. Co. Armagh based manufacturer.
- KtwocoreAuthorized dealer for Ktwo trailers including Roadeo Compact & Push Range (compactor trailers), Roadeo Curve Tipping Trailers, Roadeo Dump Trailers, and Roadeo Flat Trailers. Family-run UK manufacturer established in 1980s.
- SpearheadcoreAuthorized dealer for Spearhead groundcare machinery including amenity mowers (Rolliflail, Sniper, Rollicut, Trident series) and reach mowers (Twiga Compact and Twiga Classic). UK manufactured products.
- StihlminorAuthorized dealer for Stihl products including chainsaws, hedge trimmers, strimmers, brushcutters, blowers, vacuums, pressure washers, and cordless power tools.
- HusqvarnaminorAuthorized dealer for Husqvarna Automowers robotic lawn mowers and other outdoor power equipment.
- GrillocoreAuthorized dealer for Grillo groundcare products including climber mowers, outfront mowers with and without collection, and MD mowers. Italian manufacturer with 60 years experience serving domestic and professional applications.
- DalbominorAuthorized dealer for Dalbo agricultural equipment.
- MazzottiminorAuthorized dealer for Mazzotti agricultural machinery.
- CherryminorAuthorized dealer for Cherry agricultural equipment and utility vehicles.
- WessexminorAuthorized dealer for Wessex agricultural implements and equipment.
- APVminorAuthorized dealer for APV agricultural equipment.
- SKY AgricultureminorAuthorized dealer for SKY Agriculture products.
- SutonminorAuthorized dealer for Suton sweeping and cleaning equipment. Based in Norfolk, established 1954. Products include Suton Bucket Brush and equipment for cow cubicles, grain stores, and paddocks.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Cornthwaite Group competitors and assessment
Company assessmentDirect peers
- Ben Burgess: Long-established John Deere agricultural and groundcare machinery dealer in East Anglia with multiple depots, offering new and used equipment, parts, service, and precision agriculture support — directly comparable in franchise mix, customer base, and integrated dealer model.
- Ripon Farm Services: John Deere dealer group operating across Yorkshire and the North of England with multiple depot locations, selling new and used agricultural machinery alongside parts and aftersales — a close regional peer with overlapping OEM and product portfolio.
- Chandlers Farm Equipment: Multi-branch UK agricultural machinery dealer group representing AGCO and other major brands with new/used equipment, parts, service, and precision farming — closely comparable multi-depot dealer model and integrated aftersales offering.
- Thomas Sherriff & Co: Authorized John Deere dealer group operating depots across the Scottish Borders and North of England, providing agricultural and groundcare machinery, parts, and service — directly overlapping with Cornthwaite's North West England / Southern Scotland footprint.
- C B Norwood & Co: Multi-brand tractor and agricultural machinery dealer network (operating in both New Zealand and the UK) representing major brands including John Deere — comparable multi-depot, multi-brand dealership business with new/used, parts, and service revenue streams.
- Lloyd Ltd: UK agricultural and construction equipment dealer group representing New Holland and other OEMs across Northern England and Scotland with multiple depots — comparable multi-depot dealership with parts, service, and groundcare product lines.
- Malpas Tractors: John Deere dealer in Cheshire and the North West of England providing new and used agricultural machinery, parts, and aftersales — a direct regional competitor in Cornthwaite's home territory with the same OEM relationship.
- Henton & Chattell: Kubota and complementary brand agricultural and groundcare machinery dealer in the East Midlands with multi-site operations and full aftersales support — comparable multi-depot dealer model in the same broader UK agricultural retail market.
- Rea Valley Tractors: John Deere dealer in Shropshire and the West Midlands / Welsh borders, providing new and used agricultural machinery, parts, and service — a directly comparable authorized John Deere dealer with overlapping product and customer base.
Broad incumbents
- Krone UK (Bernard Krone): Manufacturer-owned UK sales and dealer support operation for Krone agricultural machinery (forage, hay, and tillage equipment) — a broader incumbent competing for some of the same forage and harvesting product lines that Cornthwaite sells through its John Deere and complementary brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cornthwaite Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cornthwaite Group leadership team
Management profileNumber of profiles
Cornthwaite Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cornthwaite Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cornthwaite Group
What does Cornthwaite Group do?
Cornthwaite Group is an authorized John Deere dealer and full-service agricultural machinery dealership selling new and pre-owned tractors, combines, foragers, sprayers, telehandlers, trailers, and groundcare equipment. The business is organized into Agricultural, Industrial, and Groundcare divisions and is supported by precision farming technology (Cornthwaite Solutions), aftersales service, a parts department, finance options, and export services to over 20 countries.
When was Cornthwaite Group founded?
Cornthwaite Group was founded in 2017. It employs 101 to 250 people.
Where is Cornthwaite Group based?
Cornthwaite Group is headquartered in Ormskirk, United Kingdom, in the Europe region.
How does Cornthwaite Group make money?
Five revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales, parts Department, service and Aftersales and finance Services.
Who are Cornthwaite Group's main competitors?
Direct peers on record are Ben Burgess, Ripon Farm Services, Chandlers Farm Equipment, Thomas Sherriff & Co, C B Norwood & Co, Lloyd Ltd, Malpas Tractors, Henton & Chattell and Rea Valley Tractors. Krone UK (Bernard Krone) is listed as a broad incumbent.
Does Cornthwaite Group have an API?
No public API is recorded for Cornthwaite Group.
What industry is Cornthwaite Group in?
Cornthwaite Group's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 42382 and its SIC code is 3523.