The Innovation Games Company

What The Innovation Games Company does

The Innovation Games Company is a privately held, small-scale professional services firm founded in 2010 and headquartered in Mountain View, California. The company helps organizations improve business performance through what it describes as "collaborative and cooperative play" — suggesting it offers facilitation, training, workshops, or methodology-licensing services built around game-based techniques applied to corporate problem-solving and team performance.

The firm operates with a headcount of 1-10 employees, indicating a boutique consultancy or licensing entity rather than a scaled technology platform. Its branded methodology, "Innovation Games," is registered as a trademark (innovationgames.com) and represents the core intellectual property around which the business is organized. The company has no disclosed technology stack, no productized software offering, no integrations, and no AI/ML capabilities documented in the available data.

The Innovation Games Company has no disclosed revenue, no funding history, no named customers, and no documented partnerships. It has been operating continuously for over a decade, which suggests a stable, niche positioning in the corporate training/facilitation market, though the absence of growth signals indicates either a deliberately small lifestyle-style operation or one with minimal public visibility. The investment-relevant data footprint is thin: a PE/VC/M&A analyst would have limited visibility into revenue trajectory, customer base, or expansion capacity.

Name

The Innovation Games Company

Legal name

M88 Mansion

Website

https://innovationgames.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Innovation Games Company is a privately held, Mountain View-based consultancy (1-10 employees, founded 2010) that helps companies improve business performance through collaborative and cooperative play-based methodologies and training.

Ownership category

akta.pro rank

Product category

Business Consulting Services

akta.pro primary industry

Strategy/4X/Management Game Studios (MPAFAAAK)

Keywords

• Collaborative play facilitation
• Innovation training services
• Business performance consulting
• Team engagement workshops
• Cooperative game design

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Gaming Transaction Fees / House Edge: M88 generates revenue through the house edge built into casino games (slots, baccarat, blackjack) and sports betting odds. Players wager money on various games, and the platform retains a percentage through game mechanics and betting odds.
2. Deposit/Payment Processing: Revenue generated through payment processing when users deposit funds into their accounts, including various payment method integrations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

The Innovation Games Company is a private, for-profit firm that helps companies improve business performance through collaborative and cooperative play. Its work centers on designing and facilitating game-based experiences that enable teams and organizations to tackle business challenges cooperatively. The firm operates as a small consultancy (1–10 employees) based in Mountain View, California.

Product overview

M88 is a multi-product online gaming platform offering a unified suite of gambling services including slot games, sports betting, online casino, esports, number prediction games, and peer-to-peer games. The platform operates as an integrated ecosystem where users can register for a single account and access all product categories. M88 provides mobile compatibility across all devices and offers various promotions and bonuses to players. The platform sources games from multiple global game development providers and has been operating since 2007 under a Vanuatu gaming license.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Games Facilitation Services Collaborative and cooperative play-based facilitation services designed to help companies improve business performance; delivered to corporate clients by a small Mountain View-based team.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• AC MilanflagshipStrategic or Co-development Partner · 1 January 2022AC Milan sponsorship from 2022 to 2024, providing M88 access to one of the most storied football clubs in the world with strong fanbase in Asia.
• LaLigaflagshipStrategic or Co-development Partner · 1 January 2020M88 is the official betting partner of LaLiga from 2020 to 2024, providing significant exposure across all LaLiga clubs and matches throughout the partnership period.
• AFC BournemouthminorStrategic or Co-development Partner · 1 January 2015AFC Bournemouth sponsorship from 2015 to 2020, providing M88 exposure in the Premier League.
• Crystal PalaceminorStrategic or Co-development Partner · 1 January 2015Crystal Palace sponsorship from 2015 to 2017, expanding M88's presence in the English Premier League.
• Manchester CityflagshipStrategic or Co-development Partner · 1 January 2011M88 served as sponsor for Manchester City from 2011 to 2012, providing betting and gaming partnership during a period of the club's growing global prominence.
• Tottenham HotspurflagshipStrategic or Co-development Partner · 1 January 2006M88 was the main betting partner of Tottenham Hotspur from 2006 to 2010. This early major sponsorship established brand recognition in European football and established M88 as a serious contender in the online gaming industry.
• Global Game DeveloperscoreTechnology or IntegrationM88 cooperates with global game developers to ensure quality across all games offered on the platform. Partnerships with providers like Pragmatic Play, PG Soft, and others to deliver slots, casino games, and other gaming content.

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• LEGO Serious Play: Global facilitation methodology and certified facilitator network for serious-play workshops used in strategy, innovation, and team development. Comparable to The Innovation Games Company as both sell structured, game-based facilitation experiences to enterprise clients.
• Gamestorming: Provides frameworks, books, and workshops for game-based collaboration and innovation in organizations. Comparable to The Innovation Games Company in that it sells serious-game and collaborative-play methodologies to businesses for performance improvement.
• Marbles (Innovation Games-adjacent facilitation): Listed here as an adjacent facilitator in the same serious-games-for-business niche; note this URL mirrors the subject company's own domain, indicating ecosystem overlap.

Broad incumbents

• IDEO: Global design and innovation consultancy that runs collaborative, game-like workshops with enterprise clients. Comparable as a broader incumbent offering overlapping innovation-games and collaborative-play engagements.
• Deloitte (Innovation & Gamification practice): Large professional-services firm with established gamification and innovation-workshop offerings as part of a broader portfolio. Comparable as a broader incumbent capturing enterprise serious-games budgets.
• Kahoot! Enterprise: Game-based learning and engagement platform with a B2B/enterprise vertical. Comparable to The Innovation Games Company in delivering game-based experiences aimed at organizational performance and learning outcomes.
• McKinsey (Gamification & Innovation teams): Strategy consultancy with dedicated teams exploring gamification and serious-game techniques for client engagements. Comparable as a broad incumbent in the same enterprise space.

Emerging players

• Bunchball (gamification platform): Software platform for enterprise gamification and engagement programs. Comparable to The Innovation Games Company in that it sells game-mechanic-driven performance improvement into enterprises, though delivered as software rather than live facilitation.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/innovgames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Innovation Games Company