Yellow Pages Directory

What Yellow Pages Directory does

Yellow Pages Directory Inc. is a privately held, US-focused digital business directory and online advertising agency headquartered at 48 Wall Street in New York City. The company operates The Official Yellow Pages®, a registered USPTO trademark, providing searchable access to over 27 million US business listings across all 50 states and Washington DC, including customer reviews, business hours, interactive maps, and click-to-call functionality through a web platform and native mobile applications for iOS and Android. Under founder, President, and CEO Michael Keegan, the company was established in 2004 and remains bootstrapped with no disclosed venture or private equity funding.

The underlying technology is a web-based directory platform with iOS and Android mobile applications and a personalized Data Feed Portal that automatically distributes business information to over 100 of the largest web directories online, with daily updates to ensure cross-platform accuracy. The product surface extends beyond listings into a full-service digital advertising agency, including Premium, Executive, and Platinum tiered advertising packages with Google Search Advertising access, plus ancillary services in email marketing, social media management, paid search management, and small-business website design.

The business model is subscription-recurring revenue anchored on a $89.95/year base listing fee, with tiered upsell into Premium, Executive, and Platinum packages that bundle distribution across 40+ additional websites and Google Search Advertising. Customers are predominantly US small and local businesses (contractors, restaurants, doctors, movers, real estate brokers, specialty retail) seeking online visibility and lead generation, with a secondary enterprise/chain segment for multi-location franchise marketing. The company is BBB accredited and Norton Secured verified, monetizes primarily through SMB self-service sign-up, and maintains no disclosed enterprise anchor contracts.

Name

Yellow Pages Directory

Legal name

Yellow Pages Directory Inc.

Website

https://yellowpagesdirectory.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Pages Directory Inc. operates The Official Yellow Pages®, a US digital directory and advertising agency serving 27+ million business listings across all 50 states. It monetizes via subscription listings and tiered Premium/Executive/Platinum advertising packages for local SMBs.

Ownership category

akta.pro rank

Product category

Online Business Directory & Digital Advertising

NAICS

Directory and Mailing List Publishers (51314), Advertising Agencies (541810), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Online business directory
• Local business listings
• Digital advertising services
• Business search platform
• Local search marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Business Listings Subscription: Annual subscription model for business listings on the platform. Businesses pay to be listed and advertised. Three tiers available: Premium, Executive, and Platinum packages with different feature levels.
2. Add Business Listing: Base listing price of $89.95 per year for adding a business to the directory. Additional advertising and premium placement options available through upgrade packages.
3. Digital Advertising Services: Additional services including email marketing, social media management, and access to Google Search Advertising through their web portal. These complement the core listing business.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yellow Pages Directory Inc. operates a digital, web-based online advertising agency that maintains a comprehensive directory of over 27 million US businesses searchable by state, city, and category. Businesses pay annual subscription fees for listings and tiered advertising packages (Premium, Executive, Platinum) that include placement on 40+ additional websites, access to Google Search Advertising, and automatic distribution of business information to over 100 web directories through a personalized Data Feed Portal. The platform is accessible via desktop website and native iOS/Android mobile applications, and also offers ancillary services such as email marketing, social media management, business website design, and paid search management.

Product overview

Yellow Pages Directory Inc. operates a digital local business directory platform serving as a comprehensive online advertising agency. The core offering is The Official Yellow Pages Directory website and mobile app (iPhone/Android), which together provide search access to over 27 million US businesses with reviews, maps, and directions. The platform offers tiered advertising packages (Premium, Executive, Platinum) that include listings on 40+ additional websites and Google Search Advertising access. Supporting products include a Data Feed Portal for automatic distribution to 100+ web directories, business listing management, email marketing, social media services, business website design, and paid search management. The company also offers White Pages for people search.

Differentiator

Problem solved

Functional benefit

Products and services

• The Official Yellow Pages Directory Website Digital online business directory platform enabling consumers to search over 27 million US businesses by category, state, and city, with customer reviews, business hours, directions, and maps. Businesses can add and manage their own listings.
• The Official Yellow Pages Mobile App Native mobile application for iPhone (released October 2025) and Android (coming soon) providing local business search with category search, click-to-call functionality, interactive maps, and fast load times. Targeted at consumers seeking on-the-go local business information.
• Data Feed Portal (YPD Web Portal) Personalized web portal that automatically distributes a business's information to over 100 of the largest web directories online. Data is updated daily to ensure accurate business information across the web from one single place.
• Business Listings Management Service Self-service business listing management service enabling businesses to add and update their listings on the Official Yellow Pages Directory and across the data feed network. Base annual fee is $89.95.
• Social Media Management Service Social media management service for businesses, offered as part of the company's full-service digital advertising agency capabilities.
• Business Website Design Service Website design and development services for small businesses offered as part of the digital advertising agency offerings.
• Paid Search / Google Search Advertising Management Paid search advertising management service providing businesses with access to Google Search Advertising, included with premium advertising packages.
• White Pages People Search People search service allowing users to find individuals by name, complementing the business directory platform.

Quantifiable outcome

• 27+ million businesses listed across the United States
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationYellow Pages Directory provides access to Google Search Advertising as part of their premium advertising packages. This integration allows businesses listed on the platform to extend their reach through Google's advertising network.
• 100+ Web Directories (Data Feed Network)coreTechnology or IntegrationAutomated data feed system that distributes business listing information to over 100 of the largest web directories online. The data is automatically updated daily to ensure accuracy across all platforms.
• 40+ Additional WebsitescoreChannel Partner/ Reseller/ DistributorPremium, Executive, and Platinum advertising packages include listing across 40+ additional websites, extending the reach of businesses beyond the core Yellow Pages Directory platform.
• Norton (Symantec)minorOthersNorton Secured verification badge displayed on the website, indicating the site has been verified as safe by Norton/Symantec's Safe Web service.
• Better Business Bureau (BBB)minorOthersBBB accreditation indicates the company meets ethical standards and is committed to trust, transparency, and resolving customer issues.
• OriginalYellowPages.comminorOthersAssociated entity positioned as 'Home of the Official Yellow Pages'. Cross-linked branding relationship.
• Apple App StorecoreTechnology or IntegrationThe Official Yellow Pages mobile app is available on the Apple App Store (iOS), allowing iPhone users to download and access the directory.
• Google PlaycoreTechnology or IntegrationThe mobile application is available on Google Play (Android), providing Android users access to the directory through their app store.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yelp: Yelp is the dominant consumer-facing local business directory and review platform in the US, serving the same SMB customer base with paid listings and advertising packages. It is the closest direct competitor to Yellow Pages Directory's review and discovery model.
• Superpages: Superpages is a legacy online Yellow Pages-style directory providing business listings, reviews, and advertising packages to US SMBs. It competes head-to-head with Yellow Pages Directory in the same paid local listing category.
• Manta: Manta is an SMB-focused online business directory offering listings, advertising, and marketing services to small businesses across the US. It targets the same SMB customer base as YPD with similar subscription-based listing and advertising tiers.
• Citysearch: Citysearch is a legacy local business directory providing city-based listings, reviews, and advertising for restaurants, services, and entertainment venues. It is a direct competitor in the city-by-city online directory category.

Broad incumbents

• Google Business Profile: Google's free business listing product powers local search results across Google Search and Maps and is the de facto incumbent for SMB local presence. YPD competes against it for both consumer attention and SMB marketing dollars, and integrates with Google Search Advertising.
• Better Business Bureau (BBB): BBB operates a trust-based business directory with accreditation, ratings, and reviews serving North American SMBs and consumers. It overlaps with YPD's accreditation badge positioning and consumer-trust value proposition for local business discovery.

Emerging players

• Thumbtack: Thumbtack is a marketplace connecting consumers with local service professionals (contractors, movers, doctors) via pay-per-lead pricing. It targets the same consumer search use case as YPD but with a lead-generation monetization model rather than subscription listings.
• Angi (formerly Angie's List): Angi is a leading local services directory and marketplace focused on home services, with verified reviews and lead generation for contractors and service providers. It overlaps with YPD's local services segment and competes for SMB advertising spend.
• Foursquare: Foursquare operates a POI and location-based data platform with business listings, reviews, and developer APIs. It is comparable as a location data and directory infrastructure provider, sharing YPD's interest in local business metadata and syndicated listings.
• Nextdoor: Nextdoor is a hyperlocal social network where consumers discover and recommend local businesses, including paid local advertising for SMBs. It overlaps with YPD's local consumer discovery use case but with a social/community-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YellowPagesInc
• YouTubeyoutube.com/user/YellowPagesGoesGreen
• Facebookfacebook.com/YellowPagescom
• Instagraminstagram.com/banthephonebooks
• LinkedInlinkedin.com/company/yellow-pages-directory-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Pages Directory