Superpages
Superpages is a US online local business directory owned by Thryv, Inc., serving consumers searching for local services and SMBs advertising across 50+ categories in all 50 US states.
- Company typePrivate
- Founded-
- HeadquartersCoppell, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Superpages does
Superpages is a US-based online local business directory platform owned and operated as a brand within Thryv, Inc.'s portfolio of small business services. The platform serves two primary audiences: consumers searching for local businesses by category, location, and proximity (including a "What's Nearby" geo-search feature), and local small and medium-sized businesses that claim free listings and pay for advertising upgrades to increase visibility. The directory covers all 50 US states with city-level granularity in major metropolitan markets and spans more than 50 business categories including home services, medical, auto, legal, insurance, pet services, beauty, restaurants, travel, shopping, and clothing and accessories.
The underlying product is a web-based directory at superpages.com with local search, category browsing, a state directory, a people-search feature powered by Intelius, and a self-service listing management system. Business and neighborhood data underlying the listings is sourced from third-party providers including Neustar, Data Axle, Precisely Software (formerly Pitney Bowes Software and Data), and Oil Price Information Service. The platform also cross-links to yellowpages.com for listing claims and serves as a distribution surface integrated with Thryv's broader SMB software ecosystem.
The business model is freemium advertising. Businesses can claim and manage a basic listing at no cost and pay monthly for premium advertising placements and enhanced visibility features; exact pricing is not publicly disclosed. The revenue stream is classified as advertising, with consumer acquisition driven primarily by organic SEO for local business queries. No API, SDK, or AI features are disclosed, and the platform shows no recent funding, M&A, or leadership change activity, suggesting it operates as a mature, maintenance-mode asset within the parent company.
Superpages firmographics
Firmographics- Name
- Superpages
- Legal name
- Thryv, Inc.
- Website
- https://superpages.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Superpages is a US online local business directory owned by Thryv, Inc., serving consumers searching for local services and SMBs advertising across 50+ categories in all 50 US states.
- Ownership category
- akta.pro rank
Superpages industry classification
Industry- Product category
- Online Local Business Directory
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Superpages is headquartered
LocationHeadquarters
- HQ city
- Coppell
- HQ country
- United States
- HQ region
- North America
Markets served
Superpages business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Business Listing Advertising: Superpages generates revenue primarily through advertising placements and premium listing features for businesses that want increased visibility in search results. Businesses can claim listings for free but pay for enhanced advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic listing with paid advertising upgrades |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Superpages product offering
Product offeringCore offering
Superpages operates an online local business directory where consumers can search for businesses by category, location, and name. The platform also enables local businesses to claim and manage free listings, with paid advertising upgrades available for enhanced visibility and placement. Additional features include a state directory, people search, and "What's Nearby" geolocation search.
Product overview
Superpages is a local business directory operated by Thryv, Inc. The platform provides a unified search experience where users can find local businesses through category browsing, location-based 'What's Nearby' searches, and keyword search. The core product is the business directory itself, with additional features including a state directory, people search functionality (powered by Intelius), and a business listing claim/management feature. The service aggregates business information across multiple categories including home services, medical, auto, legal, insurance, pet services, beauty, restaurants, travel, shopping, and clothing.
Differentiator
Problem solved
Functional benefit
Products and services
- Superpages Directory A comprehensive online local business directory enabling consumers to search for businesses by category, location, and name. Users can browse popular categories, view city-based directories, find local businesses via "What's Nearby" geolocation search, and access people search functionality. Local businesses can claim and manage free listings, with paid advertising upgrades for enhanced visibility.
Companies that use Superpages
Customer profileSegments2 records
Ideal customer profiles2 records
Superpages technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superpages partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Superpages competitors and assessment
Company assessmentDirect peers
- Yelp: Yelp is the leading consumer-facing local business directory and review platform in the US. It directly competes with Superpages for both consumer search traffic and SMB advertising dollars across the same category set.
- Yellowpages.com: Yellowpages.com is the legacy yellow pages directory also operated by Thryv, Inc. It shares parent ownership with Superpages and offers a substantially overlapping set of categories, geographies, and advertiser relationships.
- Angi: Angi (formerly Angie's List) is a leading home services marketplace and directory. It overlaps directly with Superpages' home services categories (plumbers, electricians, HVAC, contractors) and competes for the same local services advertisers.
- TripAdvisor: TripAdvisor is a leading consumer discovery platform for restaurants, travel, and recreation. It directly overlaps with Superpages' restaurants, travel & recreation, and shopping categories and competes for advertiser spend in those verticals.
- Dexknows: Dexknows is an online local business directory and yellow-pages successor offering category- and city-based search. It competes directly with Superpages on SMB listings, ad placements, and consumer search experience.
- Manta: Manta is an SMB directory and discovery platform that focuses heavily on small business profiles and advertising. It competes directly with Superpages for SMB advertisers and overlaps in category coverage and freemium listing economics.
Broad incumbents
- Google Business Profile: Google Business Profile is the dominant free local business listing product, surfaced directly in Google Search and Maps. As a broad incumbent, it competes with Superpages across every category but as part of Google's larger advertising and search ecosystem.
- Apple Maps Connect: Apple Maps Connect is Apple's free local business listing surface tied to Apple Maps. As a broad incumbent, it competes for the same consumer discovery moments and SMB visibility, though bundled inside the Apple ecosystem rather than as a standalone directory.
- Bing Places: Bing Places is Microsoft's free local business listing product integrated with Bing and Microsoft advertising. It overlaps broadly with Superpages' directory functionality but is one product within Microsoft's larger search and ads portfolio.
Emerging players
- Nextdoor: Nextdoor is a neighborhood-focused social and local discovery platform with growing local business advertising. It partially overlaps with Superpages' SMB advertiser base but differentiates via community-based recommendations rather than category search.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Superpages social profiles
Digital presenceSuperpages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superpages leadership team
Management profileNumber of profiles
Superpages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superpages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superpages
What does Superpages do?
Superpages operates an online local business directory where consumers can search for businesses by category, location, and name. The platform also enables local businesses to claim and manage free listings, with paid advertising upgrades available for enhanced visibility and placement. Additional features include a state directory, people search, and "What's Nearby" geolocation search.
Is Superpages a public or private company?
Superpages is a private company. It is classified as corporate owned and is currently operating.
When was Superpages founded?
Superpages was founded in -1. It employs 51 to 100 people.
Where is Superpages based?
Superpages is headquartered in Coppell, United States, in the North America region.
How does Superpages make money?
One revenue line is on record: business Listing Advertising.
Who are Superpages's main competitors?
Direct peers on record are Yelp, Yellowpages.com, Angi, TripAdvisor, Dexknows and Manta. Broad incumbents are Google Business Profile, Apple Maps Connect and Bing Places. Nextdoor is listed as an emerging player.
Does Superpages have an API?
No public API is recorded for Superpages.
What industry is Superpages in?
Superpages's product category is Online Local Business Directory. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 51929.