What DKB Grund does

DKB Grund GmbH is a German real estate brokerage and financing services company headquartered in Berlin, founded in 1998 and operating as a subsidiary of DKB (Deutsche Kreditbank AG). The company combines a digital platform (property search portal with 263 active listings, online valuation tool, financing calculator, and modernization planner) with a regional office network of 13 locations across the new federal states of eastern Germany and a separate "Deutschlandweit" team handling commercial and institutional investment clients nationally. Its core product set spans property sales, property purchases, online valuation, energy certificates, construction and follow-up financing (Baufinanzierung, Anschlussfinanzierung, Modernisierung, Bausparen), a financing certificate for buyer pre-qualification, insurance, and energy-saving services including modernisierungsplaner (modernization planner), energy consulting, smart home, and photovoltaic solutions.

The technology stack centers on the dkb-grund.de website integrating Ogulo 360° virtual tours, automated property valuation (explicitly described as "AI-free" in the input), the BaufiSmart financing calculator linking to DKB's financing infrastructure with over 550 product offerings, and a modernization planning tool covering heating, building envelope, energy consulting, smart home, and photovoltaic categories. Distribution is multi-channel: directly through local broker teams, via three major German property portals (Immowelt as Platinum Partner since 2013, ImmoScout24 since 2004, Kleinanzeigen since 2017), through the Vorteilswelt partner discount network, and via a customer referral program (Kunden werben Kunden). Marketing combines SEO, paid Google Ads, six social channels (Facebook, Instagram, YouTube, LinkedIn, Xing, Kununu), email/newsletter, and local events.

The business model is transaction-based: buyer commissions on completed property purchases typically ranging 2.98% to 4.17% (incl. VAT), seller-side commissions on successful sales, financing referral fees/margins on construction and follow-up financing placements, and fees from the "Rundum-sorglos-Paket" (full-service package) for commercial and institutional investors including off-market deals. With over 160 employees, the company targets three customer segments — private individuals and families (primary), commercial/institutional investors, and property investors/capital allocators — across a horizontal segmentation model focused on the German market only.

Name

DKB Grund

Legal name

DKB Grund GmbH

Website

https://dkb-grund.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

DKB Grund GmbH is a Berlin-based German real estate brokerage and financing services company, founded in 1998 and a subsidiary of DKB (Deutsche Kreditbank AG), operating 13 offices across eastern Germany with 160+ employees serving private buyers, sellers, and institutional investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Commission (Käuferprovision): DKB Grund charges buyers a commission (provision) on completed property purchases. Observed rates range from 2.98% to 4.17% of the purchase price including statutory VAT (gesetzl. MwSt.). Some listings are explicitly marked 'provisionsfrei für Käufer*innen' (commission-free for buyers), where the seller pays or no commission applies.
2. Seller's Commission: DKB Grund also acts for sellers in property transactions, earning commission on successful sales. The company markets properties professionally, conducts valuations, and checks buyer creditworthiness on behalf of sellers.
3. Baufinanzierung Vermittlung: DKB Grund offers financing products including construction financing (Baufinanzierung), follow-up financing (Anschlussfinanzierung), modernization loans, and Bausparen (building society savings). The company accesses over 550 financing offers through its network and likely earns referral fees or margins on placed financing.
4. Investment Property Services: Commercial and investment clients receive a 'Rundum-sorglos-Paket' (full-service package) for Germany-wide portfolios, residential and commercial properties, and off-market deals. Revenue likely derives from transaction fees and ongoing advisory mandates.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

DKB Grund is a German real estate brokerage and financing firm that brokers residential and commercial property sales and purchases through 13 physical offices across eastern Germany and a nationwide investment team. The company bundles property sales, professional valuation, financing placement (Baufinanzierung, Anschlussfinanzierung, Modernisierung, Bausparen) with access to 550+ partner lending offers, energy consulting, and insurance into a single-service model for private buyers/sellers and commercial investors.

Product overview

DKB Grund operates as a comprehensive real estate services company offering an integrated platform combining property transactions, financing, insurance, and energy efficiency services. The core portfolio includes Immobilienverkauf (property sales with full marketing and credit check services), Immobilienkauf (property acquisition with nationwide listings), Immobilienbewertung (free online valuation tool), and Finanzierung (construction financing with access to over 550 offers including Baufinanzierung, Anschlussfinanzierung, Modernisierung, and Bausparen). The platform extends into adjacent services including Versicherung (insurance), Energie sparen tools (Modernisierungsplaner, Energieberatung, Smarthome, Photovoltaik), Investment services for commercial properties, and customer loyalty programs (Vorteilswelt, Kunden werben Kunden). With 13 physical office locations across Eastern Germany and over 160 employees, the company delivers both digital tools and localized expert consultation for residential and commercial real estate needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienverkauf (Property Sales) Full-service property sales service including professional valuation, targeted marketing, buyer creditworthiness verification (Bonitätsprüfung), and complete transaction support from pricing determination through contract signing. Targeted at private owners selling residential and commercial properties.
• Immobilienkauf (Property Purchase)
• Immobilienbewertung (Property Valuation)
• Energieausweis (Energy Certificate)
• Baufinanzierung (Construction Financing)
• Anschlussfinanzierung (Follow-up Financing)
• Modernisierungsfinanzierung (Modernization Financing)
• Bausparen (Building Savings)
• Finanzierungszertifikat (Financing Certificate)
• Versicherung (Insurance)
• Investment (Commercial Real Estate Investment)
• Energieberatung (Energy Consulting)
• Smarthome
• Photovoltaik (Photovoltaic)

Quantifiable outcome

• Over 550 financing product offerings available to customers through partner network
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• KleinanzeigenminorGTM or Marketing Partner · 1 January 2017Since 2017, DKB Grund has presented property listings on Kleinanzeigen (Germany's largest classifieds platform, formerly eBay Kleinanzeigen), expanding reach to a broader consumer audience beyond professional property portals.
• ImmoweltcoreGTM or Marketing Partner · 1 January 2013DKB Grund is a Platinum Partner of Immowelt, one of Germany's major real estate portals. Ten years of partnership (2013–2023) culminated in a Platin Award recognizing sustained listing quality and service standards.
• ImmoScout24coreGTM or Marketing Partner · 1 January 2004DKB Grund has been a partner of ImmoScout24 since 2004, distributing property listings on Germany's leading residential property portal. The partnership was recognized with an award for exceptional engagement and customer satisfaction.
• Immobilienverband ivd (IVD)coreOthersDKB Grund is a member of the IVD (Immobilienverband Deutschland), the German real estate association. Membership signals adherence to professional standards and consumer protection guidelines in brokerage practices.
• DKB (Deutsche Kreditbank AG)coreOthersDKB Grund is a subsidiary of DKB (Deutsche Kreditbank AG), one of Germany's largest banks. The parent company provides the financing product network (over 550 offerings), the BaufiSmart calculator, and brand association. The baufinanzierungsrechner.dkb.de tool is linked directly from DKB Grund's site.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McMakler: German digital-first real estate brokerage operating nationwide with a hybrid local-broker model. Directly competes with DKB Grund in residential property brokerage and competes for similar buyer/seller customers across Germany.
• Engel & Völkers: Global German-headquartered real estate brokerage franchise serving residential and commercial clients. Comparable to DKB Grund in core brokerage services, with stronger premium/luxury and international investor positioning.
• von Poll Immobilien: German premium real estate brokerage with a nationwide shop network offering sales, lettings, and financing advisory. Directly comparable to DKB Grund's hybrid brokerage-plus-financing model across German regional markets.
• Postbank Immobilien: Real estate brokerage arm of Postbank/Deutsche Bank, offering property sales tied to parent bank financing products. Most directly comparable to DKB Grund as a bank-subsidiary brokerage model with bundled financing.
• Sparkassen Immobilien: Real estate brokerage arm of the German Sparkassen savings bank group, combining local branch presence with financing from the parent savings institutions. Comparable regional bank-subsidiary brokerage model with similar integrated financing angle.
• planet haus (formerly PlanetHome): German real estate services and brokerage firm specializing in brokerage, financing intermediation, and real estate investment advisory. Closely comparable to DKB Grund's integrated brokerage-plus-financing model.
• Wüstenrot Immobilien: Real estate brokerage arm of Wüstenrot Bausparkasse, providing property sales bundled with Bausparen and Baufinanzierung products. Comparable bank-/savings-group subsidiary brokerage model with integrated financing offerings.

Others

• ImmoScout24: Germany's largest property portal, also a long-standing DKB Grund distribution partner since 2004. A distribution/infrastructure peer rather than direct competitor, but adjacent and increasingly moving into managed brokerage services.
• Immowelt: Major German real estate portal and Platinum Partner of DKB Grund since 2013. Functions as a distribution channel rather than direct competitor, but is part of the same ecosystem and increasingly competing for adjacent services.

Emerging players

• Baufi24: Online mortgage broker operating across Germany, comparing Baufinanzierung offers from multiple lenders. Comparable to DKB Grund's financing intermediation side; differs in being purely digital and not bundling physical brokerage services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/dkbgrund
• YouTubeyoutube.com/@dkb.grund
• Facebookfacebook.com/160470844651112
• LinkedInlinkedin.com/company/dkb-grund-gmbh
• Instagraminstagram.com/dkb.grund

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DKB Grund