Planet Gruppe
Planet Gruppe is a privately held Kiel-based developer selling vacation properties (Ferienimmobilien) in Northern Germany and Denmark to individual investors, combining in-house modular wooden construction with bundled rental management, hotel-style lease products, and tourism channel partnerships across 8,500+ delivered units.
- Company typePrivate
- Founded1996
- HeadquartersKiel, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Planet Gruppe does
Planet Gruppe, operating under the brand Planet Haus and headquartered in Kiel, Germany, is a privately held developer and seller of vacation real estate (Ferienimmobilien) concentrated in Northern Germany and Denmark. The company, structured as PLANET TOURIST INVEST UG & Co. KG, has delivered more than 8,500 vacation homes and apartments since its earliest documented project in 1996 and positions itself as the largest provider of quality vacation properties in Northern Germany and Denmark. Its operating geographies span the Baltic Sea coast (OstseeStrandpark Travemünde, OstseeStrandpark Grömitz, OstseeFeriendorf Schönhagen Strand, Marina Wendtorf), the North Sea coast (Ferienpark Otterndorf, Strandpark Friedrichskoog Spitze), the Harz mountain region (PanoramaPark St. Andreasberg, Bunter Bock Harz-Urlaubs-Alm), and inland destinations near Berlin (Tropical Islands), with the DeepSpeed Bottsand Hotel & Spa as its flagship hotel-style investment product. The group's construction approach relies on a proprietary modular wooden building system (Holzbauweise) using FSC-certified timber, manufactured in its own facility in Ribe, Denmark, which provides cost and quality control across project sites and underpins the company's scalable project format.
The group monetizes through one-time unit sales to individual investors, with bundled professional property management, rental income programs, and—most recently—hotel studio apartment investments under a 30+ year operational lease with SlowDown Hotels at SlowDown Bottsand. Investors acquire Grundbuch-secured (land registry) ownership with personal usage rights (20+ days annually), optional fixed-rent plus profit participation, and tax depreciation benefits. Customer onboarding is sales-led via direct inquiry, investor weekends, and on-site property viewings, supported by a Salesforce-based investor CRM. Distribution is amplified through tourism marketing and rental channel partnerships with NOVASOL, Landal GreenParks, DanCenter, and Buntenbock Invest. The company is managed by Geschäftsführer Norman Reitz, holds DGNB Gold pre-certification for SlowDown Bottsand, and won the Deutscher Beteiligungspreis 2025 in the 'Best Trusted Asset – Direktimmobilien Tourismus' category.
Planet Gruppe firmographics
Firmographics- Name
- Planet Gruppe
- Legal name
- PLANET TOURIST INVEST UG & Co. KG
- Website
- https://planet-haus.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Planet Gruppe is a privately held Kiel-based developer selling vacation properties (Ferienimmobilien) in Northern Germany and Denmark to individual investors, combining in-house modular wooden construction with bundled rental management, hotel-style lease products, and tourism channel partnerships across 8,500+ delivered units.
- Ownership category
- akta.pro rank
Planet Gruppe industry classification
Industry- Product category
- Vacation Real Estate Development
- NAICS
- Prefabricated Wood Building Manufacturing (321992), Residential Building Construction (2361)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where Planet Gruppe is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Planet Gruppe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vacation Property Sales: Sale of vacation homes and apartments to individual investors. Properties include professional management, rental income programs, and owner usage benefits.
- Hotel Studio Apartment Investment: Sale of hotel studio apartments with 30+ year lease concept. Investors receive monthly fixed rent plus annual profit participation. Properties include 20 days personal use per year.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Planet Gruppe product offering
Product offeringCore offering
Planet Gruppe develops, manufactures, and sells vacation properties (Ferienimmobilien) — holiday homes, apartments, and hotel studio apartments — in prime coastal and resort locations across Northern Germany and Denmark. The company operates its own modular wooden construction factory in Ribe, Denmark using FSC-certified wood, and bundles property sales with professional rental management, generating rental income for individual property investors. Over 8,500 units have been delivered since 1996.
Product overview
Planet Gruppe operates as a vacation real estate development and investment company offering a portfolio of vacation properties across Northern Germany and Denmark. Their core offering combines property sales (Ferienimmobilien) with professional rental management services. The product range spans from completed reference projects (OstseeStrandpark Travemünde, Tropical Islands, OstseeStrandpark Grömitz, OstseeFeriendorf Schönhagen Strand, Strandpark Friedrichskoog Spitze, PanoramaPark St. Andreasberg, HighEnd Travemünde) to current projects (SlowDown Bottsand Hotel & Spa, Ferienpark Otterndorf, Bunter Bock | Die Harz-Urlaubs-Alm) and upcoming developments (Beachbay Travemünde). Properties range from 48-214 sqm apartments and houses with amenities including indoor pools, wellness areas, saunas, and whirlpools. The company also offers investment products like the SlowDown Bottsand Hotel Studio Apartments with rental guarantee concepts spanning 30+ years.
Differentiator
Problem solved
Functional benefit
Brands
- SlowDown Hotels: Hotel & Spa brand operated by the company, featuring hotel studio apartments with amenities including pool, sauna, and spa facilities at locations such as SlowDown Bottsand.
Products and services
- Ferienimmobilien (Vacation Homes and Apartments) Core product line: holiday homes and apartments for sale to individual investors in prime coastal and resort locations across Northern Germany and Denmark, bundled with professional rental management.
- SlowDown Bottsand | Hotel & Spa (Hotel Studio Apartment Investment) Investment product: hotel studio apartments at the SlowDown Bottsand Hotel & Spa with a 30+ year lease structure, fixed monthly rent, annual profit participation, and 20 days of personal use per year for owners.
- Ferienpark Otterndorf Current vacation property project: waterfront vacation homes in Otterndorf for individual investors, with new construction of 27 additional units planned for 2025-2026.
- Bunter Bock | Die Harz-Urlaubs-Alm Current vacation property project: Alm Chalets, Alm Lodges, and Tiny Houses in the Harz mountains region for individual investors.
- Beachbay Travemünde Upcoming vacation property development in Travemünde for individual investors.
- Professional Vacation Property Rental Management Ongoing rental and property management service for property owners, delivered through partnerships with NOVASOL, Landal GreenParks, DanCenter, and SlowDown Hotels; provides owners with rental income without personal operational effort.
Quantifiable outcome
- Over 8,500 vacation homes and apartments realized
- +1 more outcomes
Companies that use Planet Gruppe
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Planet Gruppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Planet Gruppe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- NOVASOLcoreTourism marketing partner for OstseeStrandpark Travemünde and Tropical Islands projects. NOVASOL handles rental marketing and guest management for vacation properties.
- Landal GreenParkscoreTourism marketing partner for OstseeStrandpark Travemünde project, providing rental management and booking platform for vacation properties.
- DanCentercoreTourism marketing partner for OstseeStrandpark Grömitz, handling vacation property rentals and guest bookings.
- DSR Immobilien GmbH (Deutsche Seereederei)majorCooperation partner for HighEnd Travemünde project in concept and construction. First collaboration with an external partner in these areas.
- Buntenbock Invest GmbH & Co.KGminorTourism marketing partner for Bunter Bock | Harz-Urlaubs-Alm project.
- SlowDown HotelscoreLong-term lease partner (30+ years) for SlowDown Bottsand Hotel & Spa project. Manages professional operation of hotel studio apartments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Planet Gruppe competitors and assessment
Company assessmentEmerging players
- Feriendomizil & Ferienhausvertrieb (Ferienhaus-Invest companies): German developers of vacation real estate investment products. Comparable in selling vacation properties as investment assets to retail investors, though typically smaller scale and less integrated manufacturing.
Direct peers
- Landal GreenParks: Operates vacation parks across Northern Europe, including a partnership channel for Planet Gruppe's OstseeStrandpark Travemünde. Direct overlap in target customer (German/Dutch vacation property investors and renters) and resort development model.
- NOVASOL: Major European vacation rental operator and channel partner for Planet Gruppe's Travemünde and Tropical Islands projects. Highly comparable in vacation property distribution and rental management in the same Northern European geographies.
- Hanse Haus GmbH: German prefabricated timber-frame home manufacturer. Comparable in modular wood construction technology and FSC-certified materials, but focused on permanent residential rather than vacation properties.
- Bien-Zenker AG: German prefabricated house manufacturer with sustainable timber construction. Comparable in modular construction approach and German market focus, with overlap in the premium/prefabricated segment.
- WeberHaus: Leading German prefabricated home builder emphasizing sustainable wood construction and energy efficiency. Comparable manufacturing technology and German market focus, with adjacent product overlap in the premium segment.
- SchwörerHaus: German prefabricated wood-frame home manufacturer. Direct overlap in modular timber construction, FSC-certified materials, and German sustainable-building positioning.
- Dansommer A/S: Danish vacation rental operator and property manager. Direct overlap in Danish geography and the vacation property management segment that complements Planet Gruppe's own Danish factory footprint in Ribe.
Broad incumbents
- Center Parcs (Pierre & Vacances-Center Parcs): European operator and developer of vacation villages with on-site amenities. Comparable in business model — developing and operating resort-style vacation real estate — but operates at significantly larger scale across multiple European countries with a broader portfolio.
Regional players
- Robben & Schwarz Immobilien: Regional vacation real estate developer and broker in Northern Germany. Comparable in product type (North Sea/Baltic vacation homes) and target investor segment, though smaller scale and without in-house manufacturing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Planet Gruppe social profiles
Digital presencePlanet Gruppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Gruppe leadership team
Management profileNumber of profiles
Profiles1 record
Planet Gruppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Gruppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Gruppe
What does Planet Gruppe do?
Planet Gruppe develops, manufactures, and sells vacation properties (Ferienimmobilien) — holiday homes, apartments, and hotel studio apartments — in prime coastal and resort locations across Northern Germany and Denmark. The company operates its own modular wooden construction factory in Ribe, Denmark using FSC-certified wood, and bundles property sales with professional rental management, generating rental income for individual property investors. Over 8,500 units have been delivered since 1996.
Is Planet Gruppe a public or private company?
Planet Gruppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Gruppe founded?
Planet Gruppe was founded in 1996. It employs 51 to 100 people.
Where is Planet Gruppe based?
Planet Gruppe is headquartered in Kiel, Germany, in the Europe region.
How does Planet Gruppe make money?
Two revenue lines are on record. Vacation Property Sales are the primary driver. The others are hotel Studio Apartment Investment.
Who are Planet Gruppe's main competitors?
Feriendomizil & Ferienhausvertrieb (Ferienhaus-Invest companies) is listed as an emerging player. Direct peers are Landal GreenParks, NOVASOL, Hanse Haus GmbH, Bien-Zenker AG, WeberHaus, SchwörerHaus and Dansommer A/S. Center Parcs (Pierre & Vacances-Center Parcs) is listed as a broad incumbent. Robben & Schwarz Immobilien is listed as a regional player.
Does Planet Gruppe have an API?
No public API is recorded for Planet Gruppe.
What industry is Planet Gruppe in?
Planet Gruppe's product category is Vacation Real Estate Development. Its primary akta.pro industry code is THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates. Its NAICS code is 321992 and its SIC code is 6552.