What Dynamic Plus Co does

Dynamic Plus Co (ダイナミックプラス株式会社) is a Tokyo-headquartered Japanese software company founded in June 2018 that provides AI-powered dynamic pricing and revenue management services to enterprise customers in professional sports (J-League football, B-League basketball, Rugby League One, badminton championships, and cultural events), hotels and accommodations, private lodging (minpaku), highway bus operators, and leisure facilities. The company has accumulated 120+ clients and processes approximately 300 billion JPY of annual ticket transaction value through dynamic pricing in the sports and entertainment vertical.

The company's core technology combines demand-forecasting AI with mathematical optimization models to recommend and apply prices at the seat, room, or trip level. Its product portfolio includes the D+ family (industry-specific dynamic pricing for sports, accommodations, minpaku, and highway bus), Revenue+ (revenue management dashboards for soccer clubs with per-seat demand visualization), D-cast (automated market intelligence and demand forecasting for accommodations), MagicPrice (rule-based highway bus pricing acquired from Harmonia Inc. in October 2025), and supporting consulting services. The D+ 民泊 product integrates directly with the Beds24 site controller to push AI-calculated rates to OTAs.

Dynamic Plus sells primarily through direct enterprise field sales supplemented by trade show presence (Japan Sports Week, HCJ, Hotel & Restaurant Show, FOODEX JAPAN), produces proprietary industry research, and maintains media coverage in major Japanese business outlets. Revenue is generated via SaaS subscriptions (e.g., 4,000 yen/room/month for D+ 民泊) and pricing consulting engagements. Strategic shareholders include Mitsui & Co., Pia Corporation, Avex Live Creative, and NEC. The company relocated its Tokyo HQ in January 2026 and opened a Kansai regional office in Osaka in June 2026 to support western Japan expansion.

Name

Dynamic Plus Co

Legal name

ダイナミックプラス株式会社 (DYNAMIC PLUS CO., LTD.)

Website

https://dynamic-plus.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic Plus Co is a Tokyo-based software firm that provides AI-powered dynamic pricing and revenue management services to Japanese sports clubs, hotels, minpaku operators, highway bus companies, and leisure facilities using demand forecasting and mathematical optimization.

Ownership category

akta.pro rank

Product category

Revenue Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

akta.pro secondary industries

Revenue Management & Dynamic Pricing (THALACAE), Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ), Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK), Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF), Car Rental & Mobility Dynamic Pricing Systems (THALAOAD)

Keywords

• Dynamic pricing software
• Revenue management services
• Demand forecasting AI
• Ticket pricing optimization
• Hospitality revenue management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. D+ Dynamic Pricing Service Subscription/Usage: SaaS-based dynamic pricing service provided to sports clubs, hotels, leisure facilities, and bus operators. Revenue generated through service subscriptions tailored to industry and customer scale. Pricing model varies by segment (accommodation at 4,000 yen/month per room for minpaku).
2. Consulting Services: Pricing strategy consulting services using mathematical analysis and AI to support corporate pricing and sales strategy optimization. Includes price consulting for bus operators such as Meitetsu Bus.
3. MagicPrice (Acquired Business): Rule-based dynamic pricing service for highway buses, acquired from Harmonia Inc. Operated as a separate service following acquisition, with integration of AI forecasting models for enhanced value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dynamic Plus Co develops and operates AI-driven dynamic pricing and revenue management SaaS platforms (D+, Revenue+, D-cast, MagicPrice) that automatically adjust prices across sports & entertainment ticketing, hotels and ryokan, minpaku (private lodging) via Beds24 integration, highway bus fares, and leisure facilities. The company combines AI demand forecasting with mathematical optimization models ('quantitative data × AI') and supplements the software with pricing-strategy consulting services for highway bus operators.

Product overview

Dynamic Plus Co offers a portfolio of dynamic pricing and revenue management products organized around two core offerings: dynamic pricing services (D+, MagicPrice) and revenue management services (Revenue+), supplemented by consulting and analysis tools. The D+ family is segmented by industry — sports and entertainment, accommodation, private lodging, highway bus, and leisure facilities — with specialized variants such as D-cast (market intelligence and demand forecasting for accommodations) and D+ individual seat demand analysis (seat-level sales visualization). Revenue+ targets soccer clubs with calendar-based pricing tools and sales dashboards. MagicPrice, an acquired brand from Harmonia, provides rule-based highway bus pricing. All offerings leverage AI demand forecasting and mathematical optimization models to enable data-driven price decisions across diverse sectors.

Differentiator

Problem solved

Functional benefit

Brands

• D+: Dynamic pricing service for sports, entertainment, accommodations, short-term rentals, and high-speed buses using AI-driven demand forecasting.
• Revenue+
• D-cast
• MagicPrice

Products and services

• D+ | Sports & Entertainment (D+｜スポーツ・エンタメ) AI-driven dynamic pricing service for sports and entertainment venues that automatically adjusts ticket prices based on match conditions, seat categories, market factors, and weather data to achieve demand-responsive optimal pricing for professional sports clubs and event organizers.
• D+ | Individual Seat Demand Analysis (D+｜個席需要分析) Seat-level demand analysis service that visualizes sales trends by individual seat position, supporting pricing strategy decisions and enabling per-seat differential pricing for sports venues.
• Revenue+ | Soccer (Revenue+｜Soccer) Revenue management service for soccer clubs providing calendar-based optimal pricing and real-time seat sales visualization dashboards to support data-driven ticket strategy decisions.
• D+ | Accommodation (D+｜宿泊施設) AI-powered revenue management system for accommodation providers, supporting daily price adjustments and occupancy optimization based on demand forecasting for hotels, ryokan, and lodging facilities.
• D+ | Minpaku — Private Lodging (D+｜民泊) Private lodging dynamic pricing service integrated with the Beds24 site controller, featuring AI demand forecasting that incorporates regional event data and competitor pricing, with Japanese-language support and monthly pricing from JPY 4,000 per room.
• D+ | Highway Bus (D+｜高速バス) Dynamic pricing service for highway bus operators that adjusts prices daily based on demand fluctuations, weekday/weekend patterns, and seasonal variations, reducing manual pricing workload and increasing revenue.
• MagicPrice | Highway Bus (MagicPrice｜高速バス) Rule-based dynamic pricing service for highway bus operators that adjusts prices automatically based on pre-configured conditions and rules, acquired from Harmonia Inc. to expand the highway bus market presence.
• Highway Bus Consulting Service (コンサルティングサービス｜高速バス) Price consulting service for highway bus operators including recommended calendar fare design, demand-responsive discount rule refinement, and regular analysis and feedback to optimize MagicPrice and D+ utilization.
• D-cast | Accommodation (D-cast｜宿泊施設 情報収集・需要予測) Automated market information collection and demand forecasting tool for accommodation providers, gathering competitor pricing, event information, and weather data to support pricing decisions and revenue optimization.
• Leisure Facility Pricing Solution (レジャー施設向け｜プライシングソリューション) Pricing solutions for leisure facilities including demand forecasting for visitor attendance, price adjustments based on weather and events, and operational efficiency through crowd leveling.

Quantifiable outcome

• Sports-entertainment annual transaction volume of approximately 300 billion JPY through dynamic pricing
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered moderate, core and minor.

• ハルモニア株式会社 (Harmonia Inc.)moderateStrategic or Co-development Partner · 1 October 2025Dynamic Plus acquired Harmonia's highway bus dynamic pricing business 'MagicPrice' in October 2025. The acquisition brings rule-based dynamic pricing capabilities and existing highway bus customer base. Both services continue independently post-acquisition while integrating Dynamic Plus's AI forecasting models.
• Beds24coreTechnology or Integration · 28 August 2025Beds24 is a site controller integrated with D+ 民泊 service. This integration enables automated price updates from Dynamic Plus's AI pricing engine directly to Beds24-connected OTAs, providing minpaku operators with hands-free dynamic pricing management. This is a technical API/integration partnership essential to the D+ 民泊 product offering.
• NEC (co-speaker at NEC Visionary Week 2021)minorStrategic or Co-development Partner · 1 September 2021CEO Hirata co-presented with NEC at NEC Visionary Week 2021 on 'Price As A Service — The Future of Dynamic Pricing,' highlighting collaborative thought leadership in the pricing technology space.
• 梓総合研究所 (AIR) / ぴあ株式会社 (joint booth at Japan Sports Week 2023)minorGTM or Marketing PartnerDynamic Plus exhibited alongside AIR (Azusa Sogo Research Institute) and Pia Corporation at Japan Sports Week 2023, suggesting collaborative go-to-market activities in the sports business sector.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IDeaS (SAS): Global leader in hotel revenue management software with established presence in Japan. Comparable as an AI-driven RM/DP technology vendor selling into hospitality chains, which overlaps directly with D+ Accommodation.
• PriceLabs: Largest vacation rental dynamic pricing platform globally. Directly comparable to D+ 民泊 as a per-room subscription DP service for short-term rental operators integrated with site controllers and OTAs.
• Beyond Pricing: Vacation rental dynamic pricing SaaS competing with D+ 民泊. Direct overlap in target customer (private lodging operators), business model (subscription per unit), and value proposition (automated OTA rate updates).
• Wheelhouse: Dynamic pricing and revenue management platform for vacation rentals and boutique hotels. Closely comparable to D+ minpaku and D+ accommodation products on subscription pricing and AI-driven rate recommendations.

Broad incumbents

• Sabre Hospitality (SynXis): Broad hospitality technology platform including CRS, PMS, and revenue management solutions sold to chains worldwide. Overlaps with D+ Accommodation as a larger incumbent offering RM within a wider portfolio.
• Amadeus Hospitality: Global travel tech giant with hospitality RM/DP capabilities integrated into its broader hotel IT suite. Comparable to Dynamic Plus in the accommodation RM vertical but as a much broader platform incumbent.

Emerging players

• Atomize: Cloud-native hotel revenue management platform with AI-driven price recommendations. Closely comparable in target customer (independent and chain hotels) and core functionality (automated RM).
• Smartpricing: European hotel revenue management SaaS using AI for automated pricing. Comparable business model and customer profile to D+ Accommodation, focused on independent hotels and small chains.
• OTA Insight: Hotel market intelligence and revenue optimization platform. Functionally comparable to D-cast (market intelligence collection and demand forecasting for accommodations) and overlaps with D+ Accommodation.

Others

• Beds24: Channel manager and site controller integrated with D+ 民泊 via API. Functions as an ecosystem enabler for Dynamic Plus's minpaku product rather than a competitor, but is a relevant comparable in the Japan short-term rental technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@user-iy1gg9hg6i
• LinkedInlinkedin.com/company/dynamic-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Plus Co