PriceLabs
PriceLabs is an AI-powered revenue management platform for the short-term rental industry, offering dynamic pricing, portfolio analytics, market intelligence, and listing optimization to hosts, property managers, and enterprise operators across 150+ countries.
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What PriceLabs does
PriceLabs is a SaaS revenue management platform for the short-term rental industry, founded in 2014 and headquartered in Chicago. The company provides AI-powered dynamic pricing, portfolio analytics, market intelligence, listing optimization, and revenue estimation products to individual hosts, vacation rental property managers, and enterprise operators managing 100+ listings across 150+ countries. Its core technology is the proprietary Hyper Local Pulse (HLP) algorithm, which analyzes hyper-local market data, competitor pricing, demand signals, seasonality, events, holidays, pacing, and lead time to generate property-specific nightly pricing recommendations, syncing directly to Airbnb, VRBO, Booking.com, and 160+ property management systems.
The product suite spans Dynamic Pricing (the flagship engine), Portfolio Analytics (KPI tracking across occupancy, ADR, RevPAR), Market Dashboards (customizable comp sets with 40+ filters), Revenue Estimator Pro (investment analysis), Listing Optimizer (AI-driven listing content analysis), and AI Insights (generative AI trend summaries). Complementary offerings include a Dynamic Pricing API and Revenue Estimator API & Widget for white-label embedding, plus a recently launched Revenue Accelerator product repositioning PriceLabs as a broader revenue growth platform.
PriceLabs monetizes primarily through per-listing monthly subscriptions (e.g., $19.99 USD/listing/month in primary markets with sliding-scale multi-listing discounts), supplemented by a 1%-of-booking-revenue alternative plan, usage-based API overage ($1/listing/month for additional syncs), token-based Revenue Estimator Pro pricing (from $2.50/estimate), and tiered Market Dashboards subscriptions. Go-to-market combines a product-led growth motion (30-day free trial, no credit card required, self-serve onboarding) with an enterprise sales motion for large portfolio operators. The company employs 251-500 people, prices 600,000+ properties daily, and is backed by Summit Partners following a $30 million growth investment in July 2022; Rental Scale-Up was acquired in August 2022 to expand content and audience reach.
PriceLabs firmographics
Firmographics- Name
- PriceLabs
- Legal name
- PriceLabs
- Website
- https://hello.pricelabs.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PriceLabs is an AI-powered revenue management platform for the short-term rental industry, offering dynamic pricing, portfolio analytics, market intelligence, and listing optimization to hosts, property managers, and enterprise operators across 150+ countries.
- Ownership category
- akta.pro rank
PriceLabs industry classification
Industry- Product category
- Revenue Management Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ)
Keywords
Where PriceLabs is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
PriceLabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dynamic Pricing Subscription: Per-listing monthly subscription for dynamic pricing software. Rates vary by geographic region with sliding scale discounts for multi-property managers. Also offers 1% revenue/booking percentage plan as an alternative billing model. Core revenue driver.
- Market Dashboards Subscription: Subscription-based access to market intelligence dashboards. Pricing starts at $9.99 for a 1k listing report. Custom market dashboards and additional Comp Sets available at tiered pricing.
- Revenue Estimator Pro: Usage-based pricing with token-based model. Each estimate consumes one token, starting at $2.50 per estimate. Monthly or yearly subscription plans available.
- Listing Optimizer: Per-listing tiered subscription pricing for AI-powered Airbnb listing optimization. Monthly subscription with continuous analysis or one-time single listing analysis option. Cost per listing decreases as volume increases.
- API Usage Charges: Additional charges for API usage when connecting PriceLabs data to external systems. $1.00 per listing per month for additional daily sync beyond the standard one automated sync per day included in base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Dynamic Pricing - $19.99/listing/month for primary markets |
| Subscription | Monthly | Multi-Unit Discounted - sliding scale from second listing |
| Usage-based | Monthly | 1% Revenue Plan - usage-based alternative |
| Usage-based | Monthly | Revenue Estimator Pro - from $2.50 per estimate |
| Subscription | Monthly | Market Dashboards - from $9.99 for 1k listings |
| Unit Pricing | Monthly | Listing Optimizer - per listing, decreasing with volume |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels12 records
PriceLabs product offering
Product offeringCore offering
PriceLabs sells an AI-powered dynamic pricing and revenue management SaaS platform for short-term rentals, vacation rentals, aparthotels, RV parks, mid-term rentals, and independent hotels. Its Hyper Local Pulse algorithm ingests hyper-local market, competitor, and demand data to generate automated nightly pricing recommendations, supported by Portfolio Analytics, Market Dashboards, Revenue Estimator Pro, Listing Optimizer, AI Insights, and APIs, with direct integrations to Airbnb, VRBO, Booking.com, and 160+ PMS platforms.
Product overview
PriceLabs is a revenue management platform for short-term rentals offering dynamic pricing and analytics solutions. The core platform consists of Dynamic Pricing (AI-powered pricing engine with Hyper Local Pulse algorithm), Portfolio Analytics (free performance tracking), Market Dashboards (competitive intelligence), Revenue Estimator Pro (investment analysis), Listing Optimizer (Airbnb content optimization), and AI Insights (Generative AI summaries). These products integrate with Airbnb, VRBO, Booking.com, and 160+ PMS systems. The Enterprise tier adds portfolio-level controls and dedicated support for large operators. Bundle pricing (Unlock Bundle Savings) offers discounts for combining multiple products.
Differentiator
Problem solved
Functional benefit
Brands
- Rental Scale-Up: A platform for vacation rental insights, acquired by PriceLabs in August 2022
- RSU by PriceLabs
- Revenue Accelerator
Products and services
- Dynamic Pricing AI-powered dynamic pricing software that automatically adjusts nightly rates for short-term rentals using the Hyper Local Pulse algorithm. Analyzes real-time market demand, seasonality, events, and competitor data; offers 30+ customizations including base/min/max prices, dynamic minimum stays, last-minute discounts, and seasonal profiles. Built for individual hosts, vacation rental property managers, aparthotels, mid-term rentals, and RV parks.
- Portfolio Analytics Free vacation rental analytics tool that visualizes portfolio data, tracks KPIs (revenue, occupancy, ADR, RevPAR), compares performance over time, and produces AI-generated plain-language summaries plus shareable reports for hosts and property managers.
- Market Dashboards
Quantifiable outcome
- 35% short-term rental revenue increase reported by individual property managers
- +5 more outcomes
Companies that use PriceLabs
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
PriceLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature9 records
PriceLabs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, strategic and core.
- Short Term Accommodation Association (STAA)minorShort Term Accommodation Association hosts the Short Stay Summit 2026 in London, where PriceLabs will announce new products and strategic developments alongside Hostaway, Hospitable, and Casago.
- Rental Scale-UpstrategicPriceLabs acquired Rental Scale-Up, a platform for vacation rental insights and industry analysis. The acquisition enabled PriceLabs to expand its audience and content reach while maintaining Rental Scale-Up's independent editorial tone. The platform continues to produce STR industry research under the RSU by PriceLabs brand, including industry reports and data analysis. Thibault Masson of RSU by PriceLabs demonstrates AI travel booking agent technologies.
- Rentals UnitedstrategicPriceLabs and Rentals United co-published the 2026 Short-Term Rental Outlook Report analyzing 362,474 properties globally. The joint research identified the STR industry entering a 'Refinement Era' where growth depends on dynamic pricing adoption, channel diversification, and premium offerings. The report found professional operators controlling 65-72% of major markets.
- Rentals UnitedstrategicJoint research initiative between Rentals United and PriceLabs analyzing over 362,000 properties to produce industry outlook data on market trends, dynamic pricing performance, and professional operator market share across Portugal, US, Spain, and UK.
- AirbnbcoreAirbnb is a core technology integration partner. PriceLabs connects directly to Airbnb for automated price and availability synchronization. As one of Airbnb's largest markets globally, PriceLabs serves as an ecosystem partner enabling hosts to optimize pricing on the platform.
- VRBOcoreVRBO (Expedia Group) is a core technology integration partner providing direct channel connection for automated pricing and calendar sync.
- Booking.comcoreBooking.com is a core technology integration partner enabling PriceLabs users to sync dynamic pricing to Booking.com listings alongside Airbnb and VRBO.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
PriceLabs competitors and assessment
Company assessmentBroad incumbents
- Atomize:
- Airbnb Smart Pricing: Airbnb offers native Smart Pricing as a free built-in dynamic pricing feature to all hosts. As the largest STR marketplace and a direct integration partner of PriceLabs, Airbnb is both the primary channel and a potential substitute for third-party pricing tools.
- IDeaS (SAS): IDeaS is a leading hotel revenue management system provider owned by SAS, with enterprise-grade pricing optimization. PriceLabs' January 2026 expansion into dynamic hourly pricing for independent hotels directly competes with IDeaS at the lower end of the market.
- Duetto: Duetto is a cloud-based revenue management platform primarily serving hotels and casinos with Open Pricing technology. As PriceLabs expands into independent hotels, Duetto represents an established incumbent with overlapping capabilities.
Direct peers
- Wheelhouse: Wheelhouse is a direct competitor providing AI-powered dynamic pricing and revenue management specifically for short-term rental hosts and property managers, with overlapping integrations and similar target customers.
- Beyond Pricing: Beyond Pricing is a direct competitor offering dynamic pricing for vacation rentals with similar Airbnb/VRBO integrations and a comparable SMB-to-enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
PriceLabs social profiles
Digital presencePriceLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
PriceLabs leadership team
Management profileNumber of profiles
Profiles3 records
PriceLabs subsidiaries and ownership
Company hierarchySubsidiaries1 record
PriceLabs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PriceLabs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PriceLabs
What does PriceLabs do?
PriceLabs sells an AI-powered dynamic pricing and revenue management SaaS platform for short-term rentals, vacation rentals, aparthotels, RV parks, mid-term rentals, and independent hotels. Its Hyper Local Pulse algorithm ingests hyper-local market, competitor, and demand data to generate automated nightly pricing recommendations, supported by Portfolio Analytics, Market Dashboards, Revenue Estimator Pro, Listing Optimizer, AI Insights, and APIs, with direct integrations to Airbnb, VRBO, Booking.com, and 160+ PMS platforms.
Is PriceLabs a public or private company?
PriceLabs is a private company. It is classified as venture growth investor backed and is currently operating.
When was PriceLabs founded?
PriceLabs was founded in 2014. It employs 251 to 500 people.
Where is PriceLabs based?
PriceLabs is headquartered in Chicago, United States, in the North America region.
How does PriceLabs make money?
Five revenue lines are on record. Dynamic Pricing Subscription is the primary driver. The others are market Dashboards Subscription, revenue Estimator Pro, listing Optimizer and API Usage Charges.
Who are PriceLabs's main competitors?
Broad incumbents on record are Atomize, Airbnb Smart Pricing, IDeaS (SAS) and Duetto. Direct peers are Wheelhouse and Beyond Pricing.
Does PriceLabs have an API?
Yes. PriceLabs offers a Dynamic Pricing API and Revenue Estimator API & Widget for connecting PriceLabs data to external systems. Additional API usage is charged at $1.00/listing/mo for Customer API Usage. Rates and settings sync automatically via direct integrations with Airbnb, VRBO, Booking.com, and 160+ PMS integrations. Developer documentation is at hello.pricelabs.co/dynamic-pricing-api.
What industry is PriceLabs in?
PriceLabs's product category is Revenue Management Software. Its primary akta.pro industry code is BPAJAIAJ, Vacation Rental Revenue Management & Dynamic Pricing Services. Its NAICS code is 513210.