The Score
Toronto-based sports media and gaming company operating the theScore mobile app for real-time scores, news, and schedules across 25+ leagues, alongside theScore Bet sportsbook and theScore Casino. Operates as a wholly-owned subsidiary of Penn Entertainment serving sports fans and bettors across the US and Canada.
- Company typePrivate
- Founded2005
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Score does
The Score (legal entity: Score Media and Gaming Inc.) is a Toronto-based sports media and gaming company founded in 2005 that operates the theScore mobile app, delivering real-time scores, news, schedules, and personalized coverage across 25+ sports leagues including NFL, NBA, NHL, MLB, EPL, NCAA, PGA Tour, MLS, and international soccer competitions. The platform is built as a mobile-first direct-to-consumer product distributed through iOS and Android app stores and the thescore.com website, with an active social presence on X, Facebook, Instagram, and TikTok to drive top-of-funnel engagement.
The company monetizes through three primary streams: transaction fees from its theScore Bet online sportsbook covering NBA, NFL, NHL, MLB, PGA, and soccer markets; digital advertising across the app and website properties; and sportsbook promotional offers (including bet resets up to $1,000 tied to major events). The product portfolio has expanded beyond sports media into adjacent gaming verticals via theScore Sportsbook and theScore Casino, both integrated within the Penn Entertainment portfolio alongside Hollywood Casino and Penn Play Casino.
The Score operates as a wholly-owned subsidiary of Penn Entertainment (NASDAQ: PENN) following its acquisition, serving as the parent company's digital sports media and interactive betting arm. Customer segments span sports fans and enthusiasts (primary) and sports bettors (secondary). Operating geographies cover the United States and Canada, with theScore Bet registered as one of eight major online sports betting operators in Alberta. Headcount is 101-250 employees.
The Score firmographics
Firmographics- Name
- The Score
- Legal name
- Score Media and Gaming Inc.
- Website
- https://thescore.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toronto-based sports media and gaming company operating the theScore mobile app for real-time scores, news, and schedules across 25+ leagues, alongside theScore Bet sportsbook and theScore Casino. Operates as a wholly-owned subsidiary of Penn Entertainment serving sports fans and bettors across the US and Canada.
- Ownership category
- akta.pro rank
The Score industry classification
Industry- Product category
- Sports Media and Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (713210), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where The Score is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
The Score business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sports Betting (theScore Bet): Online sports betting platform allowing users to wager on various sports events including NBA, NFL, NHL, MLB, and other leagues. Part of Penn Entertainment's gaming portfolio.
- Digital Advertising: Advertising revenue generated through the mobile app and website properties with sports content, news articles, and multimedia coverage.
- Sportsbook Promotional Offers: TheScore Bet offers promotional bonuses including bet reset offers up to $1,000 for major sporting events, driving customer acquisition and engagement in the sports betting market.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Score product offering
Product offeringCore offering
The Score operates a mobile-first sports media platform that delivers real-time scores, breaking news, schedules, and personalized coverage across 25+ leagues including NFL, NBA, NHL, MLB, MLS, CFL, PGA Tour, and international soccer competitions. The company also runs theScore Sportsbook for online sports wagering and theScore Casino for online casino gaming, all positioned under Penn Entertainment's portfolio as an integrated sports content and betting ecosystem.
Product overview
The Score is a unified platform offering a suite of sports media and gaming products. The core theScore mobile app provides comprehensive sports scores, news, and schedules across major professional and collegiate leagues. This core offering is complemented by theScore Sportsbook for sports betting and theScore Casino for online casino gaming, all integrated under the Penn Entertainment portfolio alongside sister brands Hollywood Casino and Penn Play Casino rewards program.
Differentiator
Problem solved
Functional benefit
Brands
- theScore Sportsbook: Online sports betting platform operated by theScore
- theScore Casino
Products and services
- theScore Mobile App
- theScore Sportsbook
- theScore Casino
Companies that use The Score
Customer profileSegments2 records
Ideal customer profiles2 records
The Score technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Score partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Penn EntertainmentcoreParent company of theScore. Penn Entertainment acquired theScore and integrated it with their gaming portfolio, which includes Hollywood Casino and Penn Play Casino. theScore operates as the digital sports media and betting arm of Penn Entertainment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Score competitors and assessment
Company assessmentDirect peers
- FanDuel: FanDuel is one of the largest US online sportsbooks and a direct competitor to theScore Bet. Both target mainstream sports bettors with promotional offers and operate within the same regulated US and Canadian provinces.
- Fanatics Sportsbook: Fanatics Sportsbook is the online sports betting arm of Fanatics, leveraging sports merchandise customer relationships. It directly competes with theScore Bet in North American jurisdictions.
- bet365: bet365 is a global online sportsbook and iGaming operator with significant North American presence. It competes with theScore Bet in regulated Canadian provinces and US states with similar product breadth.
- BetMGM: BetMGM is a joint venture sportsbook and iGaming platform operated by MGM Resorts and Entain. It competes directly with theScore Bet across US states and was also licensed in Alberta alongside theScore.
- ESPN BET: ESPN BET is Penn Entertainment's US sportsbook brand and effectively theScore's sister product under the same parent. Both serve sports betting customers through media-augmented experiences and compete for the same North American bettor.
- DraftKings: DraftKings is a leading online sportsbook and daily fantasy operator in North America. It directly competes with theScore Bet in US and Canadian markets and offers an integrated sports media and betting experience.
- Caesars Sportsbook: Caesars Sportsbook is the online sports betting platform of Caesars Entertainment, offering sports wagering across the US and competing in the same Ontario/Alberta markets as theScore Bet.
Broad incumbents
- Bleacher Report: Bleacher Report is a major digital sports media property covering scores, news, and highlights across leagues. It overlaps with theScore's media coverage and audience but operates as part of the larger Turner/Warner Media portfolio.
- Yahoo Sports: Yahoo Sports is a broad sports media platform offering scores, news, and integrated sportsbook content. It competes with theScore's media app while leveraging its parent (Yahoo/Apollo) for distribution and betting partnerships.
Others
- Sportradar: Sportradar is a leading sports data and content provider powering sportsbooks and media companies globally. It operates upstream of theScore's data needs and represents an infrastructure/partner relationship rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Score social profiles
Digital presenceThe Score financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Score leadership team
Management profileNumber of profiles
The Score subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Score funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Score M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Score
What does The Score do?
The Score operates a mobile-first sports media platform that delivers real-time scores, breaking news, schedules, and personalized coverage across 25+ leagues including NFL, NBA, NHL, MLB, MLS, CFL, PGA Tour, and international soccer competitions. The company also runs theScore Sportsbook for online sports wagering and theScore Casino for online casino gaming, all positioned under Penn Entertainment's portfolio as an integrated sports content and betting ecosystem.
Is The Score a public or private company?
The Score is a private company. It is classified as corporate owned and is currently operating.
When was The Score founded?
The Score was founded in 2005. It employs 101 to 250 people.
Where is The Score based?
The Score is headquartered in Toronto, Canada, in the North America region.
How does The Score make money?
Three revenue lines are on record. Sports Betting (theScore Bet) is the primary driver. The others are digital Advertising and sportsbook Promotional Offers.
Who are The Score's main competitors?
Direct peers on record are FanDuel, Fanatics Sportsbook, bet365, BetMGM, ESPN BET, DraftKings and Caesars Sportsbook. Broad incumbents are Bleacher Report and Yahoo Sports. Sportradar is listed as an others.
Does The Score have an API?
No public API is recorded for The Score.
What industry is The Score in?
The Score's product category is Sports Media and Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds). Its NAICS code is 7132 and its SIC code is 7990.