GreenBrilliance
GreenBrilliance is a vertically integrated solar EPC founded in 2007 and headquartered in Herndon, Virginia, serving residential, commercial, and government customers across the mid-Atlantic (DC, MD, VA, PA, and adjacent states) with turnkey PV installations, battery storage, and lifetime-warranty service.
- Company typePrivate
- Founded2007
- HeadquartersHerndon, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What GreenBrilliance does
GreenBrilliance is a vertically integrated solar Engineering, Procurement, and Construction (EPC) company founded in 2007 by Sumit Bhatnagar and headquartered in Herndon, Virginia. The company designs, engineers, and installs solar photovoltaic systems end-to-end, with regional offices across Washington DC, Maryland, Virginia, and (more recently) Pennsylvania. Its customer base spans three segments — residential homeowners (primary), commercial businesses, and government organizations — and it has reportedly installed solar on more than 2,000 homes across the mid-Atlantic (VA, MD, DC, WV, PA, DE). The firm holds NABCEP, Pearl, SWaM, MDOT MBE, BBB, and EnergySage credentials that anchor its public-sector and consumer trust positioning.
The company's product stack centers on turnkey PV installations bundled with battery storage (Tesla Powerwall, Generac PWRCell, LG Chem), Squirrel Guard critter protection, and live system monitoring via SolarEdge and Enphase integrations. Differentiators include the proprietary Solar32Certified quality rating system (a 32-point installation checklist), Align Solar Protection (lifetime warranty), patent-pending Made-in-USA hardware, and the Neurobotz AI/ML optimization layer for dynamic power distribution. Solarpedia (educational content hub) and the Watts of Wisdom podcast support a sales-led, consultative GTM centered on free in-home evaluations.
Revenue mechanics blend one-time installation revenue with recurring streams: subscription/recurring revenue from 20–25 year financing arrangements (clean-tech loans at 0.99% APR, 25-year plans at 2.99% APR, Power Purchase Agreements, and leases facilitated via Sunnova and other lending partners), service and maintenance contracts, hardware sales (batteries, accessories), and professional consulting. Distribution combines direct in-home sales, website-driven lead generation, inbound phone sales across regional numbers, and partner referrals through EnergySage and QMerit (EV charging). The company is privately held, founder-led, and disclosed no external funding rounds in the source data.
GreenBrilliance firmographics
Firmographics- Name
- GreenBrilliance
- Legal name
- GreenBrilliance
- Website
- https://greenbrilliance.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GreenBrilliance is a vertically integrated solar EPC founded in 2007 and headquartered in Herndon, Virginia, serving residential, commercial, and government customers across the mid-Atlantic (DC, MD, VA, PA, and adjacent states) with turnkey PV installations, battery storage, and lifetime-warranty service.
- Ownership category
- akta.pro rank
GreenBrilliance industry classification
Industry- Product category
- Solar EPC and Installation Services
- NAICS
- Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE)
Keywords
Where GreenBrilliance is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
GreenBrilliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Panel Installation: Primary revenue stream from turnkey solar system installations for residential, commercial, and government customers. Revenue generated through upfront purchase or financed arrangements where the company maintains the solar asset or transfers ownership.
- Financing Plans: Revenue generated through financing arrangements including 25-year plans (2.99% APR mentioned), clean-tech loans (0.99% APR), Power Purchase Agreements (PPA) with no upfront costs, and solar leases. Banks and lending institutions provide capital while GreenBrilliance facilitates the transaction.
- Service and Maintenance: Ongoing revenue from service, maintenance, and monitoring offerings including system diagnostics, cleaning, maintenance of solar panels, inverters, and other integral components.
- Solar Products: Revenue from solar energy products including solar home batteries (Tesla Powerwall, Generac PWRCell, LG Chem), and related accessories like squirrel guards.
- Consulting Services: Professional consulting services for solar energy solutions, energy assessments, and project planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solar Loan - Low APR financing for system ownership |
| Subscription | Monthly | Solar Lease - Fixed monthly payments for system use |
| Usage-based | Monthly | Power Purchase Agreement (PPA) - Pay for generated power |
| Other | One time | Residential Clean Energy Rebate Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
GreenBrilliance product offering
Product offeringCore offering
GreenBrilliance is a vertically integrated solar EPC (Engineering, Procurement, and Construction) company that designs, engineers, and installs turnkey solar photovoltaic (PV) systems for residential, commercial, and government customers across the DMV region (DC, Maryland, Virginia) and Pennsylvania. The company offers Made-in-USA solar panels, battery storage solutions (Tesla Powerwall, Generac PWRCell), proprietary quality certification (Solar32Certified), lifetime warranty protection (Align Solar Protection), and multiple financing arrangements including solar loans, leases, and Power Purchase Agreements (PPAs).
Product overview
GreenBrilliance is a vertically integrated solar solutions provider offering turnkey solar installation services. The company's core offerings span residential, commercial, and government solar installations across the DMV area (Washington DC, Maryland, Virginia) and Pennsylvania. The product portfolio includes solar panel installations paired with battery storage solutions (Tesla Powerwall 2, Generac PWRCell 2), supported by proprietary quality certification (Solar32Certified) and lifetime warranty protection (Align Solar Protection). Additional services include EV charging installation via QMerit partnership, live monitoring through SolarEdge and Enphase integrations, financing options, consulting, and service/maintenance packages. The company differentiates through Made-in-USA systems, NABCEP/Pearl certifications, and AI-powered optimization technology (Neurobotz).
Differentiator
Problem solved
Functional benefit
Brands
- Align Solar Protection: A warranty and commitment program offering lifetime warranty coverage for solar installations.
- Solar32CertifiedTM
- SolarpediaTM
- Watts of Wisdom
Products and services
- Residential Solar Installation End-to-end solar panel installation service for self-reliant American homes in the DMV area (Washington DC, Maryland, Virginia) and Pennsylvania, including consultation, design, engineering, permitting, and installation.
- Commercial Solar Installation Turnkey commercial solar installations for green businesses in the USA, providing solar-powered operations, cost reduction, and sustainability reporting capabilities.
- Government Solar Installation Solar projects for government organizations, including specialized compliance with government regulations and procurement requirements for public facilities, municipal buildings, and government properties.
- Solar Home Batteries
Quantifiable outcome
- Potential for zero utility bills with solar installation
- +6 more outcomes
Companies that use GreenBrilliance
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
GreenBrilliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature4 records
GreenBrilliance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and major.
- QMeritminorPartnership for EV charging installation services. QMerit provides certified electric vehicle charging installation services for customers going solar who also want home EV charging capabilities.
- Pearl CertificationcorePartnership with Pearl Certification provides third-party endorsement of installation quality. Pearl is the only market-based firm approved by the U.S. EPA and DOE to administer the Home Performance with ENERGY STAR program. This partnership helps customers understand the value of their solar installation and increases home resale value by 5%.
- NABCEPcoreNorth American Board of Certified Energy Practitioners certification for the company and its team members. NABCEP certification gives PV installation professionals additional experience and knowledge, guaranteeing requisite expertise to handle project complexities and build robust solar systems.
- TeslamajorCertified provider of Tesla Powerwall batteries for solar energy storage solutions. Partnership enables offering of Tesla's industry-leading battery storage products to residential and commercial customers.
- LG ChemmajorCertified provider of LG Chem solar batteries for energy storage solutions. Partnership provides customers with additional battery storage options from a leading manufacturer.
- RECmajorPartnership for REC solar panels - premium solar PV modules. REC is a leading manufacturer of solar panels offered as part of GreenBrilliance's product portfolio.
- SolarEdgemajorPartnership for SolarEdge monitoring solutions enabling live monitoring of solar installations. Customers can track energy production and system performance in real-time.
- EnphasemajorPartnership for Enphase microinverter and monitoring solutions. Enphase provides the intelligence and communication capabilities for GreenBrilliance's solar installations with real-time monitoring.
- EnergySageminorListed as certified supplier on EnergySage platform - leading online marketplace for comparing solar quotes and installers.
- BBB AccreditedminorBBB (Better Business Bureau) accredited business demonstrating commitment to ethical practices and customer satisfaction.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
GreenBrilliance competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest US residential solar installer offering turnkey rooftop solar, leases, PPAs, and battery storage across multiple states. Directly comparable to GreenBrilliance on product, customer, and revenue model, though at national scale and with public-market capital.
- Trinity Solar: Mid-Atlantic-headquartered residential and commercial solar installer with strong presence in the Northeast. Directly comparable to GreenBrilliance on regional focus, sales-led GTM, and vertical EPC model.
- Momentum Solar: Residential solar EPC with in-house installation crews and direct sales motion across multiple East Coast and Sun Belt states. Comparable customer base, install-only model, and battery attach strategy.
- Blue Raven Solar: Residential solar installer with strong regional presence in the Mountain West and expanding into Eastern markets. Comparable direct-to-consumer sales model, financing partnerships, and turnkey installation approach.
- Freedom Forever: Residential solar EPC operating across 30+ US states with a franchise-style installer network. Comparable product offering, in-house design-to-install vertical integration, and direct sales go-to-market.
- Palmetto Solar: Residential solar platform offering design, financing, and installation across multiple US states with a heavy emphasis on software-driven customer experience. Comparable core residential solar EPC business.
- Lumio: Residential and small commercial solar EPC serving multiple US states with vertically integrated operations. Comparable offerings on panels, battery storage, and financing, with regional sales-led model.
Broad incumbents
- Tesla Energy: Tesla's residential solar and Powerwall business offers integrated solar-roof and panel installation with proprietary financing and battery stack. Comparable on product and customer, but Tesla operates at substantially larger scale and with vertically integrated panel/battery manufacturing.
- SunPower: Long-standing US solar manufacturer and installer with both residential and commercial offerings and Maxeon panel technology. Comparable on rooftop solar installation; broader portfolio and stronger balance sheet differentiate the two.
Others
- EnergySage: Online solar marketplace where GreenBrilliance is already listed as a certified supplier. Not a direct competitor but a key GTM channel and ecosystem participant — customers compare quotes from installers like GreenBrilliance through the EnergySage platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenBrilliance social profiles
Digital presenceGreenBrilliance compliance and trust
Trust signalCompliance6 records
GreenBrilliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenBrilliance leadership team
Management profileNumber of profiles
Profiles2 records
GreenBrilliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenBrilliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenBrilliance
What does GreenBrilliance do?
GreenBrilliance is a vertically integrated solar EPC (Engineering, Procurement, and Construction) company that designs, engineers, and installs turnkey solar photovoltaic (PV) systems for residential, commercial, and government customers across the DMV region (DC, Maryland, Virginia) and Pennsylvania. The company offers Made-in-USA solar panels, battery storage solutions (Tesla Powerwall, Generac PWRCell), proprietary quality certification (Solar32Certified), lifetime warranty protection (Align Solar Protection), and multiple financing arrangements including solar loans, leases, and Power Purchase Agreements (PPAs).
Is GreenBrilliance a public or private company?
GreenBrilliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenBrilliance founded?
GreenBrilliance was founded in 2007. It employs 101 to 250 people.
Where is GreenBrilliance based?
GreenBrilliance is headquartered in Herndon, United States, in the North America region.
How does GreenBrilliance make money?
Five revenue lines are on record. Solar Panel Installation is the primary driver. The others are financing Plans, service and Maintenance, solar Products and consulting Services.
Who are GreenBrilliance's main competitors?
Direct peers on record are Sunrun, Trinity Solar, Momentum Solar, Blue Raven Solar, Freedom Forever, Palmetto Solar and Lumio. Broad incumbents are Tesla Energy and SunPower. EnergySage is listed as an others.
Does GreenBrilliance have an API?
No public API is recorded for GreenBrilliance.
What industry is GreenBrilliance in?
GreenBrilliance's product category is Solar EPC and Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization). Its NAICS code is 221114 and its SIC code is 4900.