National Association of Secondary School Principals

What National Association of Secondary School Principals does

NASSP is a nonprofit professional association founded in 1916 and headquartered in Reston, Virginia, that serves middle-level and high school principals, assistant principals, and aspiring school leaders across the United States. Its functional scope spans professional development, federal and state advocacy, recognition, and four co-branded student leadership platforms — the National Honor Society (NHS), National Junior Honor Society (NJHS), National Elementary Honor Society (NEHS), and National Association of Student Councils (NASC) — which collectively reach millions of students through affiliated school chapters. Member-facing products include the NPA Academy, an online Resource Library, segment-specific Leadership Networks (rural, urban, women, LGBTQ+, leaders of color, new principals), and Principal Leadership magazine, distributed to 20,000+ school leaders. Advocacy is delivered through an Advocacy Action Center and Policy Issue Briefs at the federal and state level.

Name

National Association of Secondary School Principals

Legal name

National Principals Association

Website

https://nassp.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

NASSP is a 110-year-old nonprofit professional association serving U.S. middle and high school principals and assistant principals through membership dues, professional development, federal advocacy, the Principal Leadership magazine, and four student recognition platforms (NHS, NJHS, NEHS, NASC).

Ownership category

akta.pro rank

Product category

Education Leadership Professional Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Executive Leadership & Cabinet Administration (EDADAKAA)

akta.pro secondary industries

School District Central Administration (Superintendent & Cabinet Offices) (EDADABAF), District Administration & Central Office (EDAJAAAA), School Leader / Administrator Certification & Licensure Boards (EDADAJAM)

Keywords

• School leadership association
• Student honor society
• Professional development programs
• Education advocacy services
• Membership association

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Revenue from annual membership fees for principals, assistant principals, and school leaders. Members gain access to resources, networks, professional development, and advocacy support.
2. Event Registration: Revenue from National Principals Conference (NPC) and LEAD Conference registrations. Early bird NPC27 registration priced at $699. Additional revenue from conference attendance and sponsorship.
3. Publication Sales and Advertising: Revenue from Principal Leadership magazine (reaching 20,000+ school leaders), website advertising, sponsored blog posts, and partner/advertiser relationships with education companies.
4. Student Leadership Programs: Revenue from NHS, NJHS, NEHS, and NASC chapter affiliations, adviser resources, and recognition programs including scholarship administration.
5. Strategic Partnerships and Philanthropy: Corporate and foundation partnerships provide funding support for mission-aligned programming. The Allstate Foundation committed $15M multi-year grant to support youth-led service initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The National Association of Secondary School Principals (NASSP), doing business as the National Principals Association (NPA), is a nonprofit professional association serving middle and high school principals, assistant principals, and aspiring school leaders. It provides individual memberships, national leadership conferences (NPC and LEAD), student honor society chapter affiliations (NHS, NJHS, NEHS, NASC), recognition and scholarship programs, advocacy resources, publications (Principal Leadership magazine), and professional learning platforms such as NPA Academy. The organization also operates specialized Leadership Networks and an online community connecting school leaders across the United States.

Product overview

The National Association of Secondary School Principals (NASSP) operates a multi-faceted platform offering professional development, recognition programs, student leadership programs, and advocacy resources for school leaders. The core offerings include: (1) Student Honor Societies - NHS, NJHS, NEHS, and NASC which provide values-based frameworks for student recognition and leadership development; (2) Student Leadership Programs - including the National Student Council, RSVP, Distinguished Student Leader Program, and Emerging Student Leader Program; (3) Recognition and Award Programs - NHS Scholarship, NJHS Outstanding Achievement Award, NCOE Awards, NASC Scholarship, Principal of the Year, Assistant Principal of the Year, National Principals Month, AP Week, and NELA; (4) Professional Development - NPA Academy, Resource Library, Principal Leadership Magazine, and Leadership Networks; (5) Events - National Principals Conference (NPC) and LEAD Conference; and (6) Advocacy Resources - Policy Issue Briefs and Advocacy Action Center. These programs work together to support principals, assistant principals, student advisers, and students through the full lifecycle of leadership development from elementary school through career professionals.

Differentiator

Problem solved

Functional benefit

Brands

• National Honor Society (NHS): Honor society for high school students emphasizing scholarship, service, leadership, and character
• National Junior Honor Society (NJHS)
• National Elementary Honor Society (NEHS)
• National Association of Student Councils (NASC)
• National Student Council (NSC)
• Raising Student Voice & Participation (RSVP)
• Distinguished Student Leader Program
• Emerging Student Leader Program
• Principal Leadership Magazine

Products and services

• NPA Membership Annual individual membership for principals, assistant principals, and aspiring school leaders granting access to leadership networks, professional development resources, advocacy support, the members-only Resource Library, and the online community.
• National Honor Society (NHS) Chapter Affiliation Values-based honor society program for high schools providing a framework of scholarship, service, leadership, and character; schools affiliate chapters with NASSP.
• National Junior Honor Society (NJHS) Chapter Affiliation Honor society program for middle-level schools centered on scholarship, service, leadership, character, and citizenship; schools affiliate chapters with NASSP.
• National Elementary Honor Society (NEHS) Chapter Affiliation Honor society program for students in grades 4-6 focused on service and developing confident young leaders; schools affiliate chapters with NASSP.
• National Association of Student Councils (NASC) Chapter Affiliation National student government network empowering students to develop and hone leadership skills with milestones to recognize and celebrate their progress; schools affiliate councils with NASSP.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• The Allstate FoundationflagshipStrategic or Co-development Partner · 7 May 2026The Allstate Foundation committed $15 million multi-year grant to increase youth-led service across the United States by partnering with seven of the country's largest youth-serving organizations. NPA is part of this coalition including Boys & Girls Clubs of America, Future Business Leaders of America, Junior Achievement USA, National 4-H Council, National PTA, and YMCA of the USA. The initiative is based on Gallup research and marks the first time these organizations will collaborate as a structured cohort to scale youth-led service practices.
• Boys & Girls Clubs of AmericacoreStrategic or Co-development Partner · 7 May 2026Youth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
• Future Business Leaders of AmericacoreStrategic or Co-development Partner · 7 May 2026Youth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
• Junior Achievement USAcoreStrategic or Co-development Partner · 7 May 2026Youth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
• National 4-H CouncilcoreStrategic or Co-development Partner · 7 May 2026Youth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
• National PTAcoreStrategic or Co-development Partner · 7 May 2026Youth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
• YMCA of the USAcoreStrategic or Co-development Partner · 7 May 2026Youth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
• Allstate (Presenting Partner)flagshipStrategic or Co-development PartnerPresenting Partner supporting NPA's mission to connect and engage school leaders through youth empowerment and leadership programming.
• SecuriancoreStrategic or Co-development PartnerPlatinum Partner providing support for NPA programs and gaining visibility across school leader audiences.
• College BoardcoreStrategic or Co-development PartnerSilver Partner supporting AP program awareness and educational advancement initiatives for school leaders and students.
• LEAD IDEAcoreStrategic or Co-development PartnerSilver Partner focused on leadership development and IDEA compliance support for school communities.
• Solution TreecoreStrategic or Co-development PartnerSilver Partner providing professional development resources and educational consulting for school improvement.
• Capturing Kids' HeartsminorStrategic or Co-development PartnerBronze Partner supporting social-emotional learning and school culture improvement initiatives.
• Hello CollegeminorStrategic or Co-development PartnerBronze Partner providing college access and readiness resources for NHS and student members.
• N4SAminorStrategic or Co-development PartnerBronze Partner supporting student leadership development and achievement recognition programs.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• National Association of Elementary School Principals (NAESP): NAESP is the direct counterpart association serving elementary school principals, with the same membership, advocacy, and professional-development business model. It is the most comparable peer to NASSP because the two organizations split the K-12 principal market by grade band and offer parallel dues, conferences, and recognition programs.
• American Association of School Administrators (AASA): AASA is the national association for school superintendents and district leaders, operating a similar membership, advocacy, and conference-driven model. It overlaps NASSP's customer base one level up the leadership hierarchy and competes for the same corporate sponsorship and policy advocacy mindshare.
• ASCD (Association for Supervision and Curriculum Development): ASCD is a membership association for educators focused on curriculum, instruction, and supervision, with comparable professional learning, publications, and conference offerings. It overlaps NASSP's professional-development value proposition for school leaders and competes for content and sponsorship dollars.
• Phi Delta Kappa International: Phi Delta Kappa is an international professional association for educators with comparable membership dues, publications, and recognition programs (including student honor societies). It is a peer in the educator-association category and overlaps with NASSP on professional development content for school leaders.

Broad incumbents

• National Education Association (NEA): NEA is the largest U.S. educator employee organization with 2.7M+ members, covering teachers and education staff beyond just school leaders. It competes with NASSP for advocacy influence and educator mindshare, and operates a much broader membership model with state affiliates.
• National School Boards Association (NSBA): NSBA represents school board members and district governance, adjacent to NASSP's principal-focused mission. Both organizations compete in federal education advocacy and partner with similar corporate sponsors, making NSBA a relevant comparison for advocacy influence and policy positioning.
• Council of Chief State School Officers (CCSSO): CCSSO is the nationwide nonprofit association of state superintendents and chiefs of public schools. It is comparable to NASSP in operating model (membership, advocacy, policy resources) but serves a higher level of education leadership, making it a structural peer in the same policy ecosystem.
• American Federation of Teachers (AFT): AFT is one of the largest U.S. educator labor unions with millions of members, comparable to NASSP in advocating for education stakeholders. While NASSP represents administrators and AFT represents teachers, both compete for policy influence, partnership dollars, and member mindshare in K-12 education.

Emerging players

• Learning Forward: Learning Forward is a nonprofit professional association focused on educator professional learning, with a similar membership and conference-driven model to NASSP. It is comparable as a focused niche peer in the school-leader professional-development space, though smaller in member scale.
• International Society for Technology in Education (ISTE): ISTE is a membership organization serving educators and school leaders on education technology, with comparable professional learning and conference offerings. It is comparable as a peer association targeting school leaders with content, networking, and corporate partner programs, though with a narrower edtech focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NASSP
• LinkedInlinkedin.com/company/national-association-of-secondary-school-principals
• Facebookfacebook.com/principals

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Secondary School Principals