National Association of Secondary School Principals
NASSP is a 110-year-old nonprofit professional association serving U.S. middle and high school principals and assistant principals through membership dues, professional development, federal advocacy, the Principal Leadership magazine, and four student recognition platforms (NHS, NJHS, NEHS, NASC).
- Company typePrivate
- Founded1916
- HeadquartersReston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What National Association of Secondary School Principals does
NASSP is a nonprofit professional association founded in 1916 and headquartered in Reston, Virginia, that serves middle-level and high school principals, assistant principals, and aspiring school leaders across the United States. Its functional scope spans professional development, federal and state advocacy, recognition, and four co-branded student leadership platforms — the National Honor Society (NHS), National Junior Honor Society (NJHS), National Elementary Honor Society (NEHS), and National Association of Student Councils (NASC) — which collectively reach millions of students through affiliated school chapters. Member-facing products include the NPA Academy, an online Resource Library, segment-specific Leadership Networks (rural, urban, women, LGBTQ+, leaders of color, new principals), and Principal Leadership magazine, distributed to 20,000+ school leaders. Advocacy is delivered through an Advocacy Action Center and Policy Issue Briefs at the federal and state level.
National Association of Secondary School Principals firmographics
Firmographics- Name
- National Association of Secondary School Principals
- Legal name
- National Principals Association
- Website
- https://nassp.org
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NASSP is a 110-year-old nonprofit professional association serving U.S. middle and high school principals and assistant principals through membership dues, professional development, federal advocacy, the Principal Leadership magazine, and four student recognition platforms (NHS, NJHS, NEHS, NASC).
- Ownership category
- akta.pro rank
National Association of Secondary School Principals industry classification
Industry- Product category
- Education Leadership Professional Association
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Executive Leadership & Cabinet Administration (EDADAKAA)
- akta.pro secondary industries
- School District Central Administration (Superintendent & Cabinet Offices) (EDADABAF), District Administration & Central Office (EDAJAAAA), School Leader / Administrator Certification & Licensure Boards (EDADAJAM)
Keywords
Where National Association of Secondary School Principals is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Association of Secondary School Principals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Revenue from annual membership fees for principals, assistant principals, and school leaders. Members gain access to resources, networks, professional development, and advocacy support.
- Event Registration: Revenue from National Principals Conference (NPC) and LEAD Conference registrations. Early bird NPC27 registration priced at $699. Additional revenue from conference attendance and sponsorship.
- Publication Sales and Advertising: Revenue from Principal Leadership magazine (reaching 20,000+ school leaders), website advertising, sponsored blog posts, and partner/advertiser relationships with education companies.
- Student Leadership Programs: Revenue from NHS, NJHS, NEHS, and NASC chapter affiliations, adviser resources, and recognition programs including scholarship administration.
- Strategic Partnerships and Philanthropy: Corporate and foundation partnerships provide funding support for mission-aligned programming. The Allstate Foundation committed $15M multi-year grant to support youth-led service initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | NPC27 Early Bird Registration |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
National Association of Secondary School Principals product offering
Product offeringCore offering
The National Association of Secondary School Principals (NASSP), doing business as the National Principals Association (NPA), is a nonprofit professional association serving middle and high school principals, assistant principals, and aspiring school leaders. It provides individual memberships, national leadership conferences (NPC and LEAD), student honor society chapter affiliations (NHS, NJHS, NEHS, NASC), recognition and scholarship programs, advocacy resources, publications (Principal Leadership magazine), and professional learning platforms such as NPA Academy. The organization also operates specialized Leadership Networks and an online community connecting school leaders across the United States.
Product overview
The National Association of Secondary School Principals (NASSP) operates a multi-faceted platform offering professional development, recognition programs, student leadership programs, and advocacy resources for school leaders. The core offerings include: (1) Student Honor Societies - NHS, NJHS, NEHS, and NASC which provide values-based frameworks for student recognition and leadership development; (2) Student Leadership Programs - including the National Student Council, RSVP, Distinguished Student Leader Program, and Emerging Student Leader Program; (3) Recognition and Award Programs - NHS Scholarship, NJHS Outstanding Achievement Award, NCOE Awards, NASC Scholarship, Principal of the Year, Assistant Principal of the Year, National Principals Month, AP Week, and NELA; (4) Professional Development - NPA Academy, Resource Library, Principal Leadership Magazine, and Leadership Networks; (5) Events - National Principals Conference (NPC) and LEAD Conference; and (6) Advocacy Resources - Policy Issue Briefs and Advocacy Action Center. These programs work together to support principals, assistant principals, student advisers, and students through the full lifecycle of leadership development from elementary school through career professionals.
Differentiator
Problem solved
Functional benefit
Brands
- National Honor Society (NHS): Honor society for high school students emphasizing scholarship, service, leadership, and character
- National Junior Honor Society (NJHS)
- National Elementary Honor Society (NEHS)
- National Association of Student Councils (NASC)
- National Student Council (NSC)
- Raising Student Voice & Participation (RSVP)
- Distinguished Student Leader Program
- Emerging Student Leader Program
- Principal Leadership Magazine
Products and services
- NPA Membership Annual individual membership for principals, assistant principals, and aspiring school leaders granting access to leadership networks, professional development resources, advocacy support, the members-only Resource Library, and the online community.
- National Honor Society (NHS) Chapter Affiliation Values-based honor society program for high schools providing a framework of scholarship, service, leadership, and character; schools affiliate chapters with NASSP.
- National Junior Honor Society (NJHS) Chapter Affiliation Honor society program for middle-level schools centered on scholarship, service, leadership, character, and citizenship; schools affiliate chapters with NASSP.
- National Elementary Honor Society (NEHS) Chapter Affiliation Honor society program for students in grades 4-6 focused on service and developing confident young leaders; schools affiliate chapters with NASSP.
- National Association of Student Councils (NASC) Chapter Affiliation National student government network empowering students to develop and hone leadership skills with milestones to recognize and celebrate their progress; schools affiliate councils with NASSP.
Companies that use National Association of Secondary School Principals
Customer profileSegments5 records
Ideal customer profiles3 records
National Association of Secondary School Principals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Association of Secondary School Principals partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- The Allstate FoundationflagshipThe Allstate Foundation committed $15 million multi-year grant to increase youth-led service across the United States by partnering with seven of the country's largest youth-serving organizations. NPA is part of this coalition including Boys & Girls Clubs of America, Future Business Leaders of America, Junior Achievement USA, National 4-H Council, National PTA, and YMCA of the USA. The initiative is based on Gallup research and marks the first time these organizations will collaborate as a structured cohort to scale youth-led service practices.
- Boys & Girls Clubs of AmericacoreYouth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
- Future Business Leaders of AmericacoreYouth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
- Junior Achievement USAcoreYouth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
- National 4-H CouncilcoreYouth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
- National PTAcoreYouth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
- YMCA of the USAcoreYouth-serving organization partner in the Allstate Foundation's $15M youth-led service initiative coalition.
- Allstate (Presenting Partner)flagshipPresenting Partner supporting NPA's mission to connect and engage school leaders through youth empowerment and leadership programming.
- SecuriancorePlatinum Partner providing support for NPA programs and gaining visibility across school leader audiences.
- College BoardcoreSilver Partner supporting AP program awareness and educational advancement initiatives for school leaders and students.
- LEAD IDEAcoreSilver Partner focused on leadership development and IDEA compliance support for school communities.
- Solution TreecoreSilver Partner providing professional development resources and educational consulting for school improvement.
- Capturing Kids' HeartsminorBronze Partner supporting social-emotional learning and school culture improvement initiatives.
- Hello CollegeminorBronze Partner providing college access and readiness resources for NHS and student members.
- N4SAminorBronze Partner supporting student leadership development and achievement recognition programs.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
National Association of Secondary School Principals competitors and assessment
Company assessmentDirect peers
- National Association of Elementary School Principals (NAESP): NAESP is the direct counterpart association serving elementary school principals, with the same membership, advocacy, and professional-development business model. It is the most comparable peer to NASSP because the two organizations split the K-12 principal market by grade band and offer parallel dues, conferences, and recognition programs.
- American Association of School Administrators (AASA): AASA is the national association for school superintendents and district leaders, operating a similar membership, advocacy, and conference-driven model. It overlaps NASSP's customer base one level up the leadership hierarchy and competes for the same corporate sponsorship and policy advocacy mindshare.
- ASCD (Association for Supervision and Curriculum Development): ASCD is a membership association for educators focused on curriculum, instruction, and supervision, with comparable professional learning, publications, and conference offerings. It overlaps NASSP's professional-development value proposition for school leaders and competes for content and sponsorship dollars.
- Phi Delta Kappa International: Phi Delta Kappa is an international professional association for educators with comparable membership dues, publications, and recognition programs (including student honor societies). It is a peer in the educator-association category and overlaps with NASSP on professional development content for school leaders.
Broad incumbents
- National Education Association (NEA): NEA is the largest U.S. educator employee organization with 2.7M+ members, covering teachers and education staff beyond just school leaders. It competes with NASSP for advocacy influence and educator mindshare, and operates a much broader membership model with state affiliates.
- National School Boards Association (NSBA): NSBA represents school board members and district governance, adjacent to NASSP's principal-focused mission. Both organizations compete in federal education advocacy and partner with similar corporate sponsors, making NSBA a relevant comparison for advocacy influence and policy positioning.
- Council of Chief State School Officers (CCSSO): CCSSO is the nationwide nonprofit association of state superintendents and chiefs of public schools. It is comparable to NASSP in operating model (membership, advocacy, policy resources) but serves a higher level of education leadership, making it a structural peer in the same policy ecosystem.
- American Federation of Teachers (AFT): AFT is one of the largest U.S. educator labor unions with millions of members, comparable to NASSP in advocating for education stakeholders. While NASSP represents administrators and AFT represents teachers, both compete for policy influence, partnership dollars, and member mindshare in K-12 education.
Emerging players
- Learning Forward: Learning Forward is a nonprofit professional association focused on educator professional learning, with a similar membership and conference-driven model to NASSP. It is comparable as a focused niche peer in the school-leader professional-development space, though smaller in member scale.
- International Society for Technology in Education (ISTE): ISTE is a membership organization serving educators and school leaders on education technology, with comparable professional learning and conference offerings. It is comparable as a peer association targeting school leaders with content, networking, and corporate partner programs, though with a narrower edtech focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
National Association of Secondary School Principals social profiles
Digital presenceNational Association of Secondary School Principals financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Association of Secondary School Principals leadership team
Management profileNumber of profiles
National Association of Secondary School Principals subsidiaries and ownership
Company hierarchySubsidiaries4 records
National Association of Secondary School Principals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Association of Secondary School Principals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Association of Secondary School Principals
What does National Association of Secondary School Principals do?
The National Association of Secondary School Principals (NASSP), doing business as the National Principals Association (NPA), is a nonprofit professional association serving middle and high school principals, assistant principals, and aspiring school leaders. It provides individual memberships, national leadership conferences (NPC and LEAD), student honor society chapter affiliations (NHS, NJHS, NEHS, NASC), recognition and scholarship programs, advocacy resources, publications (Principal Leadership magazine), and professional learning platforms such as NPA Academy. The organization also operates specialized Leadership Networks and an online community connecting school leaders across the United States.
Is National Association of Secondary School Principals a public or private company?
National Association of Secondary School Principals is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Association of Secondary School Principals founded?
National Association of Secondary School Principals was founded in 1916. It employs 101 to 250 people.
Where is National Association of Secondary School Principals based?
National Association of Secondary School Principals is headquartered in Reston, United States, in the North America region.
How does National Association of Secondary School Principals make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are event Registration, publication Sales and Advertising, student Leadership Programs and strategic Partnerships and Philanthropy.
Who are National Association of Secondary School Principals's main competitors?
Direct peers on record are National Association of Elementary School Principals (NAESP), American Association of School Administrators (AASA), ASCD (Association for Supervision and Curriculum Development) and Phi Delta Kappa International. Broad incumbents are National Education Association (NEA), National School Boards Association (NSBA), Council of Chief State School Officers (CCSSO) and American Federation of Teachers (AFT). Emerging players are Learning Forward and International Society for Technology in Education (ISTE).
Does National Association of Secondary School Principals have an API?
No public API is recorded for National Association of Secondary School Principals.
What industry is National Association of Secondary School Principals in?
National Association of Secondary School Principals's product category is Education Leadership Professional Association. Its primary akta.pro industry code is EDADAKAA, Executive Leadership & Cabinet Administration, with a secondary code of EDADABAF, School District Central Administration (Superintendent & Cabinet Offices). Its NAICS code is 813910 and its SIC code is 8600.