What Wave Plastic Surgery Center does

Wave Plastic Surgery Center is a privately held, multi-location plastic and reconstructive surgery practice founded in 2000 and headquartered in Los Angeles, California. The practice operates five AAAHC-accredited surgery centers across California — Los Angeles, Costa Mesa, San Francisco, Arcadia, and Rowland Heights — with a sixth San Mateo clinic in development. Its clinical scope spans surgical procedures (facelifts, including proprietary Wave Lift™, CureLift XL™, and CureLift S™, deep plane and high-SMAS techniques, eyelid and Asian double-eyelid surgery, rhinoplasty, endoscopic breast augmentation, breast reconstruction, liposuction, tummy tucks, mommy makeovers), non-surgical aesthetic treatments (Botox, dermal fillers, CoolSculpting, BodyTite, Morpheus8, Ultherapy, laser skin rejuvenation), a longevity division (BHRT, hyperbaric oxygen, peptide and NAD+ therapy, IV nutrient therapy), and ancillary medical-grade skincare retail.

The practice generates revenue through one-time procedure fees, recurring membership via the Club Wave program, and ancillary product sales, supported by financing partnerships and a Price Match guarantee. Its core technology combines endoscopic and advanced surgical techniques with energy-based aesthetic devices (inMode RF platform, CoolSculpting, Ultherapy) and multiple proprietary trademarked procedures that differentiate its service menu. Distribution is direct-to-consumer via owned clinics, online booking, a dedicated call center, and an active social media presence spanning Facebook, Instagram, YouTube, TikTok, and WeChat, with deliberate outreach to both English-speaking and Asian-heritage patient segments.

Leadership is anchored by Dr. Peter G. Lee (M.D., F.A.C.S.) as Founder, Owner, CEO, and Chief Surgeon with 20+ years of experience and 30,000+ lifetime cases, supported by Dr. Ben Lee (dual board-certified), Dr. Jonathan Shifren, and Dr. Denise Wong. Dr. Peter Lee is a RealSelf 100 & 500 Hall of Fame inductee and has trained surgeons internationally in South Korea and China, supporting the practice's positioning in Asian plastic surgery. The company is independently owned with no disclosed external investment, acquisitions, or restructuring events.

Name

Wave Plastic Surgery Center

Legal name

Wave Plastic Surgery Center

Website

https://waveplasticsurgery.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Wave Plastic Surgery Center is a privately held multi-location plastic surgery practice operating five AAAHC-accredited California clinics offering surgical, non-surgical, and longevity aesthetic procedures, with particular strength in Asian plastic surgery and proprietary trademarked techniques.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Facial rejuvenation treatments
• Non-surgical aesthetic services
• Body contouring procedures

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time fees for cosmetic and reconstructive surgical procedures including facelifts, eyelid surgery, rhinoplasty, breast procedures, body contouring, and facial feminization. Revenue is generated per procedure with pricing varying by complexity and surgeon.
2. Non-Surgical Procedures: Fees for non-invasive and minimally invasive treatments including injectables (Botox, fillers), skin rejuvenation (laser, RF microneedling, Ultherapy), body contouring (CoolSculpting), and medical-grade facials. These may be one-time treatments or part of ongoing maintenance programs.
3. Skincare Products: Sale of medical-grade skincare products including ICured, Latisse, Nescens, PCA SKIN, Skinbetter Science, Valmont, and ZO Skincare, generating ancillary revenue from product sales to existing patients.
4. Longevity Programs: Recurring and one-time fees for wellness treatments including Bioidentical Hormone Replacement Therapy (BHRT), Hyperbaric Oxygen Therapy, Peptide Therapy, NAD+ Injections, and IV Nutrient Therapy.
5. Club Wave Membership: A loyalty/membership program offering exclusive deals and discounts on all surgical procedures, non-surgical procedures, and longevity programs. Membership applies across all surgeons and providers, generating recurring engagement and revenue.
6. Financing and Payment Plans: Wave partners with financing providers to offer payment plans for procedures, enabling patients to pay over time. This broadens the customer base to price-sensitive segments and may generate referral fees from financing partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Wave Plastic Surgery Center is a multi-location private practice that delivers board-certified cosmetic and reconstructive plastic surgery, non-surgical aesthetic treatments, longevity/wellness services, and medical-grade skincare products. Its surgical offering spans facial rejuvenation (facelifts, eyelid surgery, rhinoplasty, facial contouring), breast procedures (augmentation, lift, reconstruction, reduction), and body contouring (liposuction, tummy tuck, Brazilian Butt Lift, mommy makeover). The practice is differentiated by trademarked proprietary procedures (Wave Lift™, CureLift XL™, CureLift S™) and by deep specialization in Asian plastic surgery.

Product overview

Wave Plastic Surgery Center is a multi-location plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures across California. Their surgical offerings span facial procedures (facelifts, rhinoplasty, eyelid surgery, facial contouring), breast procedures (augmentation, lift, reconstruction, reduction), and body procedures (liposuction, tummy tuck, Brazilian butt lift, mommy makeover). Their non-surgical offerings include body contouring (CoolSculpting, BodyTite), skin rejuvenation (Hydrafacial, Lumecca, laser treatments), skin tightening (Ultherapy, Morpheus8, AccuTite), injectables (Botox, dermal fillers), and skincare products. They also operate a Longevity division offering bioidentical hormone replacement therapy, hyperbaric oxygen therapy, peptide therapy, NAD+ injection, and IV nutrient therapy. The practice features proprietary surgical techniques including the Wave Lift™, CureLift XL™, and CureLift S™ facelifts, and holds AAAHC accreditation across their five plastic surgery centers in Los Angeles, Costa Mesa, Rowland Heights, Arcadia, and San Francisco.

Differentiator

Problem solved

Functional benefit

Brands

• Wave Lift™: Exclusive minimally invasive endoscopic facelift procedure targeting early signs of aging in the mid-face and lower face.
• Cure Lift S™
• Cure Lift XL™
• MediEssence™

Products and services

• Surgical Procedures Comprehensive surgical procedures including facelift surgery, rhinoplasty, eyelid surgery, breast augmentation/lift/reconstruction/reduction, liposuction, tummy tuck, Brazilian Butt Lift, mommy makeover, facial contouring and other reconstructive procedures, performed by board-certified plastic surgeons at Wave's five California locations and targeted at adult consumers seeking cosmetic or reconstructive enhancement.
• Non-Surgical Procedures Minimally invasive and non-invasive aesthetic treatments including body contouring (CoolSculpting, BodyTite), skin tightening (Ultherapy, Morpheus8, FaceTite, AccuTite), skin rejuvenation (Hydrafacial, Lumecca IPL, Fractora), injectables (Botox, Juvéderm, Restylane, Radiesse), and laser treatments, targeted at adult consumers seeking aesthetic improvements with limited downtime.
• Longevity Services Wellness and anti-aging services including Bioidentical Hormone Replacement Therapy (BHRT), Hyperbaric Oxygen Therapy, Peptide Therapy, NAD+ Injections, and IV Nutrient Therapy, targeted at adult consumers seeking longevity, hormonal balance, and recovery support.
• Wave Lift™ Wave's exclusive, trademarked minimally invasive endoscopic facelift that targets early signs of aging in the mid-face and lower face using minimal incisions and advanced endoscopic techniques to lift and tighten skin, offering natural results with less downtime. Targeted at adults seeking facial rejuvenation.
• CureLift XL™ Wave's trademarked comprehensive face and neck lift that addresses both skin and underlying muscles for complete rejuvenation, tightening and repositioning facial structures for a more youthful and defined appearance. Targeted at adults with advanced signs of facial aging.
• CureLift S™ Wave's trademarked subtle, natural alternative to a traditional facelift that focuses on the underlying tissue for a refreshed look. Targeted at adults seeking modest facial rejuvenation.
• Asian Double Eyelid Surgery Specialized eyelid surgery creating a natural-looking crease in the upper eyelid while maintaining ethnic features, including suture, minimal incision, and ptosis correction techniques. Targeted at Asian patients seeking eyelid enhancement.
• Asian Rhinoplasty Nose surgery specifically tailored to Asian patient anatomy, aiming to achieve harmony between the nose and other facial features with appropriate nasal dorsum height and refined, balanced tip. Targeted at Asian patients seeking nasal refinement.
• Breast Augmentation Breast enhancement procedure using FDA-approved Natrelle® gummy bear silicone implants or saline implants to increase fullness and projection. Endoscopic breast augmentation is also offered for precise implant placement through smaller incisions. Targeted at women seeking breast enhancement.
• Breast Reconstruction Reconstructive surgery for women who have undergone mastectomy, using flap techniques or tissue expansion to rebuild the breast. Insurance is accepted for post-mastectomy reconstruction. Targeted at breast cancer survivors.
• Mommy Makeover Customized combination of procedures to restore the body after pregnancy, addressing multiple areas (typically breast and body) in a single treatment plan. Targeted at post-pregnancy women seeking comprehensive body restoration.
• CoolSculpting Non-invasive fat reduction procedure using controlled cooling to freeze and eliminate fat cells over time. Targeted at adults seeking non-surgical body contouring.
• Morpheus8 Radiofrequency microneedling treatment combining radiofrequency energy with microneedling to tighten skin and improve texture. Targeted at adults seeking non-surgical skin tightening and rejuvenation.
• Ultherapy Non-surgical ultrasound procedure that lifts and tightens the face, neck, and chest by stimulating collagen production. Targeted at adults seeking non-invasive skin lifting and tightening.
• Botox® and Dermal Fillers Injectable treatments including Botox® (neuromodulator) and dermal fillers (Juvéderm, Restylane, Radiesse) to smooth fine lines and wrinkles and restore facial volume. Targeted at adults seeking non-surgical facial rejuvenation.
• Bioidentical Hormone Replacement Therapy (BHRT) Hormone therapy using bioidentical hormones to address age-related hormonal imbalances. Targeted at adults experiencing age-related hormonal changes.
• Hyperbaric Oxygen Therapy Therapeutic treatment delivering high concentrations of oxygen to promote healing and recovery. Targeted at adults seeking accelerated recovery and wellness benefits.
• IV Nutrient Therapy Intravenous therapy delivering vitamins, minerals, and nutrients directly into the bloodstream for enhanced wellness. Targeted at adults seeking wellness, recovery, and nutrient replenishment.
• Medical-Grade Skincare Products Retail sale of medical-grade skincare products including ICured, Latisse, Nescens, PCA SKIN, Skinbetter Science, Valmont, and ZO Skincare, available to existing and prospective patients. Targeted at adults seeking physician-grade skincare.
• Club Wave Membership Loyalty/membership program offering exclusive deals and discounts on all surgical procedures, non-surgical procedures, and longevity programs, with all surgeons and providers included. Targeted at repeat and prospective patients seeking ongoing savings.

Quantifiable outcome

• Dr. Peter Lee has overseen 30,000+ successful plastic surgery cases over 20+ years
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LaserAway: California-founded chain of aesthetic med-spa clinics specializing in laser hair removal, skin rejuvenation, injectables, and body contouring; comparable consumer-brand positioning, multi-location footprint, and youthful demographic targeting.
• Ideal Image: National aesthetics chain providing injectables, laser hair removal, body contouring and skin treatments across 150+ locations; mirrors Wave's diversification into non-invasive treatments and recurring service revenue.
• Sono Bello: Largest US cosmetic-surgery chain operating ~100+ centers focused on body contouring, facelifts, and liposuction; comparable multi-location, direct-to-consumer aesthetic surgery model with financing-led patient acquisition.
• SkinSpirit: Multi-location medical spa offering Botox, fillers, lasers, body contouring, and skin rejuvenation under physician supervision; overlaps with Wave's non-surgical and skincare product lines and similar premium positioning.
• Skin Laundry: Membership-based facial and laser clinic chain with strong California presence; overlaps with Wave's skincare/Hydrafacial and laser-rejuvenation offerings and shares the recurring-treatment business model.
• Marina Plastic Surgery: High-volume Southern California cosmetic surgery practice offering surgical and non-surgical aesthetic services; competes directly with Wave for premium LA-area patients across facelift, breast, and body procedures.

Emerging players

• Restore Hyper Wellness: National chain offering IV nutrient therapy, NAD+, hyperbaric oxygen, and hormone-related wellness services; directly comparable to Wave's newly-launched Longevity division and a key competitor in that growth segment.

Regional players

• Amber Cheung Plastic Surgery: Asian-specialty plastic surgery practice on the West Coast offering Asian eyelid surgery and rhinoplasty; competes for the same Asian-heritage patient segment Wave has built a reputation around.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/waveplasticsurgery
• Facebookfacebook.com/WavePlasticSurgery
• Instagraminstagram.com/wavebeauties
• TikToktiktok.com/@waveplasticsurgery
• Xx.com/WavePS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Plastic Surgery Center