MVNO

What MVNO does

Mobile Create Co., Ltd. (株式会社モバイルクリエイト) is a Japan-domiciled Mobile Virtual Network Operator (MVNO) founded on December 27, 2002, and publicly listed since December 2012. The company operates a mobile communications platform layered on NTT Docomo's FOMA/LTE network infrastructure, anchored by the iMESH (formerly Voice Packet Transceiver) professional IP radio system — Japan's first, commercialized in November 2009. The iMESH family spans vehicle-mounted devices (MPT-100, IM-870), handheld radios (MPT-H1, MPT-200, IM-550, IM-530), and a smartphone app, and supports multi-mode calling (all-call, group-call, individual-call, break-in) over a packet-switched network that remains operational during disasters. The platform powers adjacent vertical solutions: Mobaloca (cloud GPS/fleet management), Shinshirei (taxi dispatch with GPS-based optimal vehicle selection), Mobastation (real-time bus location and passenger information), and V-Credit/PT-750 (multi-payment terminal accepting credit cards, transportation IC cards, e-money, code payments, and UnionPay). The company also operates OKICA, an Okinawa-specific IC transportation card system.

The company serves enterprise and government customers primarily in transportation (chartered and route bus operators, taxi fleets, trucking/logistics), government and municipal disaster preparedness (fire departments, prefectural crisis management), security firms, waste management, and adjacent verticals such as ready-mixed concrete and healthcare. The FIG Group consolidated structure (734 employees as of December 31, 2025) includes operating subsidiaries in transportation technology, robotics and drones (ciRobotics), broadcasting/media (PrimeCast), and international telematics (InfoTrack Telematics in Singapore and India, Mobile Create USA, THAI K.T.R in Thailand). FY2025 consolidated revenue was JPY 13,318 million.

The revenue model combines one-time hardware sales (IP radio transceivers and payment terminals) with recurring subscription revenue (Mobaloca, Shinshirei, Mobastation), transaction fees on payment processing, and managed MVNO connectivity services for proprietary systems and third-party M2M/IoT applications. Pricing is not publicly disclosed; sales are executed through authorized dealer networks supplemented by direct sales offices in Tokyo, Osaka, and Fukuoka. Certifications include ISO 9001:2015, ISO/IEC 27001:2022, PCI DSS v4.0.1, and Visa Global Registry of Service Providers, supporting payment-processing and enterprise procurement requirements.

Name

MVNO

Legal name

Mobile Create Co., Ltd.

Website

https://mcinc-products.jp

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Mobile Create Co., Ltd. is a Japanese MVNO that delivers professional IP radio systems, GPS fleet management, taxi dispatch, bus location, and multi-payment terminal solutions primarily to transportation, logistics, government, and security customers across Japan with selected international operations.

Ownership category

akta.pro rank

Product category

Professional Mobile Communications Systems

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Taxi and Ridesharing Services (485310), Communications Equipment Manufacturing (3342)

SIC

Radiotelephone Communications (4812), Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Taxi Dispatch & Fleet Management Operators (Radio/Call Center) (TLAFAHAG)

Keywords

• Professional IP radio
• Mobile virtual network operator
• Fleet management systems
• Taxi dispatch software
• Electronic payment terminals

Headquarters

HQ city

Wada

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales (IP Radio Devices): Sale of professional IP radio transceivers including vehicle-mounted units (MPT-100, IM-870), portable/handheld units (MPT-H1, MPT-200, IM-550, IM-530), and accessories. Hardware sold through authorized dealers with installation services.
2. Location Management System (Mobaroke): Cloud-based vehicle tracking and fleet management service with subscription pricing. Provides real-time GPS monitoring, route history, speed management, and messaging capabilities.
3. Taxi Dispatch System (Shinshirei): Taxi dispatching software with vehicle management, customer database, and analytics. Sold as system with ongoing maintenance and support services.
4. Bus Location System (Mobastation): Real-time bus tracking system for transit operators with passenger information display and route management capabilities.
5. Electronic Payment Terminals (PT-750/V-Credit): Multi-payment terminal supporting credit cards, electronic money, and QR code payments for taxi and bus operators. Transaction fees and terminal rental model.
6. MVNO Network Services: Mobile virtual network operator providing data and voice communication services over NTT Docomo infrastructure to support company's proprietary systems and third-party M2M/IoT applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobile Create Co., Ltd. operates as a Mobile Virtual Network Operator (MVNO) using NTT Docomo FOMA/LTE infrastructure to deliver Japan's first professional IP radio system (iMESH, formerly Voice Packet Transceiver), combined with integrated cloud-based fleet management (Mobaroke), taxi dispatch (Shinshirei), bus location (Mobastation), multi-method electronic payment terminals (V-Credit/PT-750), and an Okinawa regional IC transportation card (OKICA). Products include vehicle-mounted and handheld IP radio devices, a smartphone IP radio application, and an AI-powered Visual IVR for automated taxi dispatch, sold primarily through authorized dealers and direct sales offices to enterprise transportation, logistics, government, and security customers.

Product overview

Mobile Create Co., Ltd. is an MVNO that operates a comprehensive mobile communications platform combining professional IP radio systems, fleet/vehicle management, and electronic payment solutions. The core product is the iMESH / Voice Packet Transceiver IP radio system (Japan's first, launched 2009), available as vehicle-mounted devices (MPT-100, IM-870), handheld radios (MPT-H1, MPT-200, IM-550, IM-530), and a smartphone app. This core IP radio infrastructure powers and integrates with dedicated vertical solutions: Mobaloca (cloud-based GPS/location management), Shinshirei (taxi dispatch with GPS auto-selection), Mobastation (real-time bus location management), and V-Credit/PT-750 (multi-payment terminal supporting credit cards, transportation IC cards, e-money, and code payments). OKICA provides an Okinawa-specific IC transportation card. Additional services include LINE-based taxi dispatch, AI-powered Visual IVR for automatic taxi dispatch, and Cloud IP-PBX for dispatch center communications. The architecture follows a unified mobile communications platform model where the IP radio network serves as the connective backbone, enabling real-time voice, GPS tracking, and data exchange across the fleet management and payment ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Voice Packet Transceiver (ボイスパケットトランシーバー): Professional IP Radio System using NTT Docomo FOMA network for nationwide voice communication
• iMESH
• Mobaroke (モバロケ)
• Shinshirei (新視令)
• Mobastation (モバステーション)
• V-Credit (V-クレジット) / PT-750
• OKICA

Products and services

• iMESH / Voice Packet Transceiver (Professional IP Radio System) Japan's first professional IP radio system launched in November 2009 by Mobile Create Co., Ltd., combining VoIP with mobile network packet switching over NTT Docomo FOMA/LTE infrastructure. Delivers nationwide voice communication to enterprise transportation, logistics, government, and security customers without requiring radio licenses, antenna installation, or base-station infrastructure. Sold to fleet operators, taxi companies, bus operators, fire departments, and security guard services as a unified alternative to traditional professional radios.
• Mobaroke (Mobaloca) - Location Management System Cloud-based GPS fleet/asset management system that visualizes real-time vehicle locations, driving history, speed, engine state, and operational status transmitted from iMESH IP radio devices via the NTT Docomo mobile network. Targeted at fleet managers in transportation, logistics, waste management, ready-mixed concrete, and government agencies requiring continuous nationwide visibility into vehicles and field personnel.
• Shinshirei - Taxi Dispatch System Taxi dispatch automation platform connecting in-vehicle tablet devices with dispatch center operators. Automatically selects the optimal taxi based on GPS location, heading, and customer destination via route-distance algorithms; integrates caller ID for instant customer lookup, call history, and reporting. Sold to taxi companies of any fleet size across Japan, with deployment in operators such as Daiichi Kotsu Sangyo.
• Mobastation - Bus Location System Real-time bus location system that transmits vehicle positions every 100 meters while moving (every 3 minutes while stopped) to deliver live bus arrival information to passengers and operators. Includes route/transfer search, GTFS/Google Maps integration, congestion sensors, web-issued delay certificates, and multi-operator portal capabilities supporting joint deployments such as Hiroshima's Kuruken system. Sold to public and chartered bus operators across Japan.
• V-Credit / PT-750 - Multi-Money Electronic Payment Terminal Wireless, portable all-in-one payment terminal for vehicles that accepts credit cards, all major Japanese transportation IC cards, iD and WAON electronic money, code payments, and UnionPay, consolidating every fare contract through Mobile Create. Integrates with taxi meters for automatic fare entry and is sold primarily to taxi and bus operators in single-unit deployments upward.
• OKICA - Okinawa IC Transportation Card System Okinawa-originated IC transportation card for the Naha monorail and island bus routes, with charge functionality, point accumulation, and Japan-first figurine-shape OKICA cards for touch-based fare payment. Developed by Mobile Create and rolled out jointly with Okinawa transportation operators.
• Visual IVR - AI Taxi Dispatch System AI-powered automatic taxi dispatch service using speech-recognition IVR to handle overflow calls from taxi dispatch centers, sending SMS with web dispatch links to callers. Reduces operator workload and missed-call rates by handling approximately one-third of incoming calls automatically. Sold as a service add-on to existing Shinshirei taxi dispatch customers.

Quantifiable outcome

• Over 120,000 units deployed as of December 2019
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Odhaguki Ki (小田原機器)minorChannel Partner/ Reseller/ Distributor · 17 April 2018Partnership for 'Mokuru' LINE-based bus location system developed by Ena Battery (恵那バッテリー電装) using Mobile Create's system platform.
• NTT DocomocoreTechnology or Integration · 27 June 2017Strategic partnership for LTE service provision using docomo M2M platform. Docomo provides mobile network infrastructure (FOMA/LTE) that Mobile Create's IP radio systems operate on as MVNO. Enables nationwide coverage and disaster-resistant communication capabilities.
• Platz Co., Ltd. (株式会社プラッツ)minorStrategic or Co-development Partner · 10 March 2016Joint development of 'Bed-de Mimamori-tai' (ベッドde見守り隊) nursing bed monitoring communication service. Combines Platz's bed sensor technology with Mobile Create's communication infrastructure.
• Hokuriku Electronic (関東電子株式会社)minorChannel Partner/ Reseller/ DistributorAuthorized dealer handling sales and installation of Voice Packet Transceiver systems in Kanto region. Acts as sales agent for Asuka Kotsu case study.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JVCKENWOOD Corporation: Japanese professional radio, wireless and audio equipment manufacturer. Directly comparable because it sells professional mobile radio (PMR) and digital radio systems to transportation, public safety and enterprise customers — the same core vertical Mobile Create addresses via iMESH, though via proprietary radio rather than MVNO/cellular.
• ICOM Inc. Japan-based global manufacturer of two-way radio and wireless communications equipment for land, marine and aviation markets. Comparable as a long-established Japanese professional radio vendor targeting public safety, transportation and enterprise — adjacent product category to Mobile Create's IP radio system.
• Motorola Solutions: Global leader in professional two-way radios (MOTOTRBO), command-center software and public-safety communications. Comparable because it directly competes in the professional push-to-talk and fleet/dispatch communications space that Mobile Create's iMESH, Shinshirei and Mobastation target, although it uses proprietary radio infrastructure rather than MVNO.
• Hytera Communications: Chinese global vendor of professional mobile radio (DMR, TETRA, LTE) systems for public safety, transportation and commercial fleets. Comparable as a direct professional-radio competitor to Mobile Create's IP radio business, particularly in transportation and government verticals.
• Kyocera Corporation: Japanese communications equipment and electronics conglomerate with wireless infrastructure, IoT/M2M modules and rugged mobile devices. Comparable as a Japanese hardware player overlapping in enterprise/rugged mobile communications and M2M that Mobile Create also addresses via its iMESH and MVNO stack.
• Geotab Inc. Global leader in commercial fleet telematics (GPS tracking, fleet management, dispatch, driver behavior). Comparable because its fleet tracking and management SaaS directly overlaps with Mobile Create's Mobaroke (location management) and Mobastation (bus location) offerings — both serve enterprise fleet operators with subscription GPS software.
• Trimble Inc. (Transportation): Global provider of fleet management, transportation management and telematics solutions for trucking and logistics. Comparable as an enterprise-grade fleet tracking, dispatch and mobile communications platform serving the same trucking/logistics vertical that Mobile Create addresses via Mobaroke and Voice Packet Transceiver.
• Verizon Connect: Major North American fleet telematics and GPS tracking platform serving commercial fleets. Comparable as a subscription-based fleet management software provider in the same category as Mobaroke, although larger and geographically concentrated outside Japan.

Direct peers

• Mobility Technologies (GO / JapanTaxi): Japan's dominant taxi-hailing and dispatch platform operator (GO app, formerly JapanTaxi). Comparable as a direct competitor in the Japanese taxi dispatch and mobility software space, though focused on consumer-facing app hailing rather than Mobile Create's traditional dispatch-center / radio approach.

Regional players

• Pioneer Corporation: Japanese automotive electronics and car navigation vendor with whom Mobile Create has an explicit technical integration (Pioneer Raku-Navi car nav). Comparable as a Japanese in-vehicle hardware/electronics vendor that touches the same taxi and fleet telematics workflow Mobile Create serves via Shinshirei and Mobastation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVNO