Ferrino
Ferrino is an Italian heritage outdoor equipment manufacturer founded in 1870, producing technical tents, backpacks, sleeping bags, apparel, and accessories for trekking, mountaineering, and camping consumers across European and international markets.
- Company typePrivate
- Founded1870
- HeadquartersSan Mauro Torinese, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ferrino does
Ferrino e C. S.p.A. is an Italian outdoor equipment manufacturer founded in 1870 and headquartered in San Mauro Torinese, near Turin. The company designs and sells technical outdoor gear across five core product categories: tents (4-season alpine, family camping, high-altitude Highlab, light adventure, ultralight, and tarps), backpacks (more than 20 series spanning daypacks, trekking, alpine, expedition, trail-running, and hydration packs), sleeping bags and night accessories (down and synthetic lines including the NIGHTEC, LIGHTEC, and YUKON series), apparel (jackets, rainwear, base layers, pants, T-shirts for men and women), and supporting accessories (snowshoes, trekking poles, lamps, gaiters, hydration bladders, thermoses, dry bags, and cookware). Differentiated technologies include Auxetic fabric technology, the Hollow Back System, Double Ergo Adjustment, Air Convector Tech, Dry Net System, and Breathable O System, supported by wind-tunnel product testing and independent temperature certification of sleeping bags to EN ISO 23537-1:2022.
Ferrino operates a horizontally-segmented B2C business, serving outdoor enthusiasts, family and recreational campers, and professional mountaineers with a unified brand and SKU architecture. Pricing is unit-based, ranging from €44.90 (T-shirts) to €484.90 (large expedition packs), with free shipping over €99 on direct orders. The company sells primarily through its owned e-commerce storefront across Italian, English, Spanish, and French sites, a network of outdoor specialist retailer partners, and a B2B dealer portal (Ferrino ForSales) operated by subsidiary Calicantus S.r.l. for registered resellers. Marketing emphasizes brand heritage, technical credibility (Ferrino Films documentary series, wind-tunnel testing content), and a sustainability and repair ecosystem under the Re-Life upcycling initiative.
The company is privately held with 51-100 employees, holds ISO 9001:2015, ISO 14001:2015, UNI PdR 125, and Responsible Down Standard 3.0:2019 certifications, and reports no public funding, M&A, or leadership-change history in the available data. Revenue and ownership structure are not publicly disclosed.
Ferrino firmographics
Firmographics- Name
- Ferrino
- Legal name
- Ferrino e C. S.p.A.
- Website
- https://ferrino.it
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ferrino is an Italian heritage outdoor equipment manufacturer founded in 1870, producing technical tents, backpacks, sleeping bags, apparel, and accessories for trekking, mountaineering, and camping consumers across European and international markets.
- Ownership category
- akta.pro rank
Ferrino industry classification
Industry- Product category
- Outdoor Equipment
- NAICS
- Sporting Goods Retailers (45911), Apparel Manufacturing (315), Textile Bag and Canvas Mills (314910), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
- akta.pro secondary industries
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Backpacking & Trekking Gear Retail (CRAMAAAA), Camping & Overlanding Equipment Retail (CRAMAAAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Ferrino is headquartered
LocationHeadquarters
- HQ city
- San Mauro Torinese
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Ferrino business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue from selling outdoor equipment including tents, backpacks, sleeping bags, apparel, and accessories through direct e-commerce and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Backpacks - €44.90 to €484.90 |
| Unit Pricing | Pay-as-you-go | Apparel - Starting from €44.90 |
| Unit Pricing | Pay-as-you-go | Tents - Various price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ferrino product offering
Product offeringCore offering
Ferrino manufactures and sells technical outdoor equipment including tents, backpacks, sleeping bags, outdoor apparel, and accessories designed for trekking, hiking, mountaineering, trail running, camping, and expedition use. The company produces its own product lines using premium technical materials (Dyneema, Cordura, SuperFabric) and proprietary fabric technologies, distributing through owned e-commerce platforms, regional multilingual storefronts, and a network of outdoor specialist retailers.
Product overview
Ferrino is a historic Italian outdoor equipment manufacturer established in 1870, offering a comprehensive portfolio of technical outdoor products. The product range centers on core categories including Tende (tents) with specialized lines for 4-season alpine use, family camping, high-altitude performance, and ultralight adventure; Zaini (technical backpacks) spanning multiple series such as INSTINCT (high-performance Dyneema/Cordura), X.M.T. (versatile trekking), SUMMIT (lightweight), GECKO/HIKEMASTER (hiking), TRANSALP (alpine trekking), and trail running packs including ZEPHYR, X-RIDE, and X-VEST; Sacchi & Accessori Notte (sleeping bags) featuring NIGHTEC, LIGHTEC, LIGHTEC DUVET, YUKON, and DIABLE series in various temperature ratings; and Abbigliamento (apparel) including jackets, pants, rainwear, and base layers for men and women. Supporting categories include Cooking & Drinking equipment (THERMOS EXTREME thermoses, H2 BAG hydration bladders, DRYLITE dry bags), Accessories (snow gaiters, lamps), Racchette da Neve (snowshoes), and Bastoncini (trekking poles). The company also operates Ferrino Films documentary series and the Re-Life sustainability initiative featuring upcycling workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Tents (Tende)
Quantifiable outcome
- Products trusted by explorers in the world's most hostile environments
- +2 more outcomes
Companies that use Ferrino
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Ferrino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Ferrino partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- WeRoadflagshipWeRoad co-developed the exclusive Pachamama 50 backpack with Ferrino for their annual World Backpacker Days promotion. Ferrino provides custom-designed technical backpacks while WeRoad distributes them as promotional incentives with travel bookings.
- VibramflagshipVibram is a key production partner for the Odyssea Borealis documentary. Vibram produces the film and provides project direction support for Ferrino's film content showcasing outdoor equipment in extreme environments.
- La Venta Exploring TeamcoreSpecial guest featured in Transcardus - A BalkanSki Story film production, exploring the Balkans with Ferrino technical equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ferrino competitors and assessment
Company assessmentDirect peers
- Deuter: German technical backpack and outdoor equipment manufacturer with comparable product portfolio across trekking, hiking, mountaineering, and sleeping bags. Directly competes with Ferrino in the European mid-to-premium backpack category.
- Osprey: Specialist backpack and outdoor equipment brand offering trekking, mountaineering, and trail-running packs comparable to Ferrino's INSTINCT, SUMMIT, and ZEPHYR lines. Competes head-to-head in technical pack categories.
- Vaude: German outdoor brand with strong sustainability positioning producing backpacks, tents, sleeping bags, and apparel. Closely comparable to Ferrino on product breadth, sustainability messaging, and European DACH/IT market overlap.
- Fjällräven: Swedish outdoor brand known for heritage positioning, technical backpacks (Kånken, Keb), and outdoor apparel. Comparable to Ferrino on heritage-driven brand equity and crossover lifestyle/outdoor positioning.
- Sea to Summit: Australian outdoor brand producing dry bags, sleeping bags, packs, and accessories. Comparable to Ferrino on DRYLITE, NIGHTEC, and accessory categories targeting lightweight and ultralight users.
Broad incumbents
- Mammut: Swiss broad-line outdoor brand covering apparel, footwear, backpacks, climbing, and avalanche safety. Overlaps with Ferrino's mountaineering, alpine, and backpack categories but at significantly larger scale.
- Salomon: French-owned global outdoor and trail-running brand producing backpacks, apparel, footwear, and poles. Directly comparable to Ferrino's trail running, fast hiking, and trekking pole categories.
- Arc'teryx: Canadian premium technical outdoor brand offering apparel, packs, and equipment. Competes with Ferrino's High Lab and INSTINCT lines in the technical alpine/trekking premium segment.
Regional players
- Millet: French heritage mountaineering brand producing backpacks, apparel, and sleeping bags. Comparable to Ferrino on heritage positioning and alpine/trekking product focus, primarily in the French-speaking European market.
Emerging players
- Cilaos: Italian outdoor equipment brand (now part of an Italian manufacturing group) producing tents, sleeping bags, and backpacks. Direct Italian-market peer to Ferrino across core product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ferrino social profiles
Digital presenceFerrino compliance and trust
Trust signalCompliance4 records
Ferrino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ferrino leadership team
Management profileNumber of profiles
Ferrino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ferrino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ferrino
What does Ferrino do?
Ferrino manufactures and sells technical outdoor equipment including tents, backpacks, sleeping bags, outdoor apparel, and accessories designed for trekking, hiking, mountaineering, trail running, camping, and expedition use. The company produces its own product lines using premium technical materials (Dyneema, Cordura, SuperFabric) and proprietary fabric technologies, distributing through owned e-commerce platforms, regional multilingual storefronts, and a network of outdoor specialist retailers.
Is Ferrino a public or private company?
Ferrino is a private company. It is classified as unknown and is currently operating.
When was Ferrino founded?
Ferrino was founded in 1870. It employs 51 to 100 people.
Where is Ferrino based?
Ferrino is headquartered in San Mauro Torinese, Italy, in the Europe region.
How does Ferrino make money?
One revenue line is on record: hardware Product Sales.
Who are Ferrino's main competitors?
Direct peers on record are Deuter, Osprey, Vaude, Fjällräven and Sea to Summit. Broad incumbents are Mammut, Salomon and Arc'teryx. Millet is listed as a regional player. Cilaos is listed as an emerging player.
Does Ferrino have an API?
No public API is recorded for Ferrino.
What industry is Ferrino in?
Ferrino's product category is Outdoor Equipment. Its primary akta.pro industry code is CRAMAMAA, Camping, Hiking & Backpacking Gear Retail, with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 45911 and its SIC code is 3949.