Cherry Moon

What Cherry Moon does

Cherry Moon is an independent, founder-led creative agency headquartered in Paris, established in 2016 by Gaël Solignac. The firm designs and produces brand content, immersive experiences, roadshows, events, and sports/entertainment activations for major global brands across automotive (Toyota, Peugeot, Lexus, Renault, Opel, Van Rysel), luxury (Chanel, Ralph Lauren, Chloé, Dom Pérignon, YSL Beauty), energy (TotalEnergies), and culture (KOCCA, Opéra de Paris, Because Music). Its core proposition is an end-to-end, integrated model that combines strategy, creative conception, production, on-ground activation, content, and data — delivered as bespoke, project-based engagements rather than modular or self-serve products.

The agency's service mix spans five interlocking streams: brand content production (films, short TV programs, advertising spots, social formats), events and roadshows (product launches, retail activations, mobile tours, hybrid events), sports/entertainment partnerships, immersive experiences (VR/XR/AR, including a proprietary Immersive Cube Experience format with motion sensors and spatialized sound), and editorial / podcast media (the 'SAY SAY SAY' branded-content podcast, positioned as France's most-listened). Notable deployed assets include the Toyota E-Palette Immersive Experience (4K XR in a full-scale replica vehicle, delivered across Scandinavia in 6 weeks), the Peugeot Electric Tour (260+ dates, 150+ dealerships, ~10,000 test drives), and the Opel nationwide Pop Up Store kit.

Commercially, Cherry Moon operates as a B2B professional services firm acquiring clients through competitive pitches and direct relationships managed by senior leadership, with multi-year anchor engagements (TotalEnergies 5+ years worldwide; Toyota multi-year including Olympic/Paralympic programs). Pricing is project-based and not publicly disclosed. The agency is privately held with no disclosed funding, parent company, or institutional investors, and runs primarily from a single Paris office with international execution capability in markets including Sweden, Italy, Korea, and pan-European programs.

Name

Cherry Moon

Legal name

Cherry Moon

Website

https://cherrymoonagency.space

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cherry Moon is a Paris-based independent creative agency, founded in 2016 by Gaël Solignac, that designs and produces brand content, roadshows, immersive VR/XR activations, and sports/entertainment partnerships for global enterprises across automotive, luxury, energy, and cultural sectors.

Ownership category

akta.pro rank

Product category

Advertising & Brand Content Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Branded content production
• Experiential marketing services
• Immersive brand activations
• Roadshow event production
• Creative agency services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Branded Entertainment & Brand Content Production: Cherry Moon designs and produces branded content campaigns, digital content, short TV programs, and advertising spots for major brands. Revenue is generated through project-based fees for creative conception, production, and delivery of content across platforms.
2. Events, Roadshows & Activations: The agency designs and executes bespoke field experiences, product launches, retail activations, mobile experiences, and hybrid events (Roadshows, Pop Up Stores, experiential spaces). Revenue is earned through project fees covering concept, production, and on-ground execution.
3. Sports & Entertainment Activations: Cherry Moon produces branded entertainment formats, athlete/artist partnerships, and special media and social media operations for brands investing in culture, entertainment, and sports. Revenue is generated through creative and production fees for these campaigns.
4. Immersive & Digital Experiences: The agency develops VR, XR, immersive events, and AI-driven brand activations. Revenue comes from bespoke design and production of immersive technology deployments for brand events and showrooms.
5. Podcast Production ('SAY SAY SAY'): Cherry Moon produces the 'SAY SAY SAY' podcast, described as France's most-listened brand content podcast, which also serves as a marketing channel while potentially generating revenue through content partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cherry Moon is an independent creative agency that conceives, designs, and produces brand content campaigns, roadshows, live events, retail activations, and immersive VR/XR experiences for major international brands. The agency combines strategy, creative direction, production, on-ground execution, content, data, and AI under an end-to-end artisanal delivery model. Its client portfolio spans automotive, luxury, energy, sports, and culture sectors, with flagship long-term partnerships including Toyota, TotalEnergies, Ralph Lauren, Lexus, and Chanel.

Product overview

Cherry Moon is an independent creative agency specializing in brand content, experiential marketing, and immersive activations. The agency offers a comprehensive portfolio including brand content strategy and production, roadshows and events, immersive experiences (VR/AR/XR), and sports & entertainment activations. Their core offering centers on creating bespoke, memorable brand experiences that connect brands with audiences through live, digital, and hybrid formats. Key products include the 'Say Say Say' podcast (France's leading brand content podcast), immersive experiences like the Toyota E-Palette Immersive Experience, large-scale roadshows such as the Peugeot Electric Tour, and branded content productions for clients including Toyota, TotalEnergies, Lexus, Ralph Lauren, and Chanel. The agency operates as a single unified creative service rather than a modular platform, delivering end-to-end from concept through production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Content Services Strategic brand content creation including digital content, immersive formats, short TV programs, and advertising spots that give brands authentic identity through tailored, audience-adapted storytelling. Designed for major brands seeking meaningful editorial-style content beyond traditional advertising.
• Roadshows & Events Design and production of on-site experiences, product launches, retail activations, mobile experiences, and hybrid event formats spanning from concept to impact. Targeted at brands needing large-scale physical activations, dealer tours, and pop-up store deployments.
• Immersive Experiences VR, AR, XR, and extended reality immersive experiences for brand activations, including the proprietary Immersive Cube Experience format with motion sensors, LED/OLED screens, and spatialized 7.2 sound. Designed for brands seeking novel, technology-driven immersive storytelling formats.
• Sports & Entertainment Activations Creative brand partnerships and content production in culture, entertainment, and sports sectors, including athlete partnerships, event activations, and social media content. Targeted at brands investing in culture, sports, and entertainment sponsorships.
• SAY SAY SAY Podcast France's most listened-to podcast about brand content, produced by Cherry Moon and hosted by agency president Gaël Solignac, featuring interviews with industry leaders. Functions as both a content property and a thought leadership channel for the branded content industry.

Quantifiable outcome

• Peugeot Electric Tour: 260+ test dates, 150+ concessions, 10 parallel tours, ~10,000 test drives in 3 years
• +7 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Decathlon / Van RyselcoreStrategic or Co-development Partner · 23 July 2024Cherry Moon partnered with Van Rysel (Decathlon's premium cycling brand) for Tour de France 2024, conceiving and executing a 300m² 'Van Rysel Pizzeria' activation in Florence and Nice, producing social video content (400K+ views), and a TV commercial on Eurosport. Described as a 'first successful collaboration' with plans for further adventures together.
• Moment Factory (Canada)minorStrategic or Co-development Partner · 7 June 2023Cherry Moon created a consortium with Moment Factory (Canada), Studio Sou Fujimoto (Japan), and Jérôme Sans (France) to compete for the design and production of a brand pavilion near the Eiffel Tower during Paris 2024 Olympic Games. 33 agencies pre-selected, 12 in competition, 4 shortlisted, Cherry Moon reached the final 2 before the competition was decided.
• Studio Sou Fujimoto (Japan)minorStrategic or Co-development Partner · 7 June 2023Japanese architectural partner in the Paris 2024 Olympic brand pavilion consortium led by Cherry Moon.
• Jérôme Sans (France)minorStrategic or Co-development Partner · 7 June 2023French curator Jérôme Sans was a partner in Cherry Moon's consortium for the Paris 2024 Olympic brand pavilion competition.
• TotalEnergiesflagshipStrategic or Co-development Partner · 6 July 2022After competitive process, Cherry Moon became one of TotalEnergies' worldwide partners for brand content conception and production. The partnership began with 12 films around the Innovation Bootcamp (mentorship program with collaborators from 20 countries, 3 months across 4 continents, final in Paris) and has expanded to include ongoing series ('Punchline'), music projects ('2gether'), and corporate films ('Ensemble pour un futur solidaire'). The partnership has now exceeded 5 years.
• KOCCA (Korean Creative Industries)coreStrategic or Co-development Partner · 9 December 2021KOCCA, the Korean government body for creative industries promotion, partnered with Cherry Moon for the promotion of K-Webtoons in France. The agency advises on content and PR strategies for promoting Korean cultural content internationally, leveraging the global success of Korean content (Squid Game, BTS) to position webtoons as the next wave of Korean soft power.
• Chef.fe SchoolminorStrategic or Co-development Partner · 17 May 2021Cherry Moon was entrusted with designing and supporting the production of 80 themed training podcasts for Chef.fe School, a startup providing digital training for restaurant entrepreneurs.
• Opéra de ParisminorStrategic or Co-development Partner · 17 April 2021Lexus France partnered with the Opéra de Paris for brand activation, with Cherry Moon conceiving and producing digital content (films, social media content, photos, interviews) around this partnership. Over 300,000 views in the first week.
• LancasterminorGTM or Marketing Partner · 12 June 2020Cherry Moon produced 'L MAG 360°', the first immersive beauty magazine worldwide, in collaboration with Grazia magazine and beauty influencers from around the world, anchored around the Calvi on the Rocks music festival. Over 175,000 live 360° Facebook views; engagement rates multiplied by 4.
• VETTA Films & High Sea ProductionminorStrategic or Co-development Partner · 5 January 2020Cherry Moon piloted a partnership with Chanel around the documentary 'Many Lives' on artist Sébastien Tellier, working with VETTA films and High Sea production. The partnership included exclusive video/audio content, events, and merchandising.
• Because MusicminorStrategic or Co-development PartnerBecause Music is listed as a client/partner in Cherry Moon's portfolio, with collaboration on music-related brand activations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MKG (Salt Partners): MKG is a New York-based experiential marketing and creative agency focused on brand activations and immersive events. While smaller and US-centric, it pursues a comparable experiential-creative niche and competes for similar brand-experience briefs.

Direct peers

• Marcel Publicis: Marcel is a Paris-headquartered creative agency within Publicis Groupe that brands itself around culture, content, and storytelling for major advertisers. Its brand-content positioning and Paris base closely mirror Cherry Moon's go-to-market and target client profile.
• Sid Lee: Sid Lee is a Montreal-founded, globally present creative and experiential agency (now part of Bensimon Byrne / Plus Company) that operates across brand storytelling, content, and immersive experiences. Its experiential focus and global brand portfolio make it a natural international parallel to Cherry Moon.
• Octagon: Octagon is a global sports and experiential marketing agency producing roadshows, events, and branded entertainment for major brands including automotive, tech, and consumer goods. Cherry Moon's Peugeot Electric Tour and Toyota Olympic deployments are directly comparable to Octagon's automotive roadshow and activation work.
• BETC Paris: BETC is a Paris-based independent creative agency of similar scale, owned by Havas. Like Cherry Moon, it produces brand content, campaigns, and experiential work for French and international enterprise clients (including luxury and FMCG), making it the closest structural and geographic peer.

Broad incumbents

• Momentum Worldwide: Momentum Worldwide is a global experiential and brand engagement agency (IPG) that designs and produces live brand experiences, roadshows, and activations at scale. It competes with Cherry Moon for enterprise experiential mandates and operates with deeper geographic coverage.
• TBWA\Paris: TBWA Paris is the French hub of the global TBWA creative network, working on disruptive brand campaigns across automotive, luxury, and retail. It is a broader incumbent peer with the network's media and planning resources that boutiques lack.
• Publicis Groupe: Publicis is a Paris-based global advertising and communications holding company whose agencies (Leo Burnett, Saatchi & Saatchi, Marcel, Publicis Conseil) directly compete with Cherry Moon for French enterprise pitches. It offers the integrated strategy + media + production stack that boutique peers cannot match.
• Serviceplan Group: Serviceplan is Europe's largest independent owner-managed agency group with strong house-of-creative and branded-content offerings across automotive, luxury, and consumer brands. As an independent European network with brand-content DNA, it is a structurally comparable peer for Cherry Moon's enterprise positioning.
• Havas Paris / Havas Creative Network: Havas is one of France's largest advertising groups with full-service, media, and experiential capabilities across global markets. It overlaps with Cherry Moon on integrated creative campaigns and brand activations for the same French enterprise client base, but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cherry-moon-agency
• Instagraminstagram.com/cherry_moon_agency/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Moon