Tyser & Co Ltd

What Tyser & Co Ltd does

Tysers is a London-headquartered, independent international Lloyd's insurance and reinsurance broker founded in 1820 and operating as a wholly-owned subsidiary of Australia's AUB Group. The company places business across wholesale, corporate and commercial, entertainment and media, and high-net-worth private client segments, intermediating risk between clients and Lloyd's syndicates, specialist insurers, and reinsurers. Tysers trades in 140 countries and maintains regulated entities under the FCA (UK), DFSA (Dubai), FSMA (Belgium), MAS (Singapore), SAMA (Saudi Arabia), and AFSL (Australia) frameworks, with regional offices in London, Birmingham, Colchester, Hitchin, Manchester, Brussels, Dubai, Singapore, Sydney, Auckland, Riyadh, and Dhaka.

The company's product platform is organised around four core divisions — Wholesale (Political Violence, International Property & Casualty, Management Risk, Marine & Aviation, Accident & Health, North American P&C, and Reinsurance), Business Insurance (corporate, SME, tradespeople, professions, financial institutions, property owners, construction, motor traders), Entertainment & Media (music/live events, film/TV, theatre, contingency, sport, esports), and High-Net-Worth (homes, prestige motor, yachts, fine art, collections, private aviation). Underpinning this is a digital layer comprising the Tysers Portal (Tconnect), the Tysers Live digital sub-brand offering live risk services, and a self-service Quote & Buy platform targeting trades and professions.

Tysers earns commission on placements with insurers and reinsurers in the Lloyd's market and other specialist markets, with revenue streams combining subscription-style recurring corporate premiums and transaction-based wholesale commissions. Distribution is hybrid: direct enterprise field sales for large corporate and complex risks, wholesale broker network for intermediary flow, AUB Group's Insurance Advisernet channels in Australia and New Zealand for retail, and digital self-service for SME volume. Recent strategic activity includes the appointment of Tom Wilson as CEO (October 2024), expansion of regulated operations in MENA and APAC, and the build-out of the Tysers Live digital proposition.

Name

Tyser & Co Ltd

Legal name

Tysers Insurance Brokers Limited

Website

https://tysers.com

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

251–500 employees

Short description

Tyser & Co Ltd (Tysers) is a London-based independent international Lloyd's insurance and reinsurance broker, founded in 1820 and wholly owned by Australia's AUB Group, serving wholesale, corporate, entertainment, and high-net-worth clients across 140 countries.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Lloyd's insurance brokerage
• Wholesale insurance solutions
• Reinsurance brokerage services
• Commercial business insurance
• Specialty insurance coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance and Reinsurance Brokerage: Tysers acts as an intermediary between clients seeking insurance coverage and insurers/reinsurers. The company earns commissions on placements made in the Lloyd's market and other specialist insurance markets. Services include negotiating cover, claims management, and ongoing risk management advice.
2. Specialist Insurance Solutions: Providing bespoke insurance solutions across wholesale, corporate, entertainment, and high-net-worth segments with direct access to Lloyd's of London and specialist company markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tyser & Co Ltd (Tysers) is an independent international Lloyd's of London insurance broker founded in 1820, acting as an intermediary between clients seeking insurance coverage and insurers/reinsurers. The company arranges wholesale, corporate, entertainment, high-net-worth, and reinsurance placements across 140 countries, earning commissions on policies placed with Lloyd's syndicates and specialist insurance markets. Services span risk advisory, coverage negotiation, ongoing policy management, and claims advocacy through offices in the UK, Europe, the Middle East, Asia-Pacific, and the US.

Product overview

Tysers is an independent international Lloyd's insurance broker offering a comprehensive portfolio of insurance products and services organized into four main divisions: Wholesale Insurance (covering Political Violence, International Property & Casualty, Management Risk, Marine & Aviation, Accident & Health, North American Property & Casualty, and Reinsurance), Business Insurance (serving corporate, mid-sized commercial, and small business/tradespeople clients), Entertainment & Media Insurance (specializing in music, film, theatre, sport, and esports coverage), and High-Net-Worth Insurance (for private clients covering homes, vehicles, yachts, art, and collections). The company also operates Tysers Live as a digital-first sub-brand and provides risk management services as part of its business insurance offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Tysers Live: Digital insurance platform operated by Tysers
• Tysers Re
• Tysers Risk Management
• Tysers Risk Services

Products and services

• Wholesale Insurance Wholesale insurance brokerage placing complex commercial risks into Lloyd's of London and specialist insurance markets. Coverage spans Political Violence, International Property & Casualty, Management Risk, Marine & Aviation, Accident & Health, North American Property & Casualty, and Reinsurance. Designed for large enterprises, brokers, and reinsurance buyers needing direct Lloyd's market access.
• Business Insurance Corporate, commercial, and small business insurance solutions for clients including corporate and mid-sized businesses, small businesses and tradespeople, financial institutions, solicitors, professions, property owners, construction and plant hire, English language schools, motor traders, case managers, and international motoring rallies.
• Entertainment & Media Insurance Specialist insurance for music and live events (bands, performers, event production, festivals), media, film and TV productions, theatre and venues, contingency cover, sport, and esports. Designed for event promoters, production companies, broadcasters, venues, performers, and content creators.
• High-Net-Worth Insurance Private client insurance for high-net-worth individuals covering high value homes, holiday lets, prestige motor vehicles, yachts, fine art and valuables, collections, travel, private aviation, estate managers, and entertainment and sports clients.
• Tysers Live Digital-first insurance platform under Tysers offering specialized insurance products with online accessibility, extending Tysers' specialist expertise to digitally-enabled customers.
• Quote and Buy: Trades and Professions Digital self-service platform enabling SME trades and professional service clients to obtain quotes and purchase insurance directly online without broker intermediation.
• Tysers Risk Services Risk management consulting services offered to corporate and commercial clients, supporting business insurance placements with structured risk assessment and mitigation advice.
• Reinsurance (Tysers RE) Reinsurance brokerage services for cedants seeking access to Lloyd's of London and specialist reinsurance markets, covering treaty and facultative placements across multiple lines.

Quantifiable outcome

• Client retention rates demonstrating high client satisfaction
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Insurance Advisernet Australia Pty LtdcoreChannel Partner/ Reseller/ DistributorTysers Australia operates as a Corporate Authorised Representative of Insurance Advisernet Australia Pty Ltd (AR No. 266613, AFSL No. 240549), providing retail insurance distribution in Australia.
• Insurance Advisernet NZ LtdcoreChannel Partner/ Reseller/ DistributorTysers NZ Ltd (FSP No. 705831) is a Representative of Insurance Advisernet NZ Ltd (FSP No. 26221), providing retail insurance distribution in New Zealand.
• Insurance Cultural Awareness Network (iCAN)minorGTM or Marketing PartnerTysers is an official sponsor of iCAN, an industry-wide independent network that supports multicultural inclusion across the UK insurance sector. The network aims to bring the industry together to share best practices and promote multicultural inclusion in the workplace.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lockton: World's largest independent insurance brokerage with significant London market and specialty operations — competes with Tysers for mid-market and complex commercial placements while maintaining an independent ownership structure.
• Howden: Largest independent Lloyd's broker globally with deep specialty and reinsurance capabilities — direct head-to-head competitor for Tysers' wholesale and complex-risk placements.
• Miller Insurance Services: Independent London-based Lloyd's broker focused on complex specialty lines including marine, energy, and reinsurance — most directly comparable by size, ownership model (employee-owned), and product mix to Tysers.
• McGill and Partners: Independent specialty insurance broker founded by former JLT executives, focused on large and complex risks in the Lloyd's and London company markets — directly comparable to Tysers' wholesale division.
• BDP Global Insurance Brokers: Independent international broker operating in the London and Lloyd's markets across specialty and reinsurance lines — competes with Tysers for cross-border wholesale placements.
• Besso Insurance Group: Independent London market broker specializing in reinsurance and complex commercial risks — directly comparable to Tysers' wholesale and reinsurance (Tysers RE) offerings.

Broad incumbents

• Marsh: World's largest insurance broker with deep Lloyd's and London market specialty capabilities (including the integrated JLT business) — overlaps with Tysers across wholesale and specialty but at vastly greater scale.
• Aon: Global professional services firm with substantial insurance brokerage and reinsurance operations — competes with Tysers in specialty and large-account placements across multiple geographies.
• Willis Towers Watson (WTW): Global advisory and brokerage firm with significant specialty and reinsurance operations — overlaps with Tysers in wholesale specialty lines including marine, aviation, and management risk.

Emerging players

• Acrisure: Fast-growing global insurance brokerage built through aggressive M&A — competes with Tysers for specialty talent and has expanded into the Lloyd's and London market via acquisitions of regional brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tysers
• Xx.com/tysersinsurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyser & Co Ltd