Mr. Floor Companies

What Mr. Floor Companies does

Mr. Floor Companies LLC is a privately held, Illinois-incorporated hardwood flooring services and specialty cleaning products manufacturer founded in 1987 in Skokie, Illinois, operating with 11-50 employees. The company provides professional hardwood flooring installation, refinishing, repair, and a proprietary four-step buff-and-coat service to residential homeowners and commercial customers in the Chicago, North Shore, and suburban markets, and has completed over 25,000 floor projects since inception. Complementing the services business, Mr. Floor manufactures and sells a proprietary line of environmentally friendly, pH-balanced cleaning products — including wood floor, tile and grout, natural stone, countertop, vinyl and laminate, and wood cabinetry cleaners — in quart spray, gallon refill, and 5-gallon bulk formats through a direct-to-consumer e-commerce storefront at mrfloor.com with free shipping.

The company's technical differentiation rests on three proprietary elements: a proprietary surfactant formulation developed from 25,000+ field installations that releases dirt and grease from polyurethane finishes without leaving haze or residue; the StepGuard water-based polyurethane finish with low VOC content (2.3 lbs/gallon) and a Taber Abrasion rating of 21mg at 1000 cycles; and a four-step buff-and-coat process that extends floor life by 2-5 years per application. The company operates an 8,000 sq ft temperature- and humidity-controlled acclimation room for wood seasoning, offers NKBA-certified kitchen and bath remodeling via an in-house design team, and carries one of the largest proprietary hardwood flooring selections in Chicagoland at its appointment-only showroom at 3828 Oakton St, Skokie, IL.

Revenue is generated through two primary streams: professional services (installation, refinishing, repair, buff-and-coat, kitchen and bath remodeling) delivered via direct field sales with in-home consultations and free quotations, and physical product sales (cleaners and microfiber mop accessories) sold direct-to-consumer online at unit-based pricing. Customer segments span Chicago-area residential homeowners (primary), commercial clients including universities and private clubs, and DIY consumers purchasing cleaning products. Marketing is anchored by ongoing weekly WGN Radio appearances on Home Sweet Home Chicago, a multi-year blog content library, a showroom-by-appointment model, and word-of-mouth referrals from 25,000+ past customers. The company is independently owned and closely held, with no disclosed funding rounds, no institutional investment, and no parent company affiliation.

Name

Mr. Floor Companies

Legal name

Mr. Floor Companies LLC

Website

https://mrfloor.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Floor Companies is a privately held, Illinois-based hardwood flooring services provider and specialty cleaning product manufacturer founded in 1987, serving residential and commercial customers across the Chicago metropolitan area with installation, refinishing, repair, kitchen and bath remodeling, and a proprietary line of pH-balanced surface cleaners.

Ownership category

akta.pro rank

NAICS

Flooring Contractors (238330), Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE), Hardwood Flooring Retail (CRAIAGAB), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Hardwood flooring installation
• Wood floor refinishing
• Floor cleaning products
• Wood floor repair services
• Kitchen bath remodeling

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Products: Sale of proprietary wood floor cleaners, gallon refills, countertop cleaners, tile & grout cleaners, vinyl & laminate cleaners, wood cabinetry cleaners, and related cleaning tools and accessories. Products are non-acidic, pH balanced, environmentally safe and fully biodegradable.
2. Installation Services: Professional hardwood flooring installation services including unfinished, prefinished, and engineered wood flooring. Services include wood floor seasoning and acclimation using their 8,000 sq ft temperature/humidity controlled acclimation room.
3. Refinishing Services: Wood floor refinishing services including deep cleaning, sanding, staining, and application of StepGuard water-based polyurethane finish. Services follow NWFA (National Wood Flooring Association) sanding sequences.
4. Repair Services: Wood floor repair services addressing water damage, squeaky floors, gapping, and general maintenance. Includes specialized repairs for historic properties.
5. Buff and Coat Service: Mr. Floor Wood Floor Buff and Coat service that transforms dull, lightly scratched finishes without full sanding. Four-step process extending floor beauty by 2-5 years.
6. Kitchen and Bath Remodeling: Kitchen and bath remodeling and design services delivered by in-house NKBA certified kitchen and bath team. Offered as an extension of flooring services for comprehensive home renovation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mr. Floor Companies is a Chicago-area hardwood flooring contractor that provides professional installation, refinishing, repair, and buff-and-coat services for residential and commercial customers. The company also manufactures and sells a proprietary line of non-acidic, pH-balanced cleaning products (wood floor, tile & grout, natural stone, countertop, vinyl & laminate, and wood cabinetry cleaners) plus microfiber mop accessories through the Mr. Floor Online Store, and offers NKBA-certified kitchen and bath remodeling and design services.

Product overview

Mr. Floor Companies is a family-owned business established in 1987, operating as both a product manufacturer and service provider in the Chicago area. The company manufactures a proprietary line of specialty cleaning products for various surface types including wood floors, tile and grout, natural stone, countertops, vinyl and laminate, and wood cabinetry. These products are sold in multiple formats (quart spray, gallon refill, and bulk 5-gallon pails) to serve both residential and commercial customers. Complementing the cleaning product line is a Heavy Duty Micro-Fiber Mop and replacement pads designed for optimal cleaning performance. In addition to products, Mr. Floor provides professional services including hardwood flooring installation, refinishing using a water-based StepGuard polyurethane finish, a four-step Wood Floor Buff & Coat service, and NKBA-certified kitchen and bath remodeling. The company also stocks and sells various types of hardwood flooring including unfinished, prefinished, and engineered wood flooring.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• StepGuard finish rated at 21mg Taber Abrasion (1000 cycles, CS-17 wheel, 1000lb load) — industry-leading durability rating
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WGN Radio - Home Sweet Home ChicagocoreGTM or Marketing PartnerMr. Floor participates in a weekly call-in radio program (Home Sweet Home Chicago) with host David Hochberg, focusing on home improvement topics. Igor Murokh shares expertise on wood floor cleaning and maintenance. The show's host is a happy Mr. Floor customer having hired them several times for his home. This ongoing media partnership establishes Mr. Floor as a thought leader in the Chicago market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bona: Bona is the dominant global manufacturer of water-based wood floor finishes and cleaning systems. Directly comparable to Mr. Floor on both the cleaning product line (Bona Premium Spray Mop + cleaners) and the StepGuard-style water-based polyurethane finishing side, making it the single most direct competitive analog.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a national flooring retailer selling hardwood, laminate, and vinyl flooring with professional installation services. Highly comparable to Mr. Floor's combination of hardwood flooring retail showroom + installation services model.
• Stanley Steemer: Stanley Steemer provides professional carpet, upholstery, and hard-surface floor cleaning services to residential and commercial customers nationwide. Directly comparable to Mr. Floor's deep cleaning and buff-and-coat floor care services, with overlapping customer segments and service delivery model.
• Empire Today: Empire Today is a direct-to-consumer flooring retailer that installs carpet, hardwood, and tile in customers' homes. Closely comparable business model to Mr. Floor's installation services + in-home consultation GTM, with similar North American (heavily Midwest) service footprint.
• Rejuvenate Floor Restorer: Rejuvenate sells consumer floor cleaning and restoration products nationally including hardwood-specific cleaners and polishes. A direct competitor in the consumer wood floor care space where Mr. Floor's proprietary cleaner also competes.

Broad incumbents

• Lowe's Flooring Installation: Lowe's is a national home improvement retailer offering hardwood flooring, cleaning products, and professional flooring installation services. Comparable to Mr. Floor across both product sales and installation services at national scale, though operating as a broad incumbent rather than a flooring specialist.
• Home Depot Flooring Installation: Home Depot is a national home improvement retailer selling hardwood flooring, cleaning products (including Bona), and offering professional installation services through installer networks. Overlaps with Mr. Floor's products and services as part of a much broader home improvement portfolio.
• ServiceMaster Clean: ServiceMaster Clean provides commercial and residential janitorial services including specialty floor care (strip/wax, buff/burnish, carpet cleaning). Closely comparable to Mr. Floor's buff-and-coat and commercial floor care services as part of a much larger facility services portfolio.
• Shaw Industries: Shaw Industries is one of the largest carpet and flooring manufacturers globally, including hardwood and resilient products. Comparable to Mr. Floor's exposure to hardwood flooring supply and installation ecosystem, though at far greater scale as a broad manufacturer/incumbent.
• Mohawk Industries: Mohawk Industries is a global flooring manufacturer producing hardwood, laminate, vinyl, and carpet with retail and professional distribution channels. Broadly comparable to Mr. Floor's hardwood flooring retail/installation model as an incumbent manufacturer across the flooring category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Floor Companies