What TrustBasket does

TrustBasket is an India-based direct-to-consumer e-commerce retailer specializing in home gardening products, operating under the legal entity Implexians Eco Solutions Pvt Ltd and as a brand within the BRND.ME / Mensa Brand Technologies Limited portfolio. Founded in 2015 and headquartered in Bengaluru with a registered office in Gurugram, the company sells a comprehensive catalog spanning fertilizers and soil mixes (vermiconvost, bio organic manure, cocopeat, perlite, specialty potting soils), organic pesticides (neem oil, neem powder), containers and plant supports (plastic, metal, coir pots, grow bags, planter stands, trellises, coir poles), tools (gardening kits, hose pipes, pressure sprayers, drip irrigation kits, seedling trays, lawn mowers), seeds (open-pollinated and hybrid vegetables, flowers, greens and fruits), and adjacent outdoor lifestyle items including the TrustBin Bokashi composter, solar lights, barbeque grills, foldable canopies, and bird feeders. The technical platform is a standard Shopify storefront supplemented by native Android and iOS shopping apps and WhatsApp-based customer support, with no proprietary technology, AI capabilities, or public APIs disclosed.

The business model is product-led one-time-purchase e-commerce with no subscription offering. Pricing is unit-based across a wide SKU range from under ₹200 to ₹5,999+, with a free shipping threshold at ₹999 and a flat ₹49 charge below that, plus an inquiry-based bulk/corporate channel. Distribution is multi-channel within India: the own trustbasket.com storefront, Google Play and App Store apps, and marketplace storefronts on Amazon, Flipkart, and Myntra where TrustBasket positions itself as a leading gardening brand. Marketing is primarily content-led through a blog library of how-to-grow guides, an active YouTube channel, and Instagram and Facebook presence, with email newsletters and mobile app push driving retention.

The primary customer segments are individual home gardeners (balcony, terrace, indoor, and vegetable gardeners) as the core audience, plus a secondary corporate and institutional buyer segment accessed via a bulk-orders inquiry page for gifting and bulk procurement. The company operates with a very small team of 1-10 employees, no disclosed external funding, and no disclosed revenue or ARR figures, consistent with a bootstrapped niche-category D2C retailer reliant on marketplace presence and content marketing rather than venture-scale growth investment.

Name

TrustBasket

Legal name

Implexians Eco Solutions Pvt Ltd

Website

https://trustbasket.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Gardening Supplies (Online Retail)

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Home gardening supplies
• Garden planters pots
• Organic fertilizers
• Gardening tools accessories
• Indoor plant care

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of gardening products including planters, soil, fertilizers, seeds, tools, and accessories through website and mobile apps. One-time purchase model with no subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TrustBasket is an India-based online retailer that sells a comprehensive range of home gardening products directly to consumers through its own e-commerce website and mobile apps, as well as major Indian marketplaces (Amazon, Flipkart, Myntra). Its catalog spans fertilizers, organic manures, soil mixes and additives, seeds, pots and planters, plant support, gardening tools and kits, composters, and outdoor decor items for home, balcony, terrace, and indoor gardening. The business is operated as a digital-first D2C retailer under the legal entity Implexians Eco Solutions Pvt Ltd, headquartered in Bengaluru.

Product overview

TrustBasket is an Indian online gardening e-commerce platform offering a comprehensive range of home gardening products. The portfolio spans multiple categories including: fertilizers and plant food (Vermicompost, Bio Organic Manure, Banana Peel Powder, Bone Meal, Epsom Salt, Seaweed Fertilizer, Coconut Plant Fertilizer, Flower Booster Liquid, Organic Humic Acid); pesticides (Neem Oil, Neem Powder); soil additives and mixes (Cocopeat, Perlite, Vermiculite, Earth Magic Potting Soil, Bonsai Soil Mix, Seed Germination Mix, Succulent/Cactus Mix); containers (Grow Bags, Plastic Pots, Metal Pots, Coir Pots); plant support (Planter Stands, Obelisk Trellis, Coir Moss Sticks); tools (Gardening Kits, Hose Pipes, Pressure Sprayers, Drip Irrigation Kits, Seedling Trays, Lawn Mowers); seeds (Vegetable Seeds OP/Hybrid, Flower Seeds OP/Hybrid, Greens & Fruit Seeds); and outdoor products (TrustBin Composters, Bird Feeders, Artificial Plants, Solar Lights, Barbeque Grills, Canopies). The company also provides a mobile app for Android and iOS. TrustBasket operates as a digital-first retailer under parent company Mensa Brand Technologies Limited, with operational headquarters in Bengaluru.

Differentiator

Problem solved

Functional benefit

Products and services

• TrustBasket E-Commerce Platform Online shopping platform (website and mobile apps) offering the full TrustBasket gardening catalog with order tracking, customer accounts, and bulk-order inquiry for individual consumers and small businesses across India.
• Vermicompost Organic fertilizer produced by breaking down organic material using worms, bacteria, and fungi; safe to use and does not burn plants like conventional fertilizers.
• Bio Organic Manure Organic fertilizer formulated to improve plant growth and health for home gardening use.
• Banana Peel Powder Slow-release organic fertilizer made from dried banana peels, rich in potassium and containing phosphorous, magnesium, calcium, and manganese to improve water and nutrient usage in soil.
• Bone Meal Fertilizer Organic fertilizer made from animal bones providing phosphorus, calcium, nitrogen, and essential proteins to support shoot and root growth.
• Coconut Plant Fertilizer Complete fertilizer for coconut palms containing secondary and micronutrients including sulfur, calcium, magnesium, zinc, boron, manganese, iron, copper, molybdenum, and chlorine.
• Epsom Salt Hydrated magnesium sulfate supplying secondary macronutrients magnesium and sulfur; promotes flower blooming, greener foliage, and bushier plant growth.
• Seaweed Fertilizer Fertilizer containing 60 trace elements and nutrients including nitrogen, potassium, phosphate, magnesium, and growth-promoting hormones (cytokinins, auxins, abscisic acid); boosts crop yields and frost/disease resistance.
• Organic Humic Acid Soil remediation product that optimizes soil structure, increases water retention and nutrient uptake, converts insoluble nutrients into soluble form, and enhances plant resistance to stress.
• Flower Booster Liquid Fertilizer 100% water-soluble fertilizer formulated for flowering plants containing nitrogen, phosphorus, potassium, calcium, magnesium, and sulfur for healthy roots, stems, leaves, and flowers.
• Neem Oil Organic pesticide used to destroy insects and organisms harmful to cultivated plants.
• Neem Powder Organic pest-controller powder derived from neem, used as a pesticide to protect plants from pests.
• Cocopeat Block Compressed coco peat block that expands to 75 litres of coco peat powder for use as a soil amendment and growing medium.
• Perlite Horticultural-grade soil additive for improving soil aeration and drainage in container gardening and soil mixes.
• Vermiculite Soil additive used for moisture retention and nutrient retention in growing media.
• Earth Magic Potting Soil Mix Premium enriched organic potting soil mix with required fertilizers included; formulated as a ready-to-use growing medium for container gardening.
• Bonsai Soil Mix Specialized soil mix formulated for bonsai trees, providing proper drainage and nutrient balance.
• Seed Germination Mix Growing medium optimized for seed starting and germination, producing healthy and uniform seedlings.
• Succulent and Cactus Potting Soil Mix Specialized soil mix for succulents and cacti with enhanced drainage properties.
• Grow Bags (HDPE and Fabric) HDPE and fabric grow bags for container gardening of vegetables, plants, and flowers.
• Plastic Pots UV-treated plastic planters suitable for both outdoor and indoor gardening.
• Metal Pots Decorative metal flower pots and planters for indoor and outdoor use.
• Coir Pots Eco-friendly coir/hanging pots made from coconut fiber for sustainable container gardening.
• Planter Stands Various planter stand styles including metal anti-rust stands, corner stands, stair-step stands, and decorative stands for displaying plants.
• Obelisk Trellis (Set of 3) Plant support structure for climbing plants, sold as a set of 3.
• Coir Moss Stick / Coco Pole (Set of 4) Coir pole for climbing indoor plants, available in 2-feet and 3-feet lengths; sold as set of 4.
• Gardening Tools Kit Complete gardening toolkit containing kurpa, hand trowel, water sprayer, and cutter; hard chrome-plated blades, rust-resistant handles, and lightweight design.
• PVC Braided Hose Pipe with 7-Mode Sprayer Nozzle Heavy-duty PVC braided hose pipe with 7-mode sprayer nozzle for garden watering, car washing, floor cleaning, and pet bath.
• Garden Pressure Sprayer Pressure sprayer for applying liquid fertilizers and pesticides to plants.
• Drip Irrigation Kit Drip irrigation system kit for automated garden watering, available for various plant counts.
• Seedling Tray / Seedling Cup 10-cavity seedling cup tray for producing healthy and uniform seedlings and reducing transplanting shock.
• Lawn Mower (14 inch) 14-inch lawn mower for residential lawn maintenance.
• Vegetable Seeds (Open-Pollinated / Heirloom) Open-pollinated heirloom vegetable seeds for home gardening cultivation.
• Vegetable Seeds (Hybrid) Hybrid vegetable seeds bred for specific characteristics for home gardening use.
• Flower Seeds (Open-Pollinated) Open-pollinated flower seeds including Dahlia, Zinnia, Aster, Cosmos, Petunia, Antirrhinum, and Cineraria for home gardens.
• Greens and Fruit Seeds (Open-Pollinated) Open-pollinated greens and fruit seeds for home cultivation.
• TrustBin Bokashi Compost Bin Japanese-technology-based indoor composter for making compost at home from vegetable and kitchen waste; harvests liquid fertilizer every three days.
• Gardening Starter Kits Comprehensive beginner gardening kits containing grow pots, potting mix, seed packets, and a detailed manual (e.g., Healthy Greens Grow Kit with Earth Magic soil, vermicompost, and neem oil).
• Bird Feeder (Hanging Metal) Hanging metal bird feeder for balcony, home, or office use in indoor and outdoor settings.
• Artificial Plants and Artificial Lawn Artificial plants and high-density artificial lawn/turf grass for decorative use.
• Fireflies Solar Light Solar-powered decorative lighting for gardens and outdoor areas.
• Portable Barbeque Bucket Round portable charcoal BBQ for indoor, outdoor, and multi-use applications.
• Foldable Garden Canopy (4-Side Open) 4-side open foldable canopy tent for garden and promotional activities.
• TrustBasket Mobile App (Android and iOS) Android (Google Play) and iOS (Apple App Store) mobile application for shopping the full TrustBasket gardening catalog and tracking orders.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BRND.ME (Mensa Brand Technologies)coreOthersTrustBasket is a proud member of BRND.ME, operated by Mensa Brand Technologies Limited. BRND.ME appears to be the parent brand/holding company overseeing multiple e-commerce brands in India.
• Amazon IndiaminorChannel Partner/ Reseller/ DistributorMarketplace seller on Amazon India, reaching customers through Amazon's e-commerce platform.
• FlipkartminorChannel Partner/ Reseller/ DistributorMarketplace seller on Flipkart, extending reach to Flipkart's customer base across India.
• MyntraminorChannel Partner/ Reseller/ DistributorMarketplace seller on Myntra, providing access to Myntra's lifestyle and home products customer segment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TrustBasket
• Facebookfacebook.com/TrustBasket
• Instagraminstagram.com/trustbasket
• Xx.com/trustbasket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustBasket