Atherton
Atherton Baptist Homes is a non-profit Continuing Care Retirement Community on a 15-acre campus in Alhambra, California, providing Independent Living, Assisted Living, Skilled Nursing, and resident services to seniors age 65+ through a Type C fee-for-service model with entrance fees and monthly fees.
- Company typePrivate
- Founded1914
- HeadquartersAlhambra, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Atherton does
Atherton Baptist Homes, operating as Atherton, is a non-profit Continuing Care Retirement Community (CCRC), also marketed as a Life Plan Community, founded in 1914 and headquartered on a single 15-acre campus at 214 S. Atlantic Blvd., Alhambra, California, in the San Gabriel Valley of Los Angeles County. The organization provides a full continuum of care across Independent Living, Assisted Living (including a Companion Care program for early-stage cognitive impairment), Skilled Nursing, and Resident Services such as the Atherton @ Home in-home care program and an on-site Home Care Clinic. Its core offering is age-in-place residency: residents enter through Independent Living with more than 75 floor plan options (apartments, cottages, duplexes, triplexes, and houses) and can transition to higher-acuity care on the same campus without relocation.
Atherton's revenue model combines a one-time entrance fee starting at $201,000 for a primary resident (and $25,000 for a second person) with quote-based recurring monthly fees, structured as a Type C fee-for-service plan with refundable and repayable options, supplemented by donations and planned giving that fund a unique 'Promise' guaranteeing no resident is asked to leave due to financial hardship. Go-to-market is direct-to-consumer via a dedicated Sales Office, a Welcome Center, a named Sales Manager, and a website 'Plan a Visit' intake funnel, with community storytelling, organic social media (Facebook, Instagram, YouTube), and resident testimonials as primary marketing channels.
The community is regulated by the California Department of Social Services (RCFE #197802543, Certificate of Authority #322) for assisted living and by the California Department of Public Health for skilled nursing, and is recognized as one of the most diverse Life Plan Communities in the U.S., with residents from more than 16 religious denominations and 25 ethnicities. Atherton is governed by a Board of Trustees, has no parent company or subsidiaries, and reported no funding rounds or institutional investors; Brett R. Meredith serves as President and CEO following the October 1, 2024 retirement of Rev. J. Craig Statton after a decade in the role. A planned 'Assisted Living Plus' expansion is scheduled to open in 2027.
Atherton firmographics
Firmographics- Name
- Atherton
- Legal name
- Atherton Baptist Homes
- Website
- https://abh.org
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Short description
- Atherton Baptist Homes is a non-profit Continuing Care Retirement Community on a 15-acre campus in Alhambra, California, providing Independent Living, Assisted Living, Skilled Nursing, and resident services to seniors age 65+ through a Type C fee-for-service model with entrance fees and monthly fees.
- Ownership category
- akta.pro rank
Atherton industry classification
Industry- Product category
- Continuing Care Retirement Community (Life Plan Community) / Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Rental / Fee-for-Service CCRCs (HLADAEAB)
- akta.pro secondary industries
- General Assisted Living Facilities (HLADABAA), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Atherton is headquartered
LocationHeadquarters
- HQ city
- Alhambra
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atherton business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Entrance Fees: One-time entrance fee paid when a resident joins the community. Amount varies based on floor plan type, size, and entrance fee plan type. The entrance fee ensures residents never outlive their assets or need more care than they can afford. Atherton offers refundable plans that provide a safety net over a four-year period, and repayable plans that guarantee a specified portion is returned upon residency ending.
- Monthly Fees: Recurring monthly fees cover the overall upkeep and programming of the community. Fees include maintenance, safety features, utilities, a portion of meals, front desk services, shuttle transportation to local stores, recreation and programming. Monthly fees are based on the type of home chosen and number of residents.
- Donations and Planned Giving: As a not-for-profit organization, Atherton accepts donations to support residents who may outlive their savings. The community has a 'Promise' that no resident will be asked to leave due to financial hardship. Donors make it possible to keep this commitment. Planned giving options are available through their gift legacy platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entrance Fee - Starting at $201,000 |
| Subscription | Monthly | Monthly Fees - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Atherton product offering
Product offeringCore offering
Atherton is a not-for-profit Continuing Care Retirement Community (Life Plan Community) that sells residential senior living on a single 15-acre Alhambra, California campus. Its core offering is a continuum of care spanning Independent Living, Assisted Living (with Companion Care), and Skilled Nursing, supported by Atherton @ Home in-home care and an on-site Home Care Clinic, so residents can age in place across levels of need. The community operates on a Type C fee-for-service model combining a one-time entrance fee (starting at $201,000) with recurring monthly service fees.
Product overview
Atherton is a not-for-profit Continuing Care Retirement Community (CCRC/Life Plan Community) founded in 1914, offering a continuum of care on a single campus. The community provides three levels of care—Independent Living, Assisted Living (including Companion Care), and Skilled Nursing—all within the same community so residents can age in place. Supporting services include Atherton @ Home (in-home care) and a Home Care Clinic. The community offers over 75 different floor plans including apartments, cottages, duplexes, triplexes, and houses, with amenities such as an indoor pool, fitness center, dining services, transportation, and wellness programs. Pricing is structured around entrance fees and monthly service fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Residential housing on a 15-acre Alhambra campus with over 75 floor plans including apartments, cottages, duplexes, triplexes, and houses, including maintenance, utilities, dining, transportation, and access to community amenities. Entry point for Atherton's CCRC/Life Plan Community model; available with refundable and repayable entrance fee plans starting at $201,000 plus monthly service fees.
- Assisted Living Daily living support on the same campus with 24-hour nursing staff and certified nursing assistants, including wellness checks, medication management, meal services, care coordination, and personalized care plans. Licensed and regulated by the California Department of Social Services.
- Companion Care Specialized social living model with 24/7 caregiver support in a secure, home-like setting designed for residents with early-stage cognitive impairment. Part of Atherton's assisted living offering under California Department of Social Services licensure.
- Skilled Nursing On-site 24-hour nursing center providing long-term care, respite care, short-term rehabilitation, hospice, and palliative care services with personalized care plans managed by licensed teams. Licensed and regulated by the California Department of Public Health.
- Atherton @ Home In-home care program bringing trusted caregivers directly to residents for personal assistance, health and nutrition support, companionship, and daily living needs.
- Home Care Clinic On-site clinic offering wellness checks, minor medical care, medication assistance, and coordination with outside healthcare providers.
Quantifiable outcome
- Residents never asked to leave due to financial hardship - donor-funded promise
- +2 more outcomes
Companies that use Atherton
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Atherton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atherton partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Christian Community Credit UnionminorFinancial services partner listed in the 'Partners and Providers' section of Helpful Links. Provides banking and financial services to Atherton residents and staff.
- WellRive (formerly Gentle Transitions)minorTransition services partner helping seniors with life transitions. Listed in the 'Partners and Providers' section as a resource for seniors.
- Caring TransitionsminorSenior relocation and transition services provider. Listed as a partner/provider for helping seniors with moving and transitions.
- Pinks MovingminorMoving services provider recommended for residents. Listed as a partner/provider for senior moving needs.
- HealthPro HeritageminorHealthcare services provider partner. Listed in the 'Partners and Providers' section for additional senior care and wellness services.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Atherton competitors and assessment
Company assessmentDirect peers
- Front Porch Communities: California-based non-profit operator of multiple Life Plan Communities (CCRCs) and affordable senior housing. Directly comparable to Atherton in mission, non-profit structure, CCRC operating model, and California geography.
- HumanGood: One of the largest non-profit CCRC operators on the West Coast, formed through mergers including ABHOW (American Baptist Homes of the West). Operates similar Life Plan Communities across California with a faith-rooted heritage closely parallel to Atherton's Baptist origins.
- Covenant Living: Faith-based non-profit CCRC/Life Plan Community operator serving older adults nationwide. Directly comparable to Atherton in mission, faith-rooted identity, full continuum of care (IL/AL/SNF), and entrance-fee pricing model.
- Life Care Services (LCS): National third-party management company specializing in operating CCRC/Life Plan Communities (often on behalf of non-profit sponsors). Directly comparable to Atherton in CCRC operating model, full continuum of care, and entrance-fee economics.
Regional players
- Belmont Village Senior Living: Privately held, California-headquartered senior living operator with assisted living and memory care communities in California and several other states. Comparable to Atherton in California concentration and assisted living focus, though for-profit and not a Type C CCRC.
- Pacifica Senior Living: California-focused senior living operator with assisted living and memory care communities in the western U.S. Comparable to Atherton in California senior care delivery but for-profit and not a CCRC / Type C structure.
- SRG Senior Living: California-based senior living management and development firm operating CCRCs and assisted living on the West Coast. Comparable to Atherton in West Coast CCRC exposure, operating model, and continuum-of-care focus, with similar regional concentration.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with communities across independent living, assisted living, and memory care. Comparable broad portfolio operator to Atherton's continuum but for-profit, nationally diversified, and not a single-campus Type C CCRC.
- Sunrise Senior Living: Major U.S. senior living operator with assisted living and memory care communities nationwide. Comparable to Atherton in assisted living and skilled care delivery, but for-profit, broad-based, and not a CCRC.
- Atria Senior Living: Large national senior living operator focused on assisted living and independent living. Comparable to Atherton in service mix but for-profit, broadly diversified across geographies, and lacking the on-campus skilled nursing CCRC structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Atherton social profiles
Digital presenceAtherton compliance and trust
Trust signalCompliance3 records
Atherton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atherton leadership team
Management profileNumber of profiles
Profiles11 records
Atherton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atherton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atherton
What does Atherton do?
Atherton is a not-for-profit Continuing Care Retirement Community (Life Plan Community) that sells residential senior living on a single 15-acre Alhambra, California campus. Its core offering is a continuum of care spanning Independent Living, Assisted Living (with Companion Care), and Skilled Nursing, supported by Atherton @ Home in-home care and an on-site Home Care Clinic, so residents can age in place across levels of need. The community operates on a Type C fee-for-service model combining a one-time entrance fee (starting at $201,000) with recurring monthly service fees.
Is Atherton a public or private company?
Atherton is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Atherton founded?
Atherton was founded in 1914.
Where is Atherton based?
Atherton is headquartered in Alhambra, United States, in the North America region.
How does Atherton make money?
Three revenue lines are on record. Entrance Fees are the primary driver. The others are monthly Fees and donations and Planned Giving.
Who are Atherton's main competitors?
Direct peers on record are Front Porch Communities, HumanGood, Covenant Living and Life Care Services (LCS). Regional players are Belmont Village Senior Living, Pacifica Senior Living and SRG Senior Living. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living and Atria Senior Living.
Does Atherton have an API?
No public API is recorded for Atherton.
What industry is Atherton in?
Atherton's product category is Continuing Care Retirement Community (Life Plan Community) / Senior Living Services. Its primary akta.pro industry code is HLADAEAB, Rental / Fee-for-Service CCRCs, with a secondary code of HLADABAA, General Assisted Living Facilities. Its NAICS code is 623311 and its SIC code is 8050.