Nasa Home
Nasa Home is a Kansai-based residential renovation specialist serving individual homeowners across Osaka, Hyogo, Nara, Kyoto, Nagoya, Tokyo, and Shikoku, operating 14 company showrooms plus 20 Mizurabo water-specialty franchise showrooms and completing approximately 9,600 renovation projects annually under the Daiwa House Group umbrella.
- Company typePrivate
- Founded1996
- HeadquartersOsaka-shi, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nasa Home does
Nasa Home (ナサホーム) is a Kansai-region home renovation specialist founded in October 1996 in Osaka, originally as a real estate brokerage before entering the renovation business in April 2000. The company provides full and partial residential renovation services for apartments, condominiums, and single-family homes — covering kitchens, bathrooms, toilets, washrooms, living areas, bedrooms, Japanese-style rooms, entrances, exteriors, walls, and roofing — through a dedicated reform advisor model that manages customers from consultation through completion. Its core operating units include 14 Nasa Home showrooms and 20 Mizurabo water-specialty showrooms (including franchise locations) across Osaka, Hyogo, Nara, Kyoto, Nagoya, Tokyo, Kagawa, and Ehime, supported by approximately 350 employees including 178 credentialed professionals. The company completes roughly 9,600 renovation projects annually with 106,000+ cumulative projects since founding.
The business model is project-based B2C service revenue, supplemented by after-sales maintenance, real estate brokerage (retained from founding), Mizurabo franchise royalties, and financing partnerships (notably Orico for reform loans up to ¥20M). Customer acquisition relies on physical showroom traffic, online consultations via Zoom, phone-based consultation (0120-732-440), referral campaigns (¥1,000 QUO card incentives), and digital channels including staff blog, YouTube, and social media. Quality control is enforced through internal inspections (社内検査・ナサ会), standardized training programs, and recognition such as the 2014 Ministry of Economy, Trade and Industry Minister's Award. The company became a subsidiary of Daiwa House Group (大和ハウスグループ) in February 2024 and appointed a new President in April 2026.
Nasa Home firmographics
Firmographics- Name
- Nasa Home
- Legal name
- 株式会社ナサホーム
- Website
- https://nasahome.co.jp
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nasa Home is a Kansai-based residential renovation specialist serving individual homeowners across Osaka, Hyogo, Nara, Kyoto, Nagoya, Tokyo, and Shikoku, operating 14 company showrooms plus 20 Mizurabo water-specialty franchise showrooms and completing approximately 9,600 renovation projects annually under the Daiwa House Group umbrella.
- Ownership category
- akta.pro rank
Nasa Home industry classification
Industry- Product category
- Home Renovation Services
- NAICS
- Residential Building Construction (2361), Interior Design Services (541410)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where Nasa Home is headquartered
LocationHeadquarters
- HQ city
- Osaka-shi
- HQ country
- Japan
- HQ region
- Asia
Offices36 records
Markets served
Nasa Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Renovation Construction Services: One-time project-based revenue from renovation and reconstruction services. Services include full home renovations, partial renovations (kitchen, bathroom, toilet, washroom, living room, bedrooms, Japanese-style rooms, entrance, exterior, roofing), and specialty services like soundproofing and health-focused renovations. Payment structure varies by contract amount with deposits, progress payments, and completion payments.
- After-sales Maintenance Services: Post-construction maintenance and repair services for customers who have had renovations completed. This includes repairs for construction defects and aging-related fixes.
- Real Estate Brokerage: Original real estate intermediary business (established in 1996). The company holds real estate brokerage license (宅建建物取引業:大阪府知事(6)第44891号).
- Mizurabo FC Franchise System: Franchise fees from the water-related specialty brand 'みずらぼ' (Mizurabo). Franchisees operate water-related renovation specialty stores under the Mizurabo brand. The company provides operational support, marketing materials, and business systems to franchisees in exchange for royalties and system usage fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bank transfer payment with milestone-based installments |
| Subscription | Monthly | Reform loan through Orico (オリコのリフォームサポートナビ) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Nasa Home product offering
Product offeringCore offering
Nasa Home is a "comfortable lifestyle proposal-type" home renovation specialist company that provides comprehensive residential remodeling services for apartments, condominiums, and single-family homes. Services include full home renovations and partial renovations (kitchen, bathroom, toilet, washroom, living room, bedrooms, Japanese-style rooms, entrance, exterior, roofing), soundproofing construction, and healthy renovation (formaldehyde reduction). It also operates the Mizurabo water-area specialty renovation sub-brand through both company-owned showrooms and a franchise (FC) network.
Product overview
Nasa Home (ナサホーム) is a 'comfort life proposal-style' home renovation specialist operating primarily across the Kansai region (Osaka, Hyogo, Nara, Kyoto), with expanded coverage to Nagoya, Tokyo, and Shikoku. The company operates under a unified core brand, ナサホーム, which provides full-scale renovation services for apartments and single-family homes including kitchens, bathrooms, toilets, washbasins, interiors, exterior walls, roofs, and exterior areas. A subsidiary sub-brand, みずらぼ, specializes in water-area (kitchen, bath, toilet, washbasin) renovations and is operated both as company-owned showrooms and as a franchise (FC) network. Additional services include online showroom tours, online consultation via Zoom, and phone-based consultation. The company partners with Orico for financing solutions and is affiliated with major industry groups including TOTOリモデルクラブ, LIXILリ modelネット, and パナ partsナ partsの住まいパートナーズ. Combined, the company operates 14 Nasa Home showrooms and 20 みずらぼ showrooms across its service areas, supported by approximately 350 employees including 178 credentialed professionals.
Differentiator
Problem solved
Functional benefit
Brands
- みずらぼ: 水廻り工事の専門チェーン。キッチン・お風呂・トイレなどの水廻りリフォーム専門SHOP (Water bathroom renovation specialty chain; kitchen, bathroom, toilet specialized shop).
- みずらぼFC
Products and services
- Nasa Home Renovation Service Comprehensive residential renovation service for apartments, condominiums, and single-family homes including full renovations and partial renovations (kitchen, bathroom, toilet, washroom, living room, bedrooms, Japanese-style rooms, entrance, exterior, roofing, soundproofing, and formaldehyde-reduction healthy renovation). Target customers are individual homeowners in their 30s-60s seeking to upgrade living spaces.
- Mizurabo (みずらぼ) Water-Area Renovation Specialty renovation service focused on water-area fixtures including kitchens, bathrooms, toilets, and washbasins. Operates both as company-owned showrooms and as a franchise (FC) network across Kansai and Shikoku regions.
- Mizurabo FC Franchise Program Franchise program enabling business owners to operate water-related renovation specialty stores under the Mizurabo brand, providing established brand recognition, operational support, marketing materials, and business systems. Targets construction companies, plumbing businesses, and entrepreneurs seeking B2C business opportunities.
- Orico Reform Loan Financing Partner financing service provided through Orico offering reform loans with effective annual rates of 1.18%-1.90%, loan amounts up to ¥20 million, and repayment terms from 12 to 180 installments. Available to customers of Nasa Home renovation services.
Quantifiable outcome
- Annual project capacity of 9,600 renovations
- +2 more outcomes
Companies that use Nasa Home
Customer profileSegments3 records
Ideal customer profiles3 records
Nasa Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nasa Home partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Karimoku Furniture (カリモク家具)minorPartnership with Karimoku Furniture for furniture recommendations and possibly integrated furniture solutions in renovation projects.
- Orico (オリコ)corePartnership with Orico for reform loan financing services. Orico provides the 'Reform Support Navi' platform allowing customers to simulate loans and complete applications through Nasa Home's website and showrooms.
- TOTO Reform Club (TOTOリモデルクラブ)minorMember of TOTO's reform dealer network, providing access to TOTO bathroom, kitchen, and sanitation products.
- LIXIL Reform Net (LIXILリフォームネット)minorMember of LIXIL's reform dealer network, providing access to INAX, LIXIL, and other LIXIL brand products.
- Panasonic Housing Partners (Panasonicの住まいパートナーズ)minorAuthorized Panasonic housing product partner for kitchen appliances, bathroom systems, and home technology solutions.
- Japanese Wooden Housing Seismic Reinforcement Association (日本木造住宅耐震補強事業者協同組合)minorMember of association focused on seismic reinforcement and earthquake safety for wooden houses.
- Housing Remodeling Industry Association ( 一般社団法人 日本住宅リフォーム産業協会)minorMember of industry association for home remodeling companies, participating in industry standards and best practices.
- Renovation Housing Promotion Council ( 一般법인 リノベーション住宅推進協議会)minorMember of council promoting renovation housing standards and consumer education.
Scale indicators6 records
Recent moves9 records
Expansion highlights7 records
Nasa Home competitors and assessment
Company assessmentDirect peers
- Skylight Reform (スカイライトリフォーム): Mid-to-large Japanese renovation chain with multi-prefecture showroom footprint, offering comprehensive home renovation services. Comparable in scope (full and partial renovations), target customer (homeowners), and showroom-led GTM motion.
- Sekisui Home Techno (積水ホームテクノ): Renovation subsidiary of Sekisui House Group, one of Japan's largest homebuilders. Provides residential renovation services including kitchen, bathroom, and full-home remodeling, competing directly with Nasa Home for B2C renovation demand across Kansai and nationally.
- Daiwa House Reform (大和ハウスリフォーム): Renovation arm of Daiwa House Group — Nasa Home's parent — offering comparable full-home and partial renovation services across Japan. Operates as a sister company within the same conglomerate, with overlapping product range (kitchen, bath, full renovations) and similar B2C showroom-led distribution.
- Fresh House (フレッシュハウス): Established Japanese home renovation company with multi-region showroom network offering full-home and partial renovations. Comparable business model: showroom-led B2C renovation services with design/build capabilities and post-sale maintenance.
Broad incumbents
- Cleanup Corporation (クリナップ): Major Japanese kitchen and bathroom manufacturer with a renovation/installation service arm. While primarily a fixture manufacturer (overlapping with Mizurabo's kitchen/bath focus), Cleanup also operates reform studios offering design-build renovation services.
- LIXIL Reform Net: Reform dealer network of LIXIL, one of Japan's largest building products manufacturers (INAX, LIXIL, etc.). Nasa Home participates in this network, and LIXIL's network provides competing bathroom, kitchen, and exterior renovation services through dealer-affiliated contractors.
- TOTO (Reform/Remodel Club): Major Japanese sanitary ware manufacturer with a 'TOTO Reform Club' dealer network — Nasa Home is itself a member. Comparable in bathroom/kitchen renovation services and water-fixture specialty; however, TOTO's role is primarily as product manufacturer plus dealer-network operator rather than direct contractor.
- Panasonic Housing Partners: Authorized dealer network of Panasonic housing products offering renovation services incorporating kitchen systems, bathroom units, and home technology. Comparable in integrated kitchen/bath renovation offerings and dealer-network structure; broader product portfolio than Nasa Home.
- Mitsubishi Estate Home Renovation: Renovation arm of Mitsubishi Estate Group, offering comprehensive residential renovation services in major Japanese metros. Comparable in B2C whole-home and partial renovation offerings, target customer (urban homeowners), and backing by a major Japanese real estate conglomerate.
Emerging players
- Renoveru (リノベる): Tech-enabled Japanese renovation startup that combines digital design tools, transparent pricing, and project management with contractor networks. Competes in the same B2C renovation market as Nasa Home but with a fundamentally different digital-first model that challenges the traditional showroom-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nasa Home social profiles
Digital presenceNasa Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nasa Home leadership team
Management profileNumber of profiles
Profiles1 record
Nasa Home subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nasa Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nasa Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nasa Home
What does Nasa Home do?
Nasa Home is a "comfortable lifestyle proposal-type" home renovation specialist company that provides comprehensive residential remodeling services for apartments, condominiums, and single-family homes. Services include full home renovations and partial renovations (kitchen, bathroom, toilet, washroom, living room, bedrooms, Japanese-style rooms, entrance, exterior, roofing), soundproofing construction, and healthy renovation (formaldehyde reduction). It also operates the Mizurabo water-area specialty renovation sub-brand through both company-owned showrooms and a franchise (FC) network.
Is Nasa Home a public or private company?
Nasa Home is a private company. It is classified as corporate owned and is currently operating.
When was Nasa Home founded?
Nasa Home was founded in 1996. It employs 1 to 10 people.
Where is Nasa Home based?
Nasa Home is headquartered in Osaka-shi, Japan, in the Asia region.
How does Nasa Home make money?
Four revenue lines are on record. Renovation Construction Services are the primary driver. The others are after-sales Maintenance Services, real Estate Brokerage and mizurabo FC Franchise System.
Who are Nasa Home's main competitors?
Direct peers on record are Skylight Reform (スカイライトリフォーム), Sekisui Home Techno (積水ホームテクノ), Daiwa House Reform (大和ハウスリフォーム) and Fresh House (フレッシュハウス). Broad incumbents are Cleanup Corporation (クリナップ), LIXIL Reform Net, TOTO (Reform/Remodel Club), Panasonic Housing Partners and Mitsubishi Estate Home Renovation. Renoveru (リノベる) is listed as an emerging player.
Does Nasa Home have an API?
No public API is recorded for Nasa Home.
What industry is Nasa Home in?
Nasa Home's product category is Home Renovation Services. Its primary akta.pro industry code is HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 2361 and its SIC code is 7340.