What Renoveru does

Renoveru (リノベる株式会社) is a Tokyo-headquartered, privately-held Japanese joint-stock corporation founded in April 2010 by Tomohiro Yamashita. It is Japan's leading one-stop renovation service company for pre-owned condominiums, delivering integrated services spanning property search, mortgage consultation, design, construction, and post-sale support through a national network of 21+ showroom locations and a 500+ partner ecosystem (real estate agencies, construction contractors, financial institutions, and 50+ interior brands). The company reports 8,000+ cumulative renovation units completed and is ranked #1 in one-stop renovation services in Japan by Reform Sangyo Shimbun (2025).

The product portfolio includes five primary consumer-facing lines: Renoveru. (full-custom renovation, average project value ¥18.56M / ~$126K), The R. by RENOVERU (selected/fixed-price renovation), Renoveru U (pre-renovated move-in-ready condos), Renoveru mine (existing property renovation), and ESTATH (premium service for prime Tokyo locations). Supporting technology tools include the Sugata online design auto-proposal service, AR Renovation visualization for in-progress properties, and remote construction management with human-detection sensors. The company also operates an Industry Support Platform for franchise partners and a Corporate Real Estate (CRE) Renovation Platform under the Urban Creation (都市創造) business for B2B clients.

Renoveru generates revenue primarily through one-time project-based fees from renovation work and property transactions, supplemented by franchise/licensing income, CRE professional services, and partner referral matching. The business serves individual homebuyers and existing homeowners as its primary segments, with corporate real estate owners and business partners (franchisees, contractors, designers) as secondary segments. Major shareholders include Mitsui & Co., NTT Urban Development, Tokyu Corporation, Sekisui Chemical, Shizuoka Bank, Globis Capital Partners, and the Decarbonization Support Organization. The company employs 251-500 staff and, in June 2026, established international subsidiaries in Singapore and Thailand, marking its first overseas operations.

Name

Renoveru

Legal name

リノべる株式会社

Website

https://renoveru.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Renoveru is Japan's leading one-stop renovation service company for pre-owned condominiums, offering property search, financing, design, and construction through 21+ showrooms and a 500+ partner network, serving individual homebuyers and existing property owners.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Residential Remodelers (236118), Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)

Keywords

• Home renovation services
• Condo renovation
• Real estate brokerage
• Property search platform
• Corporate property renovation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices37 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Renovation services (one-time project fees): Revenue from full renovation projects including custom renovation (リノベる。), selected renovation (The R.), pre-renovated properties (リノベる。U), and existing property renovation (リノベる。mine). Customers pay for both property acquisition and renovation work in a one-stop service model. Average renovation cost approximately ¥18.56 million per project.
2. Property sales and brokerage: Revenue from buying and selling pre-owned properties including renovation-ready properties and pre-renovated apartments through the Renoveru U brand.
3. Franchise and partnership revenue: Renoveru supports franchise partners (エリアパートナー) in launching renovation businesses in their regions, generating franchise-related income through the national partner network expanding to over 21 locations.
4. Corporate real estate (CRE) renovation services: Revenue from corporate clients for building renovation, conversion, and space optimization projects including office buildings, company housing, retail, and industrial facilities through the Urban Creation (都市創造) business.
5. Partner referral and matching: Revenue from matching customers with partner companies including construction contractors, designers, financial institutions, and interior brands across the 500+ partner network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Renoveru is a one-stop renovation service provider in Japan that combines pre-owned condominium purchase, custom renovation design, and construction through a nationwide network of showrooms and over 500 partner companies. The company serves both individual homebuyers seeking personalized living spaces and corporate real estate owners through its Urban Creation (都市創造) business, with supporting services including interior coordination, energy-saving renovation, smart home design, and after-sales support.

Product overview

Renoveru operates as a unified platform-plus-modules architecture offering three core platforms: (1) Home Renovation Platform for individual customers, (2) CRE Renovation Platform for corporate real estate, and (3) Industry Support Platform for partner companies. The consumer-facing suite includes リノベる。 (core one-stop customized renovation), The R. by RENOVERU (selected/fixed-price renovation), リノベる。U (pre-renovated condos), リノベる。mine (existing property renovation), and property search/sales services. Supplementary services include interior coordination, energy-saving renovation, and smart home design. Group companies include HandR (property sales) and international subsidiaries. The BtoB offerings comprise ARリノベ (AR-enabled renovation platform), sugata (automated design tool), and CRE/industry platforms.

Differentiator

Problem solved

Functional benefit

Brands

• リノベる。: Core one-stop renovation service combining pre-owned apartment purchase and custom renovation
• The R. by RENOVERU
• リノベる。U
• リノベる。mine
• リノベる。Days
• ESTATH
• リノベノシゴト
• ARリノベ
• リノベる。JOURNAL
• リノベる。meets
• リノべる株式会社 (Renoveru Inc.)

Products and services

• リノベる。 (Renoveru) - One-stop Custom Renovation One-stop renovation service for purchasing mid-used apartments and renovating them with full customization. Offers flexible floor plans and interior specifications, covering property search, mortgage consultation, design, and construction in a single integrated offering for individual homebuyers.
• The R. by RENOVERU - Selected Renovation Selected renovation service with pre-curated interior specifications and flexible floor plans at fixed prices. Reduces cost uncertainty for customers seeking quality renovation with budget predictability.
• リノベる。U - Pre-renovated Condominiums Ready-to-move-in renovated apartments designed to fit customer lifestyles. Properties are fully renovated and curated with specified interior finishes, available for quick purchase.
• リノベる。mine - Existing Property Renovation Renovation service for homeowners who already own property. Renovates existing interiors and equipment for those considering relocation or renovating inherited properties.
• リノベる。物件売却 - Property Sale Service Property sale service helping homeowners sell at fair market prices efficiently. Leverages renovation expertise to match properties with suitable buyers seeking renovation candidates.
• リノベる。物件探し - Property Search Property search service offering both unrenovated properties suitable for renovation and pre-renovated ready-to-move-in properties from partner network listings.
• リノベる。Days - After-sales Support After-sales support service including FP (financial planner) consultation, moving services, lifestyle enrichment offerings, and various preferential services for contracted customers.
• Interior Coordination Service (インテリアコーディネートサービス) Interior coordination service where coordinators provide total coordination from furniture to curtains, blinds, and decorative lighting, with preferential pricing through partnerships with over 50 domestic and international brands.
• Performance Improvement / Energy-saving Renovation (性能向上・省エネリノベーション) Energy-saving and performance renovation service including subsidy application support, ZEH-level renovation compliance, BELS certification, and utility cost/subsidy simulation for existing property owners.
• Smart Home Design Proposal (スマートホーム対応の設計提案) Smart home design proposal service enabling voice and smartphone control of lighting, appliances, and facilities. Includes showroom experience and planning for outlet positions, router placement, and device installation.
• ESTATH - Premium One-stop Renovation Premium one-stop renovation service focusing on prime Tokyo locations with spacious layouts and strong asset value retention, targeting high-end individual buyers.
• CRE Renovation Platform (都市創造事業 / Corporate Real Estate) Corporate real estate renovation platform providing end-to-end solutions from business planning, design, construction, subleasing to operations for corporate property owners. Covers office buildings, retail, industrial facilities, and company housing.
• Industry Support Platform (産業支援プラットフォーム) Industry support platform providing renovation-optimized management, operations, and DX support for partner companies including franchise operations and knowledge provision to industry partners.
• HandR - Property Sales Subsidiary
• ARリノベ (AR Renovation) - BtoB Platform BtoB platform targeting renovation re-sale companies and housing equipment/building material manufacturers. Combines pre-renovated property benefits with AR-enabled custom selection, allowing buyers to choose kitchens and interiors via AR before purchase on properties at approximately 80% construction completion.
• sugata - Online Design Auto-proposal Service Online automated design style recommendation service that helps customers easily visualize ideal home designs and configurations, enabling automated interior design style proposals for home visualization.

Quantifiable outcome

• Over 80% of Japanese potential home buyers now prioritize renovated homes over new constructions, with renovated units becoming more than twice as popular as newly built properties
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

25 partnerships are on record, tiered core, minor and major.

• HandR (ハンドル株式会社)coreChannel Partner/ Reseller/ Distributor · 1 June 2026Subsidiary company handling property sales and brokerage services, specializing in buying and selling pre-owned properties in the Tokyo metropolitan area.
• Tachikawa/Fuchu Athletic FC (立川・府中アスレティックFC)minorOthers · 1 August 2020Sports team sponsorship and partnership. Renoveru serves as top partner, displaying brand on player uniforms and supporting team activities since August 2020.
• MFS (モゲチェック・リノベーション株式会社)majorStrategic or Co-development Partner · 1 September 2019Joint venture company with MFS for renovation-focused mortgage matching services. Provides online platform matching customers with appropriate housing loans specifically for renovation purchases, combining real estate, architecture, and finance expertise.
• Renovation Housing Promotion Council (リノベーション住宅推進協議会)minorStrategic or Co-development Partner · 1 January 2017Industry association promoting proper renovation housing standards and distribution. CEO Yamashita serves as director, contributing to industry standards development.
• D.S.I (有限会社ディー・エス・アイ)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Long-term construction partner since 2014, growing from basic renovation to major renovation specialist. Company grew to 5 employees, with 60% of revenue from Renoveru projects, demonstrating partner success story.
• NTT Urban Development (NTT都市開発株式会社)coreStrategic or Co-development PartnerStrategic capital and business partnership formed in November 2019 for promoting effective use of real estate assets. Collaboration includes renovation projects, ICT (5G) integration for property development, and NTT Group asset utilization initiatives. Joint projects include office renovation and new office interior design.
• Construction partners (工事パートナー) - 500+ companiescoreChannel Partner/ Reseller/ DistributorNetwork of construction companies and contractors performing renovation work for Renoveru projects. Partners receive steady project flow, quality standards training, and operational support. Renoveru conducted over 400 renovation projects annually through this network.
• Design partners (設計パートナー) - external designerscoreChannel Partner/ Reseller/ DistributorExternal designers and architects providing renovation design services for Renoveru customers. Partners handle 1-2 projects monthly on average through direct customer engagement without sales responsibilities, allowing focus on design work.
• Real estate agency partnerscoreChannel Partner/ Reseller/ DistributorReal estate brokerage partners providing property sourcing and transaction services as part of the one-stop renovation service model.
• Financial institution partners (banks and lenders)coreChannel Partner/ Reseller/ DistributorBanking and financial partners providing mortgage products and financing solutions for renovation property purchases, integrated into the one-stop service offering.
• Interior brand partnersminorChannel Partner/ Reseller/ DistributorOver 50 domestic and international interior brands providing curated products and preferential pricing for Renoveru customer projects through the interior coordination service.
• Franchise area partners (エリアパートナー)coreChannel Partner/ Reseller/ DistributorFranchise partners operating Renoveru-branded businesses in local territories, receiving brand, operational, and training support for renovation business launch and operations.
• LIVING TECH Association (リビングテック協会)majorStrategic or Co-development PartnerIndustry association established by Renoveru CEO Yamashita in April 2020 to promote smart home, IoT, and connected home technologies. Renoveru leads standardization efforts in living technology innovation.
• ADDress (株式会社アドレス)minorStrategic or Co-development PartnerMulti-location residence service provider offering subscription-based living across Japan's properties. Renoveru invested in and collaborated on developing shared office and community spaces in renovated properties.
• Touch Rugby Japan national team (タッチラグビー全日本)minorOthersSponsorship of touch rugby athletes including national team captain Nara Hideaki, supporting athletes pursuing challenging sports careers.
• SWEET AS (ながとブルーエンジェルス/一般財団法人がとスポーツ財団)minorStrategic or Co-development PartnerSports complex conversion project in Nagato, Yamaguchi. Renoveru designed renovation of former factory into sports complex operated by women's rugby team. Demonstrates urban creation capabilities.
• Yamanes Holdings (株式会社ヤマネホールディングス)minorStrategic or Co-development PartnerSteel manufacturing company owner who partnered with Renoveru for SWEET AS sports facility conversion project in Nagato, Yamaguchi.
• M.DESIGN ASSOCIATES (M.DESIGN ASSOCIATES一級建築士事務所)minorStrategic or Co-development PartnerArchitecture firm collaborating on the SWEET AS conversion project in Yamaguchi, bringing design expertise to urban creation projects.
• Tsukuru (をつくる株式会社)minorChannel Partner/ Reseller/ DistributorDesign partner company led by Fushimi Takayuki, providing residential renovation design services for Renoveru customers since 2013.
• JR West Real Estate Development (JR西日本不動産開発)minorStrategic or Co-development PartnerCollaboration on JRWD Kinshicho Tower project - renovation and value-up of 31-year-old office building as part of urban development initiatives.
• Tokyu Real Estate (東急不動産)minorStrategic or Co-development PartnerCollaboration on rental residence research and renovation projects, leveraging Renoveru's renovation expertise with Tokyu's real estate portfolio.
• Sekisui Chemical (積水化学工業)majorStrategic or Co-development PartnerTwo-year collaboration on renovation projects utilizing Sekisui Chemical products, with joint research on quality stock value demonstration in renovation properties.
• Local renovation companies (地域のリノべ業者)minorChannel Partner/ Reseller/ DistributorRegional renovation companies collaborating on urban creation projects across Japan, leveraging local market knowledge and execution capabilities.
• Reterram (リテラム株式会社)minorStrategic or Co-development PartnerSubsidiary company involved in regeneration investment projects, expanding Renoveru's capabilities in sustainable property investment.
• Singapore and Thailand subsidiariesminorChannel Partner/ Reseller/ DistributorNew international subsidiaries in Singapore and Thailand for Asia market expansion, starting with buy-resell operations in Bangkok.

Scale indicators8 records

Recent moves8 records

Expansion highlights2 records

Direct peers

• NAC Co., Ltd. Japanese home renovation and real estate services company. Comparable to Renoveru as a direct domestic competitor offering whole-home renovation to individual homeowners, with similar showroom-based consultative sales and partnership-driven execution model.
• FJ Next Co., Ltd. Tokyo-listed condominium renovation and sale specialist. Closely comparable to Renoveru's Renoveru U pre-renovated condo offering, with both companies targeting urban buyers seeking renovated mid-used condominiums.
• Tokyu Livable, Inc. Real estate brokerage and property renovation subsidiary of Tokyu Corporation (a Renoveru shareholder). Overlaps with Renoveru's property search, brokerage, and CRE renovation services in the Tokyo metropolitan market.
• Trust Holdings Co., Ltd. Operates the renobe (リノベ) real estate and renovation franchise platform, a direct franchise competitor to Renoveru's エリアパートナー network with overlapping one-stop renovation positioning.

Broad incumbents

• Daiwa House Industry Co., Ltd. Japan's largest homebuilder with growing presence in renovation and stock housing. Competes broadly with Renoveru in residential construction/renovation and has the scale to enter the one-stop segment at any time.
• Sekisui House, Ltd. Major Japanese homebuilder with an active renovation (stock) business. Notable as a strategic shareholder-adjacent company to Renoveru via Sekisui Chemical, and a potential large-scale competitor in the renovation category.
• Mitsui Fudosan Realty Co., Ltd. Real estate brokerage arm of Mitsui Fudosan, the parent of Renoveru shareholder Mitsui & Co. Comparable in brokerage and resale services, with growing involvement in renovation of pre-owned properties.

Emerging players

• Open House Group Co., Ltd. Tokyo-focused residential developer increasingly active in the pre-owned condo and renovation market. Adjacent threat and reference point for Renoveru's buy-and-renovation model in the Tokyo metro.
• Sweeten: US-based marketplace and service platform connecting homeowners with vetted general contractors for renovation. Conceptually analogous to Renoveru's partner-mediated, technology-enabled renovation matching and project coordination.

Regional players

• ProTimes Corporation: Operates a home renovation franchise network across Japan. Comparable to Renoveru's partner/franchise expansion strategy but with a regional franchise focus and less integration of property brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/renoveru_11
• YouTubeyoutube.com/c/RenoveruJp11
• Facebookfacebook.com/renoveru.g
• Instagraminstagram.com/renoveru
• TikToktiktok.com/@renoveru
• Pinterestpinterest.jp/renoveru11

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renoveru