Anticancer Lifestyle Program

What Anticancer Lifestyle Program does

The Anticancer Lifestyle Program (ACLP) is a nonprofit health education initiative operated by the Anticancer Lifestyle Foundation, a 501(c)(3) public charity headquartered at 78 School Street, Unit 1, Concord, New Hampshire. Founded in 2011 by Meg Cadoux and Nancy Kane at the Payson Center for Cancer Care at Concord Hospital, ACLP delivers an evidence-based lifestyle curriculum structured around five pillars — Change, Diet, Mindset, Fitness, and Environment — designed to reduce cancer risk, support survivorship, and address chronic illness. The program originally launched in person in 2011 and moved online in 2019, reaching more than 200,000 participants across 137 countries through a LearnWorlds-based learning platform at learn.anticancerlifestyle.org, supported by WordPress, Vimeo video hosting, and email marketing systems.

The product surface includes a free 9+ hour self-paced online course, free downloadable eBooks (in English and Spanish), archived expert webinars, 7-Day Kickstart email challenges, an Ask the Expert Q&A series, a lifestyle toolkit, a blog and recipe library, and structured Learning Circles. A $175 version of the course is accredited for continuing education across seven professional bodies (NBHWC, CDR, ICF, HCA, CAIN, UKIHCA, NCHEC), and a $225 Learning Circle Live tier offers 9-week facilitated group sessions with a certified health coach. Healthcare providers can implement Learning Circles as insurance-reimbursable Shared Medical Appointments.

The business model is freemium-dominant: the core curriculum is free, funded primarily by tax-deductible donations and grants to the Anticancer Lifestyle Foundation, with earned revenue from the two premium tiers. Go-to-market is community-led, driven by healthcare provider referrals (oncologists, nurses, dietitians), word-of-mouth, organic social media, content marketing, podcast appearances, and a network of strategic nonprofit partnerships. Advisory and Board ties to MD Anderson, UCSF Osher Center, Harvard, Stanford, Dana Farber, and Ohio State provide clinical credibility, and the program has been recognized through eHealthcare Leadership Awards and the Biden Cancer Moonshot Fact Sheet.

Name

Anticancer Lifestyle Program

Legal name

Anticancer Lifestyle Foundation

Website

https://anticancerlifestyle.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Anticancer Lifestyle Program is a nonprofit that delivers evidence-based online courses and resources on diet, fitness, mindset, and environment for cancer prevention and survivorship, serving 200,000+ participants across 137 countries through free core content plus premium CE certification and facilitated group tiers.

Ownership category

akta.pro rank

Product category

Cancer Prevention and Survivorship Lifestyle Education

NAICS

Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Cancer prevention education
• Lifestyle medicine programs
• Survivorship support programs
• Health coach continuing education
• Community health learning

Headquarters

HQ city

New Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and grants: Free program funded primarily through tax-deductible donations to Anticancer Lifestyle Foundation. Served over 200K participants without charging for core content.
2. Health Coach CE course: $175 enrollment for health coaches seeking CE credits through 9+ hour self-paced course with final exam and certificate generation
3. Learning Circle Live: $225 for 9-week facilitated group program with certified health coach, weekly 90-minute live sessions, and printed study guide

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Anticancer Lifestyle Program delivers a free, self-paced 9+ hour online course organized around five pillars (Change, Diet, Mindset, Fitness, and Environment) to help cancer patients, survivors, and prevention-focused individuals adopt evidence-based lifestyle behaviors that reduce cancer risk, recurrence, and chronic illness. The program supplements the core course with free eBooks, webinars, 7-Day Kickstart challenges, a searchable toolkit, recipes, Ask the Expert sessions, and community-based Learning Circles, plus paid continuing education certification ($175) for health coaches and a premium facilitated Learning Circle Live experience ($225).

Product overview

The Anticancer Lifestyle Program is a comprehensive health education platform offering free resources focused on reducing cancer risk and chronic illness through lifestyle changes in four pillars: diet, fitness, mindset, and environment. The core offering includes a 9+ hour self-paced online course, supplemented by free eBooks, webinars, a lifestyle toolkit, blog content, recipes, and Ask the Expert sessions. The program also offers structured group learning through Learning Circles and Learning Circle Live. For health professionals, a CE-accredited version of the course is available for $175. All free resources are doctor-recommended and evidence-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Anticancer Lifestyle Online Course A free 9+ hour self-paced online course covering diet, fitness, mindset, and environment modules to help individuals reduce cancer risk, cancer recurrence, and chronic illness through evidence-based lifestyle changes. Re-enrollment is always free with 90 days of access from enrollment.
• Free eBooks Free downloadable guides available in English and Spanish covering topics such as anti-inflammatory diet, detoxing the home, fitness after 50, and mindset management.
• Webinars Archived video presentations by health experts covering cancer prevention, diet, fitness, mindfulness, and environmental health topics, including Q&A sessions available for on-demand viewing.
• 7-Day Kickstarts Free week-long email-based challenges in Diet, Fitness, Mindset, and Environment that require 15 minutes daily to help participants begin lifestyle changes.
• Lifestyle Toolkit Searchable resource library of videos, apps, worksheets, tip sheets, and articles organized by topic for participants seeking curated anticancer lifestyle resources.
• Blog and Recipes Informative articles and recipes created by registered dietitians and culinary experts supporting anticancer living.
• Learning Circles Small group learning sessions delivered in-person or online, guided by a facilitator, spanning 9 weeks with weekly 90-minute meetings covering the program's 5 pillars.
• Learning Circle Live A 9-week facilitated group program led live by a certified health coach with weekly 90-minute live sessions and a printed study guide, priced at $225.
• Ask the Expert Q&A sessions with experts covering diet, fitness, mindset, and environment topics.
• Anticancer Lifestyle Program for Health Coaches (CE Credits) A 9+ hour self-paced course accredited by seven professional organizations (NBHWC, CDR, ICF, HCA, CAIN, UKIHCA, NCHEC) priced at $175, offering CE certificates upon completion with a final exam and automatic certificate generation.

Quantifiable outcome

• Decrease inflammation and boost immune system through lifestyle changes
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Unite for HERcoreStrategic or Co-development PartnerNational nonprofit dedicated to supporting individuals impacted by breast and ovarian cancers. Since 2009, they have provided free integrative therapies, education, and personalized wellness programs to empower members to heal, thrive, and live well from diagnosis through survivorship.
• Silent Spring InstitutecoreStrategic or Co-development PartnerScientific research organization and leading authority on environmental risk factors for breast cancer, focusing on cancer-causing chemicals in everyday products and the environment. Partners with organizations to translate science into policies that reduce harmful exposures.
• Living Beyond Breast CancercoreStrategic or Co-development PartnerNational nonprofit whose mission is to provide trusted information and a community of support to those impacted by breast cancer. Offers in-person experiences and practical, evidence-based content for those newly diagnosed, in-treatment, post-treatment, and living with metastatic disease.
• FORCE (Facing Our Risk of Cancer Empowered)coreStrategic or Co-development PartnerProvides education and support to individuals and families facing hereditary breast, ovarian, pancreatic, prostate, colorectal and endometrial cancers. Advocates for awareness, access to care, and better treatment and prevention options.
• Moving for LifeminorStrategic or Co-development PartnerProvides free wellness services to older adults and people with cancer or chronic illnesses. MFL online fitness classes bring mindfulness and anatomical principles to gentle aerobics, strengthening and stretching using dynamic music.
• Breast Cancer Prevention Partners (BCPP)coreStrategic or Co-development PartnerNation's only science-based policy and advocacy organization working to prevent breast cancer by eliminating toxic chemicals and other environmental exposures linked to the disease.
• CancerChoicesminorStrategic or Co-development PartnerCompanion in navigating whole-person CancerChoices. Synthesizes research on complementary therapies and lifestyle practices such as diet, exercise and supplements that can target cancer while improving overall health and quality of life.
• Zero Breast CancerminorStrategic or Co-development PartnerPromotes breast cancer risk reduction through scientific research and evidence-based recommendations. Over 28 years of experience with valuable educational resources and health and wellness coaching program.
• Healing Works FoundationminorStrategic or Co-development PartnerLed by Dr. Wayne Jonas, committed to making whole-person, integrative care standard in primary care and oncology. Partners with wellbeing innovators to create programs and tools that support healing.
• Cancer Free Economy NetworkminorStrategic or Co-development PartnerDynamic national network of researchers, health organizations, environmental justice organizations, policy experts, and communities collaborating to prevent cancer and transition towards a healthy, regenerative and equitable economy.
• Nancy's ListminorStrategic or Co-development PartnerProvides information about financial resources, diagnosis-specific support, integrative healing services, and camps and retreats that enhance quality of life during cancer treatment and beyond.
• Cancer SchmancerminorStrategic or Co-development PartnerMission to educate, motivate, and activate people to take control of their health. Focus on prevention, early detection, and policy change. Offers free online health summits and health services to women and families in need.
• NBHWC (National Board for Health and Wellness Coaching)coreImplementation/ SI/ Consulting PartnerAccrediting body for health coaching CE credits. ACLP program for health coaches is accredited by NBHWC for continuing education hours.
• CDR (Commission on Dietetic Registration)coreImplementation/ SI/ Consulting PartnerAccrediting body for registered dietitians. ACLP program is accredited by CDR for continuing education credits.
• ICF (International Coaching Federation)coreImplementation/ SI/ Consulting PartnerGlobal coaching organization. ACLP CE program is accredited by ICF for coach training hours.
• MD Anderson Cancer Center Integrative Medicine ProgramcoreStrategic or Co-development PartnerDr. Lorenzo Cohen, Director of Integrative Medicine at MD Anderson, serves on ACLP Board of Directors and provides scientific guidance.
• UCSF Osher Center for Integrative MedicinecoreStrategic or Co-development PartnerMultiple experts from UCSF serve on ACLP Advisory Board including Dr. Donald Abrams, Dr. Kavita Mishra, and Dr. Margaret Chesney (former director).

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Living Beyond Breast Cancer: National nonprofit providing trusted information and a community of support for people impacted by breast cancer, including evidence-based content for those in-treatment, post-treatment, and living with metastatic disease. Direct overlap with ACLP's survivorship education mission and a current ACLP strategic partner.
• Unite for HER: National nonprofit offering free integrative therapies, education, and personalized wellness programs to those impacted by breast and ovarian cancers since 2009. Comparable wellness-education model targeted at the same cancer survivor audience as ACLP.
• Cancer Support Community: Large nonprofit delivering psychosocial support, education, and lifestyle resources to cancer patients and survivors across the United States. Comparable community-led cancer survivorship education and support programs at greater scale.
• Livestrong Foundation: Established nonprofit focused on cancer survivorship, providing programs, education, and resources to help people affected by cancer. Overlaps with ACLP on lifestyle education for survivors but operates at much larger scale and brand recognition.
• FORCE (Facing Our Risk of Cancer Empowered): Provides education and support to individuals and families facing hereditary breast, ovarian, and related cancers. ACLP strategic partner with directly overlapping audience and content focus on prevention and survivorship.
• Breast Cancer Prevention Partners (BCPP): Science-based policy and advocacy organization working to prevent breast cancer by eliminating toxic chemicals and environmental exposures. Direct overlap with ACLP's Environment pillar and current ACLP strategic partner.

Broad incumbents

• Macmillan Cancer Support: UK-based major cancer charity providing clinical information, financial support, and lifestyle guidance to cancer patients. Much larger and broader scope, but overlapping mission of supporting cancer patients through evidence-based education and survivorship resources.
• American Cancer Society: Largest US cancer nonprofit providing research funding, patient support, and prevention education. Source of the 40% lifestyle-cancer statistic ACLP cites, and a broad incumbent that publishes its own lifestyle and nutrition guidance.

Emerging players

• TrueNorth Health Center: Integrative medicine center offering lifestyle and nutrition programs for chronic disease prevention and reversal. Comparable chronic-condition lifestyle coaching offering, though delivered clinically rather than as free online education.
• CancerChoices: Companion platform synthesizing research on complementary therapies and lifestyle practices (diet, exercise, supplements) for people with cancer. Direct overlap with ACLP's curriculum scope and current ACLP strategic partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoLh1iigRsEcELsUWF8ETBQ
• Facebookfacebook.com/AnticancerLifestyleFoundation
• Instagraminstagram.com/anticancerlifestyle
• Xx.com/anticancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anticancer Lifestyle Program