Unite for HER
Unite for HER is a national 501(c)(3) nonprofit founded in 2009 that provides free integrative therapies, education, and wellness programs to breast and ovarian cancer patients across all 50 states. It serves over 25,000 patients via a hospital-referral model anchored in Pennsylvania.
- Company typePrivate
- Founded2009
- HeadquartersMalvern, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Unite for HER does
Unite for HER is a 501(c)(3) nonprofit organization founded in 2009 by Sue Weldon following her 2004 breast cancer diagnosis, headquartered in Malvern, Pennsylvania. The organization provides free integrative therapy, education, and supportive services to breast and ovarian cancer patients across all 50 states. Its core offerings are structured around two programs: the Wellness Passport Program for patients diagnosed within the past 18 months, providing up to $2,000 worth of services including acupuncture, oncology massage, reiki, yoga, nutrition and professional counseling, grocery and meal delivery, and fitness memberships; and the Empowered Living Program for long-term survivors offering unlimited registered dietitian consultations, 48 live cooking classes per year, monthly educational events via UFH Connect, and access to the HER Video Library. A specialized Care for HER initiative launched in 2024 in partnership with TOUCH: The Black Breast Cancer Alliance provides Black breast cancer patients with one year of integrative therapies plus 24/7 nurse navigation support.
The organization's underlying technology is fundamentally a service-delivery platform rather than a software product — combining a vetted in-person therapy provider network in PA/NJ/DE with a national digital education infrastructure including a member portal (my.uniteforher.org), Zoom-delivered classes, Calendly-based scheduling, and the HER Video Library. Distribution is anchored by a referral network of 50+ hospital and cancer center partners including Penn Medicine, Fox Chase Cancer Center, Main Line Health, and Jefferson Health (Sidney Kimmel Cancer Center), supplemented by self-application via an online portal. Financial reporting shows $5,907,423 in revenue for FY2024-25 with 84% of expenditures directed to program services.
The business model is a diversified nonprofit fundraising operation: private donations, corporate partnerships (notably a pharmaceutical sponsor consortium including AstraZeneca, Gilead, Daiichi Sankyo, Lilly, Merck, Novartis, Genentech/Roche, GSK, and Guardant Health), foundation grants (Longwood Foundation, Foxwynd Foundation), hospital partner contributions, four annual signature fundraising events (5K Run/Walk, Harvest Chef Tasting, Pink Invitational Gymnastics Meet, Bloom Fashion Show), and book royalties from the founder's Hachette-published title. All programs and services are delivered at no cost to patients, with patient eligibility criteria ranging from 18 months post-diagnosis (Passport) to any-stage any-date (Empowered Living), and dedicated segments for Black breast cancer patients, Spanish-speaking Latinas, and male breast cancer patients.
Unite for HER firmographics
Firmographics- Name
- Unite for HER
- Legal name
- Unite for HER
- Website
- https://uniteforher.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unite for HER is a national 501(c)(3) nonprofit founded in 2009 that provides free integrative therapies, education, and wellness programs to breast and ovarian cancer patients across all 50 states. It serves over 25,000 patients via a hospital-referral model anchored in Pennsylvania.
- Ownership category
- akta.pro rank
Unite for HER industry classification
Industry- Product category
- Cancer Patient Support Services
- NAICS
- Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Unite for HER is headquartered
LocationHeadquarters
- HQ city
- Malvern
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unite for HER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Private Donations: Majority of revenue comes from private donors who contribute to support the organization's mission of providing free integrative therapies to cancer patients.
- Corporate Partnerships and Sponsorships: Support from corporations including pharmaceutical companies (GSK, AstraZeneca, Daiichi Sankyo, Gilead, Lilly, Merck, Novartis, Genentech/Roche), beauty brands (Acure), food companies (Panera Bread), and others who sponsor programs and events.
- Foundation Grants: Funding from foundations including Longwood Foundation and Foxwynd Foundation that support specific programs and general operations.
- Hospital Partner Contributions: Hospital partners play an important role in financial health by recruiting patients and contributing to the ecosystem, though the majority of revenue comes from other sources.
- Signature Events: Four annual fundraising events (5K Run/Walk, Harvest Chef Event, Pink Invitational, Bloom Fashion Show) generate proceeds that directly benefit breast and ovarian cancer patients through wellness programs.
- Book Royalties: Founder Sue Weldon's book 'Heal Empower Restore' published by Hachette Book Group generates royalties that 100% benefit Unite for HER.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Wellness Passport Program - Free comprehensive wellness support for recently diagnosed patients |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Unite for HER product offering
Product offeringCore offering
Unite for HER is a 501(c)(3) nonprofit that provides free integrative wellness programs to breast and ovarian cancer patients nationwide. Its flagship Wellness Passport Program delivers up to $2,000 in services per patient, including acupuncture, oncology massage, reiki, yoga, nutrition counseling, sexual health counseling, fitness memberships, grocery gift cards, and meal/farm-share delivery. The Empowered Living Program extends long-term support through virtual nutrition consultations, live cooking classes, and on-demand education, while the Care for HER initiative addresses racial disparities in breast cancer outcomes.
Product overview
Unite for HER is a nonprofit organization that operates two core wellness programs: the Wellness Passport Program for newly diagnosed patients (within 18 months) and the Empowered Living Program for all cancer stages regardless of diagnosis date. The organization provides integrative therapies, educational resources, and supportive services at no cost to patients. Key offerings include a Care Box with products and passport for redeeming services, access to the HER Video Library with educational content, live cooking classes and nutrition consultations, fitness programs, and clinical trial resources. The organization serves women, men, and nonbinary individuals affected by breast and ovarian cancers nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Wellness Passport Program: Program for those diagnosed with breast or ovarian cancer, Stages 1-3, metastatic breast cancer, or recurrent ovarian cancer, within the past 18 months. Provides up to $2,000 worth of integrative therapies and services free of cost.
- Empowered Living Program
- Care for HER
Products and services
- Wellness Passport Program Comprehensive wellness program for breast and ovarian cancer patients diagnosed within the past 18 months (Stages 1-4). Includes up to $2,000 worth of integrative therapies such as acupuncture, oncology massage, reiki, yoga, nutrition counseling, professional counseling, sexual health counseling, fitness memberships, grocery gift cards, meal delivery, and vegetable farm shares. All services are provided at no cost to eligible patients.
- Empowered Living Program Long-term wellness support program for individuals diagnosed with breast or ovarian cancer at any stage, regardless of diagnosis date. Includes unlimited 1:1 nutrition consultations with registered dietitians, 48 live cooking classes per year, monthly UFH Connect virtual education events, 6-week wellness workshops offered six times yearly, access to the HER Video Library, and member discounts.
- HER Care Box Physical package sent to qualifying program members containing educational resources, safe home and beauty products, the Wellness Passport for redeeming services, cookbooks, and inspirational materials. Serves as the initial touchpoint for newly enrolled members.
- HER Video Library Online digital library of recorded educational presentations, interviews, and Q&A sessions featuring medical and wellness experts. Covers topics including sexual health, clinical trials, nutrition, yoga, meditation, fitness, insurance navigation, and general cancer care. Available to Wellness Passport and Empowered Living Program members.
- Cooking Classes Virtual cooking classes led by the Nutrition Team, held via Zoom. Each class is 60 minutes, free to attend, and designed for all skill levels. 48 live sessions are available per year through the Empowered Living Program.
- Care for HER Specialized initiative in partnership with TOUCH: The Black Breast Cancer Alliance providing Black breast cancer patients with integrative therapies plus 24/7 culturally-tailored nurse navigation support. Includes one year of Wellness Passport Program services and addresses the 41% higher breast cancer mortality rate among Black women.
- Clinical Trials Education Educational resource and information hub about clinical trial participation for breast and ovarian cancer patients. Includes listings of current trial opportunities by diagnosis type (early breast cancer, metastatic, triple negative, ovarian) with eligibility information and contact details.
- Heal Empower Restore Book Published book by founder Sue Weldon serving as a comprehensive guide for cancer patients on integrative care, nutrition, and whole-person wellness. Includes recipes and guidance on incorporating integrative therapies into cancer treatment. 100% of royalties benefit Unite for HER's mission.
Quantifiable outcome
- 97% of patients reported positive quality of life impact
- +5 more outcomes
Companies that use Unite for HER
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Unite for HER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Unite for HER partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- TOUCH: The Black Breast Cancer AlliancecoreFlagship partnership to address the 41% higher breast cancer mortality rate among Black women. Jointly developed Care for HER program providing one year of Wellness Passport integrative therapies plus 24/7 personal nurse navigation. This is a core strategic partnership driving the organization's racial equity mission.
- Penn MedicinecoreMajor hospital partner providing patient referrals to wellness programs. Penn Abramson Cancer Center at Valley Forge actively refers patients and has provided testimonial praise for UFH's impact on patient lives.
- Fox Chase Cancer CentercoreHospital partner providing patient referrals. Vice President Oncology Services Roxana Travera has endorsed UFH's positive impact on patients.
- Main Line HealthcoreHospital partner supporting patient recruitment. System Division Chief of Radiation Oncology Dr. Linna Li has documented patient outcomes including fewer chemotherapy side effects after acupuncture and improved energy from yoga.
- Jefferson Health (Sidney Kimmel Cancer Center)coreFirst cancer center in New Jersey to partner with UFH. Administrator Michele Gaguski has praised UFH's impact on patient well-being and coping skills.
- Independence Blue CrosscoreLong-standing corporate partner that has collaborated on HER Care Box distribution to Medicare Advantage members and provided sponsorship support.
- Cancer Support CommunitycoreResearch partner for San Antonio Breast Cancer Symposium poster presentations analyzing patient outcomes data from the Cancer Experience Registry. Co-presented findings on integrative therapies and metastatic breast cancer outcomes.
- Triple Negative Breast Cancer FoundationmajorNonprofit partner supporting recruitment of Triple Negative Breast Cancer patients into wellness programs.
- Lancaster Farm FreshmajorProvides vegetable farm share (CSA) program for wellness members in southeastern Pennsylvania with pickup locations throughout the region.
- Farmbox RXmajorVegetable home delivery program for national community members and local members without access to Lancaster Farm Fresh pickup sites.
- SunbasketmajorMeal kit delivery partner providing fresh, easy-to-prepare meal kits (3 meals per week) to wellness passport members.
- Stronger Thru CancermajorOnline fitness program partner offering 6-month memberships to Wellness Passport members for safe exercise during and after cancer treatment.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Unite for HER competitors and assessment
Company assessmentDirect peers
- Young Survival Coalition: Nonprofit focused on young adults affected by breast cancer, providing education, resources, and community. Comparable in combining direct patient support with education and community programming.
- Bright Pink: National nonprofit focused on prevention and early detection of breast and ovarian cancer in young women. Comparable in targeting a breast/ovarian cancer population with education and support programming.
- FORCE (Facing Hereditary Cancer Empowered): Nonprofit improving the lives of individuals and families affected by hereditary breast, ovarian, and related cancers through education, support, and advocacy. Comparable in breast/ovarian focus and patient-education model.
- Breastcancer.org: Nonprofit providing medically vetted breast cancer education, peer support, and community resources. Closely comparable in combining a digital education library with patient community support.
- Sharsheret: National nonprofit supporting Jewish women and families facing breast and ovarian cancer with culturally-tailored education and support. Comparable in combining tailored community support with breast/ovarian cancer education.
- Triple Negative Breast Cancer Foundation: Nonprofit dedicated to triple negative breast cancer patients, providing education, support, and research funding. Already an active referral partner of Unite for HER with directly comparable mission and patient base.
- Living Beyond Breast Cancer: National nonprofit providing education, support, and resources to people affected by breast cancer. Closely comparable mission to Unite for HER's breast cancer programming, including educational resources and a community-driven support model.
- Ovarian Cancer Research Alliance: Largest U.S. nonprofit dedicated to ovarian cancer, funding research and providing patient support and education. Directly comparable ovarian cancer support and education programming to Unite for HER.
Broad incumbents
- National Breast Cancer Foundation: National nonprofit offering free mammograms, education, and patient navigation services to breast cancer patients. Comparable patient-support mission at larger scale and longer operating history.
- Susan G. Komen: The largest breast cancer nonprofit in the U.S., funding research, community health, and direct support. Comparable in disease focus but far broader in scope, scale, and funding base than Unite for HER.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unite for HER social profiles
Digital presenceUnite for HER compliance and trust
Trust signalCompliance2 records
Unite for HER financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unite for HER leadership team
Management profileNumber of profiles
Profiles3 records
Unite for HER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unite for HER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unite for HER
What does Unite for HER do?
Unite for HER is a 501(c)(3) nonprofit that provides free integrative wellness programs to breast and ovarian cancer patients nationwide. Its flagship Wellness Passport Program delivers up to $2,000 in services per patient, including acupuncture, oncology massage, reiki, yoga, nutrition counseling, sexual health counseling, fitness memberships, grocery gift cards, and meal/farm-share delivery. The Empowered Living Program extends long-term support through virtual nutrition consultations, live cooking classes, and on-demand education, while the Care for HER initiative addresses racial disparities in breast cancer outcomes.
Is Unite for HER a public or private company?
Unite for HER is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Unite for HER founded?
Unite for HER was founded in 2009. It employs 11 to 50 people.
Where is Unite for HER based?
Unite for HER is headquartered in Malvern, United States, in the North America region.
How does Unite for HER make money?
Six revenue lines are on record. Private Donations are the primary driver. The others are corporate Partnerships and Sponsorships, foundation Grants, hospital Partner Contributions, signature Events and book Royalties.
Who are Unite for HER's main competitors?
Direct peers on record are Young Survival Coalition, Bright Pink, FORCE (Facing Hereditary Cancer Empowered), Breastcancer.org, Sharsheret, Triple Negative Breast Cancer Foundation, Living Beyond Breast Cancer and Ovarian Cancer Research Alliance. Broad incumbents are National Breast Cancer Foundation and Susan G. Komen.
Does Unite for HER have an API?
No public API is recorded for Unite for HER.
What industry is Unite for HER in?
Unite for HER's product category is Cancer Patient Support Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 6213 and its SIC code is 8000.