What Billiani does

Billiani is an Italian wooden furniture manufacturer founded in 1911 in Manzano, in the Friuli region's historic "triangle of the chair" district. The company specializes in producing wooden chairs and complementary furniture, including armchairs, stools, benches, tables, sofas, and coat-stands, manufactured exclusively from FSC® and PEFC certified wood. Production is distributed across a coordinated network of specialized small artisan laboratories in Friuli, leveraging centuries-old bent wood and chair-making traditions. The product portfolio reflects sustained collaboration with named contemporary designers, including Emilio Nanni, Fabrizio Gallinaro, Niccolò Devetag, Matteo Ragni, and Timo Ripatti, with Cristina Celestino serving as artistic director since 2019.

The company operates a hybrid B2B/D2C revenue model. The primary engine is contract sales targeting architects, interior designers, and project specifiers for hospitality venues, corporate workspaces, and residential projects globally; notable enterprise customers include JP Morgan, PayPal (India), Hilton DoubleTree Rome Monti, Mandarin Oriental Dubai, Buddha Bar New York, and Palazzo Avino. A secondary D2C e-commerce channel sells individual pieces at publicly disclosed prices ranging from approximately €150 for limited editions to over €600 for premium items, with shipping across Europe. Distribution combines direct enterprise engagement, a Manzano showroom by appointment, e-commerce, and consistent annual presence at Salone del Mobile di Milano, where the company debuted in 2002.

Billiani is structured as a private limited company (BILLIANI SRL società unipersonale) subject to direction and coordination by 1997 SRL under Italian Civil Code article 2497 bis. Headcount is reported at 11-50 employees. The company operates across 17+ countries spanning Europe, North America, the Middle East, and Asia Pacific, and its products have entered the permanent collections of MoMA New York and Triennale di Milano. It is a member of the "Italian Flair & Synergy for Contract" consortium. The firm shows no external institutional investment; financing appears self-generated or channeled through the family holding entity, supplemented by EU regional development funding (POR-FESR 2014-2020).

Name

Billiani

Legal name

BILLIANI SRL società unipersonale

Website

https://billiani.it

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Billiani is a 1911-founded Italian wooden furniture manufacturer in Manzano, Friuli, producing design-forward chairs and complementary pieces using FSC-certified wood. It serves global hospitality, corporate, and residential contract markets through B2B sales and D2C e-commerce.

Ownership category

akta.pro rank

Product category

Designer Wooden Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Wooden chair manufacturing
• Contract furniture design
• Italian furniture craftsmanship
• Designer seating collections
• Hospitality furniture supply

Headquarters

HQ city

Manzano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Billiani generates revenue through the sale of wooden chairs, armchairs, tables, and complementary furniture pieces. Products are sold directly through their e-commerce platform to consumers, as well as through B2B contract sales for large projects in hospitality, corporate, and residential sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Billiani designs, manufactures, and sells wooden chairs, armchairs, stools, tables, coat-stands, benches, sofas, and complementary furniture pieces made from FSC® and PEFC certified wood. The portfolio is developed in collaboration with named designers and is sold both through B2B contract sales for hospitality, corporate, and residential projects and through a direct-to-consumer e-commerce shop and showroom.

Product overview

Billiani is an Italian furniture manufacturer specializing in wooden chairs and complementary furniture, established in 1911 in Manzano, Friuli, Italy. The company operates a network of specialized artisan workshops in the chair district, combining contemporary design with artisan tradition. Billiani's product portfolio includes chairs (Sedie), armchairs (Poltroncine), stools (Sgabelli), benches (Panchette), tables (Tavoli), sofas (Divani), coat-stands (Appendiabiti), and complementary pieces (Complementi). Notable designer collaborations include Emilio Nanni (Babà, Puccio), Fabrizio Gallinaro (Cortina), Niccolò Devetag (Stack), Matteo Ragni (Stella), and Timo Ripatti (Tango). The company also offers the Timènt fabric collection and various limited editions. Products are sold through contract projects worldwide and direct online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Stack Stackable chair designed by Niccolò Devetag for Billiani's contract furniture collection, intended for high-traffic hospitality and commercial environments.
• Babà Armchair designed by Emilio Nanni featuring a colorful, pop aesthetic, part of Billiani's collaboration-led seating collection.
• Babà Soft Soft-upholstered version of the Babà armchair designed by Emilio Nanni, offering enhanced comfort for lounge and contract settings.
• Cortina Chair designed by Fabrizio Gallinaro as part of Billiani's contemporary seating collection.
• Stella Chair designed by Matteo Ragni, included in Billiani's current collection of designer seating.
• Marcel Table family offered in multiple variants (Marcel 470, 471, 472, 473, 474) with glass top options, part of Billiani's mid-range table collection priced between €358 and €550.
• Archetype-A Entry-level chair in lacquered beechwood available in multiple colors and finishes, sold through Billiani's e-commerce shop from €250.
• Tango Ashwood coat-stand with six poles twisted around a central joint, designed by Finnish designer Timo Ripatti; 162 cm height, 66 cm diameter, 6.30 kg weight; priced at €470.
• Puccio Collection inspired by traditional milking stools, designed by Emilio Nanni, evolving from stools into tables and chairs of various heights in metal and ashwood combinations; priced €205-367.
• Circle Side table available in two diameters (41 cm and 55 cm) with various Timènt fabric finish options; priced €288-310.
• Timènt Fabric Collection First fabric collection developed by Billiani, applied across multiple products and offered as a standalone material for upholstery and complementary pieces.
• Contract Furniture Sales and Customization Service Direct B2B contract sales service for architects, interior designers, and project specifiers furnishing hospitality venues, corporate offices, and residential projects globally; includes customization, finish selection, technical sheets, 2D drawings, and 3D models for specification.
• The Biggest Lie Limited edition Pinocchio collectible design priced at €150, part of Billiani's limited-edition and special design offerings.
• Le Friulane Traditional Friulian shoe design featuring Timènt fabric, available in various sizes as part of Billiani's complementary lifestyle offerings.
• Untold Editions Curated design edition collection showcased at a New York project, including the Fleuron piece and other signature designs from the Untold Editions project.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Italian Flair & Synergy for ContractminorOthersBilliani is a member of the 'Italian Flair & Synergy for Contract' association, a consortium of Italian companies focused on the contract furniture and design market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pedrali: Italian manufacturer of contemporary design furniture for contract and residential markets. Closely comparable to Billiani in scale, Italian origin, design-led contract positioning, and emphasis on wood and metal seating for hospitality and corporate projects.
• Carl Hansen & Søn: Danish heritage manufacturer best known for wooden designer chairs with strong contract/hospitality traction. Comparable to Billiani in wooden chair specialization, designer-collaboration model, and premium contract market positioning.
• Moroso: Italian design furniture maker combining craft with high-end designer collaborations, supplying hospitality and residential projects globally. Comparable to Billiani in Italian design heritage, contract-grade production, and emphasis on named-designer pieces.
• Arper: Italian contract furniture manufacturer with strong presence in hospitality, corporate, and public spaces. Comparable to Billiani in B2B contract GTM, Italian design provenance, and emphasis on neutral, durable seating for commercial environments.

Broad incumbents

• Cassina: Italian heritage design furniture brand and broader portfolio incumbent within the Poltrona Frau group. Comparable as a fellow Made-in-Italy design leader with deep museum presence and contract-grade capabilities, but operates a much broader and more luxury-weighted portfolio than Billiani.
• B&B Italia: Italian design furniture company with extensive designer collaborations across indoor and outdoor seating. Comparable in its Italian design-led contract offering, but materially larger and broader in product range than Billiani.
• Vitra: Swiss design furniture company with a deep catalogue of designer chairs and a global contract footprint. Comparable to Billiani in designer-driven wooden and contract seating, but operates at considerably larger scale and brand reach.
• Knoll: US-based heritage designer of workplace and contract furniture with deep specification relationships in corporate and hospitality. Comparable as a designer-driven contract peer with museum-grade pieces, but with a North American center of gravity and a much broader workplace systems offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Billiani
• LinkedInlinkedin.com/company/billiani-s.r.l./?originalSubdomain=it
• Instagraminstagram.com/billianidesign
• Pinterestpinterest.it/billianidesign/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billiani