Rotolo’s Pizzeria

Name

Rotolo’s Pizzeria

Legal name

Rotolo's Pizzeria

Website

https://rotolos.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant franchise
• Italian casual dining
• Pizza catering services
• Craft beer restaurant
• Neighborhood pizzeria

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Traditional restaurant revenue from customers dining in at individual locations across the franchise network
2. Mobile App Orders: Online ordering through proprietary app for takeout and delivery with integrated loyalty rewards program
3. Catering Services: Corporate and event catering with minimum order requirements (10+ items or $150+)
4. Franchise Fees and Royalties: Franchise partners pay for rights to use brand, system, and receive ongoing support. 25-year tested franchise system with site development, training, and marketing support provided

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rotolo's Pizzeria is a privately held pizza restaurant franchise that operates two distinct brands—Rotolo's Pizzeria (neighborhood pizzeria) and Rotolo's Craft & Crust (scratch-kitchen bar concept)—offering handcrafted pizzas, calzones, wings, pastas, and other Italian fare. The company sells through dine-in, takeout, online/app ordering, third-party delivery, and catering services, while also earning franchise fees and royalties from its franchise partners.

Product overview

Rotolo's operates two distinct restaurant brands under a unified company. The original Rotolo's Pizzeria (RP, founded 1996) is a neighborhood pizzeria serving handcrafted Detroit-style and classic pizzas, cheesesticks, wings, salads, wraps, sandwiches, and pastas made with in-house dough and homemade sauces. Rotolo's Craft & Crust (RCC, launched 2016) is a scratch-kitchen bar-restaurant concept featuring 30+ beers on tap, Detroit-style, Chicago deep dish, specialty craft, and thin crust pizzas, along with burgers, shareables, and a full bar. Both brands offer dedicated catering services with minimum order requirements. The Rotolo's Rewards App (powered by Thanx) serves as a cross-brand loyalty and ordering platform for both concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotolo's Pizzeria The original Rotolo's brand, launched in 1996 in Baton Rouge's college bar scene. A casual Italian pizzeria offering handcrafted Detroit-style pizza, traditional and non-traditional pizzas, calzones, wings, salads, wraps, sandwiches, pastas, and desserts with homemade sauces and in-house dough made fresh daily.
• Rotolo's Craft & Crust A scratch-kitchen concept launched in 2016, offering Detroit-style pizza, Chicago deep dish, 13-inch specialty craft pizzas, 18-inch thin crust, shareables, burgers, pastas, salads, wings, handhelds, and desserts. Features 30+ beers on tap and a broader, more elevated menu compared to the Pizzeria brand. Distinct brand with separate location footprint.
• Rotolo's Rewards App Mobile rewards and ordering application powered by Thanx. Enables customers to earn Dough Dollar points on purchases, redeem rewards (Free Garlic Parm Bites at 500 points, Free Spinach & Artichoke Dip at 800 points, Free OG Cheesestick at 1200 points, free RCC Deluxe 13-inch pizza at 2500 points, free RP Deluxe 14-inch pizza at 2500 points), receive exclusive promotions, and locate nearby restaurants.
• Rotolo's Craft & Crust Catering Full-service catering for Rotolo's Craft & Crust, offering shareable platters (bruschetta, garlic parmesan bites, sandwich platters, wings in 48 or 96 piece counts), box lunches, salads, pizzas (18-inch cheese, pepperoni/sausage, classic or specialty), calzones, pastas (alfredo, spaghetti & meatballs, lasagna), cinnabites, brownie trays, and drink/party packs. Minimum order of 10 pizzas or 150+ dollars for catering pricing.
• Rotolo's Pizzeria Catering Full-service catering for Rotolo's Pizzeria locations, offering bruschetta dip, wings (48 or 96 piece), hot sandwich and wrap platters, muffuletta and Philly cheesesteak sandwiches, pizzas in 14-inch or 18-inch sizes (cheese, pepperoni/sausage, combo), pasta salad, lasagna, assorted dessert trays, and drink/party packs. Catering pricing valid on orders of 150+ dollars or 10 pizza minimum.

Quantifiable outcome

• 32 locations across 7 states with 6 more under construction
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Peticolas Brewing CompanyminorStrategic or Co-development Partner · 1 January 2023Craft beer partnership featuring 4-course beer dinner events at Rotolo's Craft & Crust locations. Pairings include Peticolas beers with specialty menu items like Beer Bread Crustini, Calamari Scampi, and Figgy Pudding.
• Tony Chachere'scoreStrategic or Co-development Partner · 1 January 2022Louisiana-based Creole seasoning company partnered with Rotolo's to create 'Creole It!' limited-time menu items featuring Tony Chachere's Famous Creole Cuisine flavors on Rotolo's pizzas and calzones, celebrating Tony's 50th Anniversary.
• New Orleans SaintsflagshipStrategic or Co-development Partner · 1 January 2009Major sponsorship partnership designating Rotolo's as the Official Pizza of the New Orleans Saints and Mercedes-Benz Superdome since 2009. Partnership includes NFL player appearances for community programs like the Literacy Program with players such as Cameron Jordan and Akiem Hicks.
• Earl CampbellminorStrategic or Co-development PartnerTexas football legend partnered with Rotolo's Pizzeria in Tyler, TX to create Earl Campbell Signature Dishes featuring his sausage products on the menu.
• Honor FlightcoreGTM or Marketing PartnerRotolo's Foundation partnered with Honor Flight to raise funds for veterans to visit Washington D.C. memorials. Fundraisers donate portion of sales to support WWII and terminally ill veterans' memorial visits.
• International School of PizzaminorOthersMitch Rotolo Jr. attended Tony Gemignani's International School of Pizza in 2016 for research and training in different pizza preparation methods, bringing back expertise to enhance Rotolo's offerings.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• California Pizza Kitchen: Full-service casual dining chain with multiple pizza styles (including Detroit-style). Overlaps with Rotolo's Craft & Crust on elevated casual pizza and broader menu positioning.
• Papa John's: National pizza QSR incumbent with comparable franchised growth model and dine-in plus delivery economics. Relevant as a scale competitor Rotolo's must contend with in Texas, Tennessee, and other expansion markets.

Direct peers

• Mountain Mike's Pizza: West-Coast regional pizza franchise expanding across multiple states. Mirrors Rotolo's growth-from-region expansion playbook and family/dough-make-daily heritage.
• MOD Pizza: Fast-casual artisan pizza chain emphasizing customization and scratch-made dough. Overlaps with Rotolo's fast-casual pizza positioning and franchise-driven growth model.
• Marco's Pizza: Multi-unit pizza franchise headquartered in Toledo, OH. Directly comparable to Rotolo's as a regional-to-national pizza franchise operating dine-in, carryout, and delivery with a focus on fresh dough and quality ingredients.
• Pieology: Fast-casual customizable pizzeria chain. Comparable as a franchised pizza concept with casual dine-in and digital ordering economics similar to Rotolo's.
• Mellow Mushroom: Casual-dining pizza franchise known for stone-baked pizzas and craft beer. Closely mirrors Rotolo's Craft & Crust concept with elevated menu, bar program, and scratch-kitchen positioning.
• Blaze Pizza: Fast-casual build-your-own pizza chain with strong franchised footprint. Comparable to Rotolo's on the casual pizza-with-customization axis and dual-format strategy.
• Godfather's Pizza: Established franchise pizza chain offering dine-in, delivery, and carryout. Comparable business model and multi-style pizza menu to Rotolo's.

Emerging players

• &pizza: Fast-casual chip-style pizza concept with craft positioning and bar-style stores. Comparable to Rotolo's Craft & Crust on elevated experiential positioning in the casual pizza category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rotolospizzeria
• Instagraminstagram.com/rotolos
• Xx.com/rotolos
• LinkedInlinkedin.com/company/rotolos-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotolo’s Pizzeria