Total Performance Sports

What Total Performance Sports does

Total Performance Sports (TPS) is a single-location, founder-led strength and conditioning gym founded in 1999 by C.J. "Murph" Murphy and currently operating from 109 Madison Street in Malden, Massachusetts. The business serves individual consumers and small groups across multiple strength-sports personas — competitive powerlifters, strongman and Olympic lifters, and general fitness enthusiasts — as well as a separate tactical/firearms training audience through its TPS Method Tactical division. Its core product is the proprietary Total Performance Method, a group personal training system built around seven Foundation Exercises (Squat, Press, Deadlift, Kettlebell Swing, Pushup, Plank, Turkish Get-up), supplemented by specialized programs in powerlifting, strongman, conditioning, and a 5/3/1-based group. Ancillary services include personal training, nutrition counseling, body composition testing, massage, and physical therapy, all delivered at the gym facility.

The underlying technology is primarily physical: specialized equipment for powerlifting, strongman, and Olympic weightlifting, plus a content infrastructure that includes the TPSMethod.com online platform (video library, courses, moderated forums, powerlifting programming) and branded iOS and Android apps. TPS has registered the Total Performance Method trademark and operates the TPSMethod.com online subsidiary and the TPS Method Tactical firearms training subsidiary, both wholly owned. Notably, TPS holds no patents or disclosed AI/ML capabilities; the brand and coach-led expertise are the primary technical differentiators.

The business model is predominantly direct-to-consumer and subscription- or session-based at the Malden facility. Revenue streams include monthly gym memberships ($89/month), 1-on-1 personal training ($85/session), group training under $20/session, paid training events and seminars (Monthly Training Days, Strongman Saturdays), online coaching subscriptions, and TPS Method Tactical firearms classes ($99 Basic Firearms Safety class). Go-to-market is largely word-of-mouth, community-event-driven, and PR-supported (Men's Health Top 20 Gyms, Best of Boston 2012, Women's Health Best Gym 2013), with no institutional funding or external ownership disclosed.

Name

Total Performance Sports

Legal name

Total Performance Sports

Website

https://totalperformancesports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Performance Sports is a founder-led strength and conditioning gym in Malden, Massachusetts, offering its proprietary Total Performance Method group training, personal training, powerlifting/strongman programming, online coaching via TPSMethod.com, and firearms training through TPS Method Tactical.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Personal training services
• Strength training gym
• Powerlifting coaching
• Online fitness coaching
• Group fitness programming

Headquarters

HQ city

Malden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Monthly recurring membership fees providing access to gym facilities, equipment, and group exercise classes.
2. Personal Training: One-on-one and small group training sessions with professional coaches. 1-on-1 sessions priced at $85 per session.
3. Group Training Programs: The Total Performance Method group training program offering semi-private coaching at reduced cost compared to 1-on-1 training.
4. Training Events: Fees for training days, seminars, and workshops including specialized events like Strongman Saturdays and Monthly Training Days.
5. TPS Method Tactical: Firearms safety and training classes offered through TPS Method Tactical division.
6. Online Coaching: Remote coaching programs through TPSMethod.com offering powerlifting and fitness programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Total Performance Sports operates a strength and conditioning gym at 109 Madison Street in Malden, MA, delivering personal training (1-on-1 sessions at $85 each), the proprietary Total Performance Method group personal training program, dedicated powerlifting and strongman training, online coaching via TPSMethod.com, ancillary recovery and nutrition services, and TPS Method Tactical firearms safety classes. The core training system is built around 7 Foundation Exercises (Squat, Press, Deadlift, Kettlebell Swing, Pushup, Plank, Turkish Get Up).

Product overview

Total Performance Sports is a single-location gym offering an integrated portfolio of strength and conditioning services. The core offering is the Total Performance Method, a group personal training program built around 7 Foundation Exercises, supplemented by specialized modules for powerlifting, strongman, and conditioning. Premium services include 1-on-1 Personal Training and a separate online platform (TPSMethod.com) for remote clients. The gym also provides ancillary health services (nutrition counseling, body fat testing, massage, physical therapy) and tactical firearms training (TPS Method Tactical). All services are available to members at the physical facility in Malden, MA, with online alternatives extending reach beyond the Boston area.

Differentiator

Problem solved

Functional benefit

Brands

• Total Performance Method: Group personal training program incorporating strength and conditioning techniques
• TPS Method Tactical

Products and services

• Gym Membership Monthly recurring membership providing access to the Malden, MA gym facility, equipment, and GroupX classes, priced at $89/month.
• Personal Training One-on-one coaching sessions with expert TPS trainers, priced at $85 per session, providing personalized fitness and strength programming for individual clients.
• Total Performance Method (Group Personal Training) Proprietary trademarked group personal training program built around 7 Foundation Exercises (Squat, Press, Deadlift, Kettlebell Swing, Pushup, Plank, Turkish Get Up) with semi-private coaching at under $20 per session equivalent, including an 8-week prep phase for beginners and integrated conditioning and recovery.
• Powerlifting Training Program Dedicated powerlifting training program with full equipment and competition preparation for squat, bench press, and deadlift competitors.
• Strongman Training Program Dedicated strongman training focused on Atlas stones, farmers walks, and other specialty strongman movements, with competition preparation support.
• Online Coaching Remote coaching services for clients not local to the Malden gym, providing TPS programming and support online.
• TPSMethod.com Online Platform Separate online training platform offering Powerlifting Programs (Beginner through Advanced, Raw and Equipped), TPS Method Training for Life Fitness Programs, a video library of hundreds of exercise videos, online courses with step-by-step lift breakdowns, seminars, and moderated member forums, plus a TPS merchandise store.
• TPS Method Tactical (Firearms Training) Firearms training division offering Basic Firearms Safety (required for LTC/gun permit, $99), Familiarization and Maintenance, and Learn to Shoot classes, with bundle pricing and classes held at the gym and external locations such as Hooksett, NH.
• Nutrition Counseling Professional nutrition guidance and consultation services to support body composition, performance, and health goals for members.
• Body Fat Testing Body composition analysis service providing body fat percentage measurement for members.
• Massage Therapy Massage therapy services supporting mobility, recovery, and injury prevention for members.
• Physical Therapy Physical therapy services for injury rehabilitation and recovery for members.
• Training Events Periodic training events including Monthly Training Days, Strongman Saturdays, and educational seminars held at the gym for members and visitors.

Quantifiable outcome

• Member transformations: 26% to 13.5% body fat reduction (Donna V.); 75 lbs weight loss in 7 months (Matt); 30 lb PR in 15 days on squat, 15 lb PR on overhead press (Kathleen Leslie)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• EliteFTS: Strength training equipment retailer and content/coaching platform founded by Dave Tate. Comparable to TPS through its powerlifting roots, training content library, and equipment/methodology focus, though its primary business is equipment rather than gym operations.
• Stronger U: Online nutrition and fitness coaching company. Comparable to TPS's online coaching arm (TPSMethod.com) as a digital-native coaching business serving remote fitness clients, though focused on nutrition rather than strength programming.

Direct peers

• Cressey Sports Performance: Strength and conditioning facility and online education business focused on athletic performance. Comparable to TPS through its strength-sport specialization, professional coaching team, and dual physical/online presence serving serious athletes.
• Super Training Gym: Powerlifting and strength sports gym founded by Mark Bell, known for elite powerlifting team development and an integrated product/coaching/content offering. Directly comparable to TPS through its strength-sport specialization, competitive athlete production, and digital content extension.
• Westside Barbell: Iconic powerlifting-focused training facility founded by Louie Simmons, widely considered the mecca of strength sports. Directly comparable to TPS in its specialization in powerlifting, strongman, and conjugate-method strength training, with similar elite competitive athlete clientele.
• Mike Boyle Strength and Athletics: New England-based strength and conditioning facility in Woburn, MA focused on athletic performance training. Comparable to TPS as a regional strength training gym in the Greater Boston area serving both competitive athletes and general fitness members with structured programming.
• Catalyst Athletics: Olympic weightlifting-focused training, coaching certification, and online programming company founded by Greg Everett. Comparable to TPS in its strength-sport specialization (Olympic weightlifting vs. TPS's powerlifting/strongman) and in combining a training methodology with digital content and certification products.
• Starting Strength: Barbell training methodology and coach certification company built around Mark Rippetoe's programming. Comparable to TPS in its strength-training specialization, structured Foundation-style methodology, and emphasis on coach development and program licensing.

Broad incumbents

• Equinox: Premium national fitness club brand operating multiple locations in Boston. Comparable to TPS as a premium-priced Boston fitness option, though Equinox operates a broad portfolio model while TPS is a single-location specialist.
• CrossFit (CrossFit LLC): Global strength and conditioning brand with affiliated gym network. Comparable to TPS as a community-driven strength and conditioning offering, but operates as a broad incumbent with a licensing/affiliate model rather than a single owned-and-operated facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TotalPerformanceSportsEverett
• Xx.com/RealTps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Performance Sports