Farm Design

What Farm Design does

Farm Design is a private, full-service branding agency founded in 2000 and headquartered at 26 E Colorado Blvd, Ste 7, Pasadena, California. The firm operates with a staff of 1–10 and delivers brand strategy, visual identity design, packaging architecture, web design and development, environmental graphics, illustration, animation, and motion design across three primary verticals: consumer packaged goods (CPG), hospitality identities, and lifestyle brand systems.

The agency's core offering centers on a strategic, research-led design process — audience analysis, competitive positioning, and visual system development — executed across diverse brand touchpoints. Its proprietary packaging architecture methodology spans custom, hybrid, and monolithic packaging systems, most prominently demonstrated through a 10+ year agency-of-record relationship with Califia Farms across 200+ SKUs. The studio uses Adobe Creative Cloud tools (Illustrator, Dimension) as its primary production stack and has co-marketed tutorials and live-streamed branding processes with Adobe.

Farm Design generates revenue through project-based professional services engagements, with custom quotes determined by scope and deliverables and multi-year contract cadence. Its go-to-market is consultative, enterprise field-sales style, leveraging portfolio reputation, inbound via a website project application, and earned media through Behance, The Dieline, and Adobe collaborations. Named clients include Hyatt, CBRE, Freshpet, Califia Farms, Better Booch, Nelson Treehouse, and a long tail of mid-market and startup brands across beverages, food, restaurants, pet products, wellness, and fashion categories.

Name

Farm Design

Legal name

Farm Design

Website

https://farmdesign.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm Design is a Pasadena-based, full-service branding agency with 1–10 employees serving consumer packaged goods, hospitality, and lifestyle clients worldwide through strategy, visual identity, and packaging architecture design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding and Design Services: Professional services revenue generated through project-based engagements for brand strategy, identity design, packaging design, web development, and related creative services. Clients include CPG brands, hospitality businesses, restaurants, and lifestyle companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Farm Design is a full-service branding agency that delivers brand strategy, visual identity systems, packaging design, web design and development, environmental graphics, illustration, and animation/motion design services. The agency specializes in consumer packaged goods, hospitality, and lifestyle brand systems, executing projects end-to-end from brand discovery through retail-ready packaging rollout.

Product overview

Farm Design is a full-service branding agency with a studio in Los Angeles, California. Their service offering centers on strategic brand development and design execution, working shoulder-to-shoulder with clients to bring brands to life through color, images, type, words, motion, and texture. The agency specializes in consumer packaged goods, hospitality identities, and lifestyle brand systems. Their portfolio demonstrates expertise across diverse verticals including food & beverage (Better Booch, Califia Farms, Marquis, Espresso Republic), restaurants (Saizon, Fat Dragon, Catch & Release, Walki Talki), consumer products (Pulp Pantry, Good Milo, Schau Cookware), wellness (Fytt, Medterra Full Spectrum, Queen Bee Skincare), baby products (Sakura Bloom), fashion jewelry (Via Saviene), and hospitality (Beach Terrace Hotel, Nelson Treehouse). Each project in their portfolio represents a distinct branding engagement rather than a product in the software sense, delivered through their collaborative approach of research, strategy, identity design, packaging, and brand experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Research Discovery-driven brand strategy engagement that develops audience analysis, competitive landscape assessment, and strategic positioning to ground identity and packaging work. Targeted at brand teams and founders preparing for identity refreshes or launches.
• Visual Identity Systems Logo design, visual design systems, brand guidelines, and brand voice development intended for consistent multi-channel application across client touchpoints. Sold as a standalone brand identity engagement for CPG, hospitality, and lifestyle clients.
• Packaging Design and Architecture Custom, hybrid, and monolithic packaging architecture services for CPG and beverage clients, designed for scalability across product portfolios and optimized for retail recognition and shopability. Demonstrated across 200+ SKU engagements such as Califia Farms.
• Web Design and Development Web design and development delivered as a component of client brand system rollouts, with responsive ecommerce-ready sites for CPG and lifestyle clients.
• Environmental Graphics and Branded Environments Environmental graphics and branded environment design for hotels, restaurants, and lifestyle venues, extending brand identity into physical guest and consumer touchpoints.
• Animation and Motion Design Animation, motion design, and logo animation services supporting brand storytelling across digital and social channels for CPG and lifestyle brands.
• Illustration and Custom Artwork Illustration and custom artwork production for brand systems and packaging, supporting distinctive visual storytelling across CPG, hospitality, and lifestyle engagements.

Quantifiable outcome

• Califia Farms partnership spanning over 10 years, becoming agency of record for global brand refresh
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AdobecoreGTM or Marketing Partner · 29 May 2018Farm Design collaborated with Adobe on a How-to Series demonstrating brand design processes using Adobe Illustrator and Dimension tools. Partnership included a 3-day live stream on Adobe Behance showcasing the Walki Talki branding process, and tutorial content published on Adobe Blog.
• Peter Tolkin ArchitectureminorStrategic or Co-development PartnerArchitecture firm credited for Santa Monica Yacht Club restaurant project in collaboration with Farm Design's branding work.
• Studio UnltdminorStrategic or Co-development PartnerInterior design firm collaborated with Farm Design on Saizon restaurant branding project.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moxie Sozo: Boulder, CO-based branding and packaging design agency with comparable CPG and natural-foods client roster. Direct competitor for the same brand identity and packaging design engagements Farm Design pursues.
• Here Design: London-based independent design studio working across brand identity and packaging for premium food, beverage, and lifestyle brands. Comparable in scale, craft positioning, and category focus.
• Robot Food: UK-based branding and packaging design agency specializing in CPG and beverage brands. Highly comparable to Farm Design in service mix (identity + packaging) and target verticals (food, beverage, lifestyle).
• Mucca: New York-based branding agency offering identity, packaging, and brand strategy for CPG and retail clients. Operates at similar boutique scale and competes for the same enterprise mid-market branding RFPs.
• Manual: Portland/SF-based creative agency focused on brand strategy, identity, and packaging for CPG and lifestyle brands. Closely aligned with Farm Design's boutique, strategy-led approach.
• RKS Design: California-based design and innovation consultancy focused on CPG, consumer products, and packaging. Closely comparable to Farm Design in vertical focus (CPG/lifestyle) and packaging architecture depth.

Broad incumbents

• Pentagram: Largest independent design consultancy, with partners across identity, packaging, and brand strategy. Represents the higher-end, broader incumbent Farm Design competes against for enterprise identity and packaging engagements.
• Saffron Brand Consultants: Global brand consultancy specializing in brand strategy and identity for CPG, hospitality, and luxury clients. Comparable in strategic orientation and vertical focus but operates at larger scale and broader geographic reach.
• Landor & Fitch: Global branding consultancy with deep CPG, beverage, and hospitality credentials. Competes with Farm Design on enterprise brand strategy and rebranding mandates, though at significantly larger scale and broader service portfolio.
• Studio Dumbar: Award-winning independent Dutch design studio with deep packaging and identity expertise across CPG and cultural clients. Comparable in craft-led positioning and industry recognition profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WeAreFarmDesign
• Facebookfacebook.com/farmdesignstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Design