yourfone

What yourfone does

yourfone is a German direct-to-consumer mobile virtual network operator (MVNO) and online retailer of mobile telecommunications, DSL and fiber broadband, and consumer hardware. The brand is operated by Drillisch Online GmbH, a wholly-owned subsidiary of the publicly listed conglomerate United Internet AG (Frankfurt Stock Exchange: UTDI), and serves German consumers exclusively. Headquartered at Lindleystraße 10 in Frankfurt am Main with 101-250 employees, yourfone operates as a pure-play digital retailer: no physical stores, all sales conducted through its own website (yourfone.de), its Servicewelt iOS/Android app, and phone-based inside-sales hotlines, with devices shipped via DHL, GLS, and Der Kurier.

Under the hood, yourfone does not own network infrastructure - it is an MVNO running over the 1&1 mobile network, which is built on modern Open-RAN (Open Radio Access Network) architecture and provides 5G connectivity at up to 300 MBit/s with ~95% nationwide coverage (targeting near-100% by end of 2026) and 4G/LTE as fallback. The product stack spans physical SIM and embedded SIM (eSIM) activation, a four-tier Allnet Flat family (20/40/60/80 GB from €6.99-€14.99/month) with unlimited German voice and SMS, EU roaming, and eSIM by default; Handyvertrag (device+tariff) bundles on iPhone 17, Samsung Galaxy S26, Google Pixel 10, Xiaomi, HONOR, Nothing, and Motorola at minimum €1 upfront; SIM-only and data-only plans; a Kinder-Tarif (children's tariff); DSL (16-250 MBit/s) and Glasfaser (FTTH) fixed-line broadband; and a refurbished devices catalogue at up to 20% off new prices. Differentiating add-ons include Friendsurance phone insurance (€3.99/mo), Norton Mobile Security (€2.99/mo after 3-month trial), Zattoo live TV (€8.99/mo after 30-day trial), BILDplus digital news (€4.49/mo after 1-month trial), MultiCard (up to two extra SIMs sharing one number at €2.95/mo per card), a vanity-number Wunschnummer (€19.99 one-off), and a Europa-Paket roaming add-on for non-EU European travel. Self-service runs through the Servicewelt App and web portal, and a 30-day satisfaction test lets new customers cancel within a month for a full device-price refund.

The revenue model is subscription-led, with monthly recurring tariff fees as the primary stream, supplemented by device-subsidy amortization (spreading handset cost over the contract term), supplementary add-on subscriptions, and one-off fees (MultiCard setup €4.95, SIM swap €14.95, vanity number €19.99). Customer acquisition is exclusively digital: SEO on transactional keywords, AWIN affiliate network, Adition/1&1 adserver cross-portfolio targeting, paid social (Facebook, TikTok, Google, Bing), pay-per-sale with Payback loyalty attribution, and a 'Freunde werben Freunde' refer-a-friend program (€20 per successful referral). The target segments are horizontal German mass-market consumers subdivided by data usage (light 20 GB, heavy 80 GB) and persona (price-sensitive mainstream, environmentally conscious via Fairphone). Customer service uses AI-powered real-time call transcription and agent-assist across the hotline. Operational certifications include DIN EN ISO 9001:2015 (Drillisch Online GmbH) and TÜV Saarland price-performance certification.

Name

yourfone

Legal name

Drillisch Online GmbH

Website

https://yourfone.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

yourfone is a German direct-to-consumer mobile virtual network operator (MVNO) selling mobile tariffs with the latest smartphones, DSL and fiber broadband, and refurbished devices online. The brand operates on the 1&1 Open-RAN 5G network and serves price-sensitive German consumers via its website and Servicewelt app.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

Keywords

• Mobile virtual network operator
• Mobile tariff subscriptions
• Smartphone contracts
• DSL fiber broadband
• ESIM mobile services

Headquarters

HQ city

Maintal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure

Revenue model

1. Mobile Tariff Subscriptions (SIM-only and Device Bundles): The primary revenue stream consists of recurring monthly subscription fees from mobile tariffs. Tariffs are available as SIM-only (no device) or as bundled device+tarif packages where the device cost is spread across monthly payments. Tariffs include Allnet Flats (unlimited calls and SMS to all German networks) plus data volumes ranging from 20 GB to 80 GB, priced from €6.99 to €14.99 per month. DSL/fiber fixed-line services are also offered as standalone or bundle options.
2. Supplementary Services and Add-ons: Additional revenue is generated from optional add-ons including mobile phone insurance (Friendsurance starting at €3.99/month), Norton Mobile Security (€2.99/month after 3-month free trial), BILDplus digital subscription (€4.49/month after 1-month free trial), Zattoo live-TV streaming (€8.99/month after 30-day free trial), MultiCard (€2.95/month per additional SIM card), and custom Wunschnummer (vanity phone number) for a one-time €19.99 fee.
3. MultiCard Additional SIM Fees: For MultiCard, customers pay a one-time €4.95 setup fee and €2.95 per month for each additional SIM card (maximum two additional cards per main subscription). A SIM replacement card costs €14.95 one-time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

yourfone is a German mobile virtual network operator that sells monthly mobile tariffs (Allnet Flat) bundled with smartphones or as SIM-only plans over the 1&1 5G network, complemented by DSL and fiber home broadband, refurbished devices, eSIM activation, MultiCard multi-SIM sharing, and optional add-on services such as device insurance, mobile security, and streaming subscriptions — all sold direct-to-consumer online without any physical retail presence.

Product overview

Yourfone is a German mobile virtual network operator (MVNO) and online retailer operated by Drillisch Online GmbH (a United Internet Group company). Its core offering is mobile tariffs bundled with or without smartphones, sold primarily through its e-commerce platform at yourfone.de. The product portfolio is organized around three main pillars: (1) mobile tariffs — the Allnet Flat family (20/40/60/80 GB tiers on 5G, from €6.99–€14.99/month) offered as SIM-only or bundled with a device, plus SIM-only plans, data-only plans, and a children's tariff; (2) hardware — smartphones (Apple iPhone, Samsung Galaxy, Google Pixel, Xiaomi, Fairphone, HONOR, Nothing, Motorola), tablets (Apple iPad, Samsung Galaxy Tab, Lenovo, ASUS, Xiaomi), and refurbished devices; and (3) fixed-line broadband — DSL (16–250 MBit/s) and fiber (Glasfaser) home internet. these core offerings with supplementary services including eSIM (digital SIM), MultiCard (up to 3 additional SIMs sharing one number), device insurance (Friendsurance), mobile security (Norton), live TV streaming (Zattoo), digital news (BILDplus), a 30-day trial satisfaction guarantee, and an EU roaming add-on (Europa-Paket). The company also offers a mobile app (Servicewelt App) for self-service account management. Yourfone operates on the 1&1 network using Open-RAN technology, with 5G coverage at up to 300 MBit/s.

Differentiator

Problem solved

Functional benefit

Brands

• yourfone: Mobile telecommunications brand offering smartphone contracts, SIM-only plans, DSL services, and related products

Products and services

• Allnet Flat Mobile Tariffs All-in-one mobile plans offering unlimited calls and SMS to all German networks plus bundled 5G data, available in 20 GB (€6.99/month), 40 GB (€9.99/month), 60 GB (€12.99/month) and 80 GB (€14.99/month) tiers. All include EU roaming, a 30-day test period, and optional eSIM.
• Handyvertrag mit Smartphone (Smartphone Contract Bundle) Mobile phone contract bundle combining a mobile tariff with a subsidised smartphone (Apple iPhone, Samsung Galaxy, Google Pixel, Xiaomi, HONOR, Nothing, Motorola or Fairphone). Devices are available with low upfront payments starting at €1 and the device price spread across monthly installments over the contract term.
• SIM-only Tarif Standalone mobile tariff without device subsidy, available as a lower-cost option for customers who already own a smartphone. Supports 5G, EU roaming and optional eSIM activation.
• Datentarife (Data-only Plans) Data-only mobile plans for devices that do not require voice or SMS, focused on bundled high-speed 5G internet data volumes.
• Kinder-Tarif (Children's Mobile Tariff) Mobile tariff designed for children, with age-appropriate usage controls and features on the yourfone network.
• eSIM Tarife Embedded SIM (eSIM) option available across all tariff tiers (20 GB, 60 GB, 80 GB) at the same prices as physical SIM. Profiles are activated digitally through the Servicewelt portal and downloaded directly to compatible devices, eliminating the need for a physical SIM card.
• MultiCard Additional SIM card service providing up to two extra SIMs sharing the same phone number as the primary card, enabling simultaneous internet use across up to three devices (e.g., smartphone, tablet, smartwatch) while calls ring on all devices. Priced at €4.95 one-time setup and €2.95/month per additional SIM card.
• DSL Tarife Fixed-line DSL internet service for German households with speeds ranging from 16 MBit/s to 250 MBit/s, offered either standalone or bundled with mobile tariffs. Includes optional WLAN router rental (from €4.99/month) and provider-switching support including number portability.
• Glasfaser (Fiber Broadband) Fiber optic (FTTH) internet service for German home broadband customers, offered as an alternative to DSL on the yourfone platform.
• Refurbished Devices Refurbished and pre-owned smartphones sold at up to 20% discount compared to new device prices, with a documented refurbishment process that ensures quality without degradation, and offering sustainability benefits to consumers.
• Tablets & Notebooks Tablet and notebook range including Apple iPad, Samsung Galaxy Tab, Lenovo, ASUS and Xiaomi devices, available bundled with mobile tariffs or as SIM-only.
• Friendsurance Handyversicherung (Mobile Phone Insurance) Mobile device insurance add-on offered as a daily-cancellable subscription starting at €3.99/month, covering damage and theft with best-in-class claims handling through partner Friendsurance.
• Norton Mobile Security Mobile cybersecurity app add-on with a 3-month free trial, then €2.99/month (daily cancellation), providing malware protection, secure VPN, web protection and device security for mobile devices via Norton.
• Zattoo Premium Live TV and on-demand streaming add-on with a 30-day free trial, then €8.99/month, allowing customers to stream TV on smartphones, tablets, smart TVs and other internet-enabled devices via partner Zattoo.
• BILDplus Digital News Subscription Digital news subscription add-on providing access to BILD's full digital content (news, sports, lifestyle, entertainment), available with a 1-month free trial then €4.49/month.
• Europa-Paket (Europe Roaming Add-on) Optional international roaming add-on for travellers to Switzerland and other non-EU European countries (Andorra, Channel Islands Guernsey and Jersey, Isle of Man). Provides a separate voice/SMS flat and 1 GB additional data that does not deduct from the domestic data volume.
• Wunschnummer (Vanity Phone Number) One-time €19.99 service allowing customers to choose a personalised vanity phone number from suggested options based on their preferred number sequence.
• Servicewelt App Mobile application (iOS and Android) providing access to the full personal customer portal, including tariff management, billing, SIM card services, MultiCard management, device repair requests and customer support contact for yourfone customers.

Quantifiable outcome

• 5G coverage at approximately 95% nationwide, targeting near 100% by end of 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 1&1 (Network Infrastructure Provider)coreTechnology or Integrationyourfone operates as an MVNO using the 1&1 mobile network, which is built on Open-RAN (Open Radio Access Network) technology. The 1&1 network provides 5G connectivity with speeds up to 300 MBit/s and approximately 95% nationwide 5G coverage (targeting near 100% by end of 2026). 4G/LTE is available as a fallback. yourfone's parent company Drillisch Online GmbH is part of the United Internet Group, which owns 1&1.
• Friendsurance (Handyversicherung)minorGTM or Marketing PartnerFriendsurance provides mobile phone insurance offered as an add-on to yourfone tariffs, starting at €3.99/month with daily cancellation. The insurance covers damage and theft with a focus on best-in-class claims handling. yourfone promotes this service prominently on its website and in the tariff configurator.
• Norton (Norton Mobile Security)minorGTM or Marketing PartnerNorton Mobile Security is offered as a supplementary add-on at €2.99/month (after 3-month free trial), with daily cancellation. The partnership provides cybersecurity protection for mobile devices, including protection against malware, phishing, and online threats.
• Zattoo (Live-TV Streaming)minorGTM or Marketing PartnerZattoo is promoted as a value-add option, allowing customers to stream live and on-demand TV via the internet. Offered at €8.99/month after a 30-day free trial, cancelable monthly. Accessible on Smart TVs, streaming devices, and mobile apps.
• BILDplus (Digital News Content)minorGTM or Marketing PartnerBILDplus is a digital news subscription offered as a supplementary option at €4.49/month (after 1-month free trial), providing access to the full BILD digital news offering across web and mobile app.
• AWIN AG (Affiliate Marketing)minorGTM or Marketing PartnerAWIN AG operates an affiliate marketing network used by yourfone for performance-based online advertising. Clicks on partner links are tracked via _aw_j_ cookies (3 months) and purchase assignments via _aw_m_ (up to 1 year), with _aw_sn_ for attribution.
• Communication Ads / Adition Technologies AGminorGTM or Marketing Partneryourfone uses Communication Ads (via Adition Technologies AG / 1&1 Telecommunication SE adservers) for individualized advertising and campaign management. Multiple cookies track user journeys (pp*, UserID1, lc_*, lv_*, oo, co) for targeted ad delivery.
• Drillisch Online GmbH (Parent Company Operating Brand)coreOthersyourfone is a brand of Drillisch Online GmbH, which operates multiple discount mobile brands (winSIM, smartmobil.de, simplytel, sim.de) under the United Internet Group umbrella. Drillisch Online GmbH handles the operational infrastructure, billing, customer service, and regulatory compliance for the yourfone brand.
• Payback (Loyalty Program)minorGTM or Marketing Partneryourfone accepts Payback points as a loyalty/rewards mechanism for customers who arrive via the Payback website. Customer journey tracking cookies (kw, promotion_customer_journey, partnerid, etc.) are used to attribute purchases to the Payback channel for point crediting.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• winSIM: winSIM is a discount mobile brand operated by Drillisch Online GmbH, the same operating company as yourfone, on the 1&1 5G network. It targets an identical German consumer segment with comparable Allnet Flat tariff structures and device bundles, making it yourfone's closest internal sibling competitor.
• smartmobil.de: smartmobil.de is another Drillisch Online GmbH discount mobile brand on the 1&1 network, selling comparable Allnet Flat tariffs and smartphone bundles to German consumers. It directly competes with yourfone for the same target segment with similar pricing.
• simplytel: simplytel is a Drillisch/United Internet discount mobile brand selling SIM-only and device+tariff packages in Germany on the 1&1 network. It overlaps directly with yourfone's core tariff portfolio and customer profile.
• sim.de: sim.de is a further Drillisch Online GmbH discount MVNO on the 1&1 5G network, offering SIM-only and device bundles in the German mass market. It is a direct peer to yourfone in product, pricing, and target customer.
• Congstar: Congstar is Deutsche Telekom's discount mobile brand offering prepaid and postpaid tariffs in Germany on the Telekom network. It targets the same price-sensitive German consumer segment as yourfone with comparable Allnet Flat and smartphone bundle structures.
• Aldi Talk: Aldi Talk is a major German prepaid MVNO sold through Aldi retail and online, operated on partner networks. It serves the same price-sensitive German mass market as yourfone with low-cost mobile data and voice tariffs.
• Lidl Connect: Lidl Connect is a German MVNO operated by Lidl Stiftung and running on Vodafone's network. It targets budget-conscious consumers with SIM-only and device tariffs, directly overlapping with yourfone's value proposition in the German market.
• Otelo: Otelo is Vodafone Germany's discount mobile brand offering SIM-only and smartphone+tariff packages to the German mass market. It competes directly with yourfone on similar tariff tiers, bundling, and target customer.

Broad incumbents

• 1&1 (United Internet): 1&1 is the parent-owned flagship mobile and DSL brand of United Internet AG, operating on the same Open-RAN 5G network that yourfone resells. As a broader incumbent with full marketing investment and a wider product portfolio, it competes head-to-head with yourfone in the German consumer market.
• O2 (Telefónica Germany): O2 is one of Germany's three major mobile network operators (alongside Telekom and Vodafone), operating its own network and offering postpaid, prepaid, and device bundles across consumer and business segments. As a broader incumbent with full network ownership, it competes with yourfone across the entire German mobile value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yourfone
• Facebookfacebook.com/yourfone
• LinkedInlinkedin.com/company/yourfone-gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yourfone