Zattoo

TV Streaming Serviceszattoo.com

Zattoo is a European TV streaming provider offering licensed IPTV and Connected TV advertising inventory, serving German consumers and B2B advertisers via web, mobile, and FAST channels.

Company typePrivate
Founded2005
HeadquartersZürich, Switzerland
Headcount101–250
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What Zattoo does

Zattoo is a privately held European TV streaming provider founded in 2005 and headquartered in Zürich, Switzerland. The company operates as a licensed IPTV service holding broadcasting licenses from content creators, allowing it to deliver legal live TV and on-demand streaming to consumers in Germany and to differentiate against unauthorized IPTV offerings that expose end users to legal risk (e.g., Abmahnung letters and financial penalties). Zattoo runs a hybrid B2C/B2B model: it offers direct-to-consumer streaming accessible via web browsers (Chrome, Edge, Firefox) and mobile applications to several million users per month, while simultaneously monetizing its video and Connected TV (CTV) inventory for advertisers in the German market. The company employs 101-250 people.

The core platform is a TV streaming service with Connected TV capabilities, including FAST (Free Ad-Supported Streaming TV) channels, accessed through the zattoo.com website and client applications. Revenue mechanics are anchored in CTV and video advertising, with a Channel Partner / reseller arrangement with Stroer (announced 2026-06-17) under which Stroer handles external sales of Zattoo's video and Connected TV inventory across Germany — a move designed to strengthen Zattoo's position in the rapidly growing CTV market and unlock revenue from digital video, streaming, and FAST channel advertising.

Zattoo has expanded both organically and through M&A, completing acquisitions of Magine in January 2019 and Green Streams in May 2025 (both for undisclosed amounts), and reports prior funding activity including a 2015 round with Impact51. Its executive bench includes a CEO (Roger Elsener), Co-founder (Bea Knecht), Chairman (Daniel Mönch), and CXO functions across Product/Technology, People, Commercial, Sales, Advertising, Operations, and Finance, reflecting a stable, mid-scale operating company rather than a venture-stage startup.

Zattoo firmographics

Firmographics

Name: Zattoo
Website: https://zattoo.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 101–250 employees
Short description: Zattoo is a European TV streaming provider offering licensed IPTV and Connected TV advertising inventory, serving German consumers and B2B advertisers via web, mobile, and FAST channels.
Ownership category
akta.pro rank

Zattoo industry classification

Industry

Product category: TV Streaming Services
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Cable & Other Pay Television Services (4841)
akta.pro primary industry: Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
akta.pro secondary industries: Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

TV streaming services
Connected TV advertising
Live IPTV streaming
Video advertising inventory
Free ad-supported streaming

Where Zattoo is headquartered

Location

Headquarters

HQ city: Zürich
HQ country: Switzerland
HQ region: Europe

Markets served

Zattoo business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

CTV and Video Advertising: Zattoo generates advertising revenue from video and Connected TV inventory sales. Through its partnership with Stroer, the company expands its advertising business in the German market by leveraging Stroer's external sales capabilities for CTV inventory.

Go-to-market motion2 records

Distribution channels1 record

Zattoo product offering

Product offering

Core offering

Zattoo provides a licensed TV streaming platform offering live TV, on-demand video, and FAST (Free Ad-Supported Streaming TV) channels to consumers in Germany and across Europe. In parallel, Zattoo monetizes its Connected TV (CTV) and digital video advertising inventory, distributing it through a channel partnership with Ströer to reach brand advertisers in the German market.

Product overview

Zattoo operates as a TV streaming provider offering a single unified streaming service. The core product provides access to live TV streaming, digital video content, and Connected TV (CTV) inventory across the German market and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

Zattoo TV Streaming Service Zattoo's core TV streaming service provides licensed live TV, on-demand video, and FAST (Free Ad-Supported Streaming TV) channels to consumers in Germany and across Europe, accessible via web browsers at zattoo.com. The service is positioned as a legal IPTV alternative, with proper broadcasting licenses from content creators.
Connected TV (CTV) and Video Advertising Inventory Zattoo monetizes its Connected TV (CTV) and digital video advertising inventory to brand advertisers and media agencies in Germany, including inventory from streaming video and FAST channels. Distributed via channel partner Ströer for external sales reach.

Companies that use Zattoo

Customer profile

Segments2 records

Ideal customer profiles2 records

Zattoo technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Zattoo partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

StroercoreChannel Partner/ Reseller/ Distributor · 17 June 2026Zattoo has partnered with marketing company Stroer to expand its advertising business in Germany. Under this agreement, Stroer handles external sales of Zattoo's video and Connected TV inventory across the German market. The partnership aims to strengthen Zattoo's position in the rapidly growing CTV market and unlock revenue potential from digital video, streaming, and FAST channels advertising. This is a significant strategic partnership as it expands Zattoo's advertising distribution capabilities through Stroer's established sales network.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Zattoo competitors and assessment

Company assessment

Direct peers

Molotov: French IPTV/streaming platform providing live TV streaming and aggregated channels via OTT. Closely comparable to Zattoo as a European licensed live TV streaming service, though focused on France rather than Germany.
Pluto TV: Paramount-owned FAST (Free Ad-Supported Streaming TV) service operating across Europe with a similar AVOD/FAST channel monetization model. Competes with Zattoo's FAST inventory and ad-supported offering in the German and broader European market.
Rakuten TV: European streaming service offering AVOD, SVOD, and transactional movie rental across multiple EU countries. Comparable to Zattoo's hybrid streaming business model and European footprint, with overlapping content and monetization approaches.
RTL+: RTL Deutschland's streaming platform offering live TV streaming, on-demand content, and premium SVOD in Germany. Directly competes with Zattoo's IPTV service for German consumers seeking bundled live and on-demand streaming.
waipu.tv: German IPTV/streaming provider offering live TV and on-demand streaming to German consumers via internet. Directly competes with Zattoo in the same legal-IPTV category in the German market with similar product features and target customers.
Joyn: German streaming joint venture of ProSiebenSat.1 and Discovery offering live TV and on-demand content with AVOD/SVOD hybrid model. Competes head-to-head with Zattoo for German viewers' live TV and streaming attention, including a free ad-supported tier.

Broad incumbents

MagentaTV (Deutsche Telekom): Deutsche Telekom's IPTV/streaming service bundled with broadband for German households. Competes with Zattoo in the German live TV streaming market but as part of a much larger telco bundle, giving it incumbency advantages in distribution.
Vodafone GigaTV: Vodafone Germany's pay TV/IPTV service for cable and DSL subscribers. A broader incumbent in the German pay-TV space, overlapping with Zattoo's IPTV offering but distributed through Vodafone's telecom subscriber base.

Emerging players

Samsung TV Plus: Device-manufacturer-backed FAST channel service available on Samsung smart TVs across Europe. Partially comparable to Zattoo's FAST/CTV advertising business, particularly as a competitor for ad-supported streaming inventory.

Regional players

1&1 Versatel / 1&1 TV: German telecom-backed IPTV service offering live TV streaming bundled with broadband. Comparable to Zattoo as a licensed IPTV provider in Germany, serving similar consumers through a different distribution channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Zattoo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Zattoo leadership team

Management profile

Number of profiles

Profiles12 records

Zattoo funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Zattoo M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zattoo

What does Zattoo do?

Is Zattoo a public or private company?

Zattoo is a private company. It is classified as venture growth investor backed and is currently operating.

When was Zattoo founded?

Zattoo was founded in 2005. It employs 101 to 250 people.

Where is Zattoo based?

Zattoo is headquartered in Zürich, Switzerland, in the Europe region.

How does Zattoo make money?

One revenue line is on record: CTV and Video Advertising.

Who are Zattoo's main competitors?

Direct peers on record are Molotov, Pluto TV, Rakuten TV, RTL+, waipu.tv and Joyn. Broad incumbents are MagentaTV (Deutsche Telekom) and Vodafone GigaTV. Samsung TV Plus is listed as an emerging player. 1&1 Versatel / 1&1 TV is listed as a regional player.

Does Zattoo have an API?

No public API is recorded for Zattoo.

What industry is Zattoo in?

Zattoo's product category is TV Streaming Services. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAF, Hybrid Streaming Services (Mixed FAST/AVOD/SVOD). Its NAICS code is 516210 and its SIC code is 4841.