Peterson Smith Equine Hospital + Complete Care

What Peterson Smith Equine Hospital + Complete Care does

Peterson Smith Equine Hospital + Complete Care is a private, full-service equine veterinary practice headquartered in Ocala, Florida, founded in 1981 by Drs. John Peterson and Johnny Mac Smith. The practice operates two physical sites: a main hospital at 4747 SW 60th Avenue in Ocala that opened in 1983 and has grown to include two surgery suites with attached induction/recovery stalls, an 11-stall surgical barn, a 12-stall sports medicine barn with nuclear scintigraphy, and an in-house diagnostic laboratory and pharmacy; and a 100-acre Advanced Fertility Center in Summerfield, Florida, opened in 1999, which maintains one of the largest recipient mare herds in the eastern United States (averaging ~200 mares on property). Service lines span ambulatory care, internal medicine, surgery, sports medicine, lab and pharmacy, reproduction (embryo transfer, ICSI, stallion services, foaling), and 24/7 emergency care, with board-certified specialists in surgery, internal medicine, ophthalmology, and theriogenology.

The practice generates revenue primarily through professional services fees across hospital-based specialty work, on-farm ambulatory calls within roughly a 20-mile radius of the main clinic (staffed by 13 ambulatory veterinarians), Thoroughbred auction coverage at OBS, Keeneland, and Fasig-Tipton sales, and reproduction services delivered to both boarding and outpatient clients. Pricing is quote-based with estimates provided prior to treatment and CareCredit financing available for larger procedures; no public price list exists. The 2024 inauguration of a new CT Wing featuring the Qalibra Aquillion Exceed LB 90cm-bore CT system, combined with Equigea and Select Breeders Services alliances for ICSI and frozen semen, reflects ongoing capability expansion. Customers range from large commercial breeders (e.g., Elliott Equine Services with the Stoli stallion) to mid-market farms and individual hobbyist mare owners, with revenue supported by multi-cycle reproduction programs (80% Grade 1-2 embryo success rate) and emergency referrals across Florida's Thoroughbred and Quarter Horse corridors.

Name

Peterson Smith Equine Hospital + Complete Care

Legal name

Peterson Smith Equine Hospital

Website

https://petersonsmith.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Peterson Smith Equine Hospital + Complete Care is a 40+ year-old private equine veterinary practice in Ocala, Florida, offering specialty, ambulatory, emergency, and advanced reproductive services to commercial breeders, racing operations, and performance horse owners.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Equine Hospital & Surgical Services (HLAMABAF)

akta.pro secondary industries

Large Animal & Equine Emergency/Critical Care & Referral (HLAMABAI), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Mare Management & Foaling Operations (AFAEAGAC)

Keywords

• Equine veterinary services
• Equine hospital care
• Equine reproductive services
• Equine sports medicine
• Ambulatory equine practice

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Veterinary Services: Fees for consultations, examinations, medical procedures, and surgical interventions performed by veterinarians. Revenue generated from both hospital-based and ambulatory services.
2. Pharmacy and Medications: In-house pharmacy providing wide variety of regularly used medications and products, with special orders available within 24 hours.
3. Laboratory Services: On-site diagnostic laboratory providing hematology, chemistry, cytology, serology, and microbiology testing. Also supports outside veterinarians through Mid Florida Veterinary Laboratory.
4. Reproductive Services: Comprehensive mare and stallion services including embryo transfer, ICSI, breeding management, and foaling services at Advanced Fertility Center. Services available for both boarding and outpatient basis.
5. Advanced Imaging Services: CT scans, digital radiography, ultrasound, nuclear scintigraphy, and endoscopy services with specialized diagnostics.
6. Hospitalization and Boarding: Fees for stall accommodation, critical care monitoring, and extended treatment stays including specialized barns with climate-controlled stalls.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Peterson Smith Equine Hospital + Complete Care operates a full-service equine veterinary hospital and ambulatory practice in Ocala, Florida. The practice delivers hospital-based specialty care (internal medicine, surgery, sports medicine, emergency, lab/pharmacy) and on-farm ambulatory services to horse owners, plus a 100-acre Advanced Fertility Center offering comprehensive mare and stallion reproductive services including embryo transfer, ICSI, and foaling services.

Product overview

Peterson Smith Equine Hospital + Complete Care is a full-service equine veterinary hospital offering a comprehensive suite of services organized into six core departments: Ambulatory Care, Internal Medicine, Surgery, Sports Medicine, Lab & Pharmacy, and an Advanced Fertility Center for reproduction services. The hospital operates as a single unified practice with services delivered through specialized departments rather than separate modular products. Additional offerings include emergency services (24/7), undergraduate and graduate education programs (internships, externships, surgery residency), and thoroughbred sales support. The main hospital is located in Ocala, FL with a separate Advanced Fertility Center in Summerfield, FL.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulatory Care 24-hour mobile veterinary service delivering general ambulatory care, equine athlete management, and Thoroughbred sales support directly to client farms within approximately a 20-mile radius of the main clinic.
• Internal Medicine 24-hour emergency and intensive care with advanced diagnostics including digital radiography, video endoscopy, ultrasound, ECG monitoring, and on-site laboratory services.
• Surgery 24-hour surgical department with two surgery suites offering orthopedic surgery (arthroscopy, fracture repair), soft tissue surgery (upper respiratory, ophthalmic, urogenital, laparoscopy, laser), and emergency surgery (colic, dystocia, cesarean section).
• Sports Medicine Advanced diagnostic and therapeutic capabilities for performance horses including lameness evaluations, pre-purchase exams, diagnostic imaging (digital radiography, ultrasound, nuclear scintigraphy, CT), and treatments (PRP, IRAP, stem cells, shockwave, laser).
• Lab & Pharmacy On-site diagnostic laboratory offering hematology, chemistries, cytology, serology, blood gas, parasitology, microbiology, and EIA (Coggins) testing; in-house pharmacy provides medications with special orders available within 24 hours.
• Advanced Fertility Center (AFC) 100-acre reproduction facility offering comprehensive mare and stallion services including embryo transfer, ICSI, recipient mare herd management, stallion services, and foaling services.
• Emergency Services 24/7 emergency and critical care providing medical and surgical treatment for severely injured or ill horses including colic, lacerations, fractures, trauma, dystocia, and foaling emergencies.
• Thoroughbred Sales Services Pre- and post-purchase examinations, digital radiography, and upper airway endoscopy conducted at OBS, Keeneland, and Fasig-Tipton sales in Florida, Kentucky, and New York.

Quantifiable outcome

• 80% success rate for Grade 1-2 embryos transferred (positive 14-day pregnancy check)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• American Association of Equine Practitioners (AAEP)coreOthers · 1 January 2023Professional membership organization. Peterson Smith veterinarians are active members. AAEP provides continuing education, networking, and professional development resources for equine veterinarians.
• EquigeacoreStrategic or Co-development Partner · 1 January 2022Equigea brings together three prominent individuals in assisted equine reproduction: Dr. Phil Matthews, Dr. Cesare Galli, and Dr. Edward Squires. Each partner has over 30 years of experience in developing reproductive techniques. The collaboration enables Peterson Smith's Advanced Fertility Center to offer cutting-edge ICSI technology and the latest reproductive science to clients.
• Select Breeders ServicescoreStrategic or Co-development PartnerAs a member of the Select Breeders Service Affiliate Network, Peterson Smith's AFC links with leading equine frozen semen program in the industry. The network includes affiliated laboratories throughout the US, Europe, Australia, and Central America sharing commitment to quality control and state-of-the-art technology.
• UC Davis College of Veterinary MedicinestrategicStrategic or Co-development PartnerPartnership for Pre-Implantation Genetic Diagnosis (PGD) services. Embryo biopsies shipped to UC Davis Veterinary Genetics Laboratory for DNA testing for gender, genetic diseases (GBED, HERDA, HYPP, etc.), and coat color variants.
• American College of Veterinary Surgeons (ACVS)coreOthersBoard certification body for veterinary surgeons. Peterson Smith maintains ACVS diplomates and offers ACVS-approved surgical residency program since 1983.
• American College of Veterinary Internal Medicine (ACVIM)coreOthersBoard certification body for veterinary internists. Peterson Smith has ACVIM-certified specialists in internal medicine.
• American College of Veterinary Ophthalmologists (ACVO)coreOthersBoard certification body for veterinary ophthalmologists. Peterson Smith has ACVO-certified ophthalmologist Dr. Dennis Brooks.
• Florida Veterinary Medicine Association (FVMA)minorOthersState professional association for veterinarians in Florida.
• Florida Association of Equine Practitioners (FAEP)minorOthersState organization representing equine veterinarians in Florida.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mid-Atlantic Equine Medical Center: New Jersey-based equine referral hospital with surgery, internal medicine, and reproduction services. Comparable in offering full-service specialty care and internship programs for sport and pleasure horses.
• Palm Beach Equine Clinic: Wellington, FL-based equine referral hospital serving the Winter Equestrian Festival with surgery, internal medicine, sports medicine, and reproduction. Direct Florida-region competitor for high-end sport horse and performance horse owners.
• Equine Medical Center of Ocala: Local Ocala competitor offering equine surgery, internal medicine, sports medicine, and ambulatory services. The most direct head-to-head in the same Florida horse country market.
• Rood & Riddle Equine Hospital: Lexington, KY-based full-service equine referral hospital with surgical, internal medicine, reproductive, and ambulatory services, plus a strong Thoroughbred sales presence. Directly comparable as a multi-specialty equine hospital with residency programs.
• Alamo Pintado Equine Medical Center: California-based equine referral center with surgical, internal medicine, sports medicine, and reproduction services, plus internship and residency programs. Comparable as a multi-specialty teaching equine hospital on the West Coast.
• Woodside Equine Clinic: Virginia-based equine practice with referral surgery, sports medicine, and reproduction services. Smaller scale than Peterson Smith but overlapping service lines and is specifically called out as a prior employer of Dr. Andrew Smith, who now works at Peterson Smith.
• Hagyard Equine Medical Institute: Lexington, KY-based large equine specialty hospital and ambulatory practice with board-certified specialists across surgery, internal medicine, reproduction, and sports medicine. The closest scale and service-mix analog to Peterson Smith in a different equine cluster (Kentucky vs. Florida).

Regional players

• University of Florida Large Animal Hospital: Gainesville, FL-based academic equine hospital providing specialty referral services and producing board-certified specialists (Peterson Smith has hired several UF-trained veterinarians). Competes for complex referral cases and specialty talent in Florida.

Others

• Peterson Smith (self-reference removed) — using Select Breeders Service as ecosystem peer: Equine frozen semen and reproductive services network of which Peterson Smith's AFC is an affiliate. Functions as a peer/partner for stallion services and reproductive technology standards rather than a direct competitor.

Broad incumbents

• Colorado State University Veterinary Teaching Hospital: Academic equine referral center and major producer of equine veterinarians (Dr. Philip Matthews, an early Peterson Smith partner, is a CSU graduate). Sets specialty practice standards and competes for the most complex cases and residency talent nationwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/petersonsmith/_created
• Facebookfacebook.com/PetersonSmithEquine
• Instagraminstagram.com/PetersonSmithEH
• Pinterestpinterest.com/petersonsmith
• Xx.com/PetersonSmithEH

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Smith Equine Hospital + Complete Care