Select Breeders Services
Select Breeders Services provides equine reproductive services specializing in frozen semen cryopreservation, storage, and global distribution. The company operates a 25-laboratory affiliate network across North America, Europe, and Australia serving mare owners, stallion owners, and reproductive veterinarians.
- Company typePrivate
- Founded2000
- HeadquartersChesapeake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Select Breeders Services does
Select Breeders Services (SBS) is a privately held Maryland corporation, founded in 1987, that provides specialized equine reproductive services centered on frozen semen technology. The company operates two parent facilities in Chesapeake City, Maryland (headquarters) and Aubrey, Texas, alongside a 25-affiliate laboratory network spanning North America, Europe, and Australia. SBS's core service lines are Stallion Services (collection, processing, freezing, and cooled semen handling), Mare Services (breeding management, foaling, embryo transfer, and assisted reproduction), and Storage & Distribution (cryogenic storage and global shipment of frozen semen). The technology stack relies on programmable cell freezers with 0.1°C/min cooling accuracy, proprietary extender formulations produced in controlled batches, and computer-assisted sperm analysis (CASA) using Hamilton-Thorne CEROS analyzers, all standardized through a uniform 8 x 0.5mL straw protocol yielding 800M-1B sperm per dose.
SBS serves three primary customer segments: mare owners (SMB), stallion owners and agents (SMB), and equine reproductive veterinarians (enterprise practice segment). Revenue is generated through professional services (semen freezing and long-term cryogenic storage, with parent facilities storing 30,000+ doses each), breeding service contracts (often with live-foal guarantees, with stud fees set individually by stallion owners and ranging from $0 to $2,000+), and a frozen semen distribution program that ships domestically and internationally using nitrogen vapor 'dry' shippers. Export channels extend to the EU, Australia, New Zealand, Mexico, and Brazil under USDA health certification frameworks. Distribution is direct-to-veterinarian and direct-to-mare-owner, supplemented by affiliate laboratory fulfillment.
The company is led by Founder and CEO Paul Loomis. It employs 11-50 people, accepts CareCredit financing and major credit cards, and operates the SBS Stallion Guide as a free online marketing platform for stallion owners. Marketing is heavily education-driven via an FAQ library, YouTube video series, e-newsletter, social media, and the annual SBS Foal Photo Contest. The company is privately held with no disclosed parent, institutional investors, or funding rounds.
Select Breeders Services firmographics
Firmographics- Name
- Select Breeders Services
- Legal name
- Select Breeders Service, Inc.
- Website
- https://selectbreeders.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select Breeders Services provides equine reproductive services specializing in frozen semen cryopreservation, storage, and global distribution. The company operates a 25-laboratory affiliate network across North America, Europe, and Australia serving mare owners, stallion owners, and reproductive veterinarians.
- Ownership category
- akta.pro rank
Select Breeders Services industry classification
Industry- Product category
- Equine Reproductive Services
- NAICS
- Horses and Other Equine Production (112920), Veterinary Services (541940)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Stallion Services & Semen Collection/Distribution (AFAEAGAB)
- akta.pro secondary industries
- Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics) (AFAEAGAK), Stud Services & Managed Mating Programs (AFAEAJAG), Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG), Equine Veterinary Services (AFAEANAC)
Keywords
Where Select Breeders Services is headquartered
LocationHeadquarters
- HQ city
- Chesapeake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Select Breeders Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Breeding Service Contracts: SBS facilitates breeding service contracts between stallion owners and mare owners. Contracts may include live-foal guarantees. Frozen semen can be sold by the dose (typically without guarantee) or as part of a breeding contract with a live-foal guarantee, similar to cooled semen contracts.
- Semen Freezing and Storage Services: SBS provides semen freezing services for stallion owners, including test freeze procedures, depletion collections, and ongoing freezing. The company also offers long-term cryogenic storage of frozen semen at its facilities. Texas and Maryland facilities store more than 30,000 doses each.
- Frozen Semen Distribution Program: SBS ships frozen semen domestically and internationally. They maintain inventory of nitrogen vapor 'dry' shippers for transport. The distribution program handles ordering, authorization verification, shipping logistics, and container return management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Stallion breeding contracts / stud fees — variable per stallion |
| Unit Pricing | Pay-as-you-go | Frozen semen by dose (traditional model, no live-foal guarantee) |
| Other | Pay-as-you-go | Credit card payment for services — PCI DSS compliant |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Select Breeders Services product offering
Product offeringCore offering
Select Breeders Services provides equine semen cryopreservation, long-term frozen semen storage, and distribution services through a network of approximately 25 affiliate laboratories globally. The company serves stallion owners, mare owners, and equine veterinarians by processing, freezing, and shipping frozen semen for use in artificial insemination programs in the horse breeding industry.
Product overview
Select Breeders Services (SBS) operates as an integrated equine reproduction service provider offering a comprehensive portfolio centered on frozen semen technology. The core offerings consist of three interconnected service lines: Stallion Services (collection, processing, and freezing of semen), Mare Services (breeding management, foaling, and embryo transfer), and Storage & Distribution (cryogenic storage and global shipment of frozen semen). These services are supported by an Affiliate Network of 25 laboratories maintaining standardized quality control protocols. The company also provides complementary tools including the SBS Stallion Guide (an online marketing platform for stallion owners), vaccination calculators for pregnant mares and foals, thawing instructions for frozen semen, and the annual SBS Foal Photo Contest as a customer engagement initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Equine Semen Cryopreservation Services
Quantifiable outcome
- 50-55% pregnancy rate after one cycle, 70-80% after the breeding season with commercially acceptable frozen semen
- +2 more outcomes
Companies that use Select Breeders Services
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Select Breeders Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Select Breeders Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SBS Affiliate Laboratory NetworkcoreSBS maintains a network of 25 affiliated laboratories across North America, Europe, and Australia. Each affiliate lab follows standardized freezing protocols using SBS proprietary extenders, programmable cell freezers, and CASA-based quality analysis. Affiliates store frozen semen and fulfill local distribution orders under the SBS quality control framework. All affiliate labs use the same methods for analysis and post-thaw quality determination, enabling consistent results across any lab in the network.
- CareCreditminorSBS accepts CareCredit as a financing option for clients, allowing mare and stallion owners to pay for breeding services over time. CareCredit is a health and wellness credit card accepted at select veterinary and reproductive service providers.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Select Breeders Services competitors and assessment
Company assessmentOthers
- Weatherbys: UK-based bloodstock and equine industry services provider including pedigree, registration, and equine data services. Adjacent to SBS's industry ecosystem, serving similar equine breeding market participants with complementary (not competing) services.
- Coolmore Stud: World's largest thoroughbred breeding operation. Comparable as a major consumer of equine frozen semen and reproductive services, representing the type of high-value stallion owner SBS serves, but not a direct competitor as Coolmore is a customer/breeder rather than service provider.
- ST Genetics (Sexing Technologies): Major livestock genetics company with sexed semen technology primarily for cattle. Comparable to SBS in animal genetics preservation and distribution infrastructure but operates in a different primary species (dairy/beef cattle) with some equine overlap.
Broad incumbents
- Hagyard Equine Medical Institute: Large US equine veterinary practice with reproductive services among many other specialty equine services. Overlaps with SBS's veterinary and mare services but operates as a broader equine healthcare provider rather than a frozen semen specialist.
- Rood & Riddle Equine Hospital: Major US equine veterinary hospital group offering comprehensive equine care including reproduction services. Comparable to SBS in offering mare reproductive services, but as part of a much broader equine medical practice portfolio.
Regional players
- Goulburn Valley Equine Hospital: Australia-based equine veterinary hospital offering reproduction services. Comparable to SBS in providing equine reproductive care but serving a different geographic market (Australia) and operating as a regional veterinary practice rather than a global frozen semen network.
Direct peers
- Stallion AI Services: UK-based equine frozen semen collection, storage, and distribution specialist. Directly comparable to SBS as a leading equine AI services provider serving international stallion owners with similar quality-controlled cryopreservation protocols.
- Cryogenetics: Norway-based animal semen cryopreservation specialist with operations across multiple species including equine. Comparable to SBS in core cryopreservation technology, programmable freezing protocols, and global distribution of frozen semen.
- EquiBreed NZ: New Zealand equine reproduction specialist offering AI, embryo transfer, and frozen semen services. Comparable to SBS as a regional equine reproduction specialist with similar technical capabilities and customer base of mare and stallion owners.
Emerging players
- Equine Reproduction Laboratory (Colorado State University): Academic equine reproduction laboratory offering advanced reproductive technologies including semen freezing and embryo transfer. Comparable to SBS in core technology but as a university-affiliated research lab rather than commercial service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Select Breeders Services social profiles
Digital presenceSelect Breeders Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Breeders Services leadership team
Management profileNumber of profiles
Profiles1 record
Select Breeders Services subsidiaries and ownership
Company hierarchySubsidiaries4 records
Select Breeders Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Breeders Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Breeders Services
What does Select Breeders Services do?
Select Breeders Services provides equine semen cryopreservation, long-term frozen semen storage, and distribution services through a network of approximately 25 affiliate laboratories globally. The company serves stallion owners, mare owners, and equine veterinarians by processing, freezing, and shipping frozen semen for use in artificial insemination programs in the horse breeding industry.
Is Select Breeders Services a public or private company?
Select Breeders Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Select Breeders Services founded?
Select Breeders Services was founded in 2000. It employs 11 to 50 people.
Where is Select Breeders Services based?
Select Breeders Services is headquartered in Chesapeake City, United States, in the North America region.
How does Select Breeders Services make money?
Three revenue lines are on record. Breeding Service Contracts are the primary driver. The others are semen Freezing and Storage Services and frozen Semen Distribution Program.
Who are Select Breeders Services's main competitors?
Others on record are Weatherbys, Coolmore Stud and ST Genetics (Sexing Technologies). Broad incumbents are Hagyard Equine Medical Institute and Rood & Riddle Equine Hospital. Goulburn Valley Equine Hospital is listed as a regional player. Direct peers are Stallion AI Services, Cryogenetics and EquiBreed NZ. Equine Reproduction Laboratory (Colorado State University) is listed as an emerging player.
Does Select Breeders Services have an API?
No public API is recorded for Select Breeders Services.
What industry is Select Breeders Services in?
Select Breeders Services's product category is Equine Reproductive Services. Its primary akta.pro industry code is AFAEAGAB, Stallion Services & Semen Collection/Distribution, with a secondary code of AFAEAGAK, Equine Reproduction Services (Embryo Transfer, AI, Fertility Clinics). Its NAICS code is 112920 and its SIC code is 200.