Tinsley Advertising

What Tinsley Advertising does

Tinsley Advertising is a Miami-based, full-service advertising agency founded in 1974 and privately held, operating from Coconut Grove with a headcount of 11–50. The firm delivers integrated advertising services across branding, creative production, media planning/buying, and production for clients primarily in tourism/destination marketing, luxury hospitality, healthcare, higher education, retail, and nonprofit sectors. Its core proprietary offering is Brand Soul®, a brand development methodology used to define client brand essence, identity, voice, mission, and competitive positioning, applied across engagements ranging from long-form destination films to out-of-home, broadcast, digital, and social campaigns.

The agency's revenue model is professional services: project fees, retainer engagements, and long-term Agency of Record (AOR) contracts with enterprise and government clients. Its go-to-market is sales-led, with new business acquired through competitive pitches and RFPs — exemplified by the April 2025 win of the St. Johns County VCB account against 16 competing agencies. Distribution is direct to enterprise, anchored regionally in Florida and the Southeast U.S., with select national and international accounts (e.g., Karisma Hotels across Mexico, the Caribbean, and Europe; Rustic Inn in Jackson Hole). Pricing is quote-based and not publicly disclosed, consistent with B2B professional services norms.

Name

Tinsley Advertising

Legal name

Tinsley Advertising

Website

https://tinsley.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Tinsley Advertising is a Miami-based, full-service advertising agency founded in 1974 that provides branding, creative, media, and production services primarily to Florida destination marketing organizations, luxury hospitality, healthcare, education, and nonprofit clients under long-term Agency of Record engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Full-service advertising agency
• Destination marketing services
• Brand development services
• Media planning and buying
• Creative production services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services Revenue: Traditional advertising agency compensation model. Services include branding, creative production (video, print, digital), media planning and buying, and campaign development. Revenue derived from project fees, retainer engagements, and AOR (Agency of Record) contracts with major clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tinsley Advertising is a full-service Miami advertising agency offering integrated branding, creative, media, and production services. Its core deliverable spans brand development (anchored by its proprietary Brand Soul® methodology), creative production across video, print, out-of-home, digital, and social, traditional and digital media planning/buying, and in-house production. The agency is a category specialist in tourism and destination marketing, with deep secondary practices in luxury hospitality, healthcare, higher education, retail, and nonprofit campaigns.

Product overview

Tinsley Advertising is a full-service Miami advertising agency established in 1974, offering an integrated portfolio of services across branding, creative, media, and production. The agency's core offerings include Brand Soul® (proprietary brand development methodology), Branding Services (Brand Identity, Brand Voice, Brand Mission Statement, Brand Competitive Analysis), Creative Services (Video, Print, Out of Home, Collateral, Signage, Logos, Illustration, Music, Radio, Content), Media Services (Traditional and Digital Full Media Planning, Negotiating, Buying, Optimization, Measurement), and Production Services (Video Shoots, Computer Animation, Still Photography, Printing, Audio Production). The agency specializes in tourism and destination marketing, luxury resort branding, healthcare marketing, higher education marketing, and non-profit campaigns, working with clients such as Florida Keys & Key West (AOR since 1986), St. Johns County, Ponte Vedra Beach Resorts, Karisma Resorts, City Furniture, Nova Southeastern University, and Miami Children's Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Quantifiable outcome

• Transformed The Florida Keys to achieve highest occupancy in the state and one of the highest average daily room rates in the country
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• St. Johns County VCBflagshipStrategic or Co-development Partner · 29 April 2025St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau selected Tinsley as Agency of Record after a competitive shootout among 16 agencies. Tinsley will handle comprehensive tourism marketing for the destination representing over 300 regional tourism industry partners. The partnership involves rebranding and campaign work for Florida's Historic Coast, including St. Augustine (America's oldest city) and 42 miles of Atlantic coastline.
• The Florida Keys & Key WestcoreStrategic or Co-development Partner · 1 January 1986Longest-standing Agency of Record relationship since 1986. Tinsley created the Florida Keys brand as the world knows it, transforming a sleepy fishing town into a year-round tourism destination. The agency has achieved the highest occupancy in the state and one of the highest average daily room rates in the country for the destination.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MMGY Global: MMGY Global is a leading integrated marketing firm exclusively focused on travel, tourism and hospitality - the same core vertical Tinsley dominates. Both compete head-to-head for destination marketing organization (DMO) and hospitality AOR accounts and run similar full-service brand-to-media-to-production models.
• Walz Tetrick Advertising: Walz Tetrick is a Kansas-based full-service agency with a pronounced destination marketing and tourism practice serving state tourism boards and DMOs. Closely comparable in size, integrated service offering, and vertical specialization to Tinsley's tourism/hospitality book.
• BVK: BVK is an independent, mid-sized full-service agency out of Milwaukee with deep travel, tourism and destination marketing expertise for state DMOs and resorts. Operates the same integrated brand-creative-media-production model as Tinsley and pursues similar state tourism RFPs.
• Zimmerman Advertising: Zimmerman is a Fort Lauderdale-based, high-volume retail/tourism ad agency of comparable size and Florida footprint. Both compete for the same South Florida enterprise clients (retailers, hospitality groups, tourism boards) and share a sales-led, AOR-driven business model.
• Beber Silverstein McCoy Partners: BSMP is a Coconut Grove/Miami-based independent agency competing in the same local market for tourism, hospitality and consumer brand accounts. Both shops emphasize creative quality, integrated campaigns, and South Florida enterprise clients with comparable team sizes.
• Swanson Russell: Swanson Russell is a Nebraska-based independent agency with a recognized destination/tourism marketing practice serving state tourism boards and DMOs. Operates a similarly integrated brand-creative-media model with comparable agency size and vertical focus on travel and tourism.
• Two Twelve (212°): Two Twelve is a destination marketing and visitor economy agency focused on tourism boards, DMOs, and cultural institutions. Directly comparable to Tinsley's tourism vertical in service mix (branding, creative, media) and target customer profile (government/enterprise tourism clients).

Broad incumbents

• The Richards Group: The Richards Group is a large, storied independent full-service agency known for brand storytelling across retail, hospitality, and consumer verticals. While broader and larger than Tinsley, it represents the independent full-service model Tinsley aspires to scale into, and competes for similar enterprise brand engagements.
• RPA (Rubin Postaer and Associates): RPA is a large independent full-service agency with strengths in automotive, retail, and entertainment. While broader and significantly larger than Tinsley, it models the independent, creatively-led integrated agency archetype and competes for similar mid-to-large enterprise brand AOR engagements.
• Hill Holliday: Hill Holliday is a Boston-based independent full-service agency serving travel, hospitality, retail, and healthcare verticals - all sectors where Tinsley competes. Represents the scaled-up version of an independently owned integrated agency pursuing AOR relationships with enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tinsleyad
• LinkedInlinkedin.com/company/tinsley-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinsley Advertising