What Beber Silverstein Group does

Beber Silverstein Group, operating under the trade name ThinkBSG, is a privately held, full-service advertising agency headquartered at 2915 Biscayne Blvd., Suite 200-57, Miami, Florida. Founded in 1972, the firm is led by principals Jennifer Beber and Elaine Silverstein and operates with a headcount in the 11-50 range. It markets itself as combining 'old school marketing smarts with new school hashtags,' spanning four integrated service lines: Creative (including guerrilla and out-of-home), Media (planning and buying across traditional and digital), Public Relations, and Social Media. The agency's most prominent credential is an Emmy Award from the National Academy of Television Arts & Sciences for a PBS Series produced for Jackson Health System.

The agency serves enterprise and government clients across four primary verticals: healthcare systems and providers (Jackson Health System, Broward Health, Ballad Health, AvMed, Tennova), travel and tourism (Carnival, Costa, Cura\u00e7ao), government and public sector (Florida's Turnpike, Palm Beach County, SunPass), and consumer goods, food service, retail and entertainment (McDonald's, Del Monte, Festival, Miami Metro Zoo, PGT, Gargiulo Farms, Triumph). Customer acquisition is relationship-driven, led by direct sales and portfolio presentations rather than inbound funnels.

Commercially the firm operates as a professional services agency; pricing is not publicly disclosed and is consistent with project fees, retainers, or hourly billings typical of the sector. There is no disclosed revenue, no external funding, no subsidiaries, no parent company, and no proprietary technology platform or API surface documented in the source data. The agency distributes its own marketing through owned social channels (Facebook, X, YouTube, Instagram) under the @thinkbsg handles and through a portfolio-driven website.

Name

Beber Silverstein Group

Legal name

Beber Silverstein Group Advertising

Website

https://bebersilverstein.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Beber Silverstein Group (ThinkBSG) is a privately held Miami-based full-service advertising agency serving healthcare, travel/tourism, government, and consumer brands with integrated creative, media, public relations, and social media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Services: Full-service advertising agency providing creative, media buying, public relations, and social media marketing services to B2B and B2C clients across healthcare, government, travel, and consumer goods sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Beber Silverstein Group is a Miami-based full-service advertising agency founded in 1972 that delivers creative, media planning and buying, public relations, and social media services across healthcare, government, travel, and consumer goods sectors. The agency develops integrated campaigns for clients including healthcare systems, cruise lines, tourism boards, and consumer brands.

Product overview

Beber Silverstein Group is a full-service advertising agency offering an integrated portfolio of four core services: Creative Services, Media Services, Public Relations, and Social Media Services. The agency combines traditional marketing approaches with digital and social strategies, as reflected in their tagline 'old school marketing smarts meets new school hashtags and @ replies.' Their service offerings are designed to work together to deliver integrated marketing campaigns for their clients across healthcare, travel, hospitality, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services
• Media Services
• Public Relations
• Social Media Services

Quantifiable outcome

• Emmy Award-winning PBS Series for Jackson Health System

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Zimmerman Advertising: Fort Lauderdale-based independent full-service advertising agency serving enterprise clients across retail, automotive, and consumer. Comparable to BSG as a Florida-based, similarly sized independent agency competing in the same enterprise brand-account category.
• 22squared: Atlanta-based independent advertising agency offering creative, media, and digital services. Comparable to BSG as a peer-sized independent with enterprise clients and integrated capabilities.
• AbelsonTaylor: Chicago-based independent agency specializing in healthcare and pharmaceutical marketing. Comparable to BSG as the closest direct peer in healthcare vertical specialization with integrated creative and digital capabilities.
• The Martin Agency: Richmond, VA-headquartered independent full-service agency offering creative, media, PR, and digital. Comparable to BSG as a similarly positioned mid-sized independent with integrated capabilities and an enterprise client mix.
• Genuine: Boston/New York independent creative and media agency serving enterprise and consumer brands. Comparable to BSG in independent agency positioning and integrated full-service delivery to enterprise clients.
• RPA: Santa Monica-based independent advertising agency providing creative, media, and digital services to enterprise clients. Comparable to BSG in operating model (independent, full-service) and target market (enterprise brand accounts).
• Doner Partners: Michigan-headquartered independent full-service agency with creative, media, and digital practices serving enterprise clients. Comparable to BSG as a similarly structured independent competing for integrated brand assignments.

Emerging players

• LRXD: Denver-based independent agency group with consumer and healthcare practices. Comparable to BSG as a smaller independent with overlapping healthcare and consumer brand capabilities.

Broad incumbents

• Edelman: Global public relations and communications firm with deep healthcare and corporate practices. Comparable to BSG as a much larger incumbent offering the PR capabilities BSG provides, including healthcare sector work.
• WPP: Global advertising holding company operating Ogilvy, Grey, GroupM, and other agencies. Comparable to BSG as the largest incumbent competitive set competing for the same enterprise integrated marketing RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thinkbsg
• YouTubeyoutube.com/user/bebersilverstein
• Facebookfacebook.com/ThinkBSG
• Instagraminstagram.com/thinkbsg
• LinkedInlinkedin.com/company/beber-silverstein-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beber Silverstein Group