Actors Theatre of Louisville
Actors Theatre of Louisville is a 501(c)(3) nonprofit founded in 1964 that operates three performance venues in downtown Louisville, presenting theatrical productions, the Humana Festival of New American Plays, the Storytelling Revolution Festival, and educational programs for general audiences, students, and regional artists.
- Company typePrivate
- Founded1964
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Actors Theatre of Louisville does
Actors Theatre of Louisville is a 501(c)(3) nonprofit performing arts organization founded in 1964 and headquartered at 316 West Main Street in downtown Louisville, Kentucky. The organization operates three distinct performance venues — the Bingham Theatre (in-the-round), the Pamela Brown Auditorium (proscenium), and the Victor Jory Theatre (intimate flexible space) — and runs a multi-channel programming portfolio anchored by a regular seasonal production calendar of 5–6 plays and 3 holiday shows. It is nationally recognized for the Humana Festival of New American Plays, founded in 1973, and in 2026 expanded its new work development programming with the launch of the Storytelling Revolution Festival in partnership with Louisville Fringe. Education and community engagement programs — Student Matinees, Teaching Artist residencies, New Voices at the Kentucky School for the Blind, Scene Study sessions, and Stage Combat workshops — extend the organization beyond traditional theatrical productions.
The business model combines transaction-based revenue (single-ticket sales starting at $25 with a $5 per-ticket fee; $15 student/educator Wednesday tickets; group rates for 10+), subscription-style recurring revenue (Festival Flex Packages at $90/$135/$220; 2026-2027 season subscriptions), a five-tier membership program (Green, Blue, Red, Purple, Gold) offering progressive discounts and fee waivers, donations through the support program, venue rentals of three spaces to external producers, gift vouchers, and annual fundraising events such as the Ghost Light Gala. Spektrix serves as the enterprise ticketing, membership, and patron CRM platform, with Google Analytics and Algolia supporting web operations. The customer base spans general theatre audiences, K-12 and university students and educators, and regional/local artists and companies participating in co-productions, residencies, and festivals — including partners such as Redline Performing Arts, Gateway Regional Arts Center, Filson Historical Society, and Looking for Lilith Theatre Company. Distribution operates through online ticketing (primary), phone box office, in-person box office, and partner productions, with marketing across website/blog, social media (LinkedIn, Facebook, Instagram, YouTube, TikTok), email newsletter, community referrals, and earned media.
Actors Theatre of Louisville firmographics
Firmographics- Name
- Actors Theatre of Louisville
- Legal name
- Actors Theatre of Louisville
- Website
- https://actorstheatre.org
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Actors Theatre of Louisville is a 501(c)(3) nonprofit founded in 1964 that operates three performance venues in downtown Louisville, presenting theatrical productions, the Humana Festival of New American Plays, the Storytelling Revolution Festival, and educational programs for general audiences, students, and regional artists.
- Ownership category
- akta.pro rank
Actors Theatre of Louisville industry classification
Industry- Product category
- Performing Arts Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Actors Theatre of Louisville is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Actors Theatre of Louisville business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from single-ticket purchases and subscription season packages for produced and presented performances across three theatres.
- Memberships: Multi-tiered membership program (Blue, Red, Purple, Gold) offering fee waivers, discounts, and exclusive perks to drive recurring revenue and audience loyalty.
- Fundraising Events: Annual fundraising galas and events such as the Ghost Light Gala generate contributions through ticket sales, table purchases, and donations supporting the theatre's programs.
- Donations and Charitable Giving: Direct contributions from patrons supporting bold, inclusive theatre through the Donate and Support programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission |
| Transaction based/ take rate | Pay-as-you-go | Student/Educator Discount |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets |
| Subscription | Multi-year contract | Festival Flex Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Actors Theatre of Louisville product offering
Product offeringCore offering
Actors Theatre of Louisville produces and presents live theatrical performances across three on-site venues (Bingham Theatre in-the-round, Pamela Brown Auditorium proscenium, Victor Jory Theatre flexible space), supplemented by educational programs through the Learning and Creative Engagement department, venue rentals, a tiered membership program, gift vouchers, and signature events including the Humana Festival of New American Plays and the Storytelling Revolution Festival.
Product overview
Actors Theatre of Louisville operates as a regional theatre company with a unified portfolio of products and services centered on live theatrical performances and arts education. The core offering consists of theatrical productions presented across three distinct venues (Bingham Theatre in-the-round, Pamela Brown Auditorium proscenium theatre, and Victor Jory Theatre flexible space), supplemented by the annual Storytelling Revolution Festival celebrating new work. Educational programming through the Learning and Creative Engagement Department includes Student Matinees, Teaching Artists residencies, Scene Study Class Sessions, and Stagecraft workshops. The theatre also offers membership tiers (Green, Blue, Red, Purple, Gold) providing fee waivers and discounts, seasonal subscription packages, venue rentals, gift vouchers, and special events including the Ghost Light Gala fundraiser and Gertrude Polk Brown Lecture Series in partnership with the Filson Historical Society.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatrical Productions Main-stage and experimental theatre productions presented across three venues (Bingham Theatre in-the-round, Pamela Brown Auditorium proscenium, Victor Jory Theatre flexible space), forming the theatre's seasonal programming for general audiences.
- Storytelling Revolution Festival Annual spring festival celebrating bold new work from artists and companies across the region, featuring multiple performances across two weekends in partnership with Louisville Fringe, including Shotz! short play festival and new work readings.
- Learning and Creative Engagement Programs
Quantifiable outcome
- Hosts the world-renowned Humana Festival of New American Plays annually
Companies that use Actors Theatre of Louisville
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Actors Theatre of Louisville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Actors Theatre of Louisville partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Filson Historical SocietycoreCo-presents the Gertrude Polk Brown Lecture Series, bringing nationally recognized historians to Louisville for public lectures on regional, national, and world history topics.
- Redline Performing ArtsminorPresenting partner for 'Jesus Christ Superstar' scheduled for August 21-30, 2026.
- Cities UnitedminorCo-presented 'You Got To Be of the People: Acts at the Heart of the Peacekeepers' in collaboration with Louisville Story Program.
- Louisville Story ProgramminorCo-presented 'You Got To Be of the People: Acts at the Heart of the Peacekeepers' in collaboration with Cities United.
- Gateway Regional Arts CenterminorCo-presents 'The Sweet Life: The Ruth Hunt Story' - originally produced by Gateway Regional Arts Center in Mount Sterling, KY with support from the National Endowment for the Arts.
- Looking for Lilith Theatre CompanyminorPresented 'Because you were, I am!' - an interactive Ancestors Project performance created through community workshops with partners including Adelante Hispanic Achievers and Simmons College.
- Louisville FringecoreAnnual partnership for the Storytelling Revolution Festival, collaborating on two weekends of performances that fill the theatre's stages with new work and diverse artistic voices from the region.
- This Bridge TheatrecoreLocal theatre company producing multiple events during the Storytelling Revolution Festival including Shotz! short play festival and readings of new works like Chagutok.
- SpektrixcoreEnterprise ticketing platform used for online ticket sales, membership management, and patron relationship management.
- Kentucky School for the BlindminorNew Voices residency program features original plays written by students at Kentucky School for the Blind, performed by Braille Readers Theatre.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Actors Theatre of Louisville competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Actors Theatre of Louisville social profiles
Digital presenceActors Theatre of Louisville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actors Theatre of Louisville leadership team
Management profileNumber of profiles
Profiles3 records
Actors Theatre of Louisville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actors Theatre of Louisville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actors Theatre of Louisville
What does Actors Theatre of Louisville do?
Actors Theatre of Louisville produces and presents live theatrical performances across three on-site venues (Bingham Theatre in-the-round, Pamela Brown Auditorium proscenium, Victor Jory Theatre flexible space), supplemented by educational programs through the Learning and Creative Engagement department, venue rentals, a tiered membership program, gift vouchers, and signature events including the Humana Festival of New American Plays and the Storytelling Revolution Festival.
Is Actors Theatre of Louisville a public or private company?
Actors Theatre of Louisville is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Actors Theatre of Louisville founded?
Actors Theatre of Louisville was founded in 1964. It employs 11 to 50 people.
Where is Actors Theatre of Louisville based?
Actors Theatre of Louisville is headquartered in Louisville, United States, in the North America region.
How does Actors Theatre of Louisville make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are memberships, fundraising Events and donations and Charitable Giving.
Does Actors Theatre of Louisville have an API?
No public API is recorded for Actors Theatre of Louisville.
What industry is Actors Theatre of Louisville in?
Actors Theatre of Louisville's product category is Performing Arts Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111 and its SIC code is 7900.