Broadmead

What Broadmead does

Broadmead is a private, not-for-profit Life Plan Community (continuing-care retirement community) located on a 94-acre campus at 13801 York Road in Cockeysville (Hunt Valley), Maryland, founded in 1979 by the Stony Run Friends Meeting under Quaker stewardship. It serves residents aged 60 and older through a full continuum of care that includes independent living (Garden Homes, Extended Garden Homes, Hillside Homes), assisted living (Taylor, Darlington), long-term skilled nursing (Hallowell, Tubman), short-term rehabilitation (Douglass), memory care, a non-medical social day program (Greenleaf), and in-home support services (Friends Connect). The community operates two Centers of Excellence — one in Health & Wellness, one in Dementia Care — developed in collaboration with Johns Hopkins physicians and scientists, and runs an on-site Health and Wellness Center with a 20-meter warm-water indoor pool, fitness facilities, salon, and arts studio.

Broadmead generates revenue primarily through two streams: one-time entrance fees ($338,675–$611,249 depending on residence size and contract type) and recurring monthly service fees ($4,873–$7,642 per person). Two contract structures govern future healthcare obligations: Type A (LifeCare), which bundles continuing healthcare services into the monthly fee, and Type C (Fee-for-Service), which bills healthcare services as incurred. Entrance-fee refund options include a Four-Year Declining Balance Traditional Plan or a 90% Return of Capital Plan. The sales motion is direct and relationship-driven, anchored by residency counselors and a Priority List program that captures $5,000 refundable deposits plus $300 non-refundable application fees from prospective residents ahead of move-in.

The organization is governed by a Board of Trustees and Executive Leadership Team, with Quaker values — concern for one another, personal integrity, simplicity — formally central to operations and resident culture. Broadmead is currently executing a multi-year capacity expansion: a second 60+ acre campus, Broadmead at Ridgebrook, located three miles from the existing site, will add 80 apartment homes in Fall 2028 (entrance fees starting in the $600,000 range); separately, a $16.5 million 2024 acquisition of a 220,000+ sq. ft. three-building commercial portfolio in Sparks, MD is being converted into 80 additional independent living residences. The company employs 251–500 staff and holds multiple national certifications, including the NCCDP Certified Memory Care Neighborhood Commendation (2022, first in the country) and the NCCDP Seal of Excellence in Memory Care (2025, one of only seven organizations).

Name

Broadmead

Legal name

Broadmead

Website

https://broadmead.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Broadmead is a not-for-profit Life Plan Community in Cockeysville, Maryland, founded in 1979 under Quaker stewardship, serving seniors 60+ with a full continuum of independent living, assisted living, memory care, skilled nursing, and rehabilitation services across Garden Homes, Hillside Homes, and the forthcoming Ridgebrook campus.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industries

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

Keywords

• Senior living services
• Retirement community
• Assisted living care
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Cockeysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fees entitles residents to become a resident of Broadmead with the right to enjoy their private residence and all shared amenities. Entrance fees vary depending on the size of the residence and contract type (Type A LifeCare or Type C Fee-for-Service).
2. Monthly Service Fees: Monthly fees vary depending on the Residence and Care Agreement type, size of residence, and number of occupants. Monthly fees cover access to all services, amenities, activities, and access to healthcare services if needed.
3. Priority List Deposits: Joining the Priority List requires a $5,000 fully refundable deposit plus a $300 non-refundable application fee. This deposit is applied to the home's entrance fee upon move-in or refunded if the prospect decides not to become a resident.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Broadmead is a not-for-profit Life Plan Community in Hunt Valley, Maryland that sells residency contracts for independent living (Garden Homes, Hillside Homes, and the upcoming Broadmead at Ridgebrook campus) bundled with priority access to a full continuum of care: assisted living, memory care, long-term skilled nursing, short-term rehabilitation, an adult day program, and in-home support. Residents pay a one-time entrance fee and ongoing monthly service fees, and may participate in evidence-based Wellness and Dementia Care Centers of Excellence developed with Johns Hopkins.

Product overview

Broadmead is a not-for-profit Life Plan Community offering a comprehensive continuum of residential living options and healthcare services. The core residential products include Garden Homes (single-story homes with various floor plans) and Hillside Homes (open-concept apartments), with a major expansion underway through Broadmead at Ridgebrook opening Fall 2028. Healthcare services span assisted living (Taylor and Darlington), long-term nursing care (Hallowell and Tubman neighborhoods), short-term rehabilitation (Douglass), adult day programs (Greenleaf), and in-home support (Friends Connect). Two Centers of Excellence focus on Health and Wellness and Dementia Care. Additional offerings include a Health and Wellness Center with aquatic facilities, a Financial Calculator tool, and a Priority List membership program for future residents.

Differentiator

Problem solved

Functional benefit

Brands

• Taylor: Assisted living neighborhood for active residents requiring minimal support with personal needs such as dressing, medication assistance, and bathing.
• Darlington
• Hallowell
• Tubman
• Douglass
• Greenleaf
• Friends Connect
• Broadmead at Ridgebrook

Products and services

• Garden Homes Single-story independent living residences at Broadmead featuring studio, one-bedroom, and two-bedroom floor plans in multiple configurations (Southwick, Cadbury, Penington, Ellicott, Dalton, Barclay, Yardley, Wakefield, and extended versions) with patios, sunrooms, or four-season rooms. Available under Type A LifeCare or Type C Fee-for-Service residency contracts for individuals 60+ meeting financial and medical criteria.
• Hillside Homes Open-concept apartment independent living residences at Broadmead with 9-foot ceilings, dual light exposures, modern finishes (granite, tile, crown molding), and convenient underground parking. Available under Type A LifeCare or Type C Fee-for-Service residency contracts.
• Broadmead at Ridgebrook Upcoming second Broadmead campus in Hunt Valley, Maryland offering 80 apartment homes with one-bedroom, two-bedroom, and two-bedroom plus den floor plans ranging from 1,245 to 2,900 sq. ft., set on a 60+ acre site with 45,000 sq. ft. of amenity space. Entrance fees begin in the $600,000 range, with priority placement secured through the $5,000 refundable Priority List deposit.
• Taylor Assisted Living Assisted living neighborhood at Broadmead designed for active residents requiring minimal support with personal care needs such as dressing, medication assistance, and bathing. Available to Broadmead residents as part of the continuum of care under the Type A LifeCare or Type C Fee-for-Service contracts.
• Darlington Assisted Living 14-resident assisted living neighborhood at Broadmead specifically designed to support individuals living with cognitive challenges, helping them adapt to changes while maintaining independence. Recognized as part of Broadmead's first-in-the-country NCCDP Certified Memory Care Neighborhood.
• Hallowell and Tubman Neighborhoods Long-term comprehensive and rehabilitative nursing care neighborhoods at Broadmead providing skilled nursing services with a specialized environment and programming tailored to each individual resident's needs.
• Douglass Neighborhood (Short-Term Rehabilitation) Short-term rehabilitative and skilled nursing neighborhood at Broadmead delivering post-surgery and post-illness rehabilitation with individualized goal-setting. Services are available to individuals within the greater Baltimore community, in addition to Broadmead residents.
• Greenleaf Adult Day Program Non-medical social day program at Broadmead providing respite for primary care partners through meaningful activities for mind, body, and spirit. Open to both Broadmead residents and non-residents of the greater Baltimore community.
• Friends Connect In-Home Support In-home support service at Broadmead where fully trained personal assistants help residents with tasks around the home such as medication reminders and pet care, available to residents of the greater Baltimore region.
• Center of Excellence in Health and Wellness Evidence-based holistic wellness program at Broadmead structured around seven facets of wellness (Personal Growth, Altruism, Holistic and Progressive Healthcare, Fitness and Nutrition, Spiritual Connections, Social Interactions, and Stewardship) and delivered through the on-campus Health and Wellness Center. Developed in collaboration with Johns Hopkins.
• Center of Excellence in Dementia Care Innovative comprehensive dementia care program at Broadmead delivering person-centered support through seven facets of services including early diagnosis, quality-of-life programming, education, and proactive memory care, developed in collaboration with Johns Hopkins physicians and scientists.
• Priority List Membership Program Reservation program for prospective Broadmead residents requiring a $5,000 fully refundable deposit plus a $300 non-refundable application fee. Provides priority status for future home selection (including at Broadmead at Ridgebrook); deposit is applied to the home's entrance fee upon move-in or refunded if the prospect decides not to move in.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stony Run Friends MeetingcoreStrategic or Co-development PartnerFounded Broadmead in 1979 as a private, not-for-profit, Life Plan Community. Broadmead continues to operate under the guidance and ownership of a Quaker-guided, not-for-profit corporation. The Quaker values remain the cornerstone of the community.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Presbyterian Senior Living: Not-for-profit senior living organization operating CCRCs and other senior care communities, primarily in Pennsylvania, with a similar mission-driven operating approach and continuum-of-care model.
• National Lutheran Communities & Services: Not-for-profit operator of Life Plan Communities offering independent living, assisted living, memory care, and skilled nursing with comparable contract structures to Broadmead's Type A and Type C options.
• Ingleside: Not-for-profit operator of CCRCs in the Mid-Atlantic region offering independent living, assisted living, memory care, and skilled nursing on a similar premium Life Plan Community model.
• Acts Retirement-Life Communities: Not-for-profit CCRC operator with multiple campuses in the Mid-Atlantic, offering a similar continuum-of-care model including independent living, assisted living, and skilled nursing with Type A life-care contracts comparable to Broadmead's pricing structure.
• Asbury Communities: Not-for-profit system of CCRCs serving the Mid-Atlantic with a continuum-of-care model very similar to Broadmead, including independent living, assisted living, skilled nursing, and memory support.
• Erickson Senior Living: Operates a network of large-scale CCRCs (continuing care retirement communities) primarily across the Mid-Atlantic, offering independent living, assisted living, memory care, and skilled nursing on large campuses — directly comparable to Broadmead's Life Plan Community model and geographic footprint.
• Lifespace Communities: Not-for-profit CCRC operator with communities across multiple U.S. regions, providing the same continuum of independent living through skilled nursing and a comparable entrance-fee + monthly-fee revenue model.

Broad incumbents

• Atria Senior Living: For-profit operator of senior living communities with emphasis on independent living, assisted living, and memory care; broadly comparable in target customer but operates without the Type A/B/C continuing-care contracts that define Broadmead's model.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, and memory care across many states; competes with Broadmead for senior residents in the Mid-Atlantic but lacks the integrated CCRC/skilled-nursing structure and premium Life Plan positioning.
• Sunrise Senior Living: Large for-profit senior living operator with assisted living and memory care services that overlap with Broadmead's Taylor/Darlington/Hallowell neighborhoods, but does not operate full CCRCs at the same scale as Broadmead's integrated Life Plan model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadmead