M&A Deal Platform
M&A Deal Platform is a London-based SaaS company that provides accountants, financial advisors, and legal practitioners with a cloud platform combining a buyer-seller marketplace, valuation tools, virtual data rooms, and AI-powered advisory copilots for SME M&A and corporate finance engagements.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What M&A Deal Platform does
M&A Deal Platform Ltd is a London-based, privately held SaaS company founded in 2021 that builds software for accountants, financial advisors, and legal practitioners to run SME M&A and corporate finance engagements. The platform combines a two-sided marketplace for buyers and sellers of small businesses, a virtual data room, a DCF-based business valuation application, corporate finance workflow tools, and lead-generation applications that partners can white-label. Its AI layer consists of an "Advisor Copilot" with "Secure Chat GPT" for natural-language retrieval over client business models and data rooms, plus first-draft generative content for valuation reports, business plans, and information memorandums.
The company monetises through three streams: low-priced SaaS subscriptions (Individual Advisor License from £20/user/month, Practice License from £50/user/month, Lead Generation Package at £100/month including a white-labelled valuation app), marketplace commissions on facilitated transactions, and an Express Exit end-to-end micro-M&A service for deals from £50,000+ priced on a transaction basis across GBP, EUR, and USD. Distribution is hybrid: direct sales with demos and a self-serve free valuation calculator, augmented by a partner channel of accountants, legal firms, and financial advisors (Ecovis, The FE Group, Nolan Business Solutions, PowerAccountants, Seven Legal, Rubric Law, Tweed, Kortica Capital, Hub109) plus technology integrations with Microsoft, HubSpot, Sage, and Xero.
The company is founder-led (co-founders James Ruthven and Metin Algir, with Libor Weigl as CTO), employs 1-10 people, has no disclosed funding, and operates from a registered office in London (N17) while servicing multi-currency transactions that signal intent to extend beyond the UK. Reported sub-brands include Express Exit, Advisor Copilot, and Secure Chat GPT, and the company operates multiple domain properties (madealplatform.com, valuation.expert, corporatefinance.app, clientreports.ai, madeal.app) suggesting an ecosystem-buildout strategy around the core platform.
M&A Deal Platform firmographics
Firmographics- Name
- M&A Deal Platform
- Legal name
- M&A Deal Platform Ltd
- Website
- https://madealplatform.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M&A Deal Platform is a London-based SaaS company that provides accountants, financial advisors, and legal practitioners with a cloud platform combining a buyer-seller marketplace, valuation tools, virtual data rooms, and AI-powered advisory copilots for SME M&A and corporate finance engagements.
- Ownership category
- akta.pro rank
M&A Deal Platform industry classification
Industry- Product category
- M&A Advisory Software
- NAICS
- Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)
- akta.pro secondary industries
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), M&A / Corporate Finance Finders (Deal Origination) (FSAEAMAD)
Keywords
Where M&A Deal Platform is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
M&A Deal Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Recurring subscription fees from Individual Advisor Licenses (£20/user/month) and Practice Licenses (£50/user/month) with discounts for multiple subscriptions
- Lead Generation Services: Monthly subscription at £100/month includes single Advisory & Corporate Finance Tools License plus branded valuation application for partner websites
- Express Exit Service: Transaction-based fees for micro exits from £50,000+ upwards across multiple currencies (GBP, EUR, USD)
- Marketplace Commissions: Facilitation of M&A transactions through the marketplace connecting buyers, sellers, and partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Advisor License |
| Per seat | Monthly | Practice License |
| Subscription | Monthly | Lead Generation Package |
| Transaction based/ take rate | Pay-as-you-go | Express Exit Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
M&A Deal Platform product offering
Product offeringCore offering
M&A Deal Platform provides a cloud-based SaaS platform that enables advisors and practices (accountants, legal firms, financial advisors) to offer M&A and corporate finance services to SME clients. The platform combines a DCF-based Business Valuation Application with AI-generated reports, Virtual Data Rooms, Business Advisory Tools, Corporate Finance document tools, an online Marketplace connecting SME buyers and sellers, and white-labelled Lead Generation Applications.
Product overview
M&A Deal Platform is a unified SaaS platform for the M&A and advisory ecosystem, comprising core platform modules (Marketplace, Virtual Data Rooms, Business Advisory Tools, Corporate Finance Tools) plus standalone products (Business Valuation Application, Express Exit). The platform is complemented by AI-powered Advisor Copilot with Secure Chat GPT for knowledge retrieval and AI-generated document creation. Additional offerings include Lead Generation Applications for client acquisition and various business report products (360 Company Report, Momentum Business Report). The ecosystem spans multiple domains (madealplatform.com, valuation.expert, corporatefinance.app, clientreports.ai, madeal.app) serving advisors, company owners, buyers, and partners.
Differentiator
Problem solved
Functional benefit
Brands
- Express Exit: A trademarked end-to-end M&A service for smaller businesses, typically micro exits from £50,000+ upwards.
- Advisor Copilot
- Secure Chat GPT
Products and services
- M&A Deal Platform Comprehensive digital SaaS platform enabling Advisors and Practices to offer enhanced Business Advisory and Corporate Finance Services. Provides end-to-end M&A support including deal discovery, valuation, due diligence, and transaction completion for SMEs. Sold via Individual Advisor Licenses from £20/user/month and Practice Licenses from £50/user/month.
- Business Valuation Application DCF-based company valuation tool enabling advisors to create professional valuation reports with AI-generated first draft content and automated workflows. Available as a white-labelled solution for partners.
- Express Exit End-to-end M&A service for smaller businesses covering micro exits from £50,000+. Includes preparation, valuation, marketing, and completion stages with independent legal representation facilitation. Operates across GBP, EUR, and USD currencies.
Companies that use M&A Deal Platform
Customer profileSegments4 records
Ideal customer profiles3 records
M&A Deal Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
M&A Deal Platform partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Partner relationship providing cloud infrastructure and technology platform support for M&A Deal Platform services
- HubSpotcoreHubSpot Solutions Partner providing CRM and marketing automation integration for the M&A platform
- EmpowerRDminorR&D tax credits and innovation advisory partner
- The FE GroupminorFinancial advisory partner distributing M&A services to clients
- Nolan Business SolutionsminorAccounting solutions partner reselling M&A Deal Platform tools to clients
- PowerAccountantsminorAccounting firm partner distributing M&A advisory services to their client base
- EcovisminorInternational accounting and advisory firm partner
- Hub109minorBusiness solutions partner offering M&A platform tools to clients
- Seven LegalminorLegal services partner for M&A transaction support
- Rubric LawminorLegal partner for M&A deal legal documentation support
- TweedminorBusiness advisory partner
- Kortica CapitalminorCapital advisory partner for M&A transactions
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
M&A Deal Platform competitors and assessment
Company assessmentDirect peers
- DealCloud: DealCloud provides a deal management and CRM platform for M&A advisory, banking, and private equity firms, closely overlapping with M&A Deal Platform's advisor- and practice-focused workflow tools, valuation features, and pipeline management.
- Midaxo: Midaxo offers a cloud M&A deal management platform covering deal sourcing, pipeline, due diligence, and integration, directly comparable to M&A Deal Platform's end-to-end SME M&A workflow positioning.
- SourceScrub: SourceScrub is a target sourcing and market intelligence platform for M&A dealmakers; it competes with the marketplace and lead generation components of M&A Deal Platform for advisor and PE workflows.
- Intralinks (SS&C): Intralinks is a leading virtual data room and deal collaboration platform used across M&A transactions; its data room and deal workflow features directly compete with M&A Deal Platform's VDR and corporate finance modules.
- Valutico: Valutico offers a SaaS-based business valuation platform with DCF and multiples analysis, directly comparable to M&A Deal Platform's Business Valuation Application for SME advisory use cases.
- Grata: Grata provides AI-driven company intelligence and deal sourcing for M&A advisors, overlapping with M&A Deal Platform's marketplace matching and AI-augmented deal discovery capabilities.
- Ansarada: Ansarada provides AI-powered deal management, virtual data rooms, and transaction workflow tools for advisors and corporate development teams, overlapping with M&A Deal Platform's data room, AI Copilot, and transaction modules.
- Firmex: Firmex provides virtual data rooms and deal management tools for M&A, legal, and finance professionals, comparable to the data room and document workflow components of M&A Deal Platform.
Broad incumbents
- Pitchbook: Pitchbook provides broad M&A and private capital market data, intelligence, and workflow tools used by advisors, funds, and corporates; it operates in the same M&A information ecosystem as M&A Deal Platform with significantly greater scale.
- Datasite (Merrill): Datasite is a long-standing incumbent in M&A virtual data rooms and deal collaboration, with an enterprise-grade platform that competes for the same advisor and corporate transaction workflow budgets as M&A Deal Platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
M&A Deal Platform social profiles
Digital presenceM&A Deal Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&A Deal Platform leadership team
Management profileNumber of profiles
Profiles3 records
M&A Deal Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&A Deal Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&A Deal Platform
What does M&A Deal Platform do?
M&A Deal Platform provides a cloud-based SaaS platform that enables advisors and practices (accountants, legal firms, financial advisors) to offer M&A and corporate finance services to SME clients. The platform combines a DCF-based Business Valuation Application with AI-generated reports, Virtual Data Rooms, Business Advisory Tools, Corporate Finance document tools, an online Marketplace connecting SME buyers and sellers, and white-labelled Lead Generation Applications.
Is M&A Deal Platform a public or private company?
M&A Deal Platform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M&A Deal Platform founded?
M&A Deal Platform was founded in 2021. It employs 1 to 10 people.
Where is M&A Deal Platform based?
M&A Deal Platform is headquartered in London, United Kingdom, in the Europe region.
How does M&A Deal Platform make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are lead Generation Services, express Exit Service and marketplace Commissions.
Who are M&A Deal Platform's main competitors?
Direct peers on record are DealCloud, Midaxo, SourceScrub, Intralinks (SS&C), Valutico, Grata, Ansarada and Firmex. Broad incumbents are Pitchbook and Datasite (Merrill).
Does M&A Deal Platform have an API?
No public API is recorded for M&A Deal Platform.
What industry is M&A Deal Platform in?
M&A Deal Platform's product category is M&A Advisory Software. Its primary akta.pro industry code is FSAEAGAJ, Industry-Specialist / Sector-Focused M&A Advisory, with a secondary code of BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side). Its NAICS code is 541511 and its SIC code is 7370.