BattleBots
BattleBots is a privately held robot combat entertainment company operating the daily Destruct-A-Thon live show in Las Vegas, producing the Pro League and FaceOffs competitions, and distributing content globally via YouTube, MAX, and broadcast partners in 150+ countries.
- Company typePrivate
- Founded2015
- HeadquartersVallejo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BattleBots does
BattleBots is a privately held robot combat entertainment company that operates the world's most recognized professional robot combat franchise. Founded as a TV competition and now headquartered at the BattleBots Arena within Caesar's Entertainment Studios in Las Vegas, the company produces the daily Destruct-A-Thon live show, the 24-robot Pro League (a 20-episode season premiering on YouTube), the 10-episode FaceOffs tournament, and the flagship World Championship VII. BattleBots content reaches audiences in 150+ countries via YouTube (nearly 3 million subscribers), MAX in the US, and a network of international broadcasters.
The company's technology and product stack centers on the purpose-built BattleBox arena with specialized safety infrastructure and broadcast-grade filming capabilities, enabling simultaneous live-show and content production. Its portfolio spans live events, broadcast television, free ad-supported streaming, and e-commerce merchandise. Business model mechanics include live event ticket revenue (starting at $45), sponsorship income (anchored by Bright Data as Ultimate Sponsor and CoreWeave as AI Cloud Partner/Platinum Sponsor), merchandise sales through battlebots.shop, and broadcast distribution rights. The registered BattleBots® trademark, 25+ year brand history, and curated ecosystem of elite engineering teams from seven countries form the core of its asset base. Primary customer segments are robot combat enthusiasts, group event organizers in Las Vegas, technology sponsors seeking exposure to the engineering community, and media distribution partners such as Warner Bros. Discovery's MAX.
BattleBots firmographics
Firmographics- Name
- BattleBots
- Legal name
- BattleBots Inc.
- Website
- https://battlebots.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BattleBots is a privately held robot combat entertainment company operating the daily Destruct-A-Thon live show in Las Vegas, producing the Pro League and FaceOffs competitions, and distributing content globally via YouTube, MAX, and broadcast partners in 150+ countries.
- Ownership category
- akta.pro rank
BattleBots industry classification
Industry- Product category
- Live Sports Entertainment
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)
- akta.pro secondary industry
- Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)
Keywords
Where BattleBots is headquartered
LocationHeadquarters
- HQ city
- Vallejo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BattleBots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live Event Tickets: Ticket sales for Destruct-A-Thon live shows at BattleBots Arena in Las Vegas, with shows multiple times per week.
- Sponsorship: Major sponsorship deals including Bright Data as Ultimate Sponsor and CoreWeave as AI Cloud Partner and Platinum Sponsor for Pro League.
- Merchandise: Official merchandise including t-shirts, hats, and accessories sold through battlebots.shop.
- Broadcast Rights: Distribution through MAX in US and international broadcasters in 150+ countries, with free content on YouTube.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Destruct-A-Thon Live Show |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
BattleBots product offering
Product offeringCore offering
BattleBots produces and operates professional robot combat entertainment centered on the BattleBots Arena at Caesar's Entertainment Studios in Las Vegas. It monetizes the property through the Destruct-A-Thon daily live show, the Pro League and FaceOffs streaming competition series, the World Championship TV property, official merchandise, and strategic technology sponsorships. The portfolio spans live events, broadcast/streaming distribution to 150+ countries, and branded merchandise.
Product overview
BattleBots is a comprehensive robot combat entertainment platform consisting of multiple products: the core Pro League featuring 24 elite robots in a 20-episode competitive season; the World Championship VII as the flagship tournament with 50+ robots; the Destruct-A-Thon as the world's first daily live robot-combat show in Las Vegas; the FaceOffs as a 10-episode tournament series for rising competitors; and the BattleBots YouTube Channel and Shop as supporting platforms for content distribution and merchandise. The portfolio spans live events, broadcast television, streaming video, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- BattleBots Pro League: An elite 24-robot league competition featuring knockout group stage matches culminating in a World Champion final, powered by Bright Data sponsorship.
- BattleBots FaceOffs
- BattleBots Destruct-A-Thon
Products and services
- BattleBots Pro League The premier BattleBots competition product: a 20-episode league season streaming exclusively on YouTube, featuring 24 elite robots from the United States, New Zealand, Australia, Canada, Brazil, UK, and India competing in knockout group stage matches for the title of World Champion. Targeted at global robot combat fans.
- BattleBots Destruct-A-Thon (Live Vegas Show) The world's first daily robot-combat live show, performed multiple times per week at the BattleBots Arena in Las Vegas. A family-friendly fight-fest featuring fan-favorite robots (Witch Doctor, Kraken, Mammoth, HyperShock, Whiplash) alongside new bots created for the live format. Tickets start at $45 plus fees, with optional seating upgrades and group sales for birthdays, weddings, and corporate events.
- BattleBots FaceOffs A 10-episode tournament series featuring established names in robotic combat alongside newcomers, streaming exclusively on YouTube for free. The winning team receives the Giant Washer trophy. Targeted at robot combat enthusiasts seeking supplementary competition content between flagship seasons.
- BattleBots World Championship The flagship BattleBots competition, currently in its seventh season (World Championship VII). Over 50 robots from around the world compete for the title of World Champion, with matches broadcast on YouTube, MAX in the US, and international broadcasters in 150+ countries.
- BattleBots Shop (Official Merchandise) The official BattleBots direct-to-consumer e-commerce store selling branded gear, apparel, and accessories including t-shirts, hats, and other BattleBots-branded items. Customer service is provided through SpinMaster.
Companies that use BattleBots
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BattleBots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
BattleBots partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- CoreWeavecoreCoreWeave became the Official AI Cloud Partner and Platinum Sponsor of BattleBots Pro League. Partnership provides AI cloud platform to robot combat teams for the 2027 Pro League season. Includes branding throughout BattleBots Arena in Las Vegas and sponsorship of an Innovation Award for technically ambitious teams.
- Bright DataflagshipMajor sponsorship deal making Bright Data the Ultimate Sponsor of BattleBots Pro League. Partnership includes powering competition statistics, hosting global watch parties at tech hub locations, and sponsoring the new league format. The deal secures long-term future of BattleBots and enables expansion including AI-controlled robots and 'creature combat' competition.
- UFBminorUFB organized humanoid robot Ultimate Fighting Robot match at BattleBots Arena near CES. Human pilots controlled robots using cameras and motion-sensing Nintendo controllers. Event aims to boost entertainment appeal for humanoid robotics while collecting body movement data.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BattleBots competitors and assessment
Company assessmentBroad incumbents
- UFC: Premier global combat sports franchise combining live events, pay-per-view/streaming broadcast, sponsorships, and merchandise. Same combat-sports event series and tournament-operator archetype as BattleBots, but with mainstream scale and a global pay-TV distribution backbone.
- WWE: Combat-sports entertainment franchise combining weekly live arena events, premium streaming, global broadcast, sponsorships, and merchandise — the same integrated live-event + media + sponsorship + consumer-products stack BattleBots operates, but at substantially larger scale.
- Feld Entertainment (Monster Jam): Feld's Monster Jam operates arena-based destruction/combat entertainment with live touring, TV broadcast, sponsorships, and merchandise — the same hybrid live-event + broadcast + sponsorship + consumer-products stack as BattleBots, at significantly larger scale and touring footprint.
Emerging players
- BIG3 Basketball: Niche professional sports league combining live arena events with broadcast/streaming distribution, sponsorships, and a fan-driven alternative format. Comparable to BattleBots' Pro League as a smaller, alternative-format league leveraging media distribution to reach engaged audiences.
- Karate Combat: Modern combat-sports property leveraging tournament formats, short-form video, live arena events, and sponsorship to grow a niche combat audience. Shares BattleBots' tech-enabled, media-led approach to building niche combat entertainment IP.
- Formula E: Tech-forward motorsport league combining live events with global streaming and tech-company sponsorships. Comparable to BattleBots' tech-sponsor-driven growth strategy (CoreWeave, Bright Data) and global broadcast-led distribution model.
- Red Bull BC One: Niche competitive event series sponsored by Red Bull featuring a global qualifier-to-world-finals structure, broadcast distribution, and lifestyle branding. Comparable to BattleBots' global qualifier-to-final tournament format and sponsorship-centric economics.
Direct peers
- Robot Wars: The UK's flagship televised heavyweight robot combat competition. Structurally identical to BattleBots — remote-controlled combat robots battling in a purpose-built enclosed arena under tournament formats with celebrity judges and TV broadcast — though focused on UK/European markets.
- Professional Bull Riders (PBR): PBR operates a combat/extreme-sports league with live arena events, broadcast distribution, sponsorships, and merchandise — sharing BattleBots' combat-sports event-series + tournament-operator business model with a similarly niche-but-loyal fan base.
- King of Bots: Chinese robot combat competition series mirroring BattleBots' heavyweight tournament format with TV broadcast. Direct category competitor with the same product — competitive combat robotics — but serves primarily the Chinese market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BattleBots social profiles
Digital presenceBattleBots financial estimates
Financial estimateRevenue estimate
Valuation estimate
BattleBots leadership team
Management profileNumber of profiles
Profiles2 records
BattleBots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BattleBots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BattleBots
What does BattleBots do?
BattleBots produces and operates professional robot combat entertainment centered on the BattleBots Arena at Caesar's Entertainment Studios in Las Vegas. It monetizes the property through the Destruct-A-Thon daily live show, the Pro League and FaceOffs streaming competition series, the World Championship TV property, official merchandise, and strategic technology sponsorships. The portfolio spans live events, broadcast/streaming distribution to 150+ countries, and branded merchandise.
Is BattleBots a public or private company?
BattleBots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BattleBots founded?
BattleBots was founded in 2015. It employs 1 to 10 people.
Where is BattleBots based?
BattleBots is headquartered in Vallejo, United States, in the North America region.
How does BattleBots make money?
Four revenue lines are on record. Live Event Tickets are the primary driver. The others are sponsorship, merchandise and broadcast Rights.
Who are BattleBots's main competitors?
Broad incumbents on record are UFC, WWE and Feld Entertainment (Monster Jam). Emerging players are BIG3 Basketball, Karate Combat, Formula E and Red Bull BC One. Direct peers are Robot Wars, Professional Bull Riders (PBR) and King of Bots.
Does BattleBots have an API?
No public API is recorded for BattleBots.
What industry is BattleBots in?
BattleBots's product category is Live Sports Entertainment. Its primary akta.pro industry code is MPAKAHAI, Combat Sports Event Series & Tournament Operators (Grand Prix, leagues), with a secondary code of MPAKAHAF, Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards). Its NAICS code is 33993 and its SIC code is 3949.