Wrennwood Design

What Wrennwood Design does

Wrennwood Design (operating as Wrennwood Events) is a privately-held, founder-owned luxury event planning and design firm headquartered in Atlanta, Georgia, with additional offices in Napa, California and Bozeman, Montana. Founded in 2011 by Amberly Odom, the firm serves high-net-worth individuals seeking destination weddings, corporate clients hosting premium brand experiences, and luxury travelers planning honeymoons or incentive trips across the United States, Europe (Italy, France), and Mexico.

The company's core offering is full-service event planning executed by a small boutique team (1-10 employees) including specialized floral and logistics sub-teams. Service lines span wedding planning and design, corporate event planning, luxury travel coordination with IATA accreditation, social milestone events, editorial content creation for wedding brands, and an in-house Event Branding Bar offering. There is no proprietary technology platform; the business is fundamentally a human-delivered professional services firm. Distribution is exclusively direct via website consultation requests, supported by SEO-driven blog content, portfolio showcasing, social media (Instagram), and referrals from luxury venue partners including Four Seasons Hotels and Resorts, Monique Lhuillier, Bella Belle Shoes, and The Lane.

Revenue is generated through project-based professional services fees. Wedding pricing is structured at a minimum of $500 per guest with upscale weddings exceeding $1,500 per guest, implying contract values of $75K-$300K+ depending on guest count and design complexity. The company has demonstrated capability to execute high-impact events, including a single fundraiser that raised $1.2 million for the Tanner Medical Foundation Neurology Endowment Fund. Wrennwood also operates a sub-brand, The Editorial Experience, an education platform for wedding industry creatives. No external funding has been raised; the firm operates as a single privately-held entity.

Name

Wrennwood Design

Legal name

Wrennwood Events

Website

https://wrennwooddesign.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrennwood Design is a privately-held, founder-owned luxury event planning and design firm based in Atlanta, serving high-net-worth couples and corporate clients with full-service wedding planning, corporate events, luxury travel, and floral design across domestic and international destination markets.

Ownership category

akta.pro rank

Product category

Luxury Event Planning Services

akta.pro primary industry

Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Luxury wedding planning
• Destination wedding design
• Corporate event planning
• Luxury travel planning
• Floral design services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Wedding Planning Services: Full-service wedding planning and design services for luxury destination weddings. Revenue generated through project-based fees for planning, design, and coordination services.
2. Corporate Event Services: Corporate event planning including conferences, retreats, incentive trips, product launches, and company gatherings. Professional services revenue model for corporate clients.
3. Travel Planning Services: Luxury travel planning including honeymoon planning, incentive trips, and team-building retreats. Service fees for bespoke travel coordination.
4. Editorial Content Services: Crafting editorial content for wedding professionals including photographers, planners, and wedding brands for campaign or product launches.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Wrennwood Design is a full-service luxury event planning and design house that curates design-forward, immersive destination weddings, corporate events, social celebrations, and luxury travel experiences for discerning clients. The firm provides end-to-end planning, vendor coordination, in-house floral design, destination management, and bespoke editorial content, operating globally from its Atlanta headquarters with additional offices in Napa and Bozeman.

Product overview

Wrennwood Design operates as a full-service luxury event planning and design house offering an integrated portfolio of services. The core offerings center on wedding planning and design (Wrennwood Events), corporate event planning, and travel planning, with additional add-on services including social events, editorial content creation, event branding bars, and floral design. The company functions as a boutique planning firm rather than a software platform, providing human-delivered planning, design, and coordination services across multiple event categories and global destinations.

Differentiator

Problem solved

Functional benefit

Brands

• The Editorial Experience: Education platform for creatives offering editorial and design training programs.

Products and services

• Wedding Planning & Design Services Full-service luxury wedding planning and design services including venue selection, vendor coordination, floral design, and day-of event management for destination and local weddings, targeted at high-net-worth couples.
• Corporate Event Planning Corporate event services including conferences, retreats, incentive trips, product launches, seminars, team building, award ceremonies, and meeting planning for business clients and non-profit organizations.
• Travel Planning Luxury travel planning services including vacation travel, honeymoons, incentive trips, team-building retreats, and group travel coordination worldwide.
• Social Events Milestone event planning for birthdays, anniversaries, retirements, and other special occasions with personalized celebration experiences.
• Floral Design Services In-house floral design team specializing in large-scale designs, with the ability to travel worldwide and source premium floral products for weddings, corporate events, and social occasions.
• Destination Management Destination event management including hotel blocks, group tours, citywide activities, event production, and registration services for multi-location events, supported by IATA accreditation.
• Editorial Content Creation Bespoke editorial content creation for wedding professionals including photographers, planners, and wedding brands, encompassing campaign development and visual production.
• Event Branding Bar Interactive gifting markets, curated welcome bags, and custom branded hat bars for private events and brand activations.

Quantifiable outcome

• $1.2 million raised for Tanner Medical Foundation Neurology Endowment Fund at single fundraiser event

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Four Seasons Hotels and ResortsminorGTM or Marketing PartnerLuxury hotel partnership for hosting wedding events and providing accommodations. Wrennwood collaborates with Four Seasons for wedding venue and guest accommodation services.
• Monique LhuillierminorGTM or Marketing PartnerLuxury bridal fashion designer collaboration. Monique Lhuillier is referenced as a prestigious brand Wrennwood has partnered with for wedding design and styling.
• Bella Belle ShoesminorGTM or Marketing PartnerLuxury bridal footwear brand partnership for wedding event collaborations.
• The LaneminorGTM or Marketing PartnerWedding industry brand partnership referenced as part of Wrennwood's network of luxury wedding collaborators.
• The Editorial ExperienceminorStrategic or Co-development PartnerEducation platform for creatives. Wrennwood partners with The Editorial Experience for creative education and professional development content.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• David Tutera: Celebrity event planner offering luxury wedding and event design with media-driven brand presence. Comparable on founder-led, design-forward, luxury-tier positioning and event production capabilities.
• Rafanelli Events: Boston-based luxury wedding and event planner serving destination clients. Closely matches Wrennwood's boutique, design-led approach and high-touch service for HNW couples.
• A Good Affair: Los Angeles-based boutique wedding and event design house offering full-service planning with in-house florals, mirroring Wrennwood's integrated wedding + floral + design offering for luxury clients.
• Mindy Weiss Party Consultants: Los Angeles-based luxury event planner known for high-profile weddings, celebrity clients, and destination events. Closely matches Wrennwood's luxury positioning, founder-led brand, and design-centric service model.
• Marcy Blum Associates: Long-standing luxury wedding and event planner based in New York, serving HNW clients nationally and internationally. Directly comparable in boutique positioning, design-forward aesthetic, and destination wedding specialization.
• Bash by Sara Friedman: NYC luxury wedding and event planner with a strong corporate-events adjacency, comparable to Wrennwood's wedding plus corporate event balance and HNW target customer.
• Lisa Vorce Co. California-based luxury wedding planner specializing in destination weddings across the U.S., Mexico, and Europe. Directly comparable destination coverage and aesthetic-led positioning to Wrennwood.
• Colin Cowie Lifestyle: Globally-recognized luxury event and wedding planner with a strong personal-brand model similar to Wrennwood. Comparable in delivering destination weddings, corporate events, and lifestyle design services to HNW clientele.

Broad incumbents

• The Knot Worldwide: Mass-market wedding media and vendor marketplace (XO Group). A broad incumbent whose vendor marketplace is the primary alternative discovery channel for HNW couples comparing boutique planners like Wrennwood.

Emerging players

• Sterling Engagements: Boutique luxury wedding and event planning firm with a similarly design-forward, founder-led positioning. Comparable boutique scale and destination event focus to Wrennwood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wrennwooddesign
• LinkedInlinkedin.com/company/wrennwood-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrennwood Design