What Sterling Engagements does

Sterling Engagements is a privately-held, boutique event design and production firm founded in 2005 by Alexandra Rembac and headquartered in Toluca Lake, California (with a secondary Studio City studio). The firm offers full-service event design, creative strategy, vendor curation, custom fabrication, day-of coordination, and experiential marketing for three primary customer segments: enterprise corporate clients (entertainment, media, technology, health, real estate), high-net-worth individuals seeking premium wedding planning, and nonprofit organizations requiring fundraising gala production. Named enterprise clients include Disney, FOX, ABC, Hulu, Google, Herbalife, The Broad Museum of Art, Kennedy Wilson, FirstCom Music/Universal Music Group, XPRIZE, Promax, FX, and Roc Nation. The firm's stated production capacity spans intimate 20-person gatherings to conferences of 25,000 attendees, with documented destination work across the US (California, New York, Nevada, Louisiana, Hawaii) and claim of global reach for destination weddings and international corporate events.

The company has no proprietary technology platform or software product; its offering is delivered entirely through human creative and operational labor organized around a small core team (Founder/Creative Director, Director of Production, Senior Production Manager, Executive Coordinator, Event Coordinator, supported by an extended vendor and venue network). Revenue is generated through custom-quoted project engagements priced by event scope, complexity, guest count, venue, and design specifications, with no public pricing or subscription model. The go-to-market motion is sales-led and event-driven, relying on word-of-mouth referrals, RFP intake via a dedicated email, an extensive portfolio website, earned media features (New York Times, Los Angeles Times, Brides, Style Me Pretty, Bizbash), and a strong Instagram, Facebook, and LinkedIn presence. The firm has been nationally recognized by Bizbash as one of the most innovative people in events and a Top 500 most influential event professional.

The business operates as a founder-owned, founder-led creative services firm with 17 years of operating history, no disclosed institutional funding, no M&A activity, and no evidence of public listing. Operating margin potential is constrained by the labor-intensive service delivery model, but the firm has demonstrated client retention through high-touch relationship management and a diversified portfolio across corporate, lifestyle, and nonprofit segments. Competitive positioning rests on brand recognition, long-tenured talent, a vetted venue and vendor ecosystem in Southern California, and an extensive content library of completed events that functions as proof-of-capability for prospective clients.

Name

Sterling Engagements

Legal name

Sterling Engagements

Website

https://sterlingengagements.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Engagements is a Los Angeles-based boutique event design and production firm, founded in 2005, serving enterprise corporate clients (Disney, Google, FOX, Hulu), high-net-worth wedding couples, and nonprofit organizations with end-to-end experiential event services.

Ownership category

akta.pro rank

Product category

Event Design and Production Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Engagement & Proposal Planning (HSACABAJ)

Keywords

• Event design services
• Corporate event planning
• Wedding planning services
• Experiential marketing
• Event production

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Design Services: Full-service event design and production services for weddings, corporate events, social occasions, and nonprofit galas. Revenue is generated through custom project-based engagements with pricing tailored to event scope, complexity, venue, guest count, and design requirements. Services span from intimate celebrations to large-scale productions for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sterling Engagements is a full-service event design and production firm that plans, designs, and executes weddings, corporate events, social celebrations, brand activations, and experiential marketing campaigns. The firm offers end-to-end services from creative conceptualization and custom fabrication through vendor curation and day-of coordination for clients ranging from intimate gatherings of 20 guests to large-scale productions of up to 25,000 attendees.

Product overview

Sterling Engagements is a full-service event design and production firm offering a unified suite of services rather than a modular product platform. The core offerings include wedding planning and design services, corporate and experiential events, and social event planning. Supporting services encompass creative marketing and experiential campaigns, event production with custom fabrication capabilities, digital and virtual event solutions, talent curation and entertainment production, nonprofit consulting with sponsorship services, and sustainability/CSR initiatives. The company operates as a boutique creative firm that integrates these services to deliver end-to-end event experiences for corporate, nonprofit, and lifestyle clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning and Design Services Full-service wedding planning, design, and production including elopements, destination weddings, and weekend experiences, with meticulous attention to detail from ideation to execution for high-net-worth couples and individuals.
• Corporate and Experiential Events Innovative corporate event design and production, including award show after-parties, brand activations, conferences, summits, product launches, and executive retreats for enterprise clients.
• Social Events Planning and design services for social celebrations including bar mitzvahs, bat mitzvahs, birthday parties, anniversary parties, engagement parties, and baby showers for individuals and families.
• Event Production and Custom Fabrication Large-scale event production with custom fabrication capabilities for bespoke event elements and immersive environments.
• Digital and Virtual Events Digital and virtual event solutions including interactive experiences for remote and hybrid audiences.
• Talent Curation and Entertainment Production Talent booking and entertainment production services for events, including artist management and entertainment programming.
• Nonprofit Consulting and Sponsorship Strategic consulting for nonprofit organizations including sponsorship development and fundraising event production.
• Sustainability and CSR Initiatives Sustainable event design and corporate social responsibility integration including CSR initiatives and giveback programs.
• Creative Marketing and Experiential Brand strategy, content creation, partnerships, and experiential marketing campaigns designed to engage audiences and amplify brand presence.

Quantifiable outcome

• Exceeded fundraising goal - 2nd best year in 23 years for Volunteers of America Greater New York event
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Venue Partners (Cielo Farms, Malibu Rocky Oaks, Hummingbird Nest Ranch, Vibiana, Bel-Air Bay Club, Triunfo Creek Vineyards)coreOthersSterling Engagements maintains strong relationships with premium event venues across Southern California including Cielo Farms, Malibu Rocky Oaks, Hummingbird Nest Ranch, Vibiana, Bel-Air Bay Club, and others. These venue partnerships enable seamless event execution and preferred access for client events.
• Vendor Network (Photographers, Videographers, Caterers, Florists, Entertainers)coreOthersExtensive network of vetted vendor partners including photographers (Calloway Gable Photography, Jose Villa Photography, Ryan Phillips Photography), videographers, caterers, florists, and entertainers. The company leverages established relationships to assemble optimal teams for each event.
• Jordan Farmar FoundationminorStrategic or Co-development PartnerOngoing partnership with Jordan Farmar Foundation to plan and execute annual charity fundraiser events for sending children to camp. Alexandra has partnered with the foundation following a client's wedding and continues to support their nonprofit mission.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mindy Weiss Party Consultants: Los Angeles-based celebrity event planner producing high-profile weddings, corporate events, and celebrity celebrations. Closely comparable to Sterling Engagements in clientele tier, LA base, wedding-plus-corporate service mix, and press profile (Vogue, Brides).
• Shiraz Events: LA-based luxury event design and production firm specializing in weddings and corporate events with end-to-end creative direction. Directly comparable service mix, boutique scale, and HNW/enterprise positioning.
• Colin Cowie: Celebrity event designer and lifestyle brand producing weddings, corporate events, and brand activations for high-net-worth and enterprise clients. Comparable in premium positioning, full-service design-plus-production model, and celebrity-tier client work.
• David Stark Design and Production: Brooklyn-based event design and production firm with strong custom fabrication and immersive environment capabilities. Directly comparable on in-house fabrication, design-led corporate events, and nonprofit gala work.
• Marcy Blum Associates: Long-established NYC event planner producing weddings, corporate events, and social occasions for high-profile clients. Comparable in boutique scale, premium positioning, and 25+ year reputation.
• AOO Events: Los Angeles-based full-service event design and production firm specializing in weddings, corporate events, and brand activations. Comparable in service breadth, LA base, and luxury-tier clientele.
• Toast Entertainment: Los Angeles event design and production company focused on weddings, corporate events, and social occasions. Comparable boutique positioning, LA presence, and wedding-plus-corporate mix.
• The Event Group: National event production firm delivering corporate events, brand activations, and large-scale productions. Comparable on enterprise client base, custom fabrication, and production scale, though larger in headcount.

Broad incumbents

• Marketech: Los Angeles experiential marketing and event production agency serving major brands with broader marketing services. Comparable in LA base and enterprise event work, but broader portfolio beyond pure event design.
• MKG: New York-based experiential marketing and event agency serving major consumer brands. Comparable on enterprise event design and brand activation work, though broader in scale and full-service marketing scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SterlingEngagements
• LinkedInlinkedin.com/company/sterlingengagements
• Instagraminstagram.com/sterlingengagements

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Engagements