Meritage Portfolio Management

What Meritage Portfolio Management does

Meritage Portfolio Management was a Kansas City-based registered investment advisor founded in 1991 that delivered fee-based wealth management, retirement plan advisory, and endowment and foundation services. The firm's three core product lines were comprehensive wealth planning and portfolio management for high-net-worth individuals and families, 3(21) and 3(38) fiduciary guidance plus OCIO solutions for corporate retirement plan sponsors, and OCIO support, performance reporting, donor stewardship consulting, and investment oversight for nonprofit endowments and foundations. Revenue was generated through recurring asset-based advisory fees applied across $2.4 billion in client assets at the time of acquisition, supported by nine credentialed financial advisors delivering relationship-based services through referral networks and direct advisory channels. The firm had a horizontal segmentation approach, serving HNW individuals, retirement plan sponsors, and institutions in roughly parallel weightings rather than concentrating on a single vertical.

On December 2025, Meritage was acquired by Captrust Financial Advisors, with 17 colleagues including nine advisors joining Captrust, bringing roughly $2.4 billion in client assets and expanding Captrust's Kansas City footprint to two offices and 54 state employees. The acquired entity was rebranded under the Captrust name and now operates as part of Captrust's national platform. No proprietary technology platform, AI/ML capability, or API product surface is disclosed in available sources; the firm's value proposition rested on advisor relationships, fiduciary expertise, and local Kansas City market presence rather than differentiated technology.

The leadership team featured founder Mark E. Eveans as Founding Principal, CIO, and President, anchoring the firm's investment philosophy and client relationships across the post-acquisition transition.

Name

Meritage Portfolio Management

Legal name

Meritage Portfolio Management

Website

https://meritageportfolio.com

Company type

Private

Founded year

1991

Operating status

Acquired

Headcount range

1–10 employees

Short description

Meritage Portfolio Management was a Kansas City-based registered investment advisor serving high-net-worth individuals, corporate retirement plan sponsors, and nonprofit endowments with fee-based wealth planning, retirement fiduciary, and OCIO services until its acquisition by Captrust in December 2025.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Wealth management services
• Investment advisory
• Retirement plan services
• Endowment management
• Fiduciary consulting

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Services: Fee-based wealth management services for high-net-worth individuals, retirement plans, and endowments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Meritage Portfolio Management is a Kansas City-based registered investment advisor (RIA) that provides fee-based wealth management services to high-net-worth individuals and families, investment advisory and fiduciary services to corporate retirement plan sponsors, and investment oversight and OCIO support for nonprofit endowments and foundations. Following its December 2025 acquisition by Captrust Financial Advisors, the firm's operations, advisors, and approximately $2.4 billion in client assets have been integrated into Captrust's national platform.

Product overview

Meritage Portfolio Management was a Kansas City-based independent wealth management firm offering a suite of investment advisory and fiduciary services. The firm served high-net-worth individuals, corporate retirement plan sponsors, and nonprofit endowments and foundations. Following its acquisition by Captrust Financial Advisors in December 2025, Meritage's operations, team of 17 colleagues including nine advisors, and $2.4 billion in client assets were integrated into Captrust's platform, with services continuing under the Captrust brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Services
• Retirement Plan Advisory Services
• Endowment and Foundation Services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pathstone: Family-office-oriented RIA serving UHNW families, foundations, and endowments. Overlaps with Meritage's endowment and HNW practice, with comparable OCIO and investment oversight capabilities.
• Creative Planning: Overland Park, KS-based RIA serving HNW individuals, retirement plans, and foundations. Highly comparable to Meritage in geography, client mix, and fee-based wealth management model, but at materially larger scale (>$200B AUM).
• Mercer Advisors: National RIA focused on HNW individuals, families, and retirement plans with comprehensive wealth planning. Comparable service offering and target clientele; larger, PE-backed scale.
• Aspiriant: National fee-only RIA serving HNW families and institutions with comprehensive wealth management. Directly comparable service model, fee structure, and client type to Meritage's HNW focus.
• Carson Wealth: Omaha-based RIA serving HNW households, retirement plans, and institutions. Comparable mid-market wealth management model with overlapping client segments and a similar advisor-driven distribution approach.
• Plante Moran Wealth Management: Mid-market RIA affiliated with a top accounting firm, serving HNW individuals and institutions. Comparable size and integrated advisory model to Meritage pre-acquisition.
• Mariner Wealth Advisors: Overland Park-based national RIA offering wealth advisory, retirement plan, and investment consulting services. Closely comparable service mix to Meritage and direct regional competitor; significantly larger AUM.

Broad incumbents

• Edelman Financial Engines: Large national RIA with strong retirement plan advisory and HNW practice. Comparable retirement plan focus to Meritage; operates at far greater scale as a broad incumbent.
• CAPTRUST Financial Advisors: Acquirer of Meritage; large national RIA serving HNW individuals, retirement plan sponsors, and endowments/foundations. Operates in the same exact client segments and is now the parent platform of the Meritage book.
• Goldman Sachs Personal Financial Management: Mass-affluent and HNW advisory arm of Goldman Sachs serving similar client profiles. Broad incumbent in wealth management with overlapping capabilities but a very different distribution and brand position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/captrustadvisors
• LinkedInlinkedin.com/company/captrust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meritage Portfolio Management