AllGen Financial Advisors

What AllGen Financial Advisors does

AllGen Financial Advisors is an independent, fee-based Registered Investment Advisor (RIA) headquartered in Orlando, Florida, founded in 2007 by Paul Roldán and Jason Martin. The firm delivers an integrated advisory platform combining financial planning, investment management, 401(k) rollover services, and tax planning, structured around a proprietary three-stage methodology ('The Path to Financial Freedom': Foundation, Formation, Freedom) that progresses clients from debt elimination through wealth accumulation to legacy and charitable planning. AllGen serves a distributed base of 1,000+ individual clients across three primary personas: individuals/families/business owners, pre-retirees and retirees, and legacy builders/generous givers, with no account minimums and no commissions on investment products.

The firm operates with a team of 11–50 professionals including multiple CFP® designees, a CPA, and credentialed specialists, supported by an external technology and custody stack comprising Charles Schwab (custodian and access to 15,000+ mutual funds and ETFs), Advyzon, Altruist, and Right Capital (client portals and financial planning software), plus a partnership with Schwab Charitable for donor-advised fund accounts. AllGen holds no proprietary technology, AI/ML systems, patents, or data assets, and relies entirely on third-party platforms for portfolio management and planning workflows. The firm is privately held by its two co-founders with no parent company, external investors, or venture backing.

Revenue is generated through tiered percentage-based fees on assets under management billed quarterly under a subscription/recurring model, with no commissions and no minimum account thresholds. Distribution is direct-to-consumer and consultative, supported by content marketing (educational blog, resource center), community engagement (Financial Peace University facilitation, Hispanic Chamber of Commerce board service, Orlando Union Rescue Mission board chairmanship), and bilingual Spanish-English service. Geographic reach is concentrated in the Southeast US with no disclosed multi-state or international footprint, and the firm maintains no public revenue, ARR, or AUM disclosure beyond ETF holdings inferred at approximately $422M.

Name

AllGen Financial Advisors

Legal name

AllGen Financial Advisors, Inc.

Website

https://allgenfinancial.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AllGen Financial Advisors is an independent fee-based Registered Investment Advisor in Orlando, Florida, serving 1,000+ individuals, families, and retirees with integrated financial planning, investment management, tax planning, and legacy services under a fiduciary standard.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industry

Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Financial planning services
• Investment management
• Retirement planning
• Wealth management
• Registered investment advisor

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Management Fees: Tiered percentage-based fees charged on assets under management (AUM), billed quarterly. The firm is fee-based and does not collect commissions on the sales of investment products. Fee structure incentivizes alignment between firm and client success ('when you do better, we do better').

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AllGen Financial Advisors is an independent fee-based Registered Investment Advisor (RIA) that delivers integrated financial planning and investment management services to individuals, families, business owners, pre-retirees, and retirees. Service delivery follows its proprietary "Path to Financial Freedom" three-stage framework (Foundation, Formation, Freedom) and is supported by 401(k) rollover guidance and tax planning. Charles Schwab serves as the primary custodian for client assets, and a team of CFP® professionals provides the advice.

Product overview

AllGen Financial Advisors is an independent fee-based Registered Investment Advisor (RIA) firm offering an integrated financial planning and investment management platform. The core offering combines Financial Planning and Investment Management services, supplemented by 401(k) Rollovers and Tax Planning capabilities. The firm operates through 'The Path to Financial Freedom' methodology, a three-stage service model consisting of Foundation (debt elimination, risk management), Formation (wealth accumulation, retirement planning), and Freedom (legacy planning, charitable giving). All services are delivered by a team of CFP professionals with fiduciary responsibility, using Charles Schwab as the primary custodian for client assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as the primary custodian for client assets. They have been providing services since 1975 and are the largest provider of investment services for registered investment advisors (RIA firms). Schwab provides clients access to more than 15,000 mutual funds and nearly all ETFs, stocks, bonds, and fixed income investments. Schwab charges no account management or custodian fees to AllGen clients.
• Schwab CharitableminorStrategic or Co-development PartnerAllGen can open donor advised accounts through Schwab Charitable that allow for a select list of investment options. The firm helps clients decide which funds to choose based on their investment goals for charitable giving purposes.
• Advyzon (yHL Soft)coreTechnology or IntegrationAdvyzon is the client portal platform provided by AllGen for clients to access their accounts and financial planning tools.
• AltruistcoreTechnology or IntegrationAltruist is a client portal platform providing account access for AllGen clients.
• Right CapitalcoreTechnology or IntegrationRight Capital is a financial planning software platform used by AllGen for client portfolio management and financial planning.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fisher Investments: Large-scale investment management firm serving individual and institutional clients with portfolio management services — broader incumbent in the same RIA/investment-advisory category.
• Schwab Wealth Advisory: Charles Schwab's wealth advisory offering combining planning, portfolio management, and legacy services — incumbent using the same custodian relationship AllGen relies on, and a competitor at scale.
• LPL Financial Holdings: Largest independent broker-dealer/RIA-supporting platform offering financial planning and investment services to retail investors and advisors — broad incumbent competing for the same independent advisor and retail-client pool.
• Empower (Personal Capital): Hybrid digital RIA and wealth management platform offering financial planning, investment management, and retirement tools to individuals — adjacent tech-enabled competitor in planning and advice delivery.

Direct peers

• Edelman Financial Engines: Large fee-based RIA providing financial planning and investment advisory to individuals and households nationwide — comparable in fiduciary-led wealth advisory targeting retail/HNW clients.
• Focus Financial Partners: Partnership platform of independent RIAs serving individuals and families with planning and wealth management — directly comparable as a multi-generational RIA consolidator in the same fiduciary model.
• Carson Group: Large independent RIA partnership serving individual investors and families with holistic financial planning and investment management — directly comparable in offering mix, fiduciary positioning, and partnership-based delivery model.
• Mariner Wealth Advisors: National fee-only RIA delivering comprehensive financial planning, investment management, and tax/estate services to households and business owners — closely mirrors AllGen's integrated, team-based service model.
• Creative Planning: One of the largest independent, fee-only RIAs offering comprehensive financial planning, investment management, and tax planning for individuals and families — highly comparable full-service RIA competitor.

Emerging players

• Facet Wealth: Tech-enabled fee-only financial planning and investment advisory firm serving individuals across wealth tiers — comparable in fiduciary RIA positioning and broad client accessibility without account minimums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/investing
• Xx.com/allgenfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllGen Financial Advisors